Zee Café is all set to captivate viewers with – ‘The Good Wife’

Zee Café is all set to captivate viewers with

– ‘The Good Wife’

The highly politicized and legal American drama

Premiering on  26th May, 2014 exclusively on Zee Café!

Mumbai, May 26, 2014: Zee Café brings ‘The Good Wife’ one of the most awarded shows on primetime television to every Indian home! Come 26th May, 2014 and Zee Café will telecast the original series from season 1 to 5, weekdays at 9 pm for all its judicious fans. There is no place you’d rather be than at the edge of your couch anticipating Alicia Florrick’s (the protagonist) next move!

The scandalous series is critically acclaimed bagging over 30 nominations and prestigious wins that include 4 EMMYs and a Golden Globe. Zee Café is a front runner when it comes to providing the best of International content to the Indian audience and the channel has designed an exhaustive campaign to promote The Good Wife. With billboards placed strategically around key areas in Mumbai, Delhi and Bangalore, Zee Café aims to make the run up towards the premiere, a roaring success. Branding at Café Coffee Day outlets in Mumbai, Bangalore and Chennai along with extensive promotions across print, radio and social media will ensure optimum recall.

 

Fans can visit the official page on Twitter: https://twitter.com/ZeeCafe or can log onto Facebook: https://www.facebook.com/ZeeCafe to experience the series, follow the cast or share their views.The online buzz for the show has already started with an increase in engagement on both twitter and Facebook. Daily engaging activities like creating a courtroom scenario on twitter and asking the followers to be the jurors has received immense participation and there is a lot of anticipation for the show.

Mr Anurag Bedi, EVP & Business Head- Zee Café, when asked about the series stated; “In our efforts to provide the best of international content to our Indian viewers we pick shows that appeal to the mindsets of our target audience. The Good Wife is a series that’s a favorite at the awards and has done brilliantly in the US, and we are sure that our viewers here will love the show.”

 

 

 

The Good Wife is all set to take the stage on Friday, 26th May, 2014 at 9 pm only on Zee Café!

 

 

About Zee Café

Zee Café is a leading channel in the English GEC category. It encompasses an exhaustive library of the top US shows like The Big Bang Theory, Grey’s Anatomy, Scandal, Two and A Half Men, House of Cards, The Vampire Diaries, Pretty little liars etc. Catering to English speaking audience it boasts of a healthy mix of reality and scripted show offerings directly from the U.S. It has associations with powerful international studios such as Fremantle, Disney, WB, CBS, Sony etc and is currently available across all major DTH & Cable networks in India. For more information please visit the website: www.zeecafe.tv.

 

About Zee Entertainment Enterprises Limited (ZEEL):

Zee Entertainment Enterprises Limited (ZEEL) is one of India’s leading television media and entertainment companies. It is amongst the largest producers of aggregators of Hindi programming in the world, with an extensive library housing over 120,000 hours of television content. With rights to more than 3,500 movie titles from foremost studios and of iconic film stars, ZEE houses the world’s largest Hindi film library. Through its strong presence worldwide, ZEE entertains over 700 million viewers across 169 countries. ZEE has been selected Business Super brands 2010-11, Industry Validated. Pioneer of television entertainment industry in India, ZEE’s well known brands include Zee TV, Zee Cinema, Zee Premier, Zee Action, Zee Classic, &pictures, Zee Anmol, Zee Smile, 9X, Ten Sports, Ten Cricket, Ten Action, Ten Golf, Zee Cafe, Zee Studio, Zee Trendz, Zee Jagran, Zee Salaam, Zing, ETC Music, Zee Khana Khazana and Zee Q. The company also has a strong offering in the regional language domain with channels such as Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla Cinema, Zee Telugu, Zee Kannada, Zee Tamizh and ETC Punjabi. The company’s recently launched HD offerings include Zee TV HD, Zee Cinema HD, Zee Studio HD and Ten HD. ZEE and its affiliate companies have leading presence across the media value chain including television broadcasting, cable distribution, direct-to-home satellite services, digital media, multiplexes, amusement parks and print media amongst others. Please visit www.zeetelevision.com for more details.

 


Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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