Zindagi keeps its promise of new shows every month ~To launch two new shows this July – Noorpur ki Rani & Maat

Zindagi keeps its promise of new shows every month

~To launch two new shows this July – Noorpur ki Rani & Maat~

Zindagi, which launched with shows from Pakistan in the first phase, will treat audiences to new

shows every month. The channel is merely three weeks old and is already gearing up to launch two

new shows as its hugely acclaimed shows Aunn Zara came to an end yesterday and Zindagi Gulzar

will end on 18th

July. And, keeping its promise to offer fresh programming every month, Zindagi has

two new show launches this month – Maat& Noorpur Ki Rani – in place of both the shows.

On 13th

July at 8:55 PM,Noorpur Ki Rani, replaced the refreshing rom-com Aunn Zara and is a story of

paradoxes brought out by contrasting characters of Noorie and Princess Rania. Orphaned at a young

age, Noorie comes from an impoverished background and goes through turbulent times before her

life takes a magical turn and she finds a new life in the palace. On the other hand, Princess Rania, the

owner of the palace, is brought by fate to circumstances she never imagined possible. The gorgeous

Sanam Baloch will enact the character of Noorie and it also stars the veteran actor, Naumaan Ijaz in a

central role.

Maat, which will replace the mature love story Zindagi Gulzar Hai will air at 8:00 PM slot starting July

19th, is the story of two sisters, Aiman and Saman who are poles apart. Aiman is generous and

Saman is the mean sister who always tries to snatch whatever her sister has. The story takes a turn

when Saman claims her right on something that is very dear to Aiman giving rise to very interesting

twists and turns. With viewers raving about the natural talent and irresistible good looks of Fawad

Khan, Sanam Saeed, Osman Khalid Butt and Maya Ali, the new show, Maat will bring to Indian

Television, two of Pakistan’s most talented actresses– the beautiful Aminah Sheikh and the vivacious

Sabah Qamar.

Tune into to Zindagi every day, Monday to Sunday 8:00 PM onwards!

About Zee Entertainment Enterprises Limited

Zee Entertainment Enterprises Limited is one of India’s leading television media and entertainment

companies. It is amongst the largest producers and aggregators of Hindi programming in the world,

with an extensive library housing over 120,000 hours of television content. With rights to more than

3,500 movie titles from foremost studios and of iconic film stars, ZEE houses the world’s largest Hindi

film library. Through its strong presence worldwide, ZEE entertains over 700 million viewers across

169 countries. ZEE has been selected Business Superbrands 2010-11, Industry Validated.

Pioneer of television entertainment industry in India, ZEE’s well known brands include Zee TV, Zee

Cinema, Zee Premier, Zee Action, Zee Classic, &Pictures, Zee Anmol, Zee Smile, 9X, Ten Sports, Ten

Cricket, Ten Action, Ten Golf, Zee Cafe, Zee Studio, Zee Jagran, Zee Salaam, Zing, ETC Music, Zee

KhanaKhazana and Zee Q. The company also has a strong offering in the regional language domain

with channels such as Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla Cinema, Zee Telugu, Zee

Kannada and Zee Tamizh. The company’s recently launched HD offerings include Zee TV HD, Zee
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Cinema HD, Zee Studio HD and Ten HD.

ZEE and its affiliate companies have leading presence across the media value chain including

television broadcasting, cable distribution, direct-to-home satellite services, digital media and

print media amongst others. More information about ZEE and its businesses is available on

www.zeetelevision.com

About Zindagi

Zindagi is the latest channel to be launched by Zee Entertainment Enterprises Limited (ZEEL),

one of India’s leading television, media and entertainment companies. ZEEL is amongst the largest

producers and aggregators of Hindi programming in the world, with an extensive library housing

over 1.2 lakh + hours of television content and with rights to more than 3,500 movie titles from

foremost studios and of iconic film star. Through its strong presence worldwide, ZEEL entertains over

700+ million viewers across 170 countries. Zindagi is a reflection of ZEEL’s corporate philosophy

of ‘Vasudhaiva Kutumbakam’ meaning “The World Is My Family’. The channel will bring international

content to India with an underlying theme that people may be culturally different, celebrating

different festivals, living across borders, however, the stories of our lives which are universal bind us

together and bring us closer: ‘Zindagi….Jodey Dilon Ko’. Zindagi aims to showcase Real, Friendly,

Vibrant and Premium stories and will engage and interact with its audience through diverse shows

written by award-winning novelists, literary stalwarts and many of these shows are adapted from

famous novels and books. Zindagi will be available 24 hours on both Analog and Digital (DTH and

digital cable) platforms in India.

For further information

Usha Rachael Thomas

Usha.thomas@zee.esselgroup.com

Zahabia Rangwala

Zahabia@avian-media.com
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Displaying Zindagi keeps its promise of new show

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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