Zee Cinema brings back ‘South Ka Superpunch’ on public demand

Zee Cinema brings back ‘South Ka Superpunch’ on public demand

 

The award winning campaign will kickstart from 15th September with the best of South Indian movies at 9:00 pm

 

Carrying its legacy forward and with a mission to entertain their viewers, Zee Cinema, India’s largest Hindi Movie Channel, is all set to allure movie aficionados with its second season of “South Ka Superpunch-Returns” on special public demand. The film festival will screen five super hit South Indian movies from 15th -19th September 2014 at 9pm.

 

Mr. Ruchir Tiwari, Deputy National Business Head, Hindi Movie Channels, ZEEL spoke on the upcoming Film Festival, “Our campaign, South Ka Superpunch’ showcased the new age villain and the property garnered rave reviews from all quarters including word-of-mouth and social networking to deliver high ratings for the films. Since the film festival is back on public demand, we are confident that it will get even bigger this time!”

 

Starting from September 15th, raise a toast to the flashy flamboyance of South Indian Cinema. Kick starting the festival with action thriller movie- Shiva: The Super Hero, the channel goes on to show   comedy drama –Daringbaaz. From 15 to 19 September, the channel will also showcase famous blockbusters like Mahaveer No.1, Chennai vs. China and No.1 Businessman which will leave the audience thoroughly entertained because when it comes to the raw and debonair charm, no one can do it as well as the South Indian actors!

 

Zee Cinema, recognized for promoting its campaign in innovative and engaging ways, had bagged the Global PromaxBDA awards in 2013, by winning 11 awards in various categories for their campaign – South Ka Superpunch. The objective was to bring the cross-section of Hindi movie audiences to view these films that are perceived as whacky and surreal and the creative strategy was to highlight the quintessential quirkiness of these films – that are exaggeration of action, emotion and drama.

 

Watch the five films in South Ka Superpunch from 15th -19th September 2014 at 9pm, only on Zee Cinema!

 

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Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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