Unlockar assisted Akshaya Patra for its ‘Feed one Child’ initiative

Unlockar assisted Akshaya Patra for its ‘Feed one Child’ initiative  

Unlockar successfully diverted 5084 hits to the donation page of Akshaya Patra

The traction was witnessed within just two weeks of the campaign


 

New Delhi, June 11, 2014: Unlockar Apps Pvt. Ltd., a start-up working on amalgamating marketing and technology domains in the form of their maiden Android application, Unlockar, successfully concluded a social initiative ‘Feed one Child’ by creating awareness and raising funds in association with Akshaya Patra.

 

In this two week social initiative, Unlockar pushed ‘Feed One Child’ campaign creative to its user’s smart phone lock screens. On swiping left on the lock screen, users were diverted to the donation page. The campaign registered a staggering 20941 Lock Screen impressions, out of which 5084 converted in actual visit to Akshaya Patra donation’s webpage.

 

Unlockar will continue to support Akshaya Patra with direct donations on behalf of its users who choose to donate their reward money. Every time a user unlocks their phone, the app rewards the user which could subsequently be used to make donations.

 

“It was always imperative for our team to support social causes we believe in. We are grateful to the Akshaya Patra team to become our partner. We became a channel for them to reach out to our users. We will persistently support such initiatives in future along with serving our users with stunning infotainment on lock screen” said Manish Garg, Director – Unlockar.

 

“We appreciate Unlockar’s efforts in assisting us using their youth oriented Android app to reach to as many young people as possible and to get donation for our “Feed One Child” initiative. Youth only will mould the future thinking of India as a society. Akshaya Patra strives to ensure that children in India are well fed, nourished and given an opportunity to go to school, get educated so that they lead a fruitful life” said Rajeev K. Gandhi, Enterprise Service, Akshaya Patra.

 

Unlockar is also associated with PETA and CRY to support other social causes.

 

About Unlockar Apps Pvt. Ltd.

 

Incorporated in the year 2013, The company is headquartered in New Delhi and registered under the name Unlockar Apps Pvt. Ltd. Unlockar boasts an impressive list of strategic partners including Group On, KhauGaliDeals.com, teesort.com, postergully.com, schoolcampus.in among others. Its reward partners include BookMyShow, FreeCharge and PayTM while its CSR associations are with Peta India, CRY and Akshaya Patra. The core strength of the company lies in the optimised blend of talent and expertise, with an overall team experience of more than 30 years that can boost up any start-up’s confidence and sustainability. Unlockar aims to achieve the distinction of the most widely subscribed content network in the mobile industry while launching in overseas markets as well.

 

For Further Details Log on to:www.unlockar.com

 


Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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