world’s first phone with 21 language support – the Micromax Unite 2.

Language will no longer be a communication barrier on your mobile phone. You can now truly express yourself in the language that you are most comfortable in while browsing or chatting. Micromax, India’s 2nd largest smartphone player* and World’s 10th largest mobile manufacturer**, yesterday announced the launch of world’s first phone with 21 language support – the Micromax Unite 2.


Lowe Lintas, the creative agency, has created an advertising campaign for Micromax Unite 2 which revolves around the core idea of  freedom of speech, sense of pride in communicating in your own regional language.

Micromax Unite 2 is developed and designed to overcome the fundamental problem of language barriers faced by millions of people across India, leading to difficulty in communicating with each other.


The campaign is true to the brand ethos and values giving justice to the brand which was born in India for Indians. The film opens on different sets of people who are preparing to celebrate their independence from language barriers. It shows people from different parts of India very eager to attend this celebration by wanting to look their best. Film closes with a sense of pride enjoyed by each of the characters in the film from various walks of life.


Link to the TVC –



Quote from Mr. Shubhodip Pal, Chief Marketing Officer, Micromax – “Micromax Unite 2 is developed and designed to overcome the fundamental problem of language barriers faced across India by giving them an option to choose from 21 languages to interact, engage, entertain and connect in their preferred language.  The TVC revolves around the core idea of  freedom of speech and sense of pride one gets from communicating in their own regional language. This campaign talks to the nation, to the country with different cultures, communities, rituals and languages. With the launch of the Micromax Unite 2, our aim is to enable vernacularization to serve the unique needs of Indian consumers across multiple markets creating a powerful medium for our consumers to interact, engage, entertain and connect in their preferred language.”

Quote from Shriram Iyer, Executive Creative Director, Lowe Lintas  – “Micromax Unite is a fantastic and supremely practical product offering. The advertising attempts to capture the pride that one must feel about the mother tongue and the sense of liberation that a familiar language can bring back.”



  • Creative:  Amer Jaleel, Shriram Iyer, Kshitij Chandel
  • Business:  Rajiv Chatterjee, Priyank Pant,  Ashwarya Wadhwa, Aditya Mehra , Tanushree Paul
  • Production House: Chrome Pictures
  • Director: Hemant Bhandari
  • Lowe Lintas Spokesperson:  Amer Jaleel, Shriram Iyer, Rajiv Chatterjee
  • Client Spokesperson: Shubhodip Pal


About the device: Micromax Unite 2

Powered by a 1.3GHz quad core processor, the Micromax Unite 2 is the first phone from the company running on the latest Android KitKat 4.4.2, which can be easily upgraded through FOTA, offering users a number of features including voice search, Google Drive, Hangouts for video calls, smart contact prioritisation etc. promising faster multitasking. The phone will be available in 4 bright colors – grey, white, red and green to break the monotony from the boring black and blues.


The Micromax Unite 2 comes with a 4.7-inch Bright Graph IPS display with a resolution of 800×480. Packed with a 2000 mAh battery, the phone ensures a strong battery backup. Equipped with a 5.0MP rear camera with flash to further enhance the superiority of the memorable moments, it also features a 2.0MP front camera to facilitate video chatting with friends and family. The camera also offers a number of features like beauty mode, live photo mode and panorama, letting users experiment with their photography skills.


Users can chose from a multitude of applications pre-loaded on the phone – MAd, a unique application which lets users watch ads, earn points & get money added to their phone balance; Getit, a simple intuitive guide to search for destinations such as hotels, ATMs, Movie theaters; Kingsoft Office, a tool that can help users to create and edit documents on the go; Opera Mini Browser for fast browsing with maximum data savings; Hike, an Indian  instant messaging service; M!Games to play high quality games online; pre-loaded games like Marble, Burn the Rope, Toystory Smash it; M!live to download unlimited latest Bollywood, Regional videos, music, wallpapers, mobile games and applications; Reverie phonebook and Reverie smartpad to save contacts, type, text in the preferred language.


With an expandable memory of 32GB and GPS enabled, the phone supports Bluetooth v4.0 and WiFi, ensuring full time connectivity for the social media buffs.


Priced at a MOP of Rs. 6,999/-, the Micromax Unite 2 will be available across all leading retail outlets in India from May 22, 2014. For more information, please visit

You can also connect with us at – f – Micromax or @Micromax_Mobile



Rajendra Ganotra is the Editor of Spicy Stars Mumbai

You must be logged in to post a comment Login