WeChat Set to Reinvent Social Communication on Mobile in India and Arjun Rampal Face of NIVEA MEN launches its Skin Care Range

Varun Dhawan, Dennis Hau, Parineeti Chopra & Rahul Razdan at the WeChat launch event(1)

WeChat Set to Reinvent Social Communication on Mobile in India

Becomes the most downloaded mobile app in India; Daily users grow 5 fold in last 1 month

Launches brand campaign with Bollywood stars Parineeti Chopra and Varun Dhawan

Mumbai, India, 14May 2013 WeChat, a leading global mobile social communication application with 300 million registered user accounts worldwide, unveiled its latest brand campaign to boost its marketing effort with rising Bollywood stars Parineeti Chopra and Varun Dhawan as the brand ambassadors of WeChat in India.

The brand campaign captures the true spirit of WeChat of being young, effervescent and instant. The campaign also showcases WeChat’s unique and distinctive features like Voice Messaging, Group Chat, Moments & special Emoticons in an exciting, innovative and engaging manner.

With a bundle of innovative features like ‘Hold-To-Talk’, WeChat is all set to re-define the way people communicate with each other. WeChat’s ‘Hold-To-Talk’ is the first application in communication space which enables users to send voice messages at the touch of a button. ‘Moments’ is another key differentiating feature of WeChat where users can post image or text and share with their selected friends in a secure way.

WeChat has already become a rage amongst Indian youth and is the top app downloaded daily on the AppStore. WeChat’s daily users have grown 5 fold in the last 1 month.

WeChat has also introduced “Official Accounts” on its platform, a feature that can be utilized by companies and merchants to build interactivity with their fans in a new and innovative way. Leading brands like Café Coffee Day, Big Bazaar, Yahoo! Cricket, Goibibo, Santa Banta, and Tradus are amongst the earliest brands to start their Official Accounts on WeChat in India.

The global top free mobile social communication application WeChat, was launched in India in July last year across iPhone, Android, Symbian, and Windows Phone platforms and was recently launched on the BlackBerry platform as well.

About WeChat

WeChat is an innovative mobile social communications application designed for smartphone users. WeChat is free for downloads from app stores running on iOS, Android, Symbian, BlackBerry and Windows Phone operating systems*.

WeChat users can add friends by a wide range of innovative actions and methods, including scanning QR codes, connecting users’ Facebook profiles and phone books and activating location-based functions such as “Look Around” and “Shake”. This application enhances social interaction by supporting exchanges of text, voice and video, emoticons, and photos with their friends over data networks. Users can choose to communicate on one-on-one, or within their closed social network through “Moments”.

For more information and application download, please visit www.wechat.com

*Some features may not be available for certain operating systems due to the product development cycle.

For More Information, please contact:

Rupali Kathuria

rupali.kathuria@bm.com

09873157160

Genesis Burson – Marsteller

Naushi Ahmed

naushi.ahmed@bm.com

09873570081

Genesis Burson – Marsteller

QUOTE SHEET

Description: C:\Users\kathuriar\AppData\Local\Temp\wzd0e9\Press event – GBM\Tencent Spokesperson Pictures\Dennis Hau.jpgSharing his views on WeChat’s success in India, Mr. Dennis Hau, Head of International Product Center, Tencent International Business Group said “India is an exciting youth-driven smartphone market and we are committed to it. With its unique product features like Voice Messaging and Moments, WeChat enables Indian users to communicate with their friends and family in a richer manner. We are encouraged by the very positive response that we’ve got from Indian users so far, and with this brand campaign, we hope to consolidate our market leadership.”

Description: C:\Users\kathuriar\AppData\Local\Temp\wz59c7\Press event – GBM\Tencent Spokesperson Pictures\Rahul Razdan.jpgMr. Rahul Razdan, Head of Tencent India said, “With WeChat, we aim to provide users with our innovative mobile social sharing features and a more secure communication platform. WeChat not only allows friends to connect with each other, it also allows brands to interact with their customers creating a personalized two-way channel. We have also selectively released our SDK and API for developers to develop apps on WeChat. WeChat is creating a unique ecosystem where users connect socially with their friends as well as engage with celebrities, brands, and businesses making it an all-in-one app, to serve the different needs of our users.”

Description: C:\Users\kathuriar\AppData\Local\Temp\wz3125\Press event – GBM\Images – Parineeti and Varun\sm 02 7797.tifWeChat’s brand ambassador, Actor, Parineeti Chopra said, “Staying connected with friends and special ones is always fun – whether an intense gossip session with friends or a romantic period with your partner. In the latest WeChat campaign, I do just that. I play a young girl sharing love filled moments. The contemporary theme of the ad with a romantic twist is a fun concept to work on.”

“Varun has been a lot of fun to work with. His fresh ideas and techniques made shooting a cheerful experience.”

Thrilled on the launch, WeChat brand ambassador, Actor, Varun Dhawan said, “WeChat as a brand caters to youth from all regions and age groups… it’s a perfect communication option and I love to use it on the go.

The latest campaign captures crazy yet loving friendship moments and I am thrilled to be a part of it. In the ad film, I play a character of a lovelorn boyfriend… who is waiting for his girl. Also, it was great shooting with Parineeti… Loved her craziness on the set.”

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Rakshit Hargave -Managing Director NIVEA India ,Arjun Rampal face of NIVEA MEN & Cyrus Sahukar launches Skin Care Range

Arjun Rampal Face of NIVEA MEN launches its Skin Care Range

NIVEA INDIA ANNOUNCES NEW GLOBAL BRAND POSITION FOR MEN’S RANGE – IT STARTS WITH YOU

MAY 14, 2013: Global skin care market leader NIVEA with over 90 years of skin expertise in Men’s skincare announced repositioning of its male grooming range with the launch of a new brand mission that aims to help men fulfill their everyday potential. The NIVEA MEN brand will champion the role played by daily grooming in building men’s confidence and enabling masculine success. The new NIVEA MEN campaign that kicks off on 16th May uses the new global call to action line: “It starts with you” and will feature Bollywood Actor Arjun Rampal.

NIVEA MEN is the world’s No.1 MEN’s Face Care Brand (Source: Euromonitor). In India, NIVEA MEN is the only complete men’s grooming brand to offer products across all categories – Face Wash, Face Moisturizer, Shaving, After Shave, Deodorant and Shower Gel. Thus NIVEA MEN provides male consumer with a complete grooming solution; thereby providing simplicity of purchase for the male shopper.

Arjun Rampal, face of NIVEA MEN, says:

‘‘I always endorse brands that I use personally. The association with NIVEA is exactly that. The NIVEA MEN range is extremely reliable, as they are an honest, efficient and trustworthy brand, and are always striving for great quality products, becoming a global brand with 100 years of expertise in skincare.”

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Producer/Director Vikram Bhatt all praise for Bipasha Basu

Having successfully dabbled in the 3D and special effects genre,the last being the blockbuster Raaz 3,producer/director Vikram Bhatt with a specialized EFX team now looks at taking it notches higher with a film on the lines of Hollywood’s Jurrasic Park,Anaconda and Predator titled “Creature” for which the director has roped in his favorite actress Bipasha Basu.

All praise for the Bipasha says Vikram Bhatt, “Bipasha is an extremely brave girl, she has survived well simply on the basis of her ability to do different stuff and not rest on reflected glory. She has never been dependent on the actor and yet she is one of the top actresses,” Adding that , “Bipasha has very strong presence. Even off screen, she is a free thinking, independent and very strong individual. She fights her battles on her own. Moreover, in the past, we have been a successful team together. So we have teamed up once again for Creature!”

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Dive Kabhi Toh Throw Kabhi!

Par Pepsi ‘The Great Indian Catch’… Oh Yes Abhi!

· Pepsi’s launches ‘The Great Indian Catch’, an innovative game to engage consumers online using Facebook check-ins for the first time

· The top scorers get a chance to watch Pepsi IPL matches from the Pepsi VIP Box

New Delhi, May 14, 2013: This T20 season, Pepsi brought an unmatched experience to cricket fans in-stadia… it then enthralled them with Pepsi Tweet 20 on Twitter… now, it is time for the fans to be a part of a unique cricket experience on Facebook. Pepsi has launched a path-breaking new game called, ‘Pepsi IPL The Great Indian Catch’ that uses Facebook check-ins and Google Maps API, for the very first time in a social media campaign.

To play this exciting and engaging strategy game, fans simply have to login through Facebook, allocate their friends as fielders across any locations on the map of India, which acts as the batting pitch. As the batsmen hit boundaries, users can strategically position fielders in order to save runs or take wickets, thereby earning points. Revolving around the spirit of ‘Oh Yes Abhi!’, users can bring alive the Pepsi IPL T20 experience right on their computer screens. The top scorers on the leaderboard get access to the Pepsi VIP Box, which gives fans the best seat in the stadium.

Speaking about the latest innovation and Pepsi’s path-breaking digital activities, Homi Battiwalla, Senior Director – Marketing (Colas, Juices & Hydration), PepsiCo India, said, “Pepsi fans have enjoyed live cricket in-stadia, played it on Twitter and now we are taking forward our ‘Oh Yes Abhi’ philosophy to provide an action packed experience on Facebook! Our Pepsi IPL ‘The Great Indian Catch’ game involves strategy, building a team with friends and excitement through check-ins, allowing us to engage with cricket lovers on Facebook like never before. Our previous campaigns have achieved a great response and we look forward to engaging with Pepsi fans with newer experiences as we go along.”

Designed by Digivaasi, a creative led digital agency, Pepsi IPL ‘The Great Indian Catch’ uses Facebook check-ins and Google Maps API to bring the excitement of cricket through map-pointing. The map of India is a pitch where batsmen are hitting shots, where each ball can be hit in any direction. The task is to ensure that these shots are stopped. A user can place fielders anywhere amongst 300+ cities, where each fielder has their own strengths and capabilities of being a catcher, a diver, a thrower, or a runner. Depending on where the ball hits each time, the user scores points for saving runs or taking wickets. The challenge is to place the fielders in strategic locations… Kyunki Catch Kahin Bhi Aa Sakta Hai! The game is open till May 16, where there will be six pools of two matches each during the contest period with a total of 12-matches. The top scorer of every pool will be eligible for the grand prize of watching Pepsi IPL matches from the exclusive Pepsi VIP Box.

To play the game, one can log on to http://tgic.pepsiohyesabhi.com/

This new initiative will contribute to Pepsi India’s success in the social media space, especially during the ongoing Pepsi IPL tournament. Pepsi India’s Facebook page is currently the fastest growing Facebook page with over 1.1 million likes added during the Pepsi IPL, taking the number to 4.69 million. During the tournament, Pepsi has received more than 500,000+ mentions amounting to 93% share of voice in the social media space and topping the Buzz Index scores* across categories. On Twitter, @PepsiIndia added more than 24,000 followers, taking the total to 46,000 followers as on May 9, 2013. On YouTube, the brand added over 1 million views during the tournament. With a number of innovative and engaging initiatives, Pepsi fans are clearly winning this T20 extravaganza on-line.

Visit www.pepsiohyesabhi.com for more information | Witness the fun @PepsiIndia on Twitter.

*Source: Brand Buzz Index and Explic8

About PepsiCo India:

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Within 2 decades, the company has been able to organically grow eight INR 1000 crore plus brands in India, which are household names trusted across the country.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in

For further information, please contact:

Parakram Hazarika / Harpreeti Bassi / Ruchika Gupta

Genesis Burson-Marsteller

parakram.hazarika@bm.com / harpreeti.bassi@bm.com / ruchika.gupta@bm.com

M: +91-9711311668 / +91-9999380178 /+91-9873551248

Nitin Yadav

PepsiCo India

nitin.yadav@pepsico.com

M: +91 9811278920

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The Quintessential Indian poster-girl Vidya Balan to sport her signature sarees at Cannes

While most would try to ape the west and don high-street couture for appearances at the prestigious Cannes Film Festival, Bollywood’s most celebrated actress Vidya Balan who travels to Cannes as part of the illustrious jury, will sport her signature Indian style on the occasion, as she represents India on the year of its 100th anniversary.

Says Vidya, “ I will be wearing sarees forever. My style mantra here is Indian so I am going to do the same at Cannes too. I also wear a lot of Kalidars ( Anarkali salwar kurtas) some of which I am going to wear there too. I am lucky enough to be dressed by the best designers in the country so I have little to worry about”.Adding that , “I stick to my favourite colours like maroon, black, mustard, so you will be seeing them in these shades.Sabyasachi is designing my clothes and Jayati Bose will be doing my styling for Cannes”.

The actress however maintains that fashion has never been a priority and is more excited to watch the best in world cinema – “ I will be watching the best of world cinema and celebrating Indian cinema and everything that’s Indian at the most celebrated film festival of the world. I am also looking forward to interactions with the jury and with other people from the filmmaking fraternity and deliberations with the jury. I think there is a lot that I will get to learn”

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Prithviraj underwent extensive workshops to prepare for his role as narrator in Aurangazeb.

Playing a cop comes easy to South superstar Prithviraj; however, the actor had quite a challenge at hand essaying his career’s 16th cop role ,for his upcoming film Aurangazeb under the Yash Raj banner since he plays a true-north Indian inspector ,for which the actor had to overcome the challenge of speaking in the local dialect.

Not only did he have to flawlessly deliver his dialogues while dubbing for the film but he also plays narrator in several parts of the film,for which the actor put in a lot of hardwork to polish his Hindi diction and unlearn most of what he knew –Says Prithviraj, “When Atul (director, Sabharwal) approached me, he’d told me that giving the voiceover would be a bigger challenge than playing a cop in the film because that’s a role I have played multiple times in my films down south. I accepted the challenge and hope I’ve lived up to his expectations.” Adding that , “Unlearning Hindi was tough. I knew how to read, write and speak the language, but my accent was different from a north Indian. So I underwent a fourmonth workshop to perfect my accent and prepare for my role as the narrator”.

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Ganesh Jain! A new Chairman for IMI & PPL !

Ganesh Jain’s plea against Piracy! A new campaign to curb online piracy into being!

Hearty congratulations to our very own Mr. Ganesh Jain, the eldest Jain among the six siblings to get elected for a high and respected post as a Chairman in IMI & PPL for the year 2013-2015. It’s his continuous dedication and passion towards Indian sound of music. He is always one step ahead in his work.

“It’s an honor to get nominated and elected for such position and I am humbled and deeply touch by this decision. I have a great passion for Hindi music and cinema. I always have believed in standout performance and I did it hopefully”, says Ganesh Jain.

He is elected as a chairman for PPL (phonographic performance ltd.) and IMI (Indian music industry). The Indian Phonographic Industry(IPI), the Association of Phonogram Producers, was established in 1936, and it was Instrumental in finalizing the Broadcasting License arrangement in India. Subsequently, IPI members decided to form a specialized body to administer their Public Performance and Broadcasting Rights, and so PPL came into being in 1941.

As the registered copyright society in respect of Sound Recordings PPL has the authority to administer the Broadcasting / Telecasting and Public Performance Rights on behalf of a large number of important music companies in India who are its members. PPL administered repertoire encompasses all major Indian languages, including Hindi, Punjabi, Bengali, Telugu, Tamil, Marathi, Gujarati, Malayalam, Bhojpuri, etc. (both film and non-film music like devotional/spiritual, Ghazals, Classical, folk, Indi-pop, etc) and English/International songs.

Indian Music Industry was established on 28th Feb 1936 as the Indian Phonographic Industry (IPI), and is Second oldest music companies’ associations in the world engaged in defending, preserving and developing the rights of phonogram producers, and actively promoting and encouraging advancement of creativity and culture through sound recordings IMI members includes major record companies like Saregama India Ltd. (HMV), Aditya Music Co., Universal Music (India), Tips, Venus, Sony BMG Music Entertainment (India), Magnasound, Times Music and several other prominent national and Regional labels that represent over 75 % of the output in legitimate recordings and a wide range of musical repertoire.

The Jains started the business of manufacturing Audio Cassettes/CDs during the early 80’s under the banner of Venus Records & Tapes Mfg Co with the sole aim of providing good quality of music products.

“I did what I had to do and I will continue to push myself. I think God had sent me to do this job. Music is what I live for. I am nothing without music”, says Ganesh Jain.

He signs off with an important message, “Internet Piracy is rampant & our team is on it. We have stopped more than 220 internet platform owners/service providers. Our motto is not to harm the internet platform owners/service providers but to lure legitimate Business on it.

For Further Information Contact Parul Chawla: 9833577407/9004136155

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Renowned Aroma Therapist Geetha Ashok bags “Arch of excellence in Medicare” award in All India Achievers Conference

· Recognition of Excellence in Health Care for the past 18 years

Mumbai, 14 May, 2013: Ms Geetha Ashok, Managing Director, Care & Cure received the ‘Arch of excellence in Medicare’ award in All India Achievers Conference (AIAC). The award ceremony happened in The Club, D.N Nagar, Andheri West, Mumbai recently. Care & Cure is the only aroma therapeutical centre based in Chennai.

Ms Geetha Ashok received the prestigious ‘Arch of excellence in Medicare’ award from Actor Rakesh Bedi, Actor Raza Murad and Pt Jai Prakash Sharma, Astrologer. Well known Celebrities and corporate giants were also present.

Ms Geetha Ashok has treated thousands of her clients until now; she is the correspondent of ‘Indian Industrial School of Cosmetology’ which has more than 4000 students, in the past 11 years. The major specialization in Industrial School of Cosmetology is given for Aromatherapy and cosmetology courses approved by NCVT – National Council for Vocational Training, Government of India.

All India Achievers Conference honours several achievers in their respective fields, alongside Geetha Ashok, other dignitaries were also awarded.

Speaking about the award conferred on her, Ms Geetha Ashok, Managing Director, Care & Cure, said, “I am extremely honored to receive this prestigious award from All India Achievers Conference. This award signifies the hospitality and innovative healthy procedures at Care & Cure. The award has enhanced our service to the people in the future to remain stress free. We at Care & Cure are now looking forward to enrich our services for special children with new aspiring ideas and researching on Autism for their betterment”.

All India Achievers Conference, is a non-profit, non-political organization ‘AIAC’ reckons and highlights individual achievements of people from various walks of life who have scored great and significant achievements in their respective fields with the “AIAC Awards for excellence” (in various categories) each year.

Ms Geetha Ashok has been steering the Aroma Therapy to the growth with advanced systems and unique extraction of plants. Being among the first recognized aroma therauptical center in Chennai, her experience in Aroma Therapy brings enlightenment to the people to acquire healthy and stress free mind.

Ms Geetha Ashok has 18 years of professional experience across diverse Aroma Therapy treatment has bagged many awards. Recently she was awarded by Big Research India titled ‘The Most promising Aroma therapy centre in Chennai’, ‘Women Achiever Award’ on the occasion of Women’s day 2013 and ‘Best Aroma Therapist award’ from the Mayor of Chennai.

About Care & Cure:

Care & Cure is the only aroma therapeutical centre based in Chennai. Ms Geetha Ashok, Managing Director, Care & Cure have combined various therapies with beneficial natural botanical extracts with latest advanced equipments to achieve miraculous treatment to the clients. The motto of Care & Cure is “Nothing is Impossible” and also discovering the grand signature in hospitality, specializing in hair, skin treatments and newly designed Aroma Oil serving many of its clients.

For any further information please contact:

U.Christopher Charles, Mob: 98424 75706,

R.Vellaichamy, Mob: 98845 52209, Concept PR.

*****

____________________________________________________________

Karishma Malhotra – Client Executive

Concept Public Relations Limited

Registered Office: Queen’s Mansion | First Floor | Prescott Road | Next to Cathedral School | Fort | Mumbai 400001

O: 022.40558900 (extn – 933) | M: +91-9967527340 | F: 022.40558901

www.conceptpr.com

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Princess Claudia Ciesla, Suprabha Jain’s 19th Century Royale Creations!

Designer Suprabha Jain takes us back to the 19th century, re-creating royalty personified gowns for model & actor Claudia Ciesla!

Designer Suprabha Jain re-creates the 19th century royal designs combining it with modern embroidery & art. She recently conducted a photo shoot with Claudia Ciesla, who sizzled the silver screen with the item number ‘Balma’ in the movie ‘Khiladi 786’ with Akshay Kumar, donning the gown designed by Suprabha & looked like this princess.

Recently being in the news for Govinda’s make-over, Suprabha never ceases to design differently & creating real beauty personified drapes & gowns, enlightening about her newest creation, “ I wanted to design something combining the contemporary 19th century art with modern designs using soft colors emphasizing on the feminine side using stones & diamond embellishments.”

Claudia undoubtedly looking beautiful, royal, sensuous & fragile with the chic look at the same time talks about her new designer, “Suprabha makes me look like this princess. She has put her heart & soul into this gown like she does for all her designs. I could wear this dress all day long.”

Suprabha Jain, with a clientele like Govinda, Riya Sen, Anupam Kher, Yuvika Choudhary, signs off with a fashion funda, “Fashion is the armor to survive the reality of everyday life.”

What next Suprabha?

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92.7 BIG FM LAUNCHES NATIONAL WATER CONSERVATION AWARENESS DRIVE

‘PANI BACHAO, LIFE BANAO’

ENHANCES LISTENER ENGAGEMENT ACROSS 30 STATIONS THROUGH 3 MONTH-LONG CAMPAIGN

COLLABORATES WITH LOCAL NGOs, GOVERNING BODIES AND CELEBRITIES ACROSS MARKETS TO CREATE AWARENESS AMONG LISTENERS

National, 14th May, 2013: With water scarcity becoming a grave cause of concern across the country, 92.7 BIG FM today announced the launch of a National Water Conservation Awareness Drive aptly titled ‘Pani Bachao, Life Banao’. The three-month long initiative will engage listeners across 30 stations of its network and will witness partnerships and associations with local NGOs, governing bodies, and celebrities across four phases. With water conservation being the need-of-the-hour, 92.7 BIG FM’s ‘Pani Bachao, Life Banao’ initiative will create awareness along with galvanising national support for the cause. With hard hitting facts which highlight the gravity of the issue, combined with tips on water conservation which vary from rainwater harvesting to simple tips on saving water, the campaign will shed light on all of this. Kickstarting this May, the campaign will run till July 2013.

The ‘Pani Bachao, Life Banao’ initiative will see an amalgamation of multiple on-ground and on-air elements which will together encourage listeners to conserve water during the course of its 4 phases. Activities across phases include:

Phase 1 – Awareness: Water scarcity is currently an emotional situation for the families who have been affected by this issue especially in drought-affected areas. During this phase, 92.7 BIG FM will share factoids about water scarcity and conservation and its importance for the burgeoning Indian populace

Phase 2 – Advocacy: Involving the listeners, this phase will witness 92.7 BIG FM RJs engage in day-long marathons while encouraging listeners to take a pledge to conserve water.

Phase 3 – Engaging On Ground: Moving the ‘Pani Bachao Life Banao’ initiative beyond airwaves, this phase will move on-ground as RJs, local NGOs, Water Boards and other governing bodies come together to visit multiple localities across markets to educate citizens regarding the advantages of rainwater harvesting and reducing wastage of water.

Phase 4 – Culmination: Bringing together the efforts put in during the course of the ‘Pani Bachao, Life Banao’ initiative, this phase will highlight the changing trends in water utilization along with installations of rainwater harvesting systems.

The ‘Pani Bachao, Life Banao’ initiative will effectively utilize emerging digital and social media platforms to not only create awareness about water scarcity but also share tips and factoids enabling listeners to conserve and harvest water enabling reduction in the amount of water being wasted on a daily basis.

Mr. Ashwin Padmanabhan, Business Head – 92.7 BIG FM said, “Water shortage is a critical issue being faced by many families across the country. With the launch of the ‘Pani Bachao, Life Banao’ initiative, we aim to encourage listeners to take the necessary steps for water conservation. Through associations with experts, local NGOs, and governing bodies among others, along with support from our listeners our endeavour is to create awareness regarding the benefits of water saving techniques like rainwater harvesting, etc, thereby reducing the overall negative impact of the lack of water.”

About Reliance Broadcast Network Ltd.

Reliance Broadcast Network Limited is a media entertainment conglomerate with play across radio, television, intellectual properties and television production. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. The company houses the following verticals: 92.7 BIG FM – India’s largest FM Network with 45 stations, reaching over 4 crore Indians each week; BIG CBS Networks – A joint venture with CBS Studios International, offering 3 English Entertainment Channels – Prime, Love, Spark, as well as a regional General Entertainment Channel for the PCHP region called Spark Punjabi; BIG RTL THRILL – the first channel from the Company’s joint venture with Europe’s RTL Group, targeted at male audiences and is positioned as the ultimate action destination; BIG MAGIC – a regional General Entertainment Channel for the Hindi heartland, which has also expanded into the US, Canada and Australia under the brand name BIG MAGIC INTERNATIONAL; BIG PRODUCTIONS – the television content production division that caters to the creative needs of the diverse Indian television landscape. Reliance Broadcast Network also distributes Bloomberg TV India, the country’s premier business news channel as part of its television bouquet. For more information log on to www.reliancebroadcast.com

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Dive Kabhi Toh Throw Kabhi!

Par Pepsi ‘The Great Indian Catch’… Oh Yes Abhi!

· Pepsi’s launches ‘The Great Indian Catch’, an innovative game to engage consumers online using Facebook check-ins for the first time

· The top scorers get a chance to watch Pepsi IPL matches from the Pepsi VIP Box

New Delhi, May 14, 2013: This T20 season, Pepsi brought an unmatched experience to cricket fans in-stadia… it then enthralled them with Pepsi Tweet 20 on Twitter… now, it is time for the fans to be a part of a unique cricket experience on Facebook. Pepsi has launched a path-breaking new game called, ‘Pepsi IPL The Great Indian Catch’ that uses Facebook check-ins and Google Maps API, for the very first time in a social media campaign.

To play this exciting and engaging strategy game, fans simply have to login through Facebook, allocate their friends as fielders across any locations on the map of India, which acts as the batting pitch. As the batsmen hit boundaries, users can strategically position fielders in order to save runs or take wickets, thereby earning points. Revolving around the spirit of ‘Oh Yes Abhi!’, users can bring alive the Pepsi IPL T20 experience right on their computer screens. The top scorers on the leaderboard get access to the Pepsi VIP Box, which gives fans the best seat in the stadium.

Speaking about the latest innovation and Pepsi’s path-breaking digital activities, Homi Battiwalla, Senior Director – Marketing (Colas, Juices & Hydration), PepsiCo India, said, “Pepsi fans have enjoyed live cricket in-stadia, played it on Twitter and now we are taking forward our ‘Oh Yes Abhi’ philosophy to provide an action packed experience on Facebook! Our Pepsi IPL ‘The Great Indian Catch’ game involves strategy, building a team with friends and excitement through check-ins, allowing us to engage with cricket lovers on Facebook like never before. Our previous campaigns have achieved a great response and we look forward to engaging with Pepsi fans with newer experiences as we go along.”

Designed by Digivaasi, a creative led digital agency, Pepsi IPL ‘The Great Indian Catch’ uses Facebook check-ins and Google Maps API to bring the excitement of cricket through map-pointing. The map of India is a pitch where batsmen are hitting shots, where each ball can be hit in any direction. The task is to ensure that these shots are stopped. A user can place fielders anywhere amongst 300+ cities, where each fielder has their own strengths and capabilities of being a catcher, a diver, a thrower, or a runner. Depending on where the ball hits each time, the user scores points for saving runs or taking wickets. The challenge is to place the fielders in strategic locations… Kyunki Catch Kahin Bhi Aa Sakta Hai! The game is open till May 16, where there will be six pools of two matches each during the contest period with a total of 12-matches. The top scorer of every pool will be eligible for the grand prize of watching Pepsi IPL matches from the exclusive Pepsi VIP Box.

To play the game, one can log on to http://tgic.pepsiohyesabhi.com/

This new initiative will contribute to Pepsi India’s success in the social media space, especially during the ongoing Pepsi IPL tournament. Pepsi India’s Facebook page is currently the fastest growing Facebook page with over 1.1 million likes added during the Pepsi IPL, taking the number to 4.69 million. During the tournament, Pepsi has received more than 500,000+ mentions amounting to 93% share of voice in the social media space and topping the Buzz Index scores* across categories. On Twitter, @PepsiIndia added more than 24,000 followers, taking the total to 46,000 followers as on May 9, 2013. On YouTube, the brand added over 1 million views during the tournament. With a number of innovative and engaging initiatives, Pepsi fans are clearly winning this T20 extravaganza on-line.

Visit www.pepsiohyesabhi.com for more information | Witness the fun @PepsiIndia on Twitter.

*Source: Brand Buzz Index and Explic8

About PepsiCo India:

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Within 2 decades, the company has been able to organically grow eight INR 1000 crore plus brands in India, which are household names trusted across the country.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in

For further information, please contact:

Parakram Hazarika / Harpreeti Bassi / Ruchika Gupta

Genesis Burson-Marsteller

parakram.hazarika@bm.com / harpreeti.bassi@bm.com / ruchika.gupta@bm.com

M: +91-9711311668 / +91-9999380178 /+91-9873551248

Nitin Yadav

PepsiCo India

nitin.yadav@pepsico.com

M: +91 9811278920

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Akbar Hussain, J Brandon Hill, Pooja Misrra & Dhaval Laheri (2)
Brand Ambassador Pooja Misrra at pre-launching of BROOMSTICKK

Pooja Misrra pre-launched a new social networking site BROOMSTICKK on 13th May 2013, at Cinemax, Andheri west. “Broomstickk” is the brain child of young entrepreneur Dhaval Laheri who is Founder, CEO and Chief Promoter of ‘Broomstickk’ he says “Broomstickk has been conceived not only as just a social networking site but also efforts are on to make it experientially as rich as possible using Windows 8 platform and a gamut of new features, technological advancements and benefits to the user. BroomStickk is also an effort to collaborate and seamlessly synchronize social and business platforms together so that work and pleasure is all under one roof. To cater to this crucial insight, there will also a “Passion Page” which would enlist several of people’s interests and passions. This will enable several people to come together online and form groups and communities. People will interact based on their common interests and Broomstickk will serve as a contact point to hold events, parties and get together. With a sound business strategy, a round the clock R&D team in India and the US, and a plan to launch it in 153 countries, BroomStickk is aiming at the sky.” Mr Akbar Hussain marketing head of ‘Broomstickk’ explained elaborately about the new concept and was quite upbeat about the program.

Pooja Misrra who is brand ambassador of ‘Broomstickk’ said “I am always available for any good purpose, let it be for social work, supporting Aids awareness, Peta organization or awareness for Breast Cancer, this ‘Broomstickk’ social networking site has many additional features than any other sites, and I am popular for breaking a broomstick in ‘Big Boss’ but here I am joining every person with this ‘Broomstickk’. Popular actor of ‘Bunty and Bubly’ fame J. Brandon Hill was also present at this occasion.

Wasim Siddique

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Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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