Yash Raj Films launches its own official E-commerce Store – www.yrfstore.com

Yash Raj Films launches its own official E-commerce Store – www.yrfstore.com

17th December 2013, Mumbai: Yash Raj Films has launched its official e-commerce store www.yrfstore.com! To begin with the YRF Store will feature a range of exciting Dhoom:3 licensed products based on the highly anticipated and much awaited Dhoom:3. www.yrfstore.com is the first ever e-retail site launched by any Indian Film Studio, and will feature an incredible array of products including Men’s fashions, Bike accessories, Phones, Tablets, Toys, Apparels, Home Decor and much more!

Through www.yrfstore.com fans worldwide will have the amazing opportunity to experience Dhoom on a personal level by purchasing products that replicate various elements from the film, such as the already popular official Dhoom:3 bowler hat worn by Aamir’s character Sahir, which is an iconic element of the film.

In addition to offering official D:3 merchandise, www.yrfstore.com will shortly begin to provide consumers the opportunity to experience other YRF Classics and forthcoming films through the purchase of the official merchandise. The YRF Store will also feature limited edition merchandise to be developed exclusively, which will be available only online at www.yrfstore.com.

Lately Yash Raj Films has been focusing on building a licensing programme based on the many iconic movies from the Yash Raj Films library, in addition to a wide range of Dhoom:3 merchandise. To date, Yash Raj Films Licensing has associated with over 20 companies, generating more than 200 varieties of products. A variety of licensed products are available at a flexible price in over 20,000 retail stores throughout India.

About YRFL

Yash Raj Films Licensing (“YRFL”) is the licensing division of Yash Raj Films, India’s largest feature film production studio. YRFL is responsible for the licensing of the films produced by Yash Raj Films. Better known as YRF, the studio has produced many of India’s most popular films. Debuting worldwide on December 20, is the newest instalment of the DHOOM film franchise, DHOOM:3, for which YRFL has developed the most ambitious licensing program ever generated for a Indian film. For further information about Yash Raj Films Licensing, please contact Rohit Sobti, Vice President – Licensing, at licensing@yashrajfilms.com

/yrfmerchandise /yrfmerchandise @yrfmerchandise /+yrf


YRF partners with CaratLane.com to release a new version of the Dhoom Anthem with Saba on Xmas Eve!

Mumbai, December 19, 2013: In another innovative first, Yash Raj Films’ will be releasing a tub-thumping new version of their iconic DhoomMachaale anthem song by the very talented actor, singer, dancer, theatre producer – Saba Azad. The song is backed by a cool new music video that features a mash-up of imagery from the entire Dhoom series, all the way from the first part. So in a first, viewers will get to see Aamir, Katrina, Hrithik, Aishwarya, John, Bipasha, Abhishek & Uday together in one video.

Saba represents the multi-faceted new age Indian woman who can rock whatever she chooses to take on. Added Saba, “I’m super excited to take a crack at such a huge hit that amazing singers like Sunidhi and Vishal Dadlani have sung before, it’s a privilege to feature in the video alongside Bollywood’s biggest names.”

“Calvin John, Vice President, Offline Marketing, Caratlane.com says, “We are constantly seeking innovative opportunities of integrating CaratLane.com seamlessly within content, that has wide reach across TV & Digital mediums, is engaging and has immense potential of being viral. The Dhoom Anthem provides us with that innovative window of showcasing the brand seamlessly within the song. This association with YRF gives us an opportunity to showcase what CaratLane.com has to offer for urban Indian women – Chic Jewellery along with its pioneering new way to shop – ‘Try at Home’, apart from leveraging its most successful movie franchise.”

Ashish Patil, Vice President, Yash Raj Films adds, “At YRF, we’ve always believed in going beyond the brief with our brand partners to create high impact quality content that connects with audiences and adds value back to the brand. We’re quite excited about this crunchy new version of the iconic Dhoom anthem by one of our most talented artistes, Saba Azad. And it’s a pleasure to partner with Caratlane.com as both the brand & their products are a magic fit for this kick-ass new video. It’s sure to machao some serious Dhoom!”

The funky new version of the song has been composed by RaghavSachar, who plays over 32 different musical instruments. The mash-up is a great mix of R&B, whistle tones, rap and a fresh new interpretation of the chartbuster. The video has been directed by Adil Shaikh, known for his choreography of some of the biggest hits right from BachnaAeHaseeno to Go Goa Gone.

The video uses jewelry from Caratlane.com to style Saba and her troop of international dancers and has been hand-picked keeping in mind the mode & tone of the song and video.

The Dhoom Anthem premieres exclusively on YRF’s YouTube channel on Tuesday, Dec 24th ensuring that everyone has a really Merry Xmas!

About YRF Talent & the Dhoom Anthem by Saba:

YRF Talent is the Talent Management Division of Yash Raj Films. It represents & manages the films, endorsements, events, appearances & PR of some of the most talented artistes including Anushka Sharma, Ranveer Singh, Parineeti Chopra, Arjun Kapoor, Ayushmann Khurrana, Sushant Singh Rajput, Rani Mukherji, SaqibSaleem, Rhea Chakraborty, Vaani Kapoor and, of course, Saba Azad.

The new Dhoom Anthem is composed by RaghavSachar
Music video directed & choreographed by Adil Shaikh
Sung/ Performed by Saba Azad

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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