A Meal Voucher Solution with the Widest Acceptance in the Country


Key highlights at a glance
For HR managers For employees
Instant, quick and one-click transfers to all employees No need to carry paper vouchers
Fully-compliant with RBI and IT norms Offers tax benefits of up to 30%
No cost of integration Can be used for a purchase at any outlet
Completely secure Incorporates location-sensitive merchant directory


India : Zeta, the newest portfolio company of the Directi group, introduces Zeta Meal Vouchers, a mobile-based meal voucher platform. Introduced for the first time in India, this revolutionary new solution will provide HR Managers with an instant one-click distribution platform to employees across cities.


This path breaking solution provides HR Managers a simple desktop interface that can be used to initiate transfer of meal vouchers to hundreds of employees at one go. Employees can then receive these meal vouchers on their smartphones and start using them instantly.


What’s even more interesting is that Zeta Meal Vouchers can be used across any outlet for purchasing food and non-alcoholic beverages – irrespective of whether the outlet is a Zeta affiliated partner or not.

To know more on how Zeta Meal Vouchers work, click here.


Zeta CEO and Co-founder Bhavin Turakhia said, “We are really excited about our new initiative and foresee a lot of scope for this product. The meal voucher market today is worth about ₹4,000 crore with approximately one million employees using meal vouchers in some form or the other. The potential market size is estimated at over 10 million users. However, given the cumbersome distribution process, many corporates and employees shy away from this benefit. We genuinely think Zeta can make this process 10x better than any current practice.”


This tax saving instrument is also the only solution in India that is fully compliant with Income Tax and RBI laws as prescribed under the new RBI norms updated in December 2014.


  Paper Vouchers Cards Zeta Meal Vouchers
Reserve Bank Compliant
Income Tax Compliant
Tax Benefits to Employees


With Zeta, HR Managers can easily distribute vouchers digitally to employees without wasting time or resources. This solution also eliminates the problem of storage of vouchers until employees have collected them. The fact that these vouchers are available to employees on their smartphones also implies that they do not have to carry bulky booklets or worry about vouchers being damaged or stolen. The Zeta app ensures the vouchers are tamper-proof and fully secure.


Zeta CTO and Co-founder Ramki Gaddipati said, “Technology is at the heart of this product. We have directed all our efforts to make Zeta a completely secure product. Zeta is smarter and more relevant in this fast-changing world. Moving from paper to digital is the way to go. Whether it is about saving trees from being sacrificed for paper manufacturing or making complicated processes streamlined and quick, digital is the new way of life today.”


Zeta Meal Vouchers are also equipped with many other features that make it even more convenient for users. The app has a location-sensitive merchant directory that helps users locate outlets in the vicinity. The app also eliminates transaction hassles caused by rigid denominations in paper-based solutions, thereby allowing employees to pay odd amounts without worrying about change. All-in-all it is the most convenient meal voucher solution in the market today.


The Zeta app is supported on Android, Windows and iOS platforms currently.





About Zeta:

Zeta is the newest portfolio company of the Directi Group. It promises to give the world ground breaking offerings and tech solutions that would change the face of commerce. Completely digital in nature, Zeta believes in making

commerce more inclusive and accessible to more and more people. Zeta is co-founded by Bhavin Turakhia, the CEO and co-founder of the Directi Group and Ramki Gaddipati, who is also the CTO of this tech-driven company. To know more, log on to www.zeta.in


About Directi:

The Directi Group is a conglomerate of tech companies operating across India, USA, China, Dubai and Europe. The current revenues of the group touch US$200 million. The group boasts of a 17-year-long history of churning out successful mass-market businesses, one after the other, without any outside funding. The group together offers 25 software products and has a customer base of over 2 million worldwide. It employs more than 1500 people across its offices.


For further queries, please contact:       


Juhee Bagri

Email: juhee@zeta.in

Telephone: 70280 29235

Text 100 Contact

Email: Ravindra.thapa@text100.co.in;rajpreet.saini@text100.co.in

Telephone: 02261379048; 02261379013



Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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