Watch LIVE ACTION from inside the Bigg Boss house anytime on your mobile

Watch LIVE ACTION from inside the Bigg Boss house anytime on your mobile

~ For the first time viewers can access 24 x 7 LIVE FEED from the Bigg Boss house on Android and IOS platforms ~

Mumbai, November 6, 2012: COLORS, India’s leading General Entertainment Channel today launched a Bigg Boss application on Android and IOS platforms enabling viewers 24×7 LIVE access into the Bigg Boss House. The initiative comes within two weeks from the launch of the offline activity – Bigg Boss Tours that gave viewers a paid tour of the Bigg Boss House and other elements associated with the format, creating a benchmark in viewer engagement.

With the Bigg Boss app, COLORS is targeting to reach out to the tech savvy, entertainment seeking viewer of today while satiating their curiosity on their favourite reality show on the go. The application was created keeping in mind the immense popularity and need for information of Bigg Boss on the web. The application, developed by InTime Media offers interesting features that include – Live updates, Quiz and polls, unseen videos from the Bigg Boss house, option to post on facebook and twitter along with spoiler alerts that will further increase user involvement. The application also provides viewers a chance to vote for their favourite contestant and get a 24X7 direct access into the Bigg Boss House.

Speaking on the launch of the app, Vivek Shrivastava, Digital Head, COLORS commented, “COLORS is always looking for newer modes of engagement with its audiences. Bigg Boss is one of our flagship properties and one of the most popular reality show formats. We have launched this app to satiate the voyeuristic needs of the viewer and increase interactivity, giving audiences access to every movement in the house while away at a click of a button. The USP of the app is the 24 x 7 live feed feature that allows fans to be updated on the happenings in the house as it happens.”

He further added, “After the success of the Jhalak Dikhhla Jaa app, we are looking at upping the interaction level with the audiences with newer features with the Bigg Boss App that will keep them hooked to the show.”

Said Abhishek Rege, COO – Television, Endemol India,”The launch of this mobile app marks an exciting phase of viewer engagement & interactivity with the show. The mobile app ensures that it keeps the Bigg Boss enthusiasts entertained with fun elements like polls, quizzes, unseen videos from the Bigg Boss House, etc. With a 24 x 7 live feed feature, one does not need not worry about missing out the action inside the house. With the technological innovations, this initiative is all set to take the popularity of the show to even greater heights.”

To get unrestricted access to Bigg Boss, users need to download the app from the Android and IOS app store. Alternatively the users can also SMS- APP to “56882” and receive the Bigg Boss application link. This application will also be launched internationally however it will be a paid application.

About ‘COLORS’

‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jasbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Balika Vadhu- Kacchi Umar Ke Pakke Rishtey, Uttaran, Na Aana Is Des Laado, Parichay- Nayee Zindagi Kay Sapno Ka, Hawan, Veer Shivaji, Sasural Simar Ka, Na Bole Tum..Na Maine Kuch Kaha, Bigg Boss Season 5 amongst others. ‘COLORS’ is a pay channel and is available as a part of SUN18 Media Services in India.

About Viacom 18 Media Pvt. Ltd.

Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B, world’s leading entertainment content company, comprising brands like BET, MTV Networks and Paramount Pictures) and the Network18 Group, (one of India’s leading full play media conglomerates with interests in television, internet, filmed entertainment, mobile content & allied businesses, comprising brands like CNBC TV18, CNBC Awaaz, Newswire18, moneycontrol.com, CNN-IBN, IBN 7, Homeshop18 and E18 amongst others). The joint venture includes leading brands across television, film and digital media to build one of India’s leading multimedia entertainment powerhouse. Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand – MTV, the fastest growing kids channel – Nick, India’s only International Music & Lifestyle channel – Vh1 , Viacom18 Motion Pictures, a new-age motion picture brand that produces, acquires and distributes Hindi films and ‘COLORS’ the Hindi general entertainment channel. Viacom18 brings together the unique strengths of two formidable partners, thus forming an entertainment conglomerate that will have a competitive advantage in serving the needs of both viewers and advertisers.

For more information, please contact:

COLORS

Genesis Burson Marsteller

Tanushree Mehra | Prerna Gulati

+91 9820385814 | +91 9920304305

Preeti Garude | Vignesh Shankar

+91 9933575116 | +91 9833387338

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2012 – A year of innovation for out-of-home industry

Mumbai: November 7, 2012: What do clients desire? What is possible with technology? What is viable in the market place? These are fundamental questions that arise before the execution of any Innovation in outdoor advertising.

In 2012, we saw some bold, beautiful and dynamic innovations on billboards like the 3-D cutouts of Mr. Amitabh Bachchan on Mobile Vans for the promotion of the fifth season of Kaun Banega Crorepati, ‘Citi Bank completes 200 years’ displays on Bus Shelters, History TV channel’s ‘365 days exploring a country’ show on Hoardings, DLF-IPL match promotion on Flyovers, Pole Kiosk displays for ‘Rio’ movie characters, the Coca-Cola “Burr” campaign on Cantilevers and the Wall Mountings for Spiderman on UTV Action. These innovations not only caught eyeballs but made lasting impressions as well.

Sanjeev Gupta, MD, Global Advertisers, says, “Innovations happen when one keeps a close eye on evolving needs that are on the verge of being articulated in the market. This year, we have witnessed brands across industries actively going for innovation. Players in BFSI, Entertainment, Retails, FMCG, Automobile, Telecom and Real-estate are all trying to stand apart from competitors via outdoor promotions. At Global, we ensure that our innovations translate into real value for our customers.

For the record, the OOH sector is projected to grow at 10 percent (CAGR) over the next five years and reach a size of INR 28.59 billion by 2016. However, in 2011, the industry preformed at 6.15% CAGR amounting INR 17.75 billion. (FICCI-KPMG Report, 2012)

(PICTURES ATTACHED)

With Best Regards,
Divya Khare

Senior Manager- Branding & Communication

AN ISO 9001:2008 CERTIFIED Company
Global Advertisers wishes everyone a very ‘Happy Diwali’

Mobile : 9820146183
Phone : +91 22 28939400
Email : divya@globaladvertisers.in
http://globaladvertisers.in/

Join us on

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Even CID approved the Coffee Adda

It was a celeb party last night where most of the well-known television stars were seen. Invention of Bhaumik Smapat, Alka Verma and Raaj Shaandilya was like a fun time adda for all the celebs of the industry. Krushna, Sudesh, Shivaji Satham, Rakesh Paul,Ravi Dubey, Sargun Mehta,Mohit Malhotra,Ishita Sharma,Sugandha Mishra and many more tele stars marked their presence at the event.

Bhaumik and Alka were satisfied that their Adda was loved by all. Their dream of introducing an Adda for all has come into existence now.

Well Even the CID top cop, ACP Pradyuman (Shivaji Satham) was there. Was he to raid the Adda…? Well… Surprisingly he wasn’t there to raid the adda. Infact, when asked reason of his visit, he said that, “CID raids criminal’s addas to stop their activities, but they stopped at Coffee Adda to sip a coffee.”

It was a happy ocassion for all the celebs who were their at the party. It was an enjoyment for all to be part of the Adda. They are even expection many more such parties to be celebrated here in for all small and big ocassions.

Kapil Mishra

9619828924

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Poonam’s candlelight bed scene

Poonam Pandey gave her first movie shot of her career for the film Nasha and true to her promise, started her first scene in bed. Amit Saxena the director had lighted up her debut scene with candles making the scene look very classy and erotic. Poonam then waxed eloquent with the candles as she proceeded to deliver the first lines of her movie career.

Nasha is produced by Aditya Bhatia and directed by Amit Saxena.

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AN HOLOCAUST EXHIBITION BROUGHT TO THE CITY

An exhibition of 200 original photographs of the Holocaust on display at St. Xavier’s college till November 10

Mumbai, November 7, 2012: The Consulate General of Israel in association with Simon Wiesenthal Centre and Maharashtra United nations Association have organized an education exhibit “The Courage to Remember” on the history of the Holocaust that consists of 40 panels with nearly 200 original photographs of the Holocaust at St Xavier’s college, Mumbai.

Mr. Sumit Mullick IAS, Chief of protocol, Government of Maharashtra was the chief guest of the opening ceremony held on 6th November. Present for the occasion were The Consul General of Israel, Mrs.Orna Sagiv, Rabbi Abraham Cooper, Associate Dean, Simon Wiesenthal Centre, Ms. Mohini Mathur, Executive Chairperson, Maharashtra United Nations Association and Dr. (Fr.) Frazer Mascarhenas, Principal, St. Xavier’s College, Mumbai. Also present was Mr. D.R. Kaarthikeyan, Former Director, Central Bureau of Investigation and Director General, National Human Rights Commission. The opening ceremony was followed by the screening of 1982’s Academy Award winning film Genocide. The exhibition is open till the 10th of November, 2012 between 10 AM to 7AM and consists of 40 educational panels with 200 original photographs from the Holocaust.

The Holocaust that refers to systematic violence, genocide, persecution; racism and hatred that continues to occur throughout the world. The genocide actions were carried out by Nazi Germany between 1933 and 1945, and approximately six million Jews perished in the Holocaust. The Exhibition is an attempt to reflect on and educate about the enduring lessons of the Holocaust and to reaffirm a commitment to uphold human rights as well as value the diversity and multiculturalism of the society.

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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