ZEEL announces the launch of its PremiumMass Hindi GEC in India – ‘Zindagi’ ~With handpicked stories by acclaimed writers, the channel will launch on 23

ZEEL announces the launch of its

PremiumMass Hindi GEC in India – ‘Zindagi’

~With handpicked stories by acclaimed writers, the channel will launch on 23

June 2014~

Visa Insano Ko Lagta Hai, Kahaniyon Ko Nahin….

Khushi Gham Aansoo Aur Muskaan, Aaj Bhi Passport Ki Muhar Se Azad Hai…

Chaliye Jee Ke Dekhein Wo Zindagi,

Jo Sarhad Ke Dono Taraf Aabaad Hai…

Mumbai, June 16, 2014: Zee Entertainment Enterprises Limited (ZEEL), the world’s

leading Television Network with 700+ million viewers in 170 countries today announced the

launch of its new channel in India – Zindagi. The launch of Zindagi reinforces the vision

of ZEEL’s corporate philosophy ‘Vasudhaiva Kutumbakam – The world is my family’ and

aimsto unite people in India and across the world with sh0ws produced overseas. It is a first

ever National launch for a Hindi language channel as the company believes that the stories

showcased on this channel will have an appeal even in Southern India. Zindagi kicks off

with the collection of the best shows picked from across the border that embrace universal

emotions. Announcing its launch on June 23, 2014, present were Mr. Bharat Ranga – Chief

Content and Creative Officer, ZEEL, Mr. Shailja Kejriwal – Chief Creative – Special Projects,

ZEEL, Ms. Priyanka Datta –Business Head, Zindagi and Mr. Akash Chawla – Marketing

Head National Channel, ZEEL.

Targeted at the family viewing with today’s Indian sensibilities of wanting to balance

household responsibilities and at the same time, creating one’s own identity, the channel

is set to infuse fresh storytelling to the Indian Television industry. The channel proposition

‘Jodey Dilon Ko’ is based on the fact that even if people across the globe are culturally

different, the stories of their lives are universal. Zindagi aims to showcase Real, Friendly,

Vibrant and Premium stories of those from across the world that share similar cultural

backgrounds, morals and values that are also intrinsic to India. It is set to bring in a brand

new entertainment experience for audiences in India as well as across the world with

its selective programming content such as fiction shows with mass relevance in India

and stories that mainly dwell in Romance, Love and Family drama. With the launch of

another Hindi GEC – Zindagi, ZEEL is further strengthening its position in the Indian

Entertainment domain.

Commenting on the launch, Mr. Bharat Ranga, Chief Content and Creative Officer –

ZEEL, Zee Entertainment Enterprises Limited (ZEEL) says, “The launch of Zindagi

is significant in many ways. It is a step forward to further expand the ZEEL Network in

India. This channel is a first in its category of GECs and another first that Zee is trying to

bring to its viewers. It will offer alternative fiction content suitable for Indian sensibilities

and produced by content creators from around the world. We believe that culture and

talent should not be bound by any barriers.
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“The share of GEC category has increased from 34 percent in 2008 to 40 percent in 2013.

Last year, when we launched Zee Anmol in the FTA space, it expanded the FTA share

within Hindi GECs from 6 percent to 8 percent, with other networks following its success.

Extensive research conducted across cities in India for Zindagi has revealed that audiences

are ready for alternative content, as has already been demonstrated in film viewing, and

we aim to bring this fresh alternative to our viewers on television.”

The new channel will engage and interact with its audience through diverse shows written

by award-winning novelists, literary stalwarts and many of these shows are adapted from

famous novels and books. Zindagi will be available 24 hours on both Analog and Digital

(DTH and digital cable) platforms in India.

About Zee Entertainment Enterprises Limited

Zee Entertainment Enterprises Limited is one of India’s leading television media and entertainment

companies. It is amongst the largest producers and aggregators of Hindi programming in the world,

with an extensive library housing over 120,000 hours of television content. With rights to more than

3,500 movie titles from foremost studios and of iconic film stars, ZEE houses the world’s largest Hindi

film library. Through its strong presence worldwide, ZEE entertains over 700 million viewers across

169 countries. ZEE has been selected Business Superbrands 2010-11, Industry Validated.

Pioneer of television entertainment industry in India, ZEE’s well known brands include Zee TV, Zee

Cinema, Zee Premier, Zee Action, Zee Classic, &Pictures, Zee Anmol, Zee Smile, 9X, Ten Sports, Ten

Cricket, Ten Action, Ten Golf, Zee Cafe, Zee Studio, Zee Jagran, Zee Salaam, Zing, ETC Music, Zee

KhanaKhazana and Zee Q. The company also has a strong offering in the regional language domain

with channels such as Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla Cinema, Zee Telugu, Zee

Kannada and Zee Tamizh. The company’s recently launched HD offerings include Zee TV HD, Zee

Cinema HD, Zee Studio HD and Ten HD.

ZEE and its affiliate companies have leading presence across the media value chain including

television broadcasting, cable distribution, direct-to-home satellite services, digital media and

print media amongst others. More information about ZEE and its businesses is available on

www.zeetelevision.com

About Zindagi

Zindagi is the latest channel to be launched by Zee Entertainment Enterprises Limited (ZEEL),

one of India’s leading television, media and entertainment companies. ZEEL is amongst the largest

producers and aggregators of Hindi programming in the world, with an extensive library housing

over 1.2 lakh + hours of television content and with rights to more than 3,500 movie titles from

foremost studios and of iconic film star. Through its strong presence worldwide, ZEEL entertains over

700+ million viewers across 170 countries. Zindagi is a reflection of ZEEL’s corporate philosophy

of ‘Vasudhaiva Kutumbakam’ meaning “The World Is My Family’. The channel will bring international

content to India with an underlying theme that people may be culturally different, celebrating

different festivals, living across borders, however, the stories of our lives which are universal bind

us together and bring us closer: ‘Zindagi….JodeyDilonKo’. Zindagi aims to showcase Real, Friendly,

Vibrant and Premium stories and will engage and interact with its audience through diverse shows

written by award-winning novelists, literary stalwarts and many of these shows are adapted from
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famous novels and books. Zindagi will be available 24 hours on both Analog and Digital (DTH and

digital cable) platforms in India.

For further information

Usha Rachael Thomas

Usha.thomas@zee.esselgroup.com

Zahabia Rangwala

Zahabia@avian-media.com
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Zindagi – Announcer Press Release.docx

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Displaying Zindagi – Announcer Press Release.docx.

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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