Will Alia Bhatt race ahead of Arijit singh for the No. 1 on iTunes for Samjhawan

Will Alia Bhatt race ahead of Arijit singh for the No. 1 on iTunes for Samjhawan

Arijit’s version is No. 1 on iTunes while Alia’s Unplugged right behind at No. 2

Bollywood’s singing sensation Arijit Singh continues to rule millions of hearts with his latest Samjhawaan from Humpty Sharma Ki Dulhania which is at No. 1 on iTunes while competing close for the number one spot is none other than Alia Bhatt whose unplugged version of Samjhawaan is second on the chart. The race for the No. 1 spot will become heated if Alia’s version takes over Arijits on iTunes, signalling a great singing career for the songstress.

Without having a background in music, Alia has been able to create a personal and relatable feel to the song making it easy for the listener to croon too. The song has been doing extremely well across all charts and streaming websites. Its been No. 1 and 2 on itunes , No. 1 on Nokia and Gaana charts. The album that is filled with soulful melodies, awesome dance numbers, beautiful lyrics, and great vocals will soon reach platinum in sales !

Commenting on the same Sanujeet Bhujabal, Marketing Director, Sony Music Entertainment said “The album is a musical package with something for everybody. We always had confidence in the content and we ensured we did a great job in marketing and promoting it by focussing on the key driver songs from the movie, ‘Samjhawan’ and ‘Saturday Saturday’ to make it the most popular album now. Using our proprietary Music Segmentation Study we understood that the songs from the album cuts across geographies and age groups and fine tuned our entire marketing campaign effectively capturing the finer points of the Music Consumer Segmentation study.”

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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