“Totally… This is my year”; Monica Bedi

“Totally… This is my year”; Monica Bedi

Monica Bedi bags the Best Debut Female award at PTC Punjabi Film awards ceremony

Blessed with ‘the-pretty-girl-next-door-looks’ Monica Bedi who is in news for her grey shade that she effectively manages to play in SaraswatiChandra, bagged the Best Female Debutant award at PTC Punjabi Film Awards for her outstanding role in Sirfire. The ceremony took place on 1st March at the Multipurpose Sports Stadium, Mohali.

Considered to be the most coveted awards for the Punjabi film Industry, the ceremony was attended by industry’s top stars and legends like, Gurdas Mann, Neeru Bajwa, Jimmy Shergill, Mahie Gill, Bollywood stars- Sunny Deol, Minissha Lamba, Raveena Tondon; Satinder Sartaj, Amrinder Gill, Gippy Grewal, Preeti Sapru, Yo Yo Honey Singh, Jazzy B and many more.

A delighted Monica Bedi exclaims, “Totally… This is my year.”

Thanks & Regards,
Piicture N Kraft Team

Piicture N Kraft
19/101 Mhada Complex,Oshiwara Garden Lane,New Link Road,
Andheri (West) Mumbai-400053
Email-parulcpnk@gmail.com & parul@picturenkraft.com
Tel Nos.9833577407/ 022 -22926509


The only of it’s kind grand successful tradition of felicitating Gujarati Artists and Technicians

12th Annual Transmedia Gujarati Screen and Stage Awrds-2012

celebrated with grandeur and enthusiasm

The only of its kind grand tradition of felicitating 50 to 60 Gujarati Artists and Technicians every year was held on 2nd March, 2013 ( Saturday) Andheri sports Club ground, Mumbai with grandeur and enthusiasm, in presence of Film, Tv and Stage fraternities.

Life time achievement awardees Deepak Gheewala nad Meghna Roy were presented cash prize of Rs. 51,000/- each, sponsored by Mr. Rashmikant Kmadar and Mrs. Bhavna Kamdar ( USA ), since last 7 years. Manharbhai and Dipeshbhai Sanspara of Euro India foods awarded Rs. 11,000/- cash prize to each winner of Best Actress-film ( Mona Theba for film ‘Sajan Tane Mara Sum’), Best Actor –film ( Hitu Kanodiyafor ‘Sajan Tane Mara Sam’ and Hiten kumar for ‘Maa Umiyaji Padharya mare Aangne’) and Best Director –film ( Abhishek Jian for film ‘Kevi rite Jaish’ )).While accepting ‘Jain Ratna’ award, ‘Smaja Ratna’ Shri Subhshchandra Runwal announced sponsorship of Rs.51,000/- from next year for the Best Comedian. Such a tremendous self generated encouraging response from sponsors, proves the acceptance of Transmedia’s objectives and Prestige for satisfactory implementation.

This year there were around 300 Nominees for 55 various categories from around 50 Gujarati Films, 41 Mumbai Drama, 3 tv serials and 20 Gujarat Drama, in addition to 9 special Awards. The respected Judges were – Shri Utpal Bhayani ( Mumbai Drama), Shri Robin Bhatt, Shri Baba Sawant, Shri Mehul Buch and Ms. Falguni Parikh for Film and Tv, whilst Shri Chandrakant Thakker ‘Meh’ was the judge for the Gujarat Drama category.

The vent was full of grandeur by the presence of celebrities from Film, Tv, Stage, Fashion, Entertainment and Industries, Press and Media. Professional Ground management and attractive Settings-Light-sound were as usual created and contributed by Raju Savla and Sulin Ichchhaporiya of Munjal Themes and Occasions. Whilst Performances of Aditya Gadhvi ( winner of ‘Lokgayak Gujarat ), Hitu kanodiya- Mona Theba, Saurabh Rajyaguru, Kiran Acharya-Sanjay Maurya, Bhumi Trivedi ( Indian Idol 5 winner ) and Devang Patel ( Lyrics BY Narendra Modi ) choreographed by Nigar-Jignesh and Keyur Desai, spellbound the audiences. The show was finely anchored by Yogesh Gadhavi, Abhilash Ghoda, Vipul Vithlani-Shetal Vaishnav, Nisarg Trivedi-Dipangi Raval, Djharmesh Vyas- Shital Antani.

Deepak Gheewala nad Meghna Roy got sentimental, while accepting Life Time Achievement Award, whilst Gujarati Producers of Hindi film ‘Kahani’ Kushal and Dhaval Gada promised to support Gujarati Film Industry also, while accepting special award from Jayanti Gada of Pen Video. Gujarati Director of another successful hindi film ‘Oh My God’ accepted the trophy from Niraj Vora. ‘Kevi rite Jaish’ won the best film award, whilst Oscar competed film ‘Vir Hameerji’ also won major awards. Chandan Rathod and Kiran Acharya received Critic Awards for Best Actor and Actress. Chandubhai Virani of ‘Balaji wafers’ group accepted the prestigious Dhirubhai Ambani Memoriyal Award. Arjan Bajwa, Hina Khan, Harish Bhimani, Anang Desai, Dharmesh Mehta, Parthiv Gohil, Gunubhai Delawala 9 Sargam club, Rajkot ), Gurusarup Srivastav, Jitubhai Patel ( Samay clocks ) and many more shared the stage to present few trophies.

Shri Jasmin Shah, MD, Transmedia , in his speech to gathered crowd of around 7,000, appealed to All Gujaratis of India to vote for BJP and have Shri Narendra Modi as PM. He also announced to form a ‘Guj-Sena’ to help and support any Gujarati, who is facing any injustice.

Present on Dias, Shri Bharat Shah ( Dimond King), Shri Atul Shah ( MLA), Shri Bhavan Bharwad ( Ex-MLA, Gujarat ), Shri Manohar Kanungo, Shri Manish Shah ( Maunga) and Smt. Jasmin Raju Savla ( Munjal ), congratulated Transnedia for such a worthy activity and Grand celebration.

The Team behind shaping up and implementing this dream of Jasmin Shah, includes Event Directors, Deepak Antani, Abhilash Ghoda and Bharat Joshi ( Bha. Jo.), whilst the support is also contributed by Vijay Raval, Suhag Diwan, Jitendra Thakker, Vijay Kariya ( Rajkot ), Chirag Vaishnav ( The Skill ) etc.


Government & Education board must be joking

Mumbai.10th, 12th and colleges are being run as a joke by government and education board, says Manmohan Gupta, President of NGO ‘Gandhi Vichar Manch’ in Malad (West), Mumbai.

In Maharashtra, every year the syllabus of schools and colleges are being changes resulting in difficulty for teachers to comprehend. Each subject has 15 to 20 chapters and each chapter has around 50 pages. Chemistry exams of 12th calss have been postponed due to time needed to teach this syllabus. Children begin preparing for medical and engineering exams before they can even clear 11th class. How much children can study? Government has put so much pressure on science students that they are always in tension.

If teachers are not able to teach the subjects in stipulated time, comprehend how much time students need to learn it. Besides these are subjects like Maths, Physics, Chemistry, Biology etc. To compete with CBSE; Maharashtra Board is being unfair to students. Students are told to mug up if they cannot understand. Government needs to train the teachers before asking them to teach students.If government want to change Maharashtra’s school & college as level to CBSC than they should change syllabus for first std. not in SSC or HSC.

Manmohan Gupta says “When even 12th class teachers & students are complaining, students are being given less time to finish exam for difficult subject like physics. Why are Government and Education board not ready for a retest? When paper is leaked any one place than students are asked to take a retest even for IPS.Once results start flowing in, students will begin suicides than who take responsibility for that Government or Education board? Children should be taught only things that are useful.”

Sanjay Sharma Raj



Dara Singh honoured PTC Punjabi Life Time Award 2013 posthumous

The third PTC Punjabi Film Award ceremony (an Annual Award Ceremony initiated by PTC channel), took place on 1st March at the Multipurpose Sports Stadium, sector-78, Mohali, Chandigarh. Considered to be the most coveted awards for the Punjabi film Industry. Legendary wrestler and actor Late Dara Singh is awarded the Life Time Achievement Awards. Vindu Dara Singh accepted the award from Bollywood superstar Sunny Deol on behalf of his father Dara Singh.

Sanjay Sharma Raj

2.Dara Singh.JPG 2.Dara Singh.JPG


Models throng Sucheta Sharma-Harrison James wedding bash at Flamingo
Urvashi Sharma aka Raina Sachiin Joshi and hubby Sachiin Joshi threw a lavish wedding post-wedding bash for Sucheta Sharma James and Harrison James at Flamingo Restaurant, Malad. The entire modelling community came to be part of the celebrations. Urvashi looked raidant in black, and the newly wed couple Harrison and Sucheta looked their happiest.DJ music and fun and laughter echoed the room as the couple enjoyed moments on the dance floor with friends. The music went on till they could dance no more. After cutting a beautiful heart-shaped wedding cake, the couple and friends settled for a sumptuous meal comprising of Italian, Continental and Indian cuisine.


15th Terry Fox Run in Mumbai

Participation of more than 1000 school kids; over one crore rupees raised in charity

Mumbai, 3rd March 2013: On a Sunday Morning, 1000 kids from over 120 schools from Mumbai ran as one in support of the 15th edition of the Terry Fox Run. The run was in support of Bone cancer awareness and took place in Mumbai from Air-India Building (Nariman Point) to Marine Drive Flyover and back to Brabourne Stadium.

Over the years the race has received tremendous response from large groups, individuals and schools. This year saw a huge number of school children supporting the cause on a Sunday morning. All the participants showed their enthusiasm by holding banners and cheering all throughout the run. The spirit of these young kids was worth a watch

Bollywood’s new talent Amit Sadh and noted singer Raageshwari flagged off the Run with support from Gul Kripalani who is the convener of the Terry Fox Committee.

Mr Gul Kripalani who is the convener of Terry Fox India Committee expressed “The Run in India is now the second biggest Run in the world and we have been successful this year and have broken the record in terms of number of participants and in terms of money collected through the support of our supporters and schools.”

Amit Sadh, who went all out to interact and run along with all the supporters stated, “I feel very privileged to be a part of such an initiative. A big salute to all these young children out here who are here on a Sunday morning to support and be a part of such an initiative. I consider myself fortunate to be able to be a part of this cause and will help in whatever way i can in future too”

In India, Terry Fox run has received support from esteemed corporates like Allanasons Ltd./Frigorifico Allana Ltd., Aditya Birla Group, Birla Sun Life Insurance, Bombardier Transportation, Cambay Tiger, Hotel Leela Venture Ltd, MF Globalsify Securities, India Private Ltd, M. K. Tata Trust. Other Key Partners and Members of the Terry Fox Board include the Trident, Mumbai, Rotary Club of Bombay and YMCA.

All the funds collected are donated to Tata Memorial Hospital to carry on research into cancer amongst children. Doctors at Tata Memorial Hospital are in constant contact with Doctors at the Terry Fox Foundation in Canada for this research.

About Terry Fox Run

Born in Canada, Terry Fox was an active teenager involved in many sports. He was only 18 years old when he was diagnosed with osteogenic sarcoma (bone cancer) and forced to have his right leg amputated above the knee. While in hospital, he witnessed the suffering of other cancer patients, many of them young children. This made him decide to run across Canada to raise money for cancer research. He called his journey the Marathon of Hope.

He died soon after but an annual event came into existence to commemorate his efforts known as The Terry Fox Run. Each year, thousands of volunteers organize Terry Fox Run events in Canada and around the world

The Run is a non-competitive event, where people come together as individuals, families and groups to raise money in Terry Fox’s name. It is a day of celebrating Terry’s legacy and helping to keep his dream of a cure for cancer alive.

For further information, please contact:

Ms. Lumen

Terry Fox India Committee

+91 22 22886688

Website: www.terryfoxindia.com

Facebook: www.facebook.com/TerryFoxIndia


Gurpreet Kaur Chadha of Punjabi Global Foundation brings soulful evening and unveiling of “AFSAANE SARTAAJ DE” Artiste Satinder Sartaaj Living Punjabi Legend first time in Mumbai with his album

A Global Foundation in True Sense

President Gurpreet kaur chadha was looking gorgeous in an orange saree and was a perfect host for the evening,she had made mumbai proud by bring the legend satinder sartaaj in mumbai

Gurpreet kaur chadha,kiran bawa and deepak singh unveiled the album,

Punjabi Global Foundation bringing the living legend Satinder Sartaaj to Mumbai a soulful evening which had deepshikha,nagpal,amy billimoria who travelled straight from her farmhouse,raju shrivastav ,sudesh lahiri,vivek mishra in a unique outfit ,mink brar,vasant bhandari,mohammad fasih,sofi khan,
Poonam kaur,claudia,sana khan,siddharth khosa etc were present for the evening .

Punjabi Global Foundation founded by Ms Gurpreet Kaur Chadha to promote the rich cultural heritage of Punjab on national & international horizon, a dedication to preserve, promote & disseminate the rich art, cultural & traditional heritage of Punjab among the youth & new generations is now bringing the living legend Satinder Sartaaj to launch his new album ‘Afsaane Sartaaj De’ in Mumbai.

Giving a hit song worldwide ‘Cheerey Waaleya’, Satinder Sartaaj is a Punjabi Singer whose popularity has seen a constant surge among the Punjabi Diaspora with his shows being held worldwide.

Ms Gurpreet Kaur Chadha proudly through her ‘Punjabi Global Foundation’ brings the multi-gifted artist, songwriter, singer, composer & a poet Satinder Sartaaj to Mumbai on the occasion of his new album launch.

Keeping the objectives of Punjabi Global Foundation in mind which are to revive & recognize the potential of Punjabi folk art in uniting the community & the nation, organizing charitable programs & events helping the needy & senior citizens & most importantly promoting the Punjabi Cultural heritage, Ms Chadha exclaims, “ Today Satinder Sartaaj possesses an unprecedented list of achievements& remains in the fore front of his craft & so we are out there to promote his new album, ‘Afsaane Sartaaj De’ & it is an honor for us to be associated with a living legend.”

Having given hit albums like Mehfil-e- Sartaaj , Ibadat, Sartaaj Live & so on Satinder Sartaaj on his association with Punjabi Global Foundation proudly mentions,

“Punjabi Music touches the hearts of almost every community in the world & has worldwide demand & Punjabi global foundation very successfully manages to educate people about native cultures & assisting traditional communities all over the world offering direct, culturally- sensitive assistance to the people to enhance global awareness of our cause & I’m happy to be associated with this foundation for I know it will do justice to my new album ‘Afsaane Sartaaj De’, Ms Chadha is a woman of substance who has driven the foundation & taken it to global level making us proud.”

Thanks & Regards,
Piicture N Kraft Team
Piicture N Kraft
19/101 Mhada Complex,Oshiwara Garden Lane,New Link Road,
Andheri (West) Mumbai-400053
Email-parulcpnk@gmail.com & parul@picturenkraft.com
Tel Nos.9833577407/ 022 -22926509


Singers Anup Jalota & Jaspinder Narula liven Shri Radhe Maa birth celebrations in Mumbai

Mumbai. For the tenth year, devotees in the city organised a Maa Jagdambe’s Chowki on Sunday 3rd March 2013 at Kora Kendra Ground, Borivali( West),Mumbai to commemorate the birthday of Shri Radhe Guru Maa. The musical evening was opened by devotional singers Indu Khanna and Kamal Anand from Delhi. Later Gazal maestro Anup Jalota and Punjabi singer and Bollywood playback singer Jaspinder Narula, mesmerized the devotees who gathered in thousands.

Shri Radhe Maa is a spiritual teacher in ancient Sanatan Hindu traditions. She hails from Dorangalal Village in Gurudaspur, Pujab. As a child she was drawn to both Sikh tradition in which she was born and a temple of Hindu deity Maa Kali in her village.
She was initiated into spiritual practice by her Guru Shri Shri Mahant Ramdeen Das 1008 of Paramhans Bagh Dera, Hoshiarpur,Punjab, when she was 23. She considers worship of lord Shiva as an antidote for all ills.

Sanjeev Gupta, the managing director and CEO of outdoor advertising firm, Global Advertisers, who is also one of the staunchest devotees of Shri Radhe Maa said ” Thousands of Guru Maa flew in from US, UK, Switzerland, Singapore,Dubai , Australia and Hong Kong for the celebrations. There was a large attendance from Mamtamai Shri Radhe Maa’s home state Punjab. Devotees from other parts of the country including a large contingent fromDelhi also have arrived.”

The celebrations will see social service, blood donations and other activities during the month.

Sanjay Sharma Raj



10th Year of Maa Jagdambe Chowki

On the occasion of Mamtamai Shri Radhe Guru Maa’s ‘Janmotsav’

Special hi-tech entry theme from the comic world for Radhe Guru Maa ||

Performance by Padamshree Shri Anup Jalotaji & Popular Punjabi Bollywood Singer Jaspinder Narula ||

Free Eye, Heart, Blood and Dental Check-up|| Blood donation camps ||

Mumbai: 4 March, 2013: Mamtamai Shri Radhe Guru Maa’s devotees has organised the Maa Jagdambe’s Chowki to commemorate her birthday for the tenth year in the city. This year, Mamtamai Shri Radhe Guru Maa appeared from the cosmic world (Brahmand) to give divine darshan to her devotees at Kora Kendra, Borivali (west) on 3rd March, 2013.

Thousands of the Guru Maa’s followers flew in from UK, America, Switzerland, Singapore, Dubai, Hong-Kong and Australia to attend the event.

Bhajan samrat Padamshree Shri Anup Jalotaji, Shri Vinod Aggarwalji, Popular Bhajan Singer Shri Lakhwinder Singh Lakhaji, Shi Ram Shankar ji, Bhojpuri Singer Shri Manoj Tiwariji, Bhangra king Shri Sardool Sikanderji, popular punjabi singer Jaspinder Narulaji and may more artists performed at the event.

The 10th edition of Maa Jagdambe Chowki has several ongoing social service campaigns like free dental, eye, heart and blood check-ups. Devotees also plan to conduct a blood donation camp on 7th March, 2013 at the Shri Ram Trade Centre, 3rd Floor, Borivali (west) in association with Dr. R. N. Cooper Hospital, Mumbai.

The celebrations also include the vastra daan initiative, which encourages devotees and public to donate their old clothes to orphanages, NGOs for mentally disabled people and slum-dwellers.

Devotees of Mamtamai Shri Radhe Guru Maa also plan to organise an Essay Writing Competition for children in the days ahead. The purpose of the competition is to encourage children to read, write and think independently.

In an attempt to benefit people with Mamtamai Shri Radhe Guru Maa’s benevolence, these social activities will take place at different locations, around the world throughout the year.

The annual ‘Mata ki Chowki’ organised by devotees of Mamtamai Shri Radhe Guru Maa is one of the largest spiritual events in Mumbai supported by the politicians, trade communities as well as the members of outdoor advertising associations. The event is open to all irrespective of caste, creed, religion and social status.

As always, the event has been purely managed by Shri Radhe Guru Maa’s sevadars along with ‘Langar’ for all the attending devotees.

The event had also been live telecasted on Sanskar TV and YouTube channel of Mamtamai Shri Radhe Guru Maa.


Kangana Ranaut shoots her first-ever mujra song for Vishwas Patil’s Rajjo

Here to reinvent a genre of dance that has been long forgotten, actress Kangana Ranaut who plays a mujrawalli in Vishwas Patil’s Rajjo,produced by Four Pillars Entertainment recently shot for the film’s highlight song , her first ever classical mujra number titled “Kaleja Hai Hajir… Khanjar Kahan Hai”.

Having trained in Kathak for the last 3 years at Nateshwar Nritya Kala Mandir under the guidance of Rajendra Chaturvedi, Kangana shot for the song composed by Uttam Singh and choreographed by Ganesh Acharya like a pro.

Says Ganesh Acharya, “Kangana has always been known as a powerhouse performer but now you will see her with new perspective. I was thrilled to see her dedication and the end result. It will be the best performance of Kangana’s life”.

Clarifying that the song cannot be termed as an item number,says Kangana , “Item numbers are not my cup of tea and mujra songs in Rajjo cant be called item numbers. They are highly authentic and a tribute to Gopi Krishna and I enjoyed every bit of dancing that I am getting to do in this film.”

All praise for Kangana, says director Vishwas Patil, “For Rajjo’s role, I was looking for a brilliant actress who has been trained in Kathak and Kangana fit into this role perfectly. I was searching for a powerhouse performer with a regal appeal on the lines of the iconic Vyjayantimala,Wahida Raheman & Madhubala and without any complaints Kangana fulfilled my all expectations.”

Produced by Four Pillars Entertainment, Vishwas Patil’s Rajjo , also starring National Award winners Prakash Raj and Mahesh Manjrekar and newcomer Paras Arora is scheduled to release this year.


Prabhu Deva ropes in Jacqueline Fernandez for a special song in Ramaiya Vasta Vaiya

Known to bring out the best performances of all the actresses he’s worked with ,director-choreographer Prabhu Deva ,impressed with Jacqueline Fernandez’ dancing chops in her recent films ,has roped the actress for a special item song in his directorial next, Tips ‘ Ramaiya Vasta Vaiya.

Interestingly titled “Jaadu Ki Jhappi De De Tu Abhi”,the song will see Jacqueline as the quintessential village belle and is scheduled to be shot in the fields of Punjab’s Kiri Afgana village. For her first ever all-Indian avatar on screen,the makers have even roped in designer to the stars Manish Malhotra for the 3 – day shoot in Chandigarh.

Confirming the news says producer Kumar Taurani, “We have Prabhu Deva, Jacqueline and Girish (leading hero of the film) doing a special song Jaadu Ki Jhappi De De Tu Abhi. It is a travel song but not like Chaiyyan Chaiyyan, it is very different,”.

Says Jacqueline ,“You are not a complete Bollywood heroine till you dance in the fields of Punjab. Thanks to this song,I feel that I completely belong here. I enjoy dancing, but it’s the first time that I have done such a number with desi steps. And it was super-exciting.” Adding that , “I can’t thank Rameshji (Taurani) and Prabhudheva enough. I was in awe of dancing with Prabhudeva, but he is so non-starry that all my nervousness was put to rest”

Shot in India and overseas, Kumar Taurani’s Ramaiya Vastavaiya directed by Prabhudeva starring Girish Kumar and Shruti Haasan is scheduled to release 7th June,2013.


Katrina Kaif announced “Brand Endorser of the Year – Female” at the International Advertising Association Awards

Bollywood’s box office queen Katrina Kaif was honored as “Brand Endorser of the Year” at The International Advertising Association Leadership Award’s (IAA) first ever award function in India.

Representing brands like Etihad, Lux, Panasonic, Pantene, Slice and Yardley to name a few ,Katrina Kaif proved to be the rightful owner of the award with an unmatched brand success track record .

With nominations helmed by Research Company A.C Nielsen and audited by Ernst and Young,the actress was declared Brand Endorser of the Year by the virtue of her huge fan following , screen presence and value she lends to her brands.

The International Advertising Association is the world’s only globally-focused integrated advertising trade association with membership representing Advertisers, Agencies and the Media.

Close on the heels of the announcement, adding another brand to her illustrious kitty,

Sony India has roped in Katrina Kaif as the brand ambassador for its ‘Xperia’ range of smartphones

Not too long ago, Katrina Kaif was also voted the most powerful celebrity endorser ,in a celebrity-brand association recall study conducted by Ormax Media and also ranked the Most Favorite Film Star – Female in the Small Wonders report .

While there’s no doubting Katrina Kaif being a consistent lucky mascot at the box office, she has also gone on to be the front runner on the popularity charts, beating her contemporaries for 2 consecutive years. Katrina Kaif emerged in the Numero Uno position on esteemed trade magazine Box Office India’s annual report card – that conducted a detailed study on the collections and territory-wise performance of Bollywood’s leading actors.


‘You Know What Should Be The #1 Career Choice Of The Young Blood; Merchant Navy,’ says Capt Sunil Nangia, while announcing the upcoming 12th Sailor Today Sea Shore Awards, 2013.

Capt Sunil Nangia, Master Mariner and Editor of Sailor Today Magazine announces the 12thSailor Today Sea Shore Awards, 2013 which is scheduled on 16th March, an award to recognize and felicitate outstanding achievements and contributions of Seafarers, Shipping Companies and Maritime Organizations.

Having given an outstanding contribution to Merchant Navy himself, Capt Sunil Nangia expresses his love for the profession and encourages the young blood of India, i.e. today’s Generation to make Merchant Navy #1 Career Choice.

He informs, “Merchant Navy is the name given to the commercial shipping industry. The Merchant Navy Fleet operates worldwide including a variety of specialized ships such as containers, cargo, oil, gas, chemical tankers, which ship essential commodities like ores, grain, coal etc. It also includes some of the most prestigious cruise companies in the world and hi – tech ferries carrying millions of passengers each year.’

He further elaborates, highlighting the reason why one should opt for a career in Merchant Navy, “You are paid while you learn. It`s an unmissable chance to travel the world, your days are not only challenging but rewarding and there is a lifetime of growth and personal development opportunities.”

Captain Sunil Nangia with utmost dedication towards his work and the Merchant Navy talks about the intricacies involved in being a Merchant Mariner, “Seafarers work in two departments; Navigation and Engineering. The education and Training for each discipline is a mixture of Academic work combined with Practical Training at University and at Sea. Seafaring certification and qualifications give you a wealth of opportunity and security.”

Capt Sunil Nangia and the entire shipping fraternity is eagerly awaiting the Prestigious `Sailor Today Sea Shore Awards’ the purpose of which is to convey deep respect towards the people contributing to Merchant Navy, which is the backbone of our country`s economy.

He further summarizes, urging Indian youth to take Merchant Navy as a Career, “If you want a job which is worthwhile and something that you can be proud of while experiencing the world and life in general, then Merchant Navy is something you should give some serious consideration.”

So yeah… go ahead, join the Merchant Navy for the love of it!

For Further Information Contact Parul Chawla: 9833577407/9004136155


Lay’s adds a spark of mischief with the launch of its new campaign

· Brings out two new offerings- Lay’s Chile Limon and Lay’s French Salt & Cracked Pepper

Link to TVC: http://we.tl/6swJw4s76L

New Delhi, March 4, 2013: India’s leading potato chip brand, Lay’s, from PepsiCo India is all set to celebrate the ‘prankster’ in all of us with the launch of its new campaign featuring brand ambassador Saif Ali Khan. Lay’s recently introduced two new international flavours as part of their portfolio- Lay’s French Salt & Cracked Pepper and Lay’s Chile Limon. The stimulating sharp taste of Lay’s Chile Limon is a great combination of chilli and lemon flavours, much loved by Indian consumers. Chile Limon experience is such a burst of delicious tangy flavour in your mouth, that it leads you to add ‘spice’ to any non-descript moment and make it fun! Taking this insight forward, Lay’s has captured this playfulness in its ad film for Lay’s Chile Limon.

Everyone has played a prank at some point in their life and there’s always a story to tell..pranks are fun, pranks break monotony and pranks bring out the spark of mischief. Accompanied by the tagline, ‘Chile Limon Khaya Toh Panga Dimag Mein Aya’ the ad film celebrates these moments of fun with friends.

Speaking about his experience, superstar and Lay’s brand ambassador, Saif Ali Khan said, “Lay’s campaigns are always exciting and every film is a new experience. Shooting for the film for Lay’s Chile Limon was a lot of fun, I could just keep munching on Chile Limon throughout the shoot and playing pranks on screen! The delicious combination of spice and lemon definitely brought out my mischievous side. I am sure Lay’s fans will enjoy the playfulness in the new film”.

Gaurav Mehta, Category Director, Western Snacks, PepsiCo India said, “Lay’s is known for its great tasting and fun offerings. With the launch of these new flavours, we are adding excitement to our consumers’ snack time. This campaign for Lay’s Chile Limon is all about enjoying the lighter moments with friends. Every bite of Lay’s Chile Limon gives the taste buds a spark that lets the playful side loose and the new film also depicts it in a very exciting manner. We are confident that the consumers will enjoy the new flavours as well as the new film.”

Now available nationally, Lay’s Chile Limon and French Salt & Cracked Pepper are available in 12.5g, 26g & 57g packs, priced at Rs. 5, Rs. 10 & Rs. 20 respectively

The campaign kick-starts with the TVC going on air on March 5 and will be supported by a surround 360-degree marketing plan including radio activation, digital media engagement and a mix of above-the-line communication.

For more fun and excitement, log on to Facebook – http://www.facebook.com/laysindia

TVC details:

· Creative Agency: JWT

· Executive Creative Director: Surjo Dutt

· Creative Director: Chandni Kapur / Abhishek Misra

· Executive Business Director: Joy Chauhan

· VP & Client Services Director: Manish Kapoor

· Account Management Team: Anubha Mathur / Aanchal Bhargava

· TVC Director: Ram Subramanian, Handloom Films

· Producer: Ramya Rao, Handloom Films

· TVC duration: 40seconds

· Language: Recorded in Hindi. Adapted in Tamil, Telugu, Kannada, Bengali

· Media Planning: Mindshare

About Lay’s:

Launched in 1995 in India, Lay’s is the World’s No. 1 and India’s favourite Potato Chip brand. Lay’s has wide range of offerings under its umbrella, with unique & indulgent flavours that cater to both local and international tastes. It is available in Indian flavours like Magic Masala and also has brought in innovative international flavours like Spanish Tomato Tango, American Style Cream & Onion, Caribbean Hot & Sweet Chilli and Classic Salted for consumers. Consumers can also log into the Lay’s facebook page at http://www.facebook.com/laysindia

About PepsiCo India:

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker and fast growing brands i.e. Nimbooz and Aliva. Within 2 decades, the company has been able to organically grow eight INR 1000 crore plus brands in India, which are trusted household names trusted across the country.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in

For further information, please contact:

Sophia Christina / Parakram Hazarika

Genesis Burson-Marsteller

Mob: +91 9999161478 / +91 9711311668

Email: sophia.christina@bm.com / parakram.hazarika@bm.com

Sandipan Ghatak

Corporate Communications, PepsiCo India



Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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