“Wagh Bakri Tea Group continues its efforts and accelerate its unparallel Sustainable sourcing through Responsible Supply chain partnering“

“Wagh Bakri Tea Group continues its efforts and accelerate its unparallel Sustainable sourcing through Responsible Supply chain partnering“

 

Mumbai, 19th August, 2014: It is really very much appreciable that since last few years the Tea Board of India has enhanced its efforts initiated by the previous Chairmen who had assured consistent improvement of quality and purity standards of tea produced. This awareness was not only in India but mainly it has been seen across the different countries of the world particularly where tea is produced or consumed.  This awareness has really brought results and has increased market share of tea amongst various beverages.

Ahmedabad Based FMCG major Wagh Bakri Tea marketed by Gujarat Tea Processors & Packers Ltd (GTPPL) announced that “As a responsible and leading player in Tea industry, we fully support the initiatives suggested by other major Tea players towards more effective sustainable crop practices in tea cultivation. As a responsible supply chain partner in the journey of Tea bush to Brew, we welcome and support these steps, which are in the right direction for the entire Tea Industry.”GTPPL continues to add value into their products and always be part of distribution with utmost purity and quality standards.  Our teas are sold across the country and consistently increasing its market share.

GTPPL is fully aware and supportive of “Ongoing scientific research done by the Tea Research Association, under guidance from the Tea Board of India, partnering along with other inter-governmental groups. As per them, this project will go a long way in improving people’s lives and livelihood by applying scientific expertise to improve crop practices, the environment and bio-diversity around.”

 

We have been very demanding not only with our suppliers but also to the authorities. Our CMD, Mr. P.O. Desai represented FAITTA for few years, had represented many times to the Tea Board of India for awareness.  Besides, we had always encouraged and welcome consistent efforts made by the Tea Board of India who give direction and vision to the tea producers, exporters, buyers, etc. At the same time we compliment the tea producers for complying with Trustea Code.

 

As per GTPPL –“In the year 2012; GTPPL established in-house laboratory accredited by National Accreditation Board for Testing & calibration Laboratories (NABL); Department of science & Technology; Govt. Of India for Chemical Testing of Tea as per standards ISO/ IEC 17025:2005 for sustainable; responsible sourcing & partnering.  Hence it is well understood by us that, in the meantime, all the concerned involved authorities will review existing practices of crop protection and the inherent limitations of current crop protection techniques in India. Under the Guidance of Tea Board of India, TRA (Tea Research Association), Key industry partners like ITA (Indian Tea Association)and UPASI (United Planters Association of South India), will then design protocols for pilot field-trials aimed at developing and evaluating novel approaches for biological, ‘non-pesticide’ management of pests aiming at a holistic rejuvenation of the eco-system including herbal & sustainable sourcing for common man. These pilot field-trials will be run in partnership with the Tea Board of India and tea growers.”

 

GTPPL also said that – “The Tea Board of India is already pioneering very good work in this area through ‘Trustea’ Code and more recently with the launch of a new initiative of ‘PPC’ (Plant Protection Code). The document “Guidelines on Plant Protection formulations” outlines the larger vision of The Tea Board of India and overall Tea Industry in India to maintain long term sustainability in the supply chain through good  agricultural practices, collaborations, partnerships and extensive agricultural activities. “

 

Mr. Piyush Desai, CMD of GTPPL and renowned tea taster with 4 decades of experience said, “This initiative, supported by the major Tea brands in India (including us) will provide a firm foundation for the industry, Government and tea growers to define a clear road-map for the short and medium term. We all stake holders look forward to working and collaborating with The Tea Board of India to raise the bar on biological and herbal methods of plant protection. We welcome and whole-heartedly support all these initiatives, which we believe are in public interest and for the long term benefit of the environment, all stakeholders, and the consumers. We reiterate our commitment to the reduction of use of Plant Protection Formulations by supporting Good Agricultural Practices at plantations, in line with the other industry majors. All these initiatives will further reinforce Tea being popular, natural, safe; healthy & affordable beverage among common man of India”.

 

Mr. Desai re-assured all the tea consumers saying “Tea had been first choice for many generations; as we are always committed for serving best quality teas to our consumers for many decades with high quality and purity standards.”

 

About Wagh Bakri Tea Group:

Last few years; company has quality, health and food safety certifications like ISO 9001;ISO 22000;HACCP;British Retail Consortium (BRC) & HALAL from leading European agency Intertek Certification ltd ;United Kingdom in the areas of Food Safety Management System. The company has certification for its Organic black tea & Organic green tea In accordance with National Program for Organic Production (NPOP),India (Equivalent to Council Regulation EC no – 834/2007 & Swiss Organic Farming Ordinance for plant products originating in India) & The National Organic Program (NOP ) technical standards (USA) from leading world renowned certification agency Lacon Quality Certification .

 

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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