YRF’s GUNDAY, Directed by Ali Abbas Zafar and Produced by Aditya Chopra, is slated to release on 14th February 2014.

Win an all expense paid trip & a chance to party with Ayushmann Khurrana, Karsh Kale, Anushka Manchanda & Vishal Dadlani at Blackberrys Sharp Nights Jam Up

Finally the wait is over! Blackberrys Sharp Nights is back again & it’s a music edition this season, with a Jam Up theme. The musical session is to feature new-age artists Ayushmann Khurrana, Karsh Kale, Anushka Manchanda and Vishal Dadlani who would be jamming up together for a night of non-stop action.

No matter in which part of the nation you are, you might be the lucky one to win an ALL EXPENSE PAID TRIP to Blackberrys Sharp Nights Jam Up happening in Mumbai on May 3rd.

Obviously, you need to display your love for music! All you have to do is prove that creativity runs through your veins, and you could be in for some VIP treatment, an all expense paid trip to Blackberrys Sharp Nights in Mumbai & watch the artists live in action.

Here is how you can be at the Blackberrys Sharp Nights Jam Up. Just follow this link: https://www.facebook.com/BlackberrysMensFashion/app_205521576149308 & track the clues on Blackberrys Menswear facebook page to crack the code in Stage I. And then just go on to Stage II to prove your creative skills. The sooner you crack the code, the better it is! And more you get creative & more the number of votes your entry gets, higher would be your chances to land up partying in haute style at Blackberrys Sharp Nights Jam Up in Mumbai on the 3rd of May.

That’s not all. You can also try your luck on Twitter by tweeting #GoSharp to Blackberrys Menswear twitter handle @BlackberrysMens and give your crazy, wacky reasons to be at the Blackberrys Sharp Nights. Higher the tweets with #GoSharp, closer you get to witness the stars live in action at the Blackberrys Sharp Nights Jam Up.

There are 3 couple passes to be won with an all expense paid trip to Blackberrys Sharp Nights Jam Up in Mumbai. Also, 5 couple passes as consolation prize to be given away to Blackberrys Sharp Nights.

So go on, get going! We are waiting to pamper you at the most happening night of this season.

For more information on the Press release please contact:

Ruchita Shah Mahek Sheth

Crosshairs Communication Crosshairs Communication

ruchita@crosshairscommunication.com mahek@crosshairscommunication.com

022-43531019/ +91 9819113057 022-42531012 /+ 91 9819928291

Thanks & Regards,

Untitled-2_3 (5)

Mahek

Public Relations

T: 022-42531012

www.crosshairscommunication.com

https://www.crewnetwork.org/uploadedImages/CREW_NETWORK/Home_Page/facebook-icon.png CrosshairsCommunication

http://www.digitalcupcake.net/wp-content/uploads/2011/12/twitter_icon.png Crosshairsindia

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GUNDAY” RELEASING ON

VALENTINE’S DAY

Description: Description: cid:image002.jpg@01CE3C27.46568730

Thursday, 18 April 2013: YRF’s GUNDAY, Directed by Ali Abbas Zafar and Produced by Aditya Chopra, is slated to release on 14th February 2014.

The film stars Ranveer Singh & Arjun Kapoor, as Bikram and Bala, along with Priyanka Chopra and Irrfan Khan, in lead roles.

Based in Calcutta during its most unsettled times in the ‘70’s, the film deals with the inseparable life of Bikram and Bala, who grew from being small time, inconsequential coal thieves, to becoming the most powerful black marketing mafia-men. A story of two happy-go-lucky renegades who came to be known as – GUNDAY.

Celebrate this Valentine’s Day – GUNDAY style!

Rafiq Gangjee

Vice President

Marketing & Communications

yrf

Direct: +91 22 30613545

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T-Series & Vishesh Films’ Aashiqui 2 ushers in the forgotten golden period of cinema

Over 2 decades ago, music mogul Gulshan Kumar approached director Mahesh Bhatt with a musical love story and this joining of two great minds lead to the release of the successful Aashiqui. Following the adage of “no nude is good news”, the film is still popularly spoken off decades after its release.

Years went by and focus gradually shifted from heart to body , sensationalism made headlines and everyone jumped onto the popular bandwagon

. History repeated, as industry’s young stalwart Bhushan Kumar(T-Series), this time yet again approached Vishesh Films to carry the legacy forward and make the next installment of the franchise, rightly titled Aashiqui 2. The thought of matching upto the film’s glory never crossed producer-director Mahesh Bhatt’s mind until recently as Shagufta Rafique penned a heartbreaking narrative of ‘grownup’ love story.

Aashiqui 2 directed by Mohit Suri starring Aditya Roy Kapur and Shraddha Kapoor brings back an eternal love story which has garnered a U certificate like the preceding musical love story Aashiqui. Aashiqui (1990) spoke about love, romance and relationships which was applauded by the masses. T-Series and Vishesh Films, hoping to garner the same reaction, decided on making a love story that holds the same significance of an everlasting musical drama that emotes love, romance and modern relationships. This gave Aashiqui 2 a clear chit, a ‘U’ certificate, from the censor board.

Talking about the significance of the film says producer Mahesh Bhatt, “ Aashiqui 2 ushers in the glorious golden period of cinema …a switch from lust to love..body to heart…It celebrates middle class values and brings back the kind of cinema that our audiences have forgotten once entertained them to the hilt”.

Adds producer Bhushan Kumar , “Aashiqui 2 announces the return of simple heartfelt cinema that is high on emotions and content – The music is reminiscent of the kind that put T-Series on the charts and we are extremely proud to take the franchise forward”. Bhushan Kumar adds, “The music of this franchise is topping the charts with Tum hi Ho, Sunn Raha Hai and the rest of the album is gaining the same success similar to Aashiqui(1990).”

Directed by Mohit Suri,starring Aditya Roy Kapur and Shraddha Kapoor, T-Series & Vishesh Films musical drama Aashiqui 2 is scheduled to release 26th April 2013.

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Nutralite Omega-3 is Voted “Product of the Year”, 2013

Mumbai, 18th April 2013: Zyduss Wellness Ltd, has been awarded the ‘Product of the Year 2013’ for their premium table spread product ‘Nutralite Omega 3’. Mr Ganesh Nayak, COO & Executive director received the award on behalf of the entire Zydus team from Mr Nandan Nilekani at the special award ceremony held in Mumbai.

Omega-3 Final ContainerOn receiving the award Mr. Elkana Ezekiel, MD, Zydus Wellness said “This award reaffirms our commitment to provide our consumers with products that enhance their health & well-being. We are also happy to note that consumers have voted with great confidence in Nutralite. This is perhaps the first milestone in our long journey toward delighting our consumers through better and more innovative products.”

Nutralite with Omega 3 was launched in December 2012 as a value added & differentiated offering for the health conscious consumers. It combines the goodness and health benefits of Nutralite with the well-known health properties of Omega 3, an essential fatty acid which is vital for the health of the eyes, heart and brain. In addition, unlike many other products which contain Omega 3, Nutralite uses Omega 3 that is derived from a pure vegetarian source, making this product ideal for vegetarians. Nutralite with Omega 3 is available across modern trade and leading retail outlets which have a cold storage facility.

Product of the Year is an international award spanning 32 countries given to products which have excelled in innovation and in delivering consumer satisfaction to their consumers. It is based on Nielsen’s Product of the Year Consumer Survey done across 18,000 consumers in 23 markets in India to shortlist one winner in each category.

_______________________________________________________________________________________________________________________

Regards,

Chandni Jain

Executive| IMPRIMIS PR

408, Mhatre Pen Bldg , A wing; Senapati Bapat Marg , Dadar (West) Mumbai 400 028
Tel: +91 22 24376191 | Fax: +91 22 24384564 | Mobile: +91 9930034527
Email: cjain@imprimispr.com | www.imprimispr.com

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POGO brings in summer with Chhota Bheem’s birthday celebrations

~ New movies, contests and the unveiling of Chutki’s costume in the pipeline ~

Mumbai, April 2013: POGO is pulling out all stops to make this the coolest summer vacation of all time. From new and blockbuster movies, to birthday celebrations of kids’ favourite superhero – Chhota Bheem, the fun and engagement quotient is unlimited!

It’s that time of the year once again to celebrate the birthday of India’s most popular and adored superhero – Chhota Bheem. This year, POGO is treating kids with a brand new movie called Chhota Bheem and the Crown of Valhalla that will air on May 01, 2013 at 12pm only on POGO. Chhota Bheem and his friends stray into dangerous waters when they get lost at sea and reach the mystical island of Valhalla. Although seemingly dangerous, Bheem soon realizes that the Vikings on Valhalla are trapped there by an evil pirate Viking and a magical crown that he controls. It is now upto Bheem and his friends to save Valhalla.

The birthday celebrations continue with ‘Bheem ka Badaa Party’ contest that will gratify 5 lucky winners with a special birthday party organized by POGO at their homes with Chhota Bheem as the guest of honour! That’s not all! For the first time ever, Chutki, Chhota Bheem’s best friend, will also join Chhota Bheem at these parties! The contest, running on POGO and www.pogo.tv every Monday to Friday at 1pm from April to June, will also give kids the chance to win special Chhota Bheem back-to-school merchandise.

Next, Mighty Raju also makes a comeback this summer in his sixth movie called Chak De Mighty Raju that will premiere on POGO on May 12, 2013 at 12pm. Karaati gives the cricket team of Janubnagar special powers that will help them defeat the Aryanagar cricket team. It is now upto Mighty Raju to save the game and Aryanagar.

Finally, all movie buffs are in for a visual treat this summer with back to back movies including Return of Hanuman, Bhoot & Friends, Chhota Bheem movies, and many more in ‘Wah Wah Wednesday’ every Wednesday 9am onwards!

ABOUT POGO:

POGO, a multi-genre channel created exclusively for kids in India. It was launched successfully by Turner on January 1, 2004 and is distributed by Media Pro Enterprise India Pvt. Ltd. POGO is available in over 27 million cable & satellite homes. Today, POGO is the leading channel in the kids’ genre.

www.pogo.tv is a hugely popular and highly interactive kids’ website with exciting features/content such as Online Games, Exclusive applications, video-on-demand, message boards and mini-sites of popular shows on POGO. The website attracts over 7 lakh* unique visitors per month and each of them spend an average of 24* minutes on the website. (*Source: OmnitureSiteCatalyst, December 2012).

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Chidiya Ghar’s Narayan Family adopts a girl child’!

Mumbai, April 18th, 2013: Chidiya Ghar on SAB TV has garnered a lot of fan following with its entertaining content entwined with interesting anecdotes and lovable characters like Bauji, Koel, Gomukh, Gadha, Mendhak Prasad, and Mayuri etc. Soon, there will be another addition to the Narayan family with the entry of Cheeti!!!

Ghotak (Paresh Ganatra) adopts a girl child; which makes Koel (Shubhangi Atre Poorey) and the entire Narayan family very happy; the couple names this bundle of joy ‘Cheeti’. The newest member of Narayan family ‘Cheeti’ bears the characteristics of an ant; while she is sugary sweet and eats just sugar, she bites people who annoy her! Another trait that makes her a lovable character is that she is extremely hardworking and believes in trying until she succeeds.

With the adoption of ‘Cheeti’, the show has taken another progressive step towards involving and educating audiences through positive and inspiring storylines. Chidiya Ghar, through this track has showcased the importance of girl child and conveyed how fulfilling it is to have a girl in the family!

Talking about the initiative and entry of ‘Cheeti’ on the show, Koel (Shubhangi Atre Poorey) from Chidiya Ghar says, “I believe that a girl makes the family complete. I am blessed with a girl too, they just make life wonderful. The entry of ‘Cheeti’ is going to make the show very interesting; we have started shooting with ‘Cheeti’ and it’s a delightful experience.”

Keep watching SAB TV’s Chidiya Ghar as the lovable Narayan family continues to entertain their audiences through their comical performances!

Tune into Chidiya Ghar from Monday to Friday at 9 pm only on SAB TV

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MakeMyTrip launches IPL themed TVC campaign on Hotel Deals!

Featuring** Shikar Dhawan, Ishant Sharma & Cameron White

April 18th, 2013: India’s leading online travel company, MakeMyTrip launched an IPL themed TVC campaign highlighting their hotel services. The new TVC campaign extends MakeMyTrip’s brand promise from Memories Unlimited to Hotels Unlimited, by showcasing the brand’s strength and value-proposition of ‘widest range of Hotels with Best deals’.

The TVC campaign features IPL heavy weights Ishaant Sharma, Shikhar Dhawan and Cameron White talking about the trustworthiness of booking hotels on MakeMyTrip. Keeping with the witty, humorous and quirky tone of previous brand campaigns, the new commercials demonstrate the positive effect of a good Hotel experience. Earlier this month, MakeMyTrip became the Principal Sponsors of Sunrisers Hyderabad.

Speaking about the launch of the new TVC campaign, Mr. Manish Kalra- Marketing Head, MakeMyTrip said, “We have extended our brand promise to ‘Hotels Unlimited’ and are very excited about star players from Hyderabad Sunrisers being a part of our latest Television campaign. The campaign is targeted at building greater customer-confidence in booking hotels online. MakeMyTrip offers Money-back guarantee and last-minute hotel deals for same-day Hotel bookings. Together, they will enhance customer confidence while booking hotels online. MakeMyTrip’s hotel deals are accessible both on the website as well as mobile devices.”

Last-Minute Hotel Deals are a boon for last-minute and spontaneous travel plans. MakeMyTrip has tied up with top Hotels and branded properties to provide discounted inventory under Last-minute deals.

Customers will receive discounts of at least 30% on these deals. Last-Minute Hotel Deals will be displayed as the first five hotels in the search results for same-day check-in on the MakeMyTrip website, making it very easy for customers to find such deals. Travellers on the move can also access these deals through MakeMyTrip Mobile apps and on the mobile touch-site.

For more details on campaign & a lot more excitement log on to makemytrip.com

Facebook: www.facebook.com/makemytrip

Twitter: https://twitter.com/makemytrip

TVC details:

1. Creative Agency: FPB Ulka

2. Production House; Director: MAD Films; Abraham Cherian

3. TVC duration: 30 seconds; 25 seconds; 15 seconds

4. Media Planning: English News, Hindi News, English

Entertainment, Hindi Entertainment, Infotainment Channels, Movies

5. Language: Hinglish

About MakeMyTrip India:

MakeMyTrip was launched in India in September 2005 as the first comprehensive online travel site with real time booking for flights, hotels, holidays and cars. The site offers innovative products and services and attracts over 4.5 Million unique visits every month. MakeMyTrip has also established an offline presence through 60 stores across India. The Company has received numerous accolades for providing best-in-class services to travellers. It has also been ranked among the Five Best Employers in India for three years in a row (2010-2012). MakeMyTrip Group achieved sales of INR 4800 crores in the financial year ending March 2012.

For more information about MakeMyTrip visit: www.makemytrip.com

For media enquiries, please contact:

MakeMyTrip Genesis Burson-Marsteller

Poonam Thakur Deeksha Pradhan / Neha Singh/ Srishti Soni

+91 124 4910 560 9899309389/ 9811645152/ 9953505512

poonam.thakur@makemytrip.com deeksha.pradhan@bm.com/ neha.singh@bm.com/ srishti.soni@bm.com

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Summers are for holidays, and this season we bring to you the perfect reason to plan a memorable holiday at our award winning hotels. Travel with children, relive memories with old friends or simply decide to stay back a little longer; our exciting offers have something for everyone.

Stay Longer – Receive the third night complementary on two paid consecutive nights.

Travelling with children – Receive a second room, with our compliments.

Travelling with friends – Book two rooms and receive a complimentary third room.

Just a few reasons why Oberoi Hotels & Resorts are your ideal holiday destination this summer!

UNFORGETTABLE HOLIDAYS

Priced at Rs. 19,500, per night at The Oberoi Udaivilas, Udaipur and The Oberoi Rajvilas, Jaipur. The offer includes accommodation in a Premier Room for two guests, daily breakfast, dinner once during the stay, 20% savings on spa therapies, late check out till 6 pm and airport transfers. A minimum two nights stay is required to avail this offer.

Travelling with children and friends:

· Complimentary additional room for two children, up to 16 years of age.

· Book two rooms and receive a complimentary third room.

The offer is priced at Rs. 21,000 per night at The Oberoi Amarvilas, Agra and The Oberoi Vanyavilas, Ranthambhore

Offer valid from 5th April to 31st July, 2013.

STAY LONGER – THIRD NIGHT COMPLIMENTARY

Explore the city, go on a shopping excursion, enjoy a rejuvenating spa therapy or simply relax and experience the legendary hospitality of Oberoi Hotels & Resorts. Enjoy a complimentary third night with two consecutive paid nights.

Price and Inclusion –

· Offer is applicable on the best available daily rates.

· Transfers between the local city airport or railway station and hotel

Special Offer for guests travelling with children –

Receive an additional room for children at 50% of the parents’ applicable room rate.

Participating hotels: The Oberoi Udaivilas, Udaipur; The Oberoi Rajvilas, Jaipur; The Oberoi Amarvilas, Agra and The Oberoi Vanyavilas, Ranthambhore

Offer valid from 5th April to 31st July, 2013.

HIMALAYAN VACATIONS AT WILDFLOWER HALL, SHIMLA IN THE HIMALAYAS

The offer is priced at Rs. 14,350 per night includes accommodation in a Premier Room for two guests, daily breakfast and 15% savings on spa therapies. A minimum two nights stay is required to avail this offer.

Special Offer for guests travelling with children –

Complimentary additional room for two children between 10 and 17 years of age.

Offer valid from 1st April to 15th July, 2013.

HIMALAYAN VACATIONS AT THE OBEROI CECIL, SHIMLA

The offer at Rs. 10,950 per night includes accommodation in a Deluxe Room for two guests, daily breakfast, 15% savings on spa therapies, and two way transfers from Shimla railway station. A minimum two nights stay is required to avail this offer.

Special Offer for guests travelling with children –

An additional room for two children, up to 12 years of age, at 50% of the offer price.

Offer valid from 1st April to 15th July, 2013.

For further details visit www.oberoihotels.com

For Further Information contact:

Srilatha Nair

+91 9819732608

Srilatha@corvoshandwick.co.in

Thanks & Best Regards

_ _ _

Akansha Dua

Corporate Voice | Weber Shandwick

Wing- B, 3rd Floor – 304,

Prathmesh Tower Co-op Society Ltd.

Raghuvanshi Mill Compound,

Lower Parel, Mumbai – 400 013

T +91 22 40311200

M +91 98338 76769

F +91 22 26820504

akanshadua@corvoshandwick.co.in

www.webershandwick.com

India’s Most Awarded PR Consultancy

Full Service PR Firm of the Year in India – 2012 Corporate INTL Global Awards

Two Asia Pacific SABRE Gold Awards 2012

Highest number of wins at Indian PR & Corporate Communication Awards 2012

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Ali Zafar scores a hat trick with Chashme Baddoor !

After the stupendous success of his debut film Tere Bin Laden, that made Ali Zafar a household name – He followed it up by working with one of the biggest production houses in the country – Yash Raj Films in their romantic-comedy Mere Brother Ki Dulhan, where the actor managed to hold his own alongside stars like Katrina Kaif and Imran Khan.

With the recent success of David Dhawan’s Chashme Baddoor , Ali Zafar now scores a hattrick as the film had the box office cash registers ringing. The actor , who boasts of an ever-expanding fan base worldwide has also impressed critics on home turf –

Talking about his performance in the film says acclaimed critic and trade analyst Taran Adarsh,”Ali Zafar gives a wonderful account of himself in Chashme Baddoor as he lights up every sequence he features in.”

Adds Srijana Mitra Das,TOI “Zafar is endearing with his clenched-jaw charm, graceful as he dances, cute as he romances and rather hot when he throws a punch or two.”

Says Subhash K.Jha , “Ali Zafar is far more sober and controlled than his co-stars. It takes some doing to remain steadfast in your stipulated sobriety while all your co-stars pull out all stops.”

Overwhelmed with the accolades coming his way says Ali Zafar, “I’m humbled with people’s compliments – The industry has proved that if you have talent, good intentions and hard work, it will accept you even if you are from somewhere else and I’m glad audiences are embracing the film and acknowledging our efforts”.

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Aurum Communications Pvt. Ltd. awarded digital duties for Magic Holidays

~ www.MagicHolidays.info goes LIVE ~

12th April ‘2013, Mumbai: Aurum Communications Pvt. Ltd. has been awarded the digital duties for Magic Holidays, a property of the Panoramic Group of Companies. As a part of the association, Aurum Communications Pvt. Ltd. will run the media campaign, Digital PR, Social Media, SEO, SEM and create a website for Magic Holidays. The website – www.MagicHolidays.info – went live recently.

Aurum Communications Pvt. Ltd. is a full service agency, with an emphasis on delivering marketing campaigns using traditional and digital media.

Parag Bhansali, CEO, Aurum Communications Pvt. Ltd. said, “We, at Aurum Communications, are passionate about clutter breaking ideas. With Magic Holidays, we will strive for what we do best, which is challenging the norms. We have worked with clients in Finance, Education, Aviation, Auto sectors and are absolutely excited about the Travel segment being added to our repertoire.”

Apart from Magic Holidays, Aurum Communications Pvt. Ltd. has handled clients like ICICI, UTI Mutual Fund, Arena Multimedia, and so on.

Magic Holidays is a timeshare product from the Panoramic Group of Companies, a worldwide hospitality innovator. Panoramic Group of Companies is a diversified multinational conglomerate engaged in the businesses of hospitality, travel & tourism and information technology. The Group has extensive geographical presence, with footprints across India, USA, New Zealand and UK.

For further information, please contact:

Esha Kak

9819966211

Krupa Thakker

9920822218

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ollywood number one Nautanki Baaz Sanjeev Bhatt is in town

Nautanki is one of the most popular folk operatic theatres. It is a most popular form of entertainment to experiencing a dialectical tension. The master of Nautanki is known as Sabse Bada Dramebaaz and here comes the Nautanki Baaz Sanjeev S Bhatt who knows very well how to reduce your tension and bring smile on your face. The actor was seen sharing screen with Bollywoods most charming actor Ayushmann Khurrana in Rohan Sippy movie Nautanki Saala. Sanjeev S Bhatt has proved himself that he is the number one Nautanki Baaz of Bollywood.

Sanjeev S Bhatt said, “I am very happy to be a part of such a great movie with excellent co-stars. It was quite an exciting experience to work with Rohan Sippy. I am glad to get a chance to work with true actors Ayushmann Khurrana and Kunal Roy Kapur and talented director Rohan Sippy”.

Sanjeev Bhatt was seen playing Chandra the owner of Dramebaaz Theatre Company, where he is also playing a role of Surpnakha.

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Global Advertisers launches innovative schemes for brands

Mumbai: 18 April, 2013: India’s integrated outdoor advertising solution providing agency, Global Advertisers has launched wide range of schemes in this summer for emerging industries such as healthcare, apparel and hotels. The scheme aims at such brands which have limited budget for branding & marketing this season. Under the scheme, these brands can avail 360 degree visibility via our Rotational Plans, Barter Plans, Cross Branding opportunities at cutting-edge prices. In an attempt to provide discernible presence in the market, Global’s new schemes are affordable and transparent for new entrants.

Recently, Global has executed successful brand awareness campaign of Seven Hills Hospital, Dr. Batra’s Clinic, Richfeel, Titan Eye, Pramanik, Kimaya, Grand Hometel Hotel and many more. Some of the brands are first time advertisers on OOH media, but they have realized the power of outdoor advertising in generating sales and creating brand’s image in the mind of target customers.

Sanjeev Gupta, MD, Global Advertisers said “Global has been providing great level of exposure to FMCG, Telecom and other prominent brands in metros, Tier II & Tier III cities. But with our new scheme, we expect to engage new industries/sectors with us. Our campaigns are highly innovative and strategically positioned which help new players to create a niche for themselves. Our teams at Global assist them with trendy options to fetch the largest share of their market.”

With Best Regards,
Divya Khare

Senior Manager- Branding & Communication
AN ISO 9001:2008 CERTIFIED Company

Mobile : 9820146183
Phone : +91 22 28939400
Email : divya@globaladvertisers.in
http://globaladvertisers.in/

Global Advertisers creates high impact outdoor presence for MCHI-Credai Property Exhibition 2013

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BRITNEY SPEARS TO RELEASE NEW SONG “OOH LA LA” FOR COLUMBIA PICTURES/SONY PICTURES ANIMATION’S FAMILY COMEDY “THE SMURFS™ 2”

CULVER CITY, Calif., April 18, 2013 – Pop icon Britney Spears will release a song for Columbia Pictures/Sony Pictures Animation’s highly anticipated family comedy The Smurfs™ 2, entitled “Ooh La La,” via Kemosabe / RCA Records. “Ooh La La,” which will play at the end credits of the film, was written by Lukasz Gottwald (Dr. Luke), Joshua Coleman (Ammo), Henry Walter (Cirkut), Bonnie McKee, Jacob Kasher Hindlin (J Kash), Lola Blanc and Fransisca Hall and produced by Dr. Luke, Ammo and Cirkut for Prescription Songs. The Smurfs 2, the sequel to the hit hybrid live action/animated film that took in over $560 million at the worldwide box office in 2011, is set to hit theaters on July 31, 2013. More information on the song coming soon.

Britney Spears added, “I have always loved the Smurfs as a kid and now my boys are the biggest Smurfs fans EVER. I wanted to surprise them with a song in the movie. I know they’ll think it’s Smurftastic!”

Lia Vollack, president of Worldwide Music for Sony Pictures, added, “We are completely thrilled to have Britney involved with The Smurfs. She is an amazing artist and her boys are Smurfs fans, so it’s a great fit for all of us.”

Raja Gosnell, director of The Smurfs 2, added, “I am very excited that Britney is joining our smurfy adventure. ‘Ooh La La’ is the perfect Smurf-party song, and the perfect button on the film for audiences around the world.”

About Britney Spears

Multi-platinum, Grammy Award-winning pop icon Britney Spears is one of the most successful and celebrated entertainers in pop history. Her musical career boasts nearly 100 million albums sold worldwide and countless awards and accolades, including the 2011 MTV Video Vanguard Award and Billboard’s Best-Selling Female Artist of the Decade (1998-2008). Spears first captivated audiences with her first single “…Baby One More Time,” an international hit that is currently 14x Platinum in the U.S. So far, Spears has earned a total of five No.1 debut albums and 24 Top 40 songs in her career. Spears was last seen as a judge on FOX’s “The X-Factor” in the US and is currently featured on will.i.am’s hit song “Scream & Shout.” Britney is currently working on her 8th studio album.

About The Smurfs™ 2

In this sequel to the hybrid live action/animated family blockbuster comedy The Smurfs, the evil wizard Gargamel creates a couple of mischievous Smurf-like creatures called the Naughties that he hopes will let him harness the all-powerful, magical Smurf-essence. But when he discovers that only a real Smurf can give him what he wants, and only a secret spell that Smurfette knows can turn the Naughties into real Smurfs, Gargamel kidnaps Smurfette and brings her to Paris, where he has been winning the adoration of millions as the world’s greatest sorcerer. It’s up to Papa, Clumsy, Grouchy, and Vanity to return to our world, reunite with their human friends Patrick and Grace Winslow, and rescue her! Will Smurfette, who has always felt different from the other Smurfs, find a new connection with the Naughties Vexy and Hackus – or will the Smurfs convince her that their love for her is True Blue? Returning cast includes Neil Patrick Harris, Jayma Mays, Sofia Vergara, with Katy Perry as Smurfette and Hank Azaria as Gargamel. Brendan Gleeson joins the cast as Victor. The film is directed by Raja Gosnell and produced by Jordan Kerner. The screenplay is by J. David Stem & David N. Weiss and Jay Scherick & David Ronn and Karey Kirkpatrick with a story by J. David Stem & David N. Weiss & Jay Scherick & David Ronn, based on the Characters and Works of Peyo.

About the Smurfs

The story of the Smurfs – a property created by Peyo – started in 1958 with the creation of comic books which were later brought to both the big and small screen. Over the years, the little blue characters haven’t just limited themselves to the page and the screen. They have inspired records and CDs that have sold millions of copies, entire collections of figurines and toys, and many more products. In all, more than 3,000 derived products have been produced and leading brands and companies have spread their messages worldwide with the help of the Smurfs. A multitude of new projects appear regularly, thus making the success of the Smurfs planetary!

About Sony Pictures

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com/.

About Sony Pictures Animation

Sony Pictures Animation produces a variety of animated entertainment for audiences around the world. The studio is following its worldwide comedy hits – the 2012 monster hit comedy Hotel Transylvania, the 2011 hybrid live action/animated blockbuster The Smurfs, and the 2009 mouth-watering Cloudy with a Chance of Meatballs – with The Smurfs 2 in July 2013, and Cloudy With A Chance of Meatballs 2 in September 2013. Sony Pictures Animation, in conjunction with Aardman Animations, has produced two critically acclaimed feature films: the CG-animated family comedy Arthur Christmas; and the Academy Award® nominated stop-frame animated high-seas adventure, The Pirates! Band of Misfits. In 2007, Surf’s Up also received an Academy Award® nomination for Best Animated Feature Film. The division, whose first feature film Open Season led to a very successful movie franchise, turned 10 in 2012. Sony Pictures Animation is an operating unit of Sony Pictures Digital Productions.

* Website: http://www.sonypicturesanimation.com/
* Facebook: https://www.facebook.com/SONYPicturesAnimation
* Twitter: http://twitter.com/#!/sonyanimation
* Tumblr: http://sonyanimation.tumblr.com/
* YouTube: http://www.youtube.com/user/SonyAnimation

About Lafig Belgium S.A.

Lafig Belgium is the owner of the rights to produce audio-visual works based on the Smurf universe and of the Smurf worldwide licensing rights (together with IMPS). Lafig Belgium is controlled by the heirs of Pierre Culliford, better known under his pseudonym Peyo, the author/creator of the Smurfs. For 50 years, the Culliford family has controlled the Smurf characters and all licenses worldwide.

SMURF, and all Smurfs characters: ©Peyo. All Rights Reserved. “Smurf” and “The Smurfs” are registered trademarks of STUDIO PEYO.
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Ketchum Sampark Pvt Ltd, Mumbai, India

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Shahid Kapoor goes through extensive training for Rambo Rajkumar

Performing some never-seen-before stunts , Shahid Kapoor known to be thorough perfectionist went all out to train for the action sequences prior to the shoot schedule of Eros International & NextGen Films’ Rambo Rajkumardirected by Prabhudeva.

The actor went through some serious training with experts to perform some death-defying and hand combat stunts,including a 40-men attack action sequence and many others – a signature in Prabhudeva movies.

Confirming the news says producer Viki Rajani, “Shahid is an extremely dedicated actor and was very keen to go through extensive training to perform the action sequences in the film – Apart from working on his flexibility and strength, he also trained for some heavy duty action including one which includes fighting over 40 men”

Eros International & NextGen Film‘s Rambo Rajkumar directed by Prabhudeva releases 2013.

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Jacqueline all set for a Roman holiday

Extremely tied up with her work commitments, Jacqueline Fernandez is finally taking some time out to take her father for a Roman holiday by the end of the month, on the occasion of his birthday.

While her father has always wanted to visit the Italian capital, Jackie fresh off the success of Race 2 ,is constantly live out of her suitcase, thanks to her professional commitments but has cleared her dates to make the family trip-

Confirms Jacqueline “I’m excited to be visiting Rome with my dad. He had always wanted to visit the Vatican City and we are all set to leave towards the end of this month,”

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The Mr. India Legacy Continues at Adlabs Imagica !

Twenty seven years has passed since Mr India had captured the imagination of Indians, but the Mr. India legacy just doesn’t seem to fade. Sridevi who created waves with her comeback in English Vinglish and Anil Kapoor, one of India’s global stars have confirmed their presence in the sequel to the cult film. That‘s not all, fans will also be delighted to experience the magic of Mr. India in Manmohan Shetty’s dream project – Adlabs Imagica. The simulator ride based on the movie will give you a chance to team up with Mr. India, Seema Sahini and Toota Phoota – a robot Mr. India created to take on one of the greatest villains of all time – Mogambo! Participants in the ride will embark on an epic journey in Mr. India’s very own flying car. Staying ahead of the time, Mr. India has upgraded his old car with trap nets, jet packs and water blasters to ensure that you are fully equipped to take on the bad guy!

However the most interesting fact in the ride is Sridevi and Anil Kapoor lending their voices to make you feel as if you are really a part of the Mr India family. No matter in what avatar Mr. India shall continue entertaining generations of Indians.

Mr. India – The Ride (Motion Simulator): Mr. India – The Ride brings back the much beloved Bollywood film Mr. India in animation. And it gets even more personal because the motion simulator base allows us to physically feel like we are in the midst of the action, following Mr. India on his amazing adventure. Another first for the ride is bringing back the iconic character- the villainous Mogambo! Played by Amrish Puri in the original film, Mogambo has been a character that has stayed in audiences minds throughout the years. ‘Mogambo Khush Hua!’ is the one line every child and adult knows.

The motion simulator base on this experience takes us to Mr. India and the kids who are now inventors in their own right but still have their most prized possession – the Invisibility Bracelet. But alas, Mogambo has returned and wants the Bracelet to rule the world with his evil plans! Mr. India is not alone this time and asks the audience to participate in the epic journey of Good vs. Evil. We climb aboard a flying car and follow every twist and turn literally!

One of the most progressive motion simulator bases in the world takes 16 people per car through an adventurous journey where you’ll feel every bump and dip, push and shove to finally emerge a key player in the adventure.

· Motion Simulator Base has 6 Doff technology

· Nine cars can seat 16 people each.

· Capacity of 144 audience members.

Talking about this ride, Creative Director for Adlabs Entertainment Limited, Aarti Shetty said, “Mr. India is a star attraction in the park simply because of the recall value the film generates to this day. And our technology has brought the film alive in a way that cinema would not be able to. The old-world charm with the new-age tech makes the same experience feel fresher and more relevant. Mr. India has been a prolific film that has achieved cult status among a wide target audience and that is why we acquired it much earlier. When we were looking for a film for this great motion base experience we immediately realized it was fortuitous.”

About Adlabs Imagica:

Adlabs Imagica is the flagship venture of Adlabs Entertainment Limited (AEL). AEL is promoted by Mr. Manmohan Shetty. Adlabs Imagica is now poised to be India’s first theme park destination, offering entertainment, fun, action, relaxation, dining, shopping and accommodation at a single location. The group has assembled a highly diversified and multi-dimensional team for development and implementation of project. The international theme park will be a celebration of the family entertainment and international wholesome experience that will now be available in India. Plan your trip to Adlabs Imagica with a click on www.adlabsimagica.com

For any queries, please contact

Radhika Mehta | Genesis Burson Marsteller | 9619200115 | radhika.mehta@bm.com

Aabeer Choudhury | Genesis Burson Marsteller | 9930943990 | aabeer.choudhury@bm.com

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Varun Dhawan hits the gym

Varun Dhawan who is all set for his next, Main Tera Hero, which is being produced by Ekta Kapoor and directed by his father, David Dhawan. has hit the gym and is working out extensively to get a leaner look for his role in the film.

Ask Varun about this and he says, “I’ve been doing a lot of mixed martial arts training and light weight training. My trainer Prashant, who also trains Shah Rukh Khan and Ajay Devgn, has put me on a completely new diet and workout regime.” Varun adds that he has been training for two

months and has another two to go. The actor’s new look is supposedly very depective. “If you see me with a T-shirt on, you won’t think I am fit. That’s the whole point of it,” he says.

The movie, which goes on floors this June, will see Varun do action scenes as well. He says, “I’ve been training to get more flexible as well. I don’t want to use a body double. I want to do it myself because I’ve always enjoyed action. It’s a complete change from my first film, even though I play a college student this time as well.”

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J Hampstead the premium range of suitings, has signed up Bollywood’s super star Hrithik Roshan, as their brand ambassador for their readymade apparel!!!

This means that from now on Hrithik Roshan would not only endorse J Hampstead premium range of fabric but would also be endorsing the J Hampstead readymade apparel.

Speaking about the association, Hrithik Roshan states “It was the next move from endorsing J. Hampstead suiting fabric. J Hampstead has a huge range of formal shirts to choose from. The entire collection gives out a class and sex appeal which is clearly in vogue. ”

J.Hampstead Apparel Collection consists of an exquisite range of shirts and trousers that define style and elegance. A perfect fusion of chic fashion and gentle comfort. The fabrics undergo a variety of processes to give the fabric greater softness, better abrasions resistance and a wrinkle free, easy to wear, radiant finish. J.Hampstead shirts and trousers are meticulously crafted and designed to deliver a high end quality product.

One of the most sought after fashion brands, J.Hampstead today has presence across India & is also available in all Siyaram’s Shop, MBO’s and large formats like Reliance Trends.

About J.Hampstead: J.Hampstead with a heritage of making high quality fabrics for the fashion conscious European, made its debut in India in 1995. Initially, it was offering mainly the high end all wool fabric and high value cotton shirting. However, today it has a pan India presence catering to approximately 5000 retailers directly, a first for any company in India. It has been meeting the aspirations of the discerning Indian consumer with its high quality worsted fabric made from highly cherished long and lustrous wool fibers. Its worsted range is specially created to give you fabric that is smoother, silkier, more luxurious and softer than any other. In 2009, J.Hampstead launched its Garment section with a stylish range of shirts. It is available across all Siyaram’s Shop, MBOs and in large formats like Reliance Trends.

Thanks & Regards,

cid:image003.png@01CB9AB1.ECB2C9A0

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MUMBAI

APRIL 17, 2013

Yeh duniya ek Circus hai . . . .aur iss mein hum sab ek katputli ……famous dialogue of Raj Kapoor comes to mind from his iconic film Mera Naam Joker.

This emotional depiction of the highs and lows of the performers at Circus is not too far from the truth. As shared by Biju Nair who has donned the garb of the Clown for over 10 years with Rambo Circus.

Today when Biju looks back on the yesteryears spent at the circus, he get nostalgic. Biju was always passionate about his work in the Circus as the residential Clown. Making merry, laughing, creating spoofs to enthral the crowd at the circus which is visited by the entire family. He enjoys the sense of joy and pride his job offers. Even while there’s many issues plaguing the Circus industry.

Sujit Dilip, owner of Rambo Circus today runs his family business started by his father P T Dilip in 1991. Sujit has put India on the world map by associating with The World Circus Federation’s President HSH Princess Stephanie of Monaco in promoting the culture of Circus and its artisans in India.

His endeavour bears further results with his association with the Kapoor family who consented to hosting the Rambo Circus Act II at Prithvi Theatre for the second time around.

The first indoor show hosted in Prithvi was rendered a hit and had a packed house of families and children.

So this World Circus Day celebrated on April 20, Prithvi Theatre decided to join hands with Rambo Circus to bring the celebrations to Mumbai.

On April 20 & 21, 2013, Prithvi Theatre will host the Rambo Circus Act II daily 4 shows at 11am, 3pm, 5pm and 7pm.

Kunal Kapoor was all support and praises for the performers of the Circus.

For More info and contacts of Sujit Dilip of Rambo Circus Contact :

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Saveeta Bajaj

Media_Savvy

Cell : +91 – 7738966044

Email : bajajsaveeta@gmail.com

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dia is crazy about

Hindi songs

It seems that Claudia’s popularity in Bollywood is increasing day by day. Her debut dance number “Balma” is the main reason for that. The dance moves put up by her in the songs were very sexy. And this hot diva is crazy about Bollywood songs. She has all Hindi songs in her I-pod. Whenever she has free time, she is travelling or whenever she is ideal she listens to these songs.

On asking, Claudia says, “Yes, I love Hindi songs. Sometimes I don’t know what some of the words mean but I like to listen to them because of the melody and rhythm of the songs. And it is because of them that I learnt Hindi so fast.”

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Anil Kapoor shoots for his career’s finest scene in Balaji’s Shootout at Wadala

With a career spanning 30 years, Anil Kapoor who essays the role of an infamous police inspector in Balaji Motion Pictures’ Shootout at Wadala was all praise for director Sanjay Gupta and the way he shot for a particular scene, which he touts amongst his career’s finest.

The scene in question involves Anil Kapoor running through the extremely slippery paths of Dhobi Ghat in a high octane chase sequence.

Says Anil Kapoor, “It’s an action-packed sequence. It will be considered one of the best sequences of my career. If there is any scene that has been shot so well by any director, it is this one.”

Balaji Motion Pictures ‘ Shootout At Wadala directed by Sanjay Gupta stars Anil Kapoor, John Abraham, Kangana Ranaut, Manoj Bajpai, Tusshar, Sonu Sood, Mahesh Manjrekar, Ronit Roy, Siddhant Kapoor and a host of others. It releases worldwide on May 3rd 2013.

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Yaami Gautam roped in as brand ambassador for Rio Tinto Diamonds’ Nazraana collection

Despite being just a film old in the industry,Yaami Gautam a popular face on the tvc circuit has recently been signed by Rio Tinto Diamonds as brand ambessedor for its “Nazraana” collection of jewels.

Yaami Gautam made her first appearance as Brand Ambassador for Nazraana at India’s premium jewellery fashion event, India International Jewellery Week (IIJW) in Delhi on April 12.

Says Vikram Merchant, Manager of Rio Tinto Diamonds, Indian Representative Office, “Yaami’s classic elegance and appeal to the young fashion conscious Indian consumer is a perfect fit for the Nazraana brand. We are excited to have Yaami’s support and look forward to her involvement with our product”.

Speaking on her association with the brand says Yaami “Nazraana is a wonderful initiative and I am delighted to be associated with these beautiful jewellery pieces. Diamond jewellery has been gaining popularity as a gift in India and the elegance and style of the Nazraana jewellery is generating a lot of interest.”

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The Indian Idol Junior- New Delhi Audition receives an exceptional response

Shreya Ghoshal and Vishal-Shekhar visit the capital to hunt for the first Indian idol Junior

Mumbai, April 15th, 2013: Indian Idol the most popular singing reality show that has presented some of the finest singing talent in the country, is back in a new avatar. Indian Idol Junior – the search for the new young voice that will enthrall millions of viewers across India reached Mumbai. The auditions received an outstanding response from the city. With Mandira Bedi and Karan Wahi anchoring the audition, the excitement amongst aspiring singers who gathered at Andheri Sports complex was overwhelming.

To ensure that ‘Koi Bhi Talent Chhootne Na Paye’ the three biggest names of the music industry Shreya Ghoshal, Vishal Dadlani and Shekhar Ravjiani had the daunting task of picking the best talent amongst thousands of young aspirants. The awesome trio were thrilled by the phenomenal response to the audition. Enthusiastic people were seen queuing up for their claim to fame from the wee hours of the morning.

Indian Idol took reality television to new heights and has produced some of the finest and most talented singers. Even though the show is in its seventh season, ‘Indian Idol’ continues to be as exciting as it was when it first came to India.

Indian Idol Junior is produced by the format owners Fremantle Media and once again the show is all set to enthrall the viewers across the country with new talent. This year Indian Idol Junior will cover the entire nation to scout for the best singing talent. After presenting India with some of the most talented and loved voices, the hunt for the first Indian Idol Junior is on. So what are you waiting for? Begin your riyaaz now!

About Sony Entertainment Television:

Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is India’s leading television network. It comprises of Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel, SAB; a family comedy entertainment channel; PIX, the English movie channel and MIX a refreshing Hindi music channel.

Since its launch in October 1995, SET has created a unique space for itself in the Indian Television industry. Pioneering new waves in television programming, with blockbuster movie premieres, big format non – fiction shows and an impressive array of fiction shows. SET is known for its innovative concepts and exciting formats and is the most preferred family entertainment channel that reaches out to more than 50 million households, in India. Additionally, SET is available in the United States, the United Kingdom, Africa, the Middle East, Europe, Canada, Australia, New Zealand, Singapore, Nepal, Bangladesh, Maldives and Malaysia. In total, SET influences over 300 million viewers in the Indian sub-continent and the South Asian Diaspora worldwide.

Sony Entertainment Television is a part of the network of channels distributed by The One Alliance – a joint venture between Multi Screen Media Pvt. Ltd. and Discovery Communications India. Other channels in the One Alliance network include MAX, AXN, Animax, PIX, SAB TV, Sony Aath, Discovery, Animal Planet, TLC, Discovery Science, Discovery Turbo and Discovery HD World, it also distributes the popular TV Today Network channels – Headlines Today, Aaj Tak and Tez and now the premium Sports channels of India – Neo Sports and Neo Cricket.

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POGO celebrates Chhota Bheem’s birthday with Delhi kids
~ Butterflies NGO kids treated to a fun-filled day with Chhota Bheem ~
~ Character costume of Chutki unveiled at the event for the first time ~

Delhi, April 17, 2013: It’s that time of the year when kids get to celebrate the birthday of their favourite laddoo-eating superhero – Chhota Bheem! In addition to all the celebrations on POGO and www.pogo.tv, this year, Chhota Bheem is making his birthday extra special by celebrating it with some of India’s less fortunate kids.

POGO pulled out all the stops to give the kids of Butterflies NGO in Delhi, the time of their lives. The event organized at Stratford University saw over 100 kids assembles enthusiastically to celebrate Chhota Bheem’s birthday. The kids were thrilled to see some of the best episodes of Chhota Bheem, play exciting games, and receive ample POGO goodies!

However, the highlight of the day was the unveiling of a new character costumes from the show –Chutki! The excitement and adoration was palpable when the awesome-twosome pair of Chhota Bheem and Chutki put together a special performance for the kids. The event climaxed with the kids cutting Chhota Bheem’s birthday cake and receiving photographs with their favourite superhero and his friend.

When asked, every kid replied enthusiastically, that they loved POGO and Chhota Bheem and this was the best birthday party they had ever attended! The birthday celebration not only brought smiles to the face of every kid but also gave them a memory to cherish for the rest of their lives!

Krishna Desai, Sr. Director & Network Head – Kids, South Asia, Turner International India Pvt. Ltd. said, “Chhota Bheem’s birthday celebration is the biggest event in the year for POGO and kids across India. We always aim to give kids the ultimate experience by keeping them entertained through various activities on TV and beyond. This year, by associating with an NGO like Butterflies Foundation, it brought us great joy to see the faces of these kids light up when they not only met Chhota Bheem but also Chutki!”

“Chhota Bheem is an idol for children across the country and especially the children of Butterflies. We aim to instil some of the values that Chhota Bheem personifies in our children as well including bravery, honesty, humility and helpfulness. We are delighted that Butterflies has been host to Chhota Bheem’s Birthday in Delhi”, said Rita Panicker, Founder-Director, Butterflies.

Now every child can be a part of Chhota Bheem’s birthday celebrations by participating in the Bheem ka Badaa Party contest from Monday to Friday at 1pm uptil June on POGO. Five winners will be gratified with a special birthday party organized by POGO at their homes with Chhota Bheem and Chutki as the guests of honour! Finally, rounding up the birthday treats is a brand new Chhota Bheem movie called Chhota Bheem and the Crown of Valhalla that will air on May 01, 2013 at 12pm only on POGO.

From new and blockbuster movies, to birthday celebrations of kids’ favourite superhero – Chhota Bheem, the fun and engagement quotient is unlimited!

ABOUT POGO:
POGO, a multi-genre channel created exclusively for kids in India, launched successfully by Turner on January 1, 2004 and is distributed by Media Pro Enterprise India Pvt. Ltd. POGO is available in over 27 million cable & satellite homes and today, is the leading channel in the kids’ genre.
www.pogo.tv is a hugely popular and highly interactive kids’ website with exciting features/content such as Online Games, Exclusive applications, video-on-demand, message boards and mini-sites of popular shows on POGO. The website attracts over 5 lakh* unique visitors per month and each of them spend an average of 24* minutes on the website. (*Source: Omniture SiteCatalyst, December, 2012).

ABOUT BUTTERFLIES:
Butterflies is a registered voluntary organization working with street and working children in Delhi since 1989. It is also working with children in Uttarakhand since 2010and in the Tsunami affected areas of Andamans and Nicobar Island since 2005. Butterflies has earned recognition worldwide for its innovative, realistic and relevant programmes for street and working children. Empowering these children with knowledge and skills to exit out of the cycle of illiteracy and poverty is what we strive for. It reaches out to 3000 children through various interventions in all project areas and influence lives of more 44000 children since its inception.

Regards

Palak Shah
White Marque Solutions
Creative Design | Public Relations | Events & Activation | Digital Outreach
M: +91- 9819453080
Litolier Chambers, Marol Naka, Opposite Star Plus Office, Andheri Kurla Road, Andheri (East), Mumbai-400059

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Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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