Yash Chopra’s as yet untitled directorial film started shooting for its next schedule in Ladakh last week.

Yash Chopra’s as yet untitled directorial film started shooting for its next schedule in Ladakh last week.

The first look of the film broke with a theatrical teaser trailer recently and this has added to the huge interest and buzz already existing for the film. Starring Shahrukh Khan, Katrina Kaif and Anushka Sharma, the film also brings together the award winning pair of A. R. Rahman and Gulzar, who along with Yash Chopra, are creating some wonderful and meaningful music for this romantic film.

The Yash Chopra Romance is scheduled for a Diwali November 13th 2012 release, the festive time when Yashji’s movies over the years have lit up homes worldwide.

A Yash Chopra Romance – Releasing November 13 – Teaser

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Media Release

92.7 BIG FM BECOMES THE SUPPORTING PARTNER FOR THE DELHI INTERNATIONAL FILM FESTIVAL 2012

DELHI’S NO 1 FM RADIO NETWORK & THE DELHI INTERNATIONAL FILM FESTIVAL TO SHOWCASE THE BEST OF INDIAN & WORLD CINEMA

New Delhi, 22nd August 2012: Sharing its passion for cinematic excellence, 92.7 BIG FM India’s No.1 radio network and broadcaster of the year at the Golden Mikes Awards today announced their collaboration as the Supporting Partner of the Delhi International Film Festival (DIFF) which will host the city’s first ever International Film Festival, which is scheduled to run for a week at the Siri Fort Auditorium and NDMC Convention Centre from December 21st -27th 2012.

In celebrating the occasion of 100 years of Delhi being the capital of the country and the 100 years on Indian cinema, 92.7 BIG FM Delhi & DIFF have positioned this initiative as Delhi’s first true international film festival that aims at putting the city on map of the international film fraternity. With the objective of bringing together the best films and filmmakers from around the world and showcase them to audiences in the Capital, DIFF and 92.7 BIG FM aim to transform the way people see the world through the medium of films.

As the supporting partner, 92.7 BIG FM will offer a wide variety of programming that allows exclusive broadcast of the Delhi International Film Festival 2012 and promote the gala festival at various malls and cultural centres in the Capital. 92.7 BIG FM will interview and host chat shows with filmmakers, actors & celebrities. Further to this they would interact with audiences and get their inputs on films and its connection to contemporary culture.

The initiative will not only put Delhi on the map for International film festivals, but also add another dimension to the city as an emerging quality film exhibition city, by attracting films and the film fraternity from all corners of the world.

The first edition of DIFF, will honour the films, film makers, artists and writers along with those outstanding persons who contributed towards the welfare of society and the people through the medium of cinema, with Minar-e-Dilli award.

The Delhi International Film Festival 2012 will showcase films in ten different sections. The best amongst selected films shall be honoured with the Golden Minar and Silver Minar awards.

Speaking at the official launch of the festival in Delhi, noted Hindi film directory Tigmanshu Dhulia & actor Shiney Ahuja commended 92.7 BIG FM Delhi’s support and encouragement for this initiative and expressed their firm belief in the festival becoming a grand success and providing a novel & artistic platform for film actors and makers, not just in India but across the world

Commenting on this association, a company spokesperson said, “Through our radio network we have strived over the years to bring Indian Cinema to its fans across the country while simultaneously giving Indian films a wide platform. It is an honour to have this opportunity to be a part of such an initiative. The Delhi International Film Festival promises to be a brilliant showcase of Indian and world cinema.”

About Reliance Broadcast Network Ltd.

Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties, television production and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM – India’s largest FM Network with 45 stations, reaching over 4 crore Indians each week; BIG CBS Networks – A joint venture with CBS Studios International offering 3 English Entertainment Channels – Prime, Love, Spark and a regional general entertainment Channel for the PCHP region – Spark Punjabi; BIG MAGIC – a regional general entertainment channel for the Hindi heartland; BIG PRODUCTIONS – the television content production division, catering to the creative needs of the Indian television landscape and BIG STREET – which acquires and markets long term premium out of home inventory. The Company also distributes Bloomberg UTV, India’s premier business news channel as part of its television bouquet. For more information log on to: www.reliancebroadcast.com

For more information log on to: www.reliancebroadcast.com

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Spiritually entertaining!

Looks like devotion is at its peak when it comes to Bollywood personalities. Kailash Kher, Sunidhi Chauhan and Hema Malini got together at the Murari Bapu in Nathdwara festival. While Kailash Kher along with Naresh and Paresh Kamath of Kailasa band regaled audiences, Sunidhi took the stage by storm. The dream girl’s smile alone was enough to make audiences swoon. Host Madan Paliwal and revered Murari Bapu whose sermons attract over two lakh visitors a day were present along with Makarand Deshpande, Sophie Hyatt and a host of others.

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The ‘Raaz’ unfolds on Radio City 91.1 FM

~ Esha Gupta shares secrets of the shooting, her co-stars and the great mystery that is ‘Raaz 3’ ~

Mumbai, 23rd Aug, 2012: FM Bole Toh Radio City 91.1 recently played host to Esha Gupta as she spilled some secrets from upcoming release ‘Raaz 3’ in conversation with RJs Salil and Archana of ‘Kasa Kai Mumbai’. Esha, looking every bit her part from the movie, in a long flowing black dress and nerdy specs, spoke at length about the shooting, her co-stars and other trivia from the horror thriller, slated for release on 7th September.

The shooting literally took her to scary heights. Esha, who had a phobia of heights, almost decided to walk out of the movie, on learning that a particular scene required to be shot on a cliff. The cast and crew finally coaxed her into staying and voila! Her fear of heights vanished forever. On a serious note, Esha remarked on the rocking chemistry with her ‘Jannat 2’ co-star, Emraan Hashmi and Bong bombshell, Bipasha Basu. She made no qualms about the apprehension before the release. But it is the expectation that rules all fear and anxiety and Esha could not have been more excited about the movie. In her words, the experience of the shooting and post-production has been one of a lifetime. It took intensity and passion to an unscaled height and that’s where all the mystery lies.

Catch Esha Gupta unfolding more ‘Raaz’ on ‘Kasa Kai Mumbai’ with RJs Salil and Archana only on Radio City 91.1 FM.

About Radio City 91.1FM

Radio City 91.1FM is India’s first and leading FM radio brand. Promoted by Music Broadcast Private Limited (MBPL), the private FM network has captured the hearts of millions of listeners across 20 FM stations in Mumbai, Delhi, Bangalore, Chennai, Ahmedabad, Pune, Hyderabad, Lucknow, Jaipur, Vadodara, Surat, Sholapur, Nagpur, Sangli, Coimbatore, Vizag, Ahmednagar, Akola, Nanded and Jalgaon.

Radio City 91.1FM offers a differentiated listening experience through melodious music to All SEC 12+ audiences across the nation. Aggressively looking at spreading the Radio City experience across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for discerning audiences. Radio City 91.1 FM broadcasts round-the-clock using state of the art digital stereo FM for unmatched quality in signal strength, clarity and brilliance.

For further information, please contact:

Aesha / Aritra

aesham@myradiocity.com / aritrac@myradiocity.com

+91 9819421220 / +91 9167848422

Regards,

Aritra Chowdhury.

——————————————————–
RADIOCITY 91.1FM, MUSIC BROADCAST PVT LTD, Mumbai, India

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The ‘Hunt’ begins again……
Auditions open for The Kingfisher Calendar Girl Hunt 2013

Mumbai, 23rd August, 2012:

The Kingfisher Swimsuit Calendar needs no introduction and neither does the Hunt for the Kingfisher Calendar Girl!

The season 4 of the Kingfisher Calendar Girl Hunt is all set to find the sexiest feminine wonders as the auditions take off across the country. Impress the celebrity judges led by renowned fashion photographer – Atul Kasbekar, with oomph & charisma and become the new face of the coveted calendar.

The last edition of the hunt saw the girls strut their stuff in rustic Rajasthan, climb a giant cobweb and balance their sultry poses under a cascade of water! This year the locations get more exotic, the guest names get more iconic & the challenges get harder!

Have the magic & allure to mesmerize the tough-as-nails show critics as well as the nation? Registrations are open now!

Kingfisher Premium in association with NDTV Good Times conceptualized the Kingfisher Calendar Girl Hunt to provide nascent models a jumpstart to a shining modeling career. If modeling is your goal and height is your advantage, this is the best platform to gain instant fame and get your name listed next to the likes of Katrina Kaif & Deepika Padukone.

For registration details log on to: http://www.facebook.com/kingfishercalendargirl or http://goodtimes.ndtv.com/kingfisher/home.aspx

About Kingfisher Premium:

Kingfisher Premium is a flagship brand from The United Breweries Group. It is a lifestyle brand associated with fun, style, fashion and sports. The brand has won many international awards for its brew, packaging and advertising. Currently available in over 50 countries, Kingfisher owns the most glamorous property ‘Kingfisher Swimsuit Calendar”. Introduced in 2003, the ‘Kingfisher Swimsuit Special’ became a pioneer of sorts in India and led the path for many such concepts to follow. In addition to this, Kingfisher has been associated with various Fashion festivals in India as the “Good Times Partner” to the FDCI sponsored Fashion Week in Delhi, India Couture Week, Men’s Fashion Week, Lakme Fashion Week and a host of many other City based fashion weeks.

Kingfisher is also associated with the prestigious Kingfisher Derby amongst a host of other properties like the Kingfisher East Bengal Football team, the official refresher of the Mumbai Marathon, Delhi Half Marathon and the Bangalore World 10K. In the past Kingfisher has, had brand ambassadors such as Andrew Flintoff, Michael Vaughan, Ajay Jadeja and Sourav Ganguly. Kingfisher Premium is partner to the Force India Formula 1 Team. Kingfisher Premium is also the Good Times Partner of 5 IPL Teams – Royal Challengers Bangalore, Deccan Chargers, Rajasthan Royals, Mumbai Indians and Delhi Dare Devils.

In music, Kingfisher owns the coveted “The Great Indian October Fest” which is India’s biggest festival, attracting footfalls in excess of 65000 in 2010. Other popular initiatives include Kingfisher Voice of Goa Kingfisher Salsa Congress and Kingfisher Livewire.

For further information contact:

Judith George/Sutapa Chatterjee

+918861437034/+919741704975

judith.g@prpundit.com/sutapa.c@prpundit.com

Best,

Melanie Fernandes

http://www.prpundit.com/images/image002.jpg

Melanie Fernandes | + 91 9820159967 | melanie.f@prpundit.com
39 A-Z Industrial Estate | Ground Floor | G.K.Marg | Lower Parel | Mumbai – 400013 | India | Phone: +91 22 40044626 | www.prpundit.com

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Luxurious Conrad Macao Presents ‘Treasured Moments’

Chance to experience exquisite rooms and suites and sumptuous regional cuisines at up to 20 per cent less

MACAO – August 23, 2012 – Conrad Macao, Cotai Central has launched ‘Treasured Moments’ an exclusive promotion campaign, providing sophisticated travellers with a special opportunity to enjoy quality time at the centre of the extraordinary experience that is uniquely Conrad.

Guests who book a guestroom or suite by October 4 can enjoy Conrad’s signature smart luxury at up to 20 per cent off the best available rate1, for stays from now until December 31, 2012. Guests participating in this special promotion will also be entitled to a 20 per cent discount2 at any of Conrad Macao’s three food and beverage outlets – Dynasty 8, Grand Orbit and The Lounge – while staying at the hotel.

The ‘Treasured Moments’ offer provides a wonderful opportunity for travellers to experience the luxury of being yourself and Conrad’s signature world of style, service, and connection, at the new Sands Cotai Central integrated resort in the heart of the glittering Cotai Strip.

Luxurious rooms and suites

Conrad rooms are generously apportioned at an average 560 square feet (52 square metres), with the largest suite at 4,000 square feet (370 square metres). All come with a host of premium luxurious amenities and services, including daily complimentary pressing, premium bathroom amenities from Aromatherapy Associates, bespoke handmade lychee candy by Papabubble, Harney & Sons premium tea, complimentary water and the well-liked his-and-hers plush hooded microfibre robes and tailored satin slippers. Each room and suite also features the customised hallmark golden teddy bear and unique bespoke Conrad Macao rubber duck – Lucky Ducky.

Food and beverage options

Dynasty 8, Conrad Macao’s signature restaurant and the home of classic authentic high-end Chinese cuisine, evokes a feeling of old world China charm, with eight private dining rooms each portraying the rich history and decor of one of the eight represented dynasties: Qin, Han, Sui, Tang, Song, Yuan, Ming and Qing.

Grand Orbit represents a culinary journey around the globe from Portuguese-inspired Macanese cuisine, to Louisiana for Creole-inspired dishes to the pizzas of Little Italy to Brazil-inspired Churasco and back for Indian, Thai, and Malaysian cuisine.

The Lounge at Conrad lobby is the perfect place to greet friends or simply to relax and watch the world go by. A comprehensive beverage list with a creative snack menu is available at all times.

Guests may also indulge themselves in a journey through ancient spa traditions aligning Ayurvedic, Aboriginal and Asian elements at Bodhi Spa. Conrad Macao also has a fully-equipped fitness centre by Technogym featuring cardiovascular and strength equipment and a functional training room with yoga and pilates lessons available.

Book now to take advantage of this irresistible offer while the promotion lasts. For full terms and conditions, or to make a reservation, visit www.conradmacao.com, call +853 8113 6000, or contact your local travel agent. Keep in tune with Conrad Macao’s latest updates on Facebook at www.facebook.com/conradmacao.

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ACK MEDIA LAUNCHES TINKLE’S 600th ISSUE, A COLLECTOR’S EDITION

· Marking the 600th edition, Tinkle Tickles Laugh – a – thon has been launched from 1st-31st August to create a record of the longest laughter chain.

August, 2012, India: ACK Media, India’s leading Education and Entertainment company, which owns some of the most loved brands like Amar Chitra Katha, Tinkle, Karadi Tales and Brainwave, launched the landmark 600th edition of the kid’s favorite comic magazine “Tinkle”. One of the few kids magazines in India, to have reached the 600th edition, Tinkle 600 is a collector’s edition and will be available at all bookstores and stands @ Rs. 60 from 1st August onwards.

“The launch of the 600th issue is a great achievement for Tinkle and shows the love that Tinkle readers have for the magazine. It is one of the most loved magazines across all age groups. We would like to celebrate the 600th edition launch with all Tinkle Fans, hence we have announced a contest Tinkle Tickles Laugh–a-thon. The idea is to create a record of the longest laughter chain by dialing in the toll-free IVR number (022-25761600) or logging on to the microsite (www.tinkleonline.com/600). We also have six of our brands – Amar Chitra Katha, National Geographic Traveller India, Brainwave, ACK Animation Studios, Karadi Tales and Tinkle Digest celebrating Tinkle’s 600th issue with special content and trivia on Tinkle”, said Mr. Vijay Sampath, CEO, ACK Media.

“I loved Tinkle as a kid and not in my wildest dreams did I imagine that one day I would be a part of it. It is a great honour to work for a magazine founded by such great writers as Mr. Anant Pai and Mr. Subba Rao. It is great fun to work with such talented people and write for kids across the country”, said Rajani Thindiath, Editor, Tinkle. “Tinkle is over 30 years old and boasts of second and third generation readers. It has evolved over years in terms of look and design. We have introduced new characters, popular character have grown and changed with time like Suppandi is now a young boy, Shikari Shambhu has moved on from being a hunter to being a conservationist. The magazine has evolved over years to suit the readers’ need, which is why it is the most favourite comic magazine in India”, she further added.

Tinkle’s 600th issue features stories by 6 famous writers and artists, a special intro by Mrs. Pai, an exclusive interview with Nandita Das, an interactive mystery and loads of special entertainment! The landmark 600th issue of Tinkle also welcomes with it some innovative changes. Tinkle will now be available in a new size with a variety of fun and educational non-fiction sections. All popular characters will now be a regular feature and some new ones will be introduced.

“The effort is to make Tinkle an interactive, fun comic magazine for kids, that adheres to our motto ‘Where Learning Meets Fun’. A magazine that kids can call their own. We are also announcing the 17th Tinkle Original story competition with this issue, inviting writers, both upcoming and established to write for Tinkle”, highlighted Rajani.

Commenting on how Tinkle continues to be the most loved magazines across all age group over decades, Rajani said, “When Tinkle was first introduced, children were only exposed to TV and radio. With the advent of cable TV, internet, computer games, mobiles, SFX and animation, the expectations have risen. Where they were earlier content with folktales and simple stories, the demand now is for more complex storylines, mysteries and horror. Retaining its ethos, Tinkle remains a fun family magazine and has successfully adapted to the changes, keeping its core TG in mind. No matter what changes, children will always connect to humour. And humour mixed with learning is the hallmark of Tinkle. We are connecting with our readers through several media, including post, emails, www.tinkleonline.com and social networking sites.”

The Journey of Tinkle and its Characters!!

Tinkle made its debut on 14thNovember, 1980. The Guest of Honor who launched the very first issue was a 12-year-old girl, Elaine D’Lima. She was the winner of a Story-telling contest conducted by Mr. Anant Pai across 90 schools. There was no issue of Tinkle in December that year but it began to come out regularly from January 1981. The concept of Tinkle was to provide a children-oriented family magazine, in a comic format. Mr. Pai and Mr. Subba Rao were in their cabin when one of their office staff came in to inform that there was a call for Mr. Pai and whether he could ‘Tinkle back’ later. That’s how the name ‘Tinkle’ came through.

Tinkle grew from being a 32-page fortnightly to a 72-page monthly. Over the years Tinkle’s popular characters have also evolved to suit the readers need. Suppandi is now shown as a young boy who has other adventures besides the many mishaps with his various employers. Shikari Shambu has moved on from being a hunter to being a conservationist. Tantri the Mantri has acquired cohorts and more complicated schemes in his efforts to do away with Raja Hooja.

Tinkle has always explored new characters in keeping with its policy of discovering new talent and exposing children to the variety that is available in storytelling and illustration styles. Starting from first generation characters such as Suppandi, ShikariShambu, Tantri the Mantri and Kalia the Crow, Tinkle now has newer additions such as Defective Detectives, SuperWeirdos and Ina Mina Mynah Mo that are gaining popularity. Tinkle also features longer stories and an evolved content now.

Tinkle has taken the entertainment online with www.tinkleonline.com which is filled with cool games, puzzles and quizzes keep the excitement alive. The fully moderated site also doubles up as a space for children to put up their creative thoughts together in the form of stories, poems and drawings.

You can also find us on www.facebook.com/ tinklecomicsstudio or find the magazine on Magzter, the global digital newsstand.

For further information, please contact:

PRaxis Media

Saima Gaziani – 098197 95289

DebalinaGhosh- 097694 40063

Warm Regards,

Pratibha Rani
PRaxis Media
+918551905614
pratibha.r@praxismedia.in

Dutta Nivas, Flat no 12, 2nd Floor,
Deep Bungalow Chowk,
Model Colony,Shivajinagar,Pune-16

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Goa’s Gawin Pinto is West Zone Goalkeeper, shortlisted for final selection trials of Airtel Rising Stars

Mumbai, August 22, 2012: Goa’s Gawin Pinto is the West Zone goal keeper selected to participate in the final selection trials of Airtel Rising Stars, scheduled to take place in Bangalore in Mid-September 2012.

The goalkeeper selections that took place in Mumbai today had representations from the four West Zone cities of Mumbai, Ahmedabad, Pune and Goa and included Aditya Mishra from Mumbai, Charmil Shah from Ahmedabad, Pratik Shinde from Pune and Gawin Pinto from Goa. The selection marked the conclusion of auditions in the West Zone cities.

For Airtel Rising Stars’ Bangalore Tour, 3 players from 16 Indian cities in addition to 1 goalkeeper each from 4 zones – adding up to 52 footballers – are being selected to attend a final six-day camp-cum-selection trial conducted by coaches from Manchester United. From the 52, 12 players will be chosen to travel to Manchester United for a week and train alongside the Manchester United Academy team.

Launched in association with Manchester United – one of the best soccer clubs in the world – ‘Airtel Rising Stars’ is a rigorous pan-India scouting program that is offering 12 talented footballers the chance-of-a-lifetime.

In the West Zone auditions, apart from a goalkeeper, three footballers who will compete in the Bangalore tour have already been selected after a round of auditions in each West Zone city.

About Bharti Airtel

Bharti Airtel Limited is a leading integrated telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India, the company’s product offerings include 2G, 3G and 4G services, fixed line, high speed broadband through DSL, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G mobile services. Bharti Airtel had over 255 million customers across its operations at the end of May 2012. To know more please visit, www.airtel.com

About Manchester United

Manchester United is the world’s most popular football club, with an estimated 333 million fans and was recently named by Forbes magazine as the most valuable sports club in the world. Founded in 1878, the Club has won a record 19th English league championships to add to its record 11 English FA Cups, 3 European Cups, 1 European Cup Winners’ Cup, 1 FIFA Club World Cup, 1 Intercontinental Cup and 4 English League Cups. Its Manager, Sir Alex Ferguson, is the most successful manager in British history. Off the field, the Club enjoys similar success with record turnover for a British club and the highest operating profit levels in world football.

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Farah Khan and Boman Irani’s craziest interview till date on Oye! 104.8 FM Sabse filmi

New Delhi 22nd Aug, 2012 – Farah Khan and Boman Irani came on Award winning Radio host Siddharth Kannan’s radio show ‘Oye Talkies’ on Oye 104.8 FM Sabse Filmi. The duo was on the show to promote their movie ‘Shirin Farhad Ki Toh Nikal Padi’. The show turned into a laugh riot from the start to the end. When RJ Sid K asked Boman if the rumours of him kissing Farah in the vanity van, were true. Boman jokingly replied ‘Yes, we were practicing kissing and I was training her on how to be a good kisser!

RJ Sid k took his naughtiness to another level when he asked Boman, ‘Who was the better kisser of the two?’ Boman said with supreme confidence, ‘I am undoubtedly the better kisser!’. He further went on saying: ‘Farah is in denial mode, but she not only loves me, but Lusts for me!”.

Farah, now took her chance to pull Boman’s leg, saying that ‘Boman was moving around in just a towel on the sets and he was looking hotter than Sunny Leone!’. Sid K then took it further by asking ‘Did Boman feel sexier than Sunny Leone?’ To this Boman Irani cheekily replied-’who is Sunny Leone?’

Boman said he has one inner desire to do a photo shoot with Farah, because technology now will make her look good! Word for a word-Farah bounced back with clever retort-‘ya even my passport photo is photo shopped. by the way, Boman thinks he is ‘handsome’, but he is ‘Hand-Shame!’. Farah confessed that this was her craziest interview till date!

For further information please contact:

Ketchum Sampark

Imtiaz Alam

imtiaz.alam@ketchumsampark.com

9810227818

Harpreet Singh

harpreet.singh@ketchumsampark.com

9810276332

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Indian Idol

Friday, 24th August, 2012 at 8:30 pm

Only on Sony Entertainment Television

In tonight’s episode, the Top 3 contestants pay tribute to one of the most romantic couples on the silver screen Dharmendra and Hema Malini. The duo will make a very rare television appearance. Dharmendra and Hema Malini will make an entry on the song ‘Dream girl’ which will have the crowd cheering and clapping for them. Hema Malini will be seen exploring new avenues on the show as she will join Ashaji on stage for a small singing treat.

Tune in to ‘Indian Idol’, Friday, 24th August, 2012 at 8:30 pm, only on Sony Entertainment Television

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Anantika Channa

Citrix India

anantika.channa@citrix.com

Arnab Dey

Text100 Global Communications

arnab.dey@text100.co.in

New Citrix VDI-in-a-Box Release Makes Simple, Affordable Virtual Desktops More Personal

India, August 22, 2012: Citrix today announced the release of Citrix VDI-in-a-Box™ 5.1, which just won the 2012 Best of Interop award for delivering a simple, affordable yet complete VDI solution with personalized end-user experiences. The latest release of VDI-in-a-Box delivers complete end-user personalization with personal vDisk technology that allows end-user applications and data to be preserved while giving IT the ability to manage only a single instance of the master image – saving time and cost. This version also includes several feature enhancements to improve ease-of-use, flexibility, and performance such as optimizations for Google Earth, support for Active Directory failover, and beta support for the upcoming
Windows 8 operating system.

The industry is rapidly moving from the PC era to the cloud era. Businesses of all sizes want to adopt desktop virtualization and realize its benefits of driving efficiencies, adopting mobile workstyles and improving continuity, but many face tight budget and resource challenges. Citrix VDI-in-a-Box address these needs head on. The VDI-in-a-Box design eliminates multiple moving parts that run up the cost and complexity of VDI. The all-in-one grid architecture runs on inexpensive off-the-shelf servers. Scaling simply involves adding another server, with nothing to rearchitect or reconfigure. Citrix is building on the success of VDI-in-a-Box by further simplifying the purchase and rapid adoption of desktop virtualization with these new additions:

· Personalized Virtual Desktops: Customers no longer have to choose between consolidating management using desktop pools or providing end-users the flexibility to install their own applications, data and personalized settings. VDI-in-a-Box 5.1 eliminates the need to create separate static desktops to carry forward end-user customization by coupling single-instance management with the ability to have individual user workspaces for their applications and data.

· Single Instance Management: Rather than juggling many persistent desktops, IT can maintain one master copy of desktop images while preserving the personalization of user applications and data. This dramatically reduces maintenance efforts and cuts datacenter storage costs up to 90 percent.

· Cost-effective Windows-as-a-Service with VDI: VDI-in-a-Box extends the Citrix vision of enabling Windows-as-a-Service and adds a simple, yet highly cost-effective VDI option based on VDI-in-a-Box to the successful Citrix Service Provider (CSP) portfolio of hosted-shared desktops with Citrix XenApp™, and enterprise-class desktop virtualization with XenDesktop. A new reference architecture enables service providers to deliver VDI-based Desktops-as-a-Service at a fraction of the costs of other alternatives while complying with Microsoft licensing.

· Better performance, Google Earth Support: VDI-in-a-Box 5.1 has several enhancements to improve performance in a variety of settings: Active Directory failover increases robustness; dual data stores to provide an option for faster tiers of storage such as SSDs for critical data; a grid-wide virtual IP provides another layer of built-in load balancing; and optimizations for Google Earth enable users to run the popular application seamlessly.

· Simpler: VDI-in-a-Box 5.1 continues to push the envelope on simplicity and automation with a host of new features that make deployment, upgrades, and management intuitive and fast. The new touchless desktop agent automatically propagates upgrades across all the images in a VDI-in-a-Box grid, thus saving administrator time. Other new features such as support for multiple virtual CPUs, and partitioning of user and computer domains increase compliance and flexibility.

· Support for Windows Server 2008 R2 and Windows 8 (Beta): VDI-in-a-Box 5.1 manages Windows 2008 R2, Windows XP, Windows 7 and Windows 8-based virtual desktops, enabling customers to select the ideal virtual desktop environment based on compatibility and costs. All features of Windows 8 including the new Metro interface are fully supported. This feature is currently in beta pending the general availability of Windows 8.

· Proactive Monitoring and Alerting: VDI-in-a-Box deployments can be easily monitored, tracking key health and performance metrics on the physical and virtual infrastructure helping to keep end users productive. Alerts can be configured to provide an “early-warning-system,” giving IT time to troubleshoot problems proactively, making configuration changes before users are even impacted. Using VDI-in-a-Box combined with Citrix GoToAssist®, cloud-based monitoring and remote support tools, IT can monitor all VDI deployments and set up and securely access, over the internet, all VDI-in-a-Box servers from a PC, Mac or iPad using remote support.

Growing Partner Ecosystem
With the growing popularity of VDI-in-a-Box, partners are joining forces with Citrix to make virtual desktops easy with validated hardware appliances and configurations that eliminate guesswork and deliver predictable, repeatable performance at affordable prices.

· Dell has updated its DVS Simplified appliance (see blog) running VDI-in-a-Box to leverage the increased memory capabilities and I/O performance of the Dell PowerEdge R720 servers to support up to 129 users per appliance for a basic workload. The DVS Simplified appliance delivers virtual desktops for under $500 per desktop, including three years of Dell ProSupport. To complement DVS Simplified Appliance, Dell has verified several Dell Wyse zero and thin clients: Dell Wyse C10LE, Xenith, R10L, R90LW and T10, as Citrix Ready® for VDI-in-a-Box.

· HP released its client virtualization reference architecture for VDI-in-a-Box, providing simple configurations for 50 or 100 users, and scalable to higher user count (see blog). The reference architecture provides a means for HP channel partners and customers to realize affordable solutions with an end-to-end VDI bundle with HP ProLiant DL380p Gen8 servers, Citrix VDI-in-a-Box, and HP Thin Clients. All new HP Thin Clients are verified Citrix HDX Ready.

Extending Desktop Virtualization Beyond VDI
Citrix has also made available a license migration path from VDI-in-a-Box to XenDesktop for customers that want to extend beyond VDI to leverage the full flexibility of XenDesktop. The end-user experience is consistent across both products as both VDI-in-a-Box and XenDesktop use the same Citrix HDX stack and Citrix Receiver™.

Quote

Kumar Goswami, Vice President, Products, VDI-in-a-Box, Citrix
“As customers are growing their deployments on VDI-in-a-Box, they are looking to increase the level of personalization offered to end-users without increasing complexity or costs. With VDI-in-a-Box 5.1, we offer customers a simple and affordable approach to delivering personalized virtual desktops, helping businesses of all sizes leverage the power of desktop virtualization to deliver employee mobility and flexibility.”

Availability
VDI-in-a-Box is available for download on August 21, 2012.

Related Links

· Citrix expert blog: VDI-in-a-Box 5.1, it’s Better…and Even More Simple

· Announcement: Citrix Extends Desktop Virtualization Leadership with Acquisition of RingCube

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Citrix (NASDAQ:CTXS) transforms how businesses and IT work and people collaborate in the cloud era. With market-leading cloud, collaboration, networking and virtualization technologies, Citrix powers mobile workstyles and cloud services, making complex enterprise IT simpler and more accessible for 260,000 organizations. Citrix products touch 75 percent of Internet users each day and it partners with more than 10,000 companies in 100 countries. Annual revenue in 2011 was $2.21 billion. Learn more at www.citrix.com.

For Investors
This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with the impact of the global economy and uncertainty in the IT spending environment, revenue growth and recognition of revenue, products and services, their development and distribution, product demand and pipeline, economic and competitive factors, the Company’s key strategic relationships, acquisition and related integration risks as well as other risks detailed in the Company’s filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.

The development, release and timing of any features or functionality described for our products remains at our sole discretion and is subject to change without notice or consultation. The information provided is for informational purposes only and is not a commitment, promise or legal obligation to deliver any material, code or functionality and should not be relied upon in making purchasing decisions or incorporated into any contract.

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Citrix®, VDI-in-a-Box™, XenDesktop®, XenApp™, GoToAssist®, Citrix Ready® and Citrix Receiver™ are trademarks or registered trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries.

Vidhi Shah

Account Co-ordinator • Text100 Mumbai, India • Global Communications

113 Mittal Chambers, 228 Nariman Point • Mumbai 400021 • www.text100.com

• D: +91 22 6137 9019 • M: +91 98331 68691 • F: +91 22 6659 5524

• E: vidhi.shah@text100.co.in • Twitter: @_KeepItShort

• India’s Best known Technology PR Firm (Paul Writer’s ‘The Red Book of Tech PR’) • The Holmes Report 2012 – Digital Consultancy of the Year

• Winner Best Digital Campaign 2011 Campaign Asia PR Awards • Winner Best Blogger Outreach Global SABRE Award 2011

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Claudia Ciesla seeks blessings at Golden Temple

German Model Claudia Ciesla who rose to fame with her entry in the Bigg Boss house, Claudia was seen in Amritsar’s Golden Temple where she went during the promotion of her upcoming Punjabi film “Yaar Pardesi”. The model is all set to surge in the Bollywood and as she was in Amritsar she chose to take blessings from the shrine as without going to Golden Temple the visit would not have been completed.

– H.S.Communication

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Veena Malik = Drama Queen

Bollywood Drama queen Veena Malik gets her new name logo which is more of stylist, glittering and shinning. Hollywood fashion Icon Lady Gaga and Rihanna chosen Illuminiti and Freemanson for their identity and now B-Town eye candy Veena Malik following their path to create her new identity. Its fashionist star, glamour’s than before and more passionate. VM reflect passion of her movement.

Veena Malik said, “I personally believe change is a good thing and it brings new hope and challenges in your life”.

She defines VM as Diamond is The Greek word meaning “indestructible”. Stands for purity and beauty! Symbolize intellect and high status and Blue color of the sky & sea associated with depth & stability. Symbolizes confidence, intelligence, faith, truth & heaven.

Veena gets her new identity across the globe through her new logo. Let’s see how new VM Change her life.


Media Contacts:
Scribes INC- The PR Company

Satish Reddy
Mobile : 09167115564
Email : sateshreddey@yahoo.com

Nilofer Ansari
Mobile : 07303854885
Email : niloferscribes@gmail.com

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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