Zindagi gets a ‘Thumbs Up’ from viewers across India ~ The channel will launch two new shows this month – Noorpur Ki Rani & Maat ~

Zindagi gets a ‘Thumbs Up’ from viewers across India

~ The channel will launch two new shows this month –

Noorpur Ki Rani & Maat ~

Mumbai, 7 July 2014: “Loving Zindagi!”… “Goodbye to Saas Bahu

soaps!”… “It’s been an auspicious debut. The shows are similar to

Hindi serials and yet very different.” … “Issues we face and they face

are similar but their shows are so much better told and better

shot…wish Indian TV could get so refreshing.”… Just as these

comments by the media fraternity have appeared in leading

publications in India, the recently launched premium mass Hindi

entertainment channel, Zindagi has been receiving an overwhelming

response from viewers across all age groups. It seems to be fulfilling

its promise of breaking the stereotypes of ‘traditional TV viewing in

India’. The core essence of Zindagi resonates with Zee Entertainment

Enterprises Ltd’s (ZEEL’s) corporate philosophy ‘Vasudhaiva

Kutumbakam – The world is my family’ and the warm response that

it has received further strengthens its proposition ‘Jodey Dilon Ko’.

Its USP lies in its finite shows along with its fast paced storylines

written by award winning authors and literary stalwarts. In the first

year, Zindagi will premiere 45 new serials.

Zindagi, which launched with shows from Pakistan in the first phase,

will treat audiences to new shows every month. The two shows that

have all of India talking, Zindagi Gulzar Hai at 8 PM and Aunn Zara at

8:55 PM will soon end on 18

th July and 12

th July respectively. And,

keeping its promise to offer fresh programming every month, Zindagi

will launch two new shows– Maat & Noorpur Ki Rani – in its place.
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Starting 19th July at 8 PM, Maat will replace the mature love story

Zindagi Gulzar Hai and is the story of two sisters, Aiman and Saman

who are poles apart. Aiman is generous and Saman is the mean sister

who always tries to snatch whatever her sister has. The story takes a

turn when Saman claims her right on something that is very dear to

Aiman giving rise to very interesting twists and turns. With viewers

raving about the natural talent and irresistible good looks of Fawad

Khan, Sanam Saeed, Osman Khalid Butt and Maya Ali, the new

show, Maat will bring to Indian Television, two of Pakistan’s most

talented actresses– the beautiful Aminah Sheikh and the vivacious

Sabah Qamar. To air at 8:55 PM from 13th July onwards, Noorpur Ki

Rani, will replace the refreshing rom-com Aunn Zara and is a story of

paradoxes brought out by contrasting characters of Noorie and

Princess Rania. Orphaned at a young age, Noorie comes from an

impoverished background and goes through turbulent times before

her life takes a magical turn and she finds a new life in the palace. On

the other hand, Princess Rania, the owner of the palace, is brought

by fate to circumstances she never imagined possible. The gorgeous

Sanam Baloch will enact the character of Noorie and it also stars the

veteran actor, Naumaan Ijaz in a central role.

Commenting on the feedback received from audiences and the

industry, Priyanka Datta, Business Head, Zindagi & ZEEL’s FTA

Cluster, says, “Zindagi presents an insightful snapshot of lives across

our borders with its differentiated and refreshing content. It’s a

rarity for a new channel launch to get such a unanimous and positive

review from the media fraternity and we thank them for their

generous support on Zindagi. This is similarly echoed by audiences,

distributors and advertisers as they speak of a wave of change in

the Indian television industry. Being the only Hindi entertainment
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channel in India to have a national launch, the response from

Southern markets has also been astounding. Studies done by

research agencies also indicate that the channel has been very well

received by audiences.”

“The shows on Zindagi have struck a chord with viewers and their

word of mouth has the social networking sites abuzz with tweets,

wall posts and blog posts. It has resulted in our mail boxes being

flooded with congratulatory messages and we are truly humbled at

the overwhelming appreciation that Zindagi has received. We hope

that the success of Zindagi will be a proof point for changing viewing

habits of Indian television viewers,” she added.

Shows on Zindagi are shot in real life locations across the world, as

opposed to studio sets. Every show has its own original soundtrack

with soul stirring music composed by well-known musicians like

Rahat Fateh Ali Khan, Abida Parveen, Shafqat Amanat Ali Khan

amongst others. The current line-up of shows on Zindagi, Zindagi

Gulzar Hai, Aunn Zara, Kaash Mein Teri Beti Na Hoti, Kitni Girhain

Baaki Hain, air seven days a week, every Monday to Sunday and do

not follow the routine 22 minutes format currently seen on Hindi


Synopsis of ‘Zindagi Gulzar Hai’ at 8:00 pm on Zindagi!

A romantic series that has its share of ups and down, the chemistry between the

central characters Kashaf Murtaza and Zaroon Junaid will surely leave you smiling.

Watch ‘Zindagi Gulzar Hai’ at 8:00 pm Monday to Sunday only on Zindagi!

Synopsis of ‘Aunn Zara’ at 8:55 pm on Zindagi!

A perfect blend of characters, an over pampered boy Aunn, rough & tough girl Zara

and their beloved families, with their differences and heart-warming stories.

Zindagi brings you a show that will get you hooked on with its quirks and witty


Watch ‘Aunn Zara’ at 8:55 pm Monday to Sunday only on Zindagi!
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Displaying Press Note – Zindagi gets a ‘Thumbs Up’ from viewers across India.pdf.

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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