Wagh Bakri Tea launches “Extra Strong” Mili Dust Tea – Special Marathwada Blend during Ganeshotsav

Wagh Bakri Tea launches “Extra Strong” Mili Dust Tea – Special Marathwada Blend during Ganeshotsav


Aurangabad, 27th August, 2014: Wagh Bakri Tea Group – the marketers of premium Wagh Bakri Tea, strong Mili Tea, Navchetan Tea & International Good Morning Tea, is becoming the preferred tea brands in the region of Marathwada & Maharashtra.


On this occasion Shri Parag Desai, 4th generation entrepreneur and Executive Director WAGH BAKRI Group mentioned that “Extra Strong Mili Dust Tea is a special Marathwada blend and has been develop after rigorous consumer research and looking at the 1100tonnes per month market potential of Marathwada region. The company aims to capture atleast 30% of this market in near future. Large scale marketing and sales promotion will be initiated during this upcoming festival season.”


Wagh Bakri Tea group that entered in Maharashtra market 6 years back is overwhelmed by consumers’ response it has got till now. The brand is growing leaps & bounds in Maharashtra. Maharashtra is a quality tea market of 6000 tonnes, out of which the group has captured more than 10% market share in the packaged tea segment.


Maharashtrian customers are known to have superior quality tea. Wagh Bakri Tea being in “quality zone” got huge response in urban areas initially. Owing to its economic progress in semi-urban & rural areas, the group is now focusing with its Mili & Navchetan Tea brands.


Mili is the 2nd largest tea brand of Wagh Bakri tea group which is available in Leaf & Dust variants. To penetrate deeper in Marathwada region the group initiated large scale consumer research. The research suggested that in Marathwada region consumers are not happy with its current tea brands due to fluctuation in its blend. The consumer research also suggested consumer wants higher cuppage, extra strong taste & pleasing colour in the DUST segment.


At Wagh Bakri Tea Group, its tea tasters now developed a NEW special extra strong tea blend for Marathwada region under it’s Mili Dust Brand.


WAGH BAKRI Tea Group always believed and practised delivering purest and best quality tea to its customers over the years.  WAGH BAKRI Tea Group is the only company in tea category which has Govt of India – NABL Certified Laboratory (National Accreditation Board for Testing & Calibration Laboratories). This lab tests all its blends so that the consumer gets freshest & purest tea. Mili Dust Tea is available across retail outlets and super markets in packs of 250 Gms and 1 kg and reasonably priced at Rs 65/- and Rs 250/- respectively.


About Wagh Bakri Tea Group:


Wagh Bakri Tea Group is a Premium Tea Group, having presence in tea business since 1892. Today it is the 3rd largest packaged tea company in India with a turnover of over Rs. 900 Crores and over 30 million KGs of tea distribution. The group is a leading stride in tea exports and retail consumer all over the world. With huge number of Wagh Bakri tea lovers around the world, it has emerged as a truly global brand. The company enjoys undisputed market presence in Gujarat, Rajasthan, Madhya Pradesh, Maharashtra, Delhi & Hyderabad and has recently forayed in to Chhattisgarh and Goa. Over the years, a long-lasting relationship of love and trust has developed between Wagh Bakri and its loyal consumers. Teas from the best tea gardens is selected and the group Directors personally taste and evaluate the teas.


Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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