The Ultimate Fighter: India confirmed for 2013



The Ultimate Fighter: India confirmed for 2013

Sony Six is now the home of the world’s premier mixed martial arts sport in India

Las Vegas, Nevada–At a press conference held today in Mumbai, the Ultimate Fighting Championship®and the SONY SIX®channel have confirmed a wide-ranging,strategic partnership which brings the fastest growing sport in history to India.

SIX is the destination for all UFC programming in India, from live events featuring the biggest names in the sport to athlete profile shows including the seminal Countdown and Primetime. SIX will also feature the greatest fights in the UFC’s 19-year history with UFC Unleashed.

UFC Chairman and CEO Lorenzo Fertitta said: “We are very excited to partner with SIX as the UFC expands into India. We look forward to working with them to not only further expand the UFC’s fanbase here, but also to find and develop local talent and, ultimately, bringregular live events to India.”

Mr. Man Jit Singh, CEO Multi Screen Media, the parent company of SIX, said “We are delighted to bringthe UFC – the fastest growing sport in the world – to India. India has a lot of appetite for new sports and we are confident that younger audiences will be attracted to the special programming of the Ultimate Fighting Championship on the channel. Mixed martial arts require tremendous physical training, skill and strategy and India certainly has a lot of aptitude for the sport. We hope the property will be an inspiration to young India.”

A cornerstone of the new partnership will be the production of an all-Indian edition of the Ultimate Fighter, the UFC’s long-running reality TV show where 16 of the most talented unsigned martial artists compete for a contract with the UFC. Previous TUF winners have gone on to win UFC world champions and become international superstars. Fertita said SIX’s commitment to the series was crucial for the UFC in the market.TUF India will help to introduce the sport in India, to showcase the hard work, dedication, athleticism and skills needed to compete in the UFC.

Casting for TUF India begins shortly and is scheduled for broadcast in 2013. Interested fighters should apply to the UFC directly through their website:

For more information or current fight news, visit All bouts live and subject to change.

The Ultimate Fighting Championship®

Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas, Nevada, and with offices in London, England, Toronto, Canada and Beijing, China, UFC® produces more than 30 live events annually and is the largest Pay-Per-View event provider in the world.

In 2011, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This includes the longest-running sports reality show on television, The Ultimate Fighter®, which now airs on FX.

In addition to its reach on FOX, UFC programming is broadcast in over 150 countries and territories, to nearly one billion homes worldwide, in 20 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions. The UFC also connects with tens of millions of fans through its website,, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with nearly two million followers on Twitter.

Ancillary UFC businesses include best-selling DVDs, an internationally distributed UFC magazine, the best-selling UFC Undisputed® video game franchise distributed by THQ, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel, trading cards, and JAKKS Pacific articulated action figures.

About MSM

Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is India’s leading television network. It comprises of Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; SAB, a family comedy entertainment channel; PIX, the English movie channel; MIX a refreshing Hindi music channel and SIX, India’s Premier Sports Entertainment Channel. Multi Screen Media’s channels are available across the Globe and influence over 400 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.

SONY Entertainment Television, Sony HD, MAX, SAB, MIX, PIX, SIX, SIX HD, AXN, Animax, Aath, Discovery Channel, Discovery Channel Tamil, Animal Planet, TLC, Discovery Science, Discovery Turbo Discovery Kids and Discovery HD World, it also distributes the leading News network in the country – the TV Today Network channels – Headlines Today, Aaj Tak and Tez and the premium Sports’ channels – Neo Prime & Neo Sports.


Press Contacts:

Caren Bell, UFC

(001) 702-588-5574

Simran Kodesia, SONY SIX

Senior Management Supervisor

+91 9920962187



Playboy firebrand Sherlyn Chopra questions Vodafone!

Playboy diva Sherlyn Chopra is quite a rage on Twitter! So it’s obvious that when she tweets something; thousands read and many agree. One such case happened this week, when Sherlyn questioned mobile service provider Vodafone with a tweet saying, “Dear Vodafone, Wonder if EDGE browsing speeds on BlackBerry have slowed down, so that users are forced to upgrade to 3G?”

She was actually following up on another tweet by her ex-publicist Dale Bhagwagar, who had tweeted the same a couple of minutes ago, also asking the company, “Is there any mischief here?”

When contacted, Dale remarked, he later received, what he perceived as a standard online reply from the company, which he wasn’t satisfied with. “My browsing speed has decreased drastically on my BlackBerry,” he echoed Sherlyn’s sentiments. “Even my BBM (BlackBerry Messenger) messages are delivering late,” added the Bollywood PR guru.

But Sherlyn was luckier than the publicist. Her complaint tweet was very well received, with seemingly disgruntled fans re-tweeting, while some posted the same complaint on another social networking site Facebook.

Tweeting a while later, Sherlyn even thanked Vodafone online, for a response to her. “Sherlyn is a firebrand. Maybe the common man is not as lucky as her. Guess I’ll have to retry in different ways,” smirked Dale.


Director Arhan Akhtar on signing spree.

Director Arhan Akhtar has bagged 3 projects after release of his film “Dhama Chaukadi”. Producer Akshay Yadav is making a sequel “Let Us Do Dhama Chaukadi” under the banner of Akanksha Arts to be directed by Arhan, Producer M.Farooqui is launching “Big Flirters” under the banner of Reshma Productions & Co also to be directed by Arhan . Arhan is also directing a music video for Mountain Entertainment, being produced by Abbid Hussain which will go on outdoor shoot at Mahabaleshwar in 1st week of October 2012.


Raaz 3 takes the nation by storm

Fox Star Studios and Vishesh Films , 3D horror, Raaz 3 stormed the box office as it saw its nationwide release yesterday,opening to a record-breaking collection of 11.05 cr nett on its first day,making it the biggest opening day not just for a Bollywood 3D but also for an “A” certified film.

While the film had the cash registers ringing with paid previews registering an opening of 80-80 percent,single screens and multiplexes too opened fantastically ,making it the 5th biggest opening of the year 2012.

Raaz 3 is also the 15th film to cross the 10cr nett on its opening day proving to be production house Vishesh Films and actor Emraan Hashmi’s biggest opening till date.

Talking about the mania the film created says acclaimed critic and trade analyst Taran Adarsh “Raaz 3 opens to extraordinary response. One of the biggest starts of 2012.Small screens/heartland/mass-dominated circuits 80% to 85%, urban centres 45% to 55%… 3D version 90%…Friday total 11.05 cr nett.Extra-ordinary Bhatts,Emraan and Bipasha Basu’s biggest opener”.

Adds Vajir Singh,Box Office India “The Raaz franchise and combo of the Bhatts, Emraan Hashmi Bipasha Basu and added attraction Esha Gupta clicked in a big way….not just single screens but multiplexes too opened fantastically”.

The film also opened impressively overseas ,adds Adarsh “
*UK* Fri £ 16,985 [2 screens yet to report] … *Australia* Thu A$ 4,109, Fri A$ 9,955, total A$ 14,064 … *New Zealand* Fri NZ$ 10,720”.”

Commenting on the figures says Mr.Vijay Singh,CEO Fox Star Studios ” Raaz 3 has started on a spectacular note – audiences are loving the human drama of a man caught between two beautiful women , the never before seen 3D quality in a bollywood film , and in particular, the cockroach scene which compares with the best of Hollywood – it’s to be seen to be believed!!”.

Starring Emraan Hashmi,Bipasha Basu and Esha Gupta,Raaz 3 directed by Vikram Bhatt follows the journey of a fading superstar’s revenge against a rising star.

And while the film is expecting to fare better over the weekend, critics too didn’t hold back on their support for the film.

Says Rachel Saltz,New York Times ” “Raaz 3” seems most conspicuously a Bollywood product: a hybrid that takes what it needs from myths and movies to tell a romantic story with a neat moral.“Raaz 3” delivers other goods: some horror thrills, some true-love-versus-evil thrills and some unusually steamy bits.”

Says Taran Adarsh “RAAZ 3 is a story of staunch Indian beliefs and convictions in conjunction with a lethal combo of sex and horror in 3D, competent performances, an engaging human drama and most significantly, there’s a gigantic brand value attached to it, which has worked extraordinarily well with the masses in the past.

Adds Joginder Tuteja ” Vikram shows once again that he knows how to ‘climax’ well. No punintended 😉 He gets it right, and how. This year so far, Bipasha only has Vidya Balan (Kahaani) as her competitor at awards. A promise well kept by her. While Bipasha is fantastic, it is good to see Emraan in a role where he can’t be his ‘shaana’ sorts and instead plays a regular guy. Raaz 3 is all set to be a sure shot hit especially with good returns in interiors. Bhatts can celebrate.”

Elated with response the film is receiving ,says producer Mahesh Bhatt “I can smell roses everywhere. I am intoxicated with the response we got on the opening day, what staggers me even more is the fact that the figures are higher on the second day. I couldn’t have asked for more “.

Adding to that ,says director Vikram Bhatt “I’m overwhelmed with the response the film is receiving….As a director there’s nothing better than knowing that audiences are embracing the film and that our efforts are bearing fruit”.

Fox Star Studios and Vishesh Films Raaz 3 directed by Vikram Bhatt starring Bipasha Basu,Emraan Hashmi and Esha Gupta released worldwide 7th September,2012.





Mumbai, September 12, 2012: 92.7 BIG FM, India’s No.1 radio network and the official FM Radio Partner for the ICC World Twenty 20 tournament to be played in Sri Lanka from September 18, 2012 to – October 7, 2012 is all set to roll out some highly engaging and unmatched entertainment during the course of the world’s biggest cricket. As official radio partners BIG FM will deliver content with high audience engagement, this in effect, bringing immense value to the brands and advertisers who have associated with the radio station.

According to an official communication sent by the International Cricket Council (ICC) to the Association of Radio Operators for India, ‘the exclusive rights holders for radio/audio stream services across all mediums, including the internet in India are BIG FM and AIR’.

Another point in the statement reads, ‘Other than International Management Group (IMG) and its licensees, BIG FM and AIR, no entity operating or making available radio/audio stream services is entitled to use ICC Names, ICC Marks and ICC Proprietary Content, claim official association or commercially associate in any other way, either expressly or impliedly, including through marketing promotions, contests, advertising, score updates or other commercial activity (including by monetizing any of the ICC Proprietary Content), with the ICC or the ICC World Twenty20 Sri Lanka 2012.’

It further states, ‘Should your member agencies fail to adhere to the above, the ICC will engage with them to bring to their attention the permissible parameters of activity and work with them to resolve the matter. However, should such activities persist, your member agencies will be deemed to have knowingly breached the exclusive rights granted by the ICC to IMG and its licensees, BIG FM and AIR, and the ICC will have no other option but to initiate further action, including legal recourse.’

The biggest rider is that, ‘member agencies (of Association of Radio Operators) may not undertake any unlicensed commercial exploitation or selective commercialization of ICC Proprietary Content through third party sponsorship and presentation of the same.’

Strict action against channels which do not adhere to the stipulations laid down by the governing body will be taken this year.

BIG FM has laud this initiatives taken by ICC, Tarun Katial, CEO, Reliance Broadcast Network said, “In an extremely encouraging move, ICC has decided to come down on anyone misusing content to offer packages to advertisers. As radio partners, we look forward to offer consumers the best possible entertainment package with exclusive and highly engaging

content, while offering marketers an approved and ethical platform by which they can reach out to their audiences.”

About Reliance Broadcast Network Ltd.

Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM – India’s largest FM Network with 45 stations, reaching over 4 crore Indians each week; BIG CBS – A joint venture with CBS Studios International with 4 Channels – Prime, Love, Spark and the first international Punjabi Channel – Spark Punjabi; BIG MAGIC – positioned as India’s only variety entertainment Channel for the Hindi Heartland; BIG PRODUCTIONS – the television content production division of the Company caters to the creative needs of the Indian television landscape; BIG STREET – acquires and markets long term premium out of home inventory. The Company also distributes Bloomberg UTV, India’s premier business news channel as part of its television bouquet. For more information log on to:


Cricket on Twitter… Pepsi’s new game-changer

· Pepsi, one of the global sponsors of ICC World Twenty20, 2012 Sri Lanka celebrates the way fans tweet & enjoy T20 cricket

· The latest initiative on Twitter is amongst the top 3 trending topics in India

September 2012: Ever imagined playing live cricket on Twitter? Hitting boundaries, playing shots and scoring runs… Pepsi, known for its clutter breaking campaigns and innovative social media initiatives, has launched a first of its kind cricket tournament, Pepsi Tweet20 for its Twitter followers. Aimed at creating a ‘na tameez’ playing experience for its fans on Twitter, this initiative is already creating waves and will give its highest scorer a once in a lifetime opportunity to watch the India matches live in Sri Lanka. This contest like Pepsi’s on-air campaign starring Ranbir Kapoor, Mahendra Singh Dhoni, Virat Kohli and Suresh Raina takes forward the Change the Game philosophy and extends it to the cricket crazy fans across the nation.

This contest brings the fact-paced and thrilling format of T20 Cricket on Twitter for the very first time by actually letting fans play the sport. Pepsi’s twitter handle @PepsiIndia tweets a ball, anyone can follow Pepsi and reply to the tweet with a shot. The right shots helps one score runs while the wrong shots can get them out. The top scorer will bag an opportunity to be a part of the fanaticism associated with the sport and watch the action live from Pepsi’s very own dugout right on the field.

Speaking on this latest innovation, Homi Battiwalla, Senior Director – Marketing (Colas, Juices & Hydration), PepsiCo India, said, “Cricket today has become entertaining, glamourous & action packed… and our latest campaign aims at celebrating the irreverent & zany side of T20 cricket fans. Last year, we changed the way cricket is played with innovative shots; this year we not only shift the spotlight to millions of fans across the country, but also changing the game on Twitter. Our new and exciting Pepsi Tweet20 contest allows us to engage with our Twitter fans like never before. We look forward to creating a na tameez experience for the winner in Sri Lanka.”

Prabhat Bhatnagar, Chief Creative Officer, Digivaasi the developer of the contest said, “This contest reiterates the craze with which India watches the sport and extends it to its fans on Twitter. While, it’s a complex gaming engine that lets thousands of fans play simultaneously, the actual user experience is very simple, which is what makes it addictive and fun.”

Similar to the on-air ad films, this contest too revolves around the passionate spirit of the young Indian Twenty20 cricket fans who enjoy watching the exciting format with the same irrepressible & unorthodox fervour reflected in the cricketers’ game on-field. Whether it’s the films on-air or the innovative dugout inside the stadium or the latest Twitter contest, all its initiatives aim at creating a ‘na tameez’ experience for the cricket fans of our country.

After all…

Yeh T20 hai boss… Na tameez se khela jaata hai… Na tameez se dekha jaata hai!

Visit for more information | Witness the fun @PepsiIndia on Twitter.

About PepsiCo India:

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. With an investment of over $1 billion, PepsiCo India has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker, and fast growing brands i.e. Nimbooz and Aliva.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world. In 2011, PepsiCo India gave back 8.3 billion liters more water than what it consumed, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. For more information, please visit

For further information, please contact:

Parakram Hazarika / Harpreeti Bassi / Ruchika Gupta

Genesis Burson-Marsteller / /

+91-9711311668 / +91-9999380178 / +91-9873551248

Nitin Yadav

PepsiCo India



Citrix Acquires Beetil
Expands Company’s Award-Winning Citrix GoToAssist Capabilities

India, September 12, 2012: Citrix today announced that it has completed its acquisition of Beetil, a privately-held cloud-based service desk technology provider. Beetil helps technical support professionals provide exceptional customer assistance and streamline technology costs through the delivery of easy-to-use, yet powerful incident tracking, end user self-service, configuration, change management and release management functionality.

The acquisition enables Citrix to expand the capabilities of its market-leading, cloud-based support product line, Citrix GoToAssist, with the addition of an integrated IT service desk solution. As a result, Citrix has the ability to offer support professionals an essential set of cloud-based services from a single platform for remote support, monitoring and service desk management.

“Beetil’s services are a natural complement to Citrix cloud-based IT support tools. The design is elegant, simple and meets the needs of technicians and end users alike,” said Brett Caine, SVP and GM for the Online Services division at Citrix. “Together with the Beetil team, we will extend our leadership in delivering innovative cloud-based support. This acquisition reinforces our commitment to meeting the growing demand of our customers and the market for a simpler and integrated approach to IT support.”

“We share a common mission with Citrix: to help IT be strategic and responsive to today’s organizational needs,” said Dan Lee, founder and CEO, Beetil. “We founded Beetil to deliver a better cloud-based support and service management experience based on the best practice ITIL framework. We succeeded by delivering a complete support desk tool that is easy to use, easy to learn, and easy on the pocket. And we are thrilled to join the Citrix team because our two companies share a similar vision and culture.”

The Beetil team will join the Citrix organization immediately. Dan Lee, formerly chief executive officer of Beetil, will report to Elizabeth Cholawsky, VP and GM of the IT Support line of business at Citrix. The terms of the acquisition were not disclosed. For more information about Beetil, visit

Related Links

· Announcement: Citrix GoToAssist Enhances Mobile and BYOD Support

· Announcement: Citrix Provides New Support Capabilities for Mobile and Social Workstyles with its Award-Winning GoToAssist

· Announcement: Citrix GoToAssist Has Fastest Remote Support Connection Times in Head-to-Head Industry Comparison

· Video: About Beetil

· Video: Citrix Synergy 2012: Celebrating 10 Years of GoToAssist Remote Support

About Beetil

Based in Wellington, New Zealand, Beetil provides a complete support desk management solution in one, integrated easy-to-use tool. The Beetil product is based on industry-recognized best practices for IT service management (ITIL) that provide a framework for managing IT services, enabling users to seamlessly add structure to their service management process without complexity and cost. The company’s support desk management tool provides the ability to track and manage incidents, problems, service and change requests, releases, knowledge and infrastructure assets, configurations and reporting. For more information about Beetil, visit

About Citrix

Citrix (NASDAQ:CTXS) transforms how businesses and IT work and people collaborate in the cloud era. With market-leading cloud, collaboration, networking and virtualization technologies, Citrix powers mobile workstyles and cloud services, making complex enterprise IT simpler and more accessible for 260,000 organizations. Citrix products touch 75 percent of Internet users each day and it partners with more than 10,000 companies in 100 countries. Annual revenue in 2011 was $2.21 billion. Learn more at

The Online Services division of Citrix provides secure, easy-to-use cloud-based solutions that enable people to work from anywhere with anyone. Whether using GoToMeeting to hold online meetings, GoToWebinar to conduct larger web events, GoToTraining to train customers or employees, Podio to create customized workspaces and apps to collaborate with anyone, GoToMyPC to access and work on a remote Mac or PC, GoToAssist to provide IT support and management or ShareFile to securely share files, documents and data, businesses and individuals are increasing productivity, decreasing travel costs and improving sales, training and service on a global basis. For more information, visit

# # #

Vidhi Shah

Account Co-ordinator • Text100 Mumbai, India • Global Communications

113 Mittal Chambers, 228 Nariman Point • Mumbai 400021 •

• D: +91 22 6137 9019 • M: +91 98331 68691 • F: +91 22 6659 5524

• E: • Twitter: @_KeepItShort

• India’s Best known Technology PR Firm (Paul Writer’s ‘The Red Book of Tech PR’) • The Holmes Report 2012 – Digital Consultancy of the Year

• Winner Best Digital Campaign 2011 Campaign Asia PR Awards • Winner Best Blogger Outreach Global SABRE Award 2011



Lives up to the belief ‘Sirf Gyan Hi Aapko Aapka Haq Dilata Hai’

Mumbai, September 12, 2012: The much awaited phenomenon from Sony Entertainment Television (SET), Kaun Banega Crorepati has lived up to expectations, scorching TV screens and shattering competition with a bumper opening. The stupendous ratings of KBC 2012 this week makes it the biggest opening on television this year. The show has broken all previous records and has had the highest opening out of all three seasons on the channel. Powered by its campaign ‘Sirf Gyan Hi Aapko Aapka Haq Dilaata Hai’ and the charisma of Mr. Amitabh Bachchan, KBC has emerged a clear winner amongst the viewers with 6.1 TVR and 5.3 TVR respectively for the iconic opening episodes aired on 7th and 8th September 2012. According to TAM data, Kaun Banega Crorepati opened at 6.1 TVR, making it the biggest launch on Indian Television this year aggregating higher eyeballs than new and established shows. In key demographic segments like SEC A and B homes, it has delivered 7.7 and 8.3 respectively.

Says Sneha Rajani Sr.EVP & Business Head SET,“KBC 2012 has had a record breaking opening and has seen the highest opening this year across all shows on GEC’s breaking all previous records. We were confident that viewers would really enjoy watching this season of Kaun Banega Crorepati. The numbers more than corroborate this. We are really pleased with the opening week results and there is a lot more to look forward to on the show in the days to come. Overall we are delighted at the performance of all our shows and over the next 4 to 5 weeks we aim to further consolidate our position.”

Produced by Big Synergy Media Ltd, this season of KBC was launched at the weekend slot from Friday to Sunday at 8:30 p.m on September 7, 2012 with the rendition of a powerful narrative on ‘Gyan’ by none other than the one and only Amitabh Bachchan in his classic baritone. KBC was viewed by over 29 million viewers across the country in the first week of launch. The show has also shown its wide reach, appealing to audiences across all age groups and geographies.

About Sony Entertainment Television:

Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is India’s leading television network. It comprises of Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment channels; MAX, India’s premium Hindi movies and special events channel, SAB; a family comedy entertainment channel; SIX, a premier sports entertainment channel, PIX, the English movie channel and MIX a refreshing Hindi music channel. Since its launch in October 1995, SET has created a unique space for itself in the Indian Television industry. Pioneering new waves in television programming, with blockbuster movie premieres, big format non – fiction shows and an impressive array of fiction shows like Kaun Banega Crorepati, Entertainment ke liye Kuch Bhi Karega, Bade Acche Lagte Hain, Kuch to Log Kahenge, Parvarrish, CID and Crime Patrol. Sony Entertainment Television has been providing strong platforms for over 700 brands to reach over 50 million households in India. In addition, Sony Entertainment Television is also available in US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore, Pakistan, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and Seychelles. In total, SET influences over 300 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide. Sony Entertainment Television is a part of the network of channels distributed by The One Alliance – a joint venture between Multi Screen Media Pvt. Ltd. and Discovery Communications India. Other channels in the One Alliance network include Sony HD, MAX, SAB, MIX, PIX, SIX, SIX HD, AXN, Animax, Aath, Discovery Channel, Discovery Channel Tamil, Animal Planet, TLC, Discovery Science, Discovery Turbo Discovery Kids and Discovery HD World, it also distributes the leading News network in the country – the TV Today Network channels – Headlines Today, Aaj Tak and Tez and the premium Sports’ channels – Neo Prime & Neo Sports.

For Further Information, please contact:

Sony Entertainment Television

Geetanjali Lahiri

+91 9819929411

IPAN Hill & Knowlton

Jolenta D’Souza

+91 9819183913

Simran Kodesia

+91 9920962187

Anjita Chaube

+91 9819033376



Complimentary Check Up upto 30th Sept. 2012


A large section of population in India is in need of a customised solution for their hearing problems which is crippling their normal life. Lack of awareness about the availability of a suitable solution that can help them overcome their challenges is not helping the people suffering from the problem either. With advancement in digital hearing aids technology one can live a normal life without missing the opportunity to listen to their near and dear ones.


Senso Hearing Centres, a chain of hearing solution providers have been helping people overcome their hearing challenges for more than 12 years in India. Senso Hearing Centre has been renamed as Bloom Senso Hearing Centre recently. The new centres spread across India are equipped with improved services, state of the art equipment and more importantly highly experienced trained and friendly audiologists. The unmatchable facilities make them the most trusted name in the segment.


Bloom Senso Hearing Centre is dedicated to provide world class hearing solution to the people challenged with their hearing. As a step towards making the local population suffering from hearing challenges able to live life to the fullest without missing the joy of listening to the sound of life, 2 new hearing centres one at Ghatkopar East and another at Vashi, Navi Mumbai were inaugurated recently. With the opening of these new centres, Bloom Senso Hearing Centres have now 7 operational centres spread across Mumbai. The other centres are located in Mahim, Borivali, Thane, Kemps Corner and Andheri.

Surajit Mukherjee, Jt. Managing Director & CEO, WIPL – Trade Division says “Our constant focus is on improving hearing experience of people who need a helping hand in resolving their hearing challenge. We know through years of proven experience that talking to our customers like a person, not a patient, and getting them involved from the very start is the key to better hearing. That is the reason why we have designed the whole experience, from the first casual conversation through to the testing, fitting and selection of the solution for our customers, with their involvement in mind.”

You can get your hearing checked from Monday to Saturday from 10 am to 7 pm at Bloom Senso Hearing Centre, Ghatkopar & Vashi. These centres are providing a complimentary hearing check up upto September 30th, 2012. You can book your appointment by calling on the toll free number 1800 22 1356.

With Best Compliments From

PRO: Shaheen Raaj – Cell No: 9987577869 – Email id


Minty Tejpal unveils his book ‘The Last Love Letter’ at Le Mangii, Juhu

Mumbai, 12th September 2012: Wednesday evening saw Juhu’s chic hotspot, Le Mangii roll out the red carpet for the launch of Minty Tejpal’s dramatic novel, ‘The Last Love Letter’ which is a candid story about the breakdown of marriage from a man’s point of view. Set in the struggling film world of Bombay, it examines the fickleness of celluloid dreams and how society views a man who is down on his luck.

The evening saw the celebrated author having a deep discussion with Sudhir Mishra & Vinay Pathak about his book; the conversation being moderated by none other than Meenal Baghel, Editor – Mumbai Mirror. The reading also witnessed quirky Ranvir Shorey and radiant Tisca Chopra read out excerpts from the book to the delight of all present. Minty Tejpal’s close friends from the film fraternity went out of their way to be present for this book launch event. While Tisca Chopra cancelled her shoot, Vishal Bhardwaj postponed his foreign trip and Ranvir Shorey flew down from USA; just to cheer for their friend on such an auspicious occasion. Among the other guests who graced the occasion with their presence were Prahlad Kakkar, Ketan Mehta, Deepa Sahi, Gaurav Kapur, Deepal Shaw, Vishal & Rekha Bhardwaj, Kabir Bedi, Pankaj Malhotra and many more prominent personalities from the world of theatre and film.

Le Mangii played an exemplary host to all present. Turning Point was the wine of choice for all guests and delectable delights made regular rounds amidst the folks! Appetizers like Gorgonzola and walnut mousse on crackers, Mushroom and Corn Tomato Tarts, Arancini di Risso (Rice Dumplings) were served for the vegetarians; whereas non-vegetarians savoured the Mint and Jalepeno grilled chicken with Tomato Dip, Lamb & Ginger Skewers in Teriyaki Sauce as well as Chicken Liver Pate. With Le Mangii’s signature hand-crafted Napolitana wood-fired oven pizzas being the favourite for the evening and feasted by one and all; the evening turned out to be a perfect amalgamation of literature, glamour and hospitality!


Trust now glitters with an Award: Kalyan Jewellers receives Retail Jeweller India award for the best TVC campaign.

Mumbai 13th September 2012 : Trust is everything; everybody has only one thing to talk about, which is Trust. The tagline of Kalyan. Kalyan Jewellers received one of the most prestigious business awards in India the “Retail Jeweller India Award” . A jury consisting of talented members picked Kalyan Jewellers TVC campaign as the best TVC campaign amongst the jewellery ads in India for its “father, daughter and doll” commercial. The Executive Director of Kalyan Jewellers Mr.Rajesh Kalyanaraman received this award in Mumbai in a grand affair. The Retail Management Group which considered the ads released between 1st January- December 31st 2011. This Ad was written and directed by Mr.Shrikumar Menon, who also has directed the previous campaigns of Kalyan Jewellers . Kalyan Jewellers presented their trust campaign through their advertisements which is one of the most popular and successful campaigns.

Kalyan Jewellers has signed on Amitabh Bachchan this year to endorsed new Trust Campaign in which Mr.Bachchan plays a lead role . Kalyan Jewellers has also signed on Aishwarya Rai Bachchan along with southern stars Nagarjuna Akkineni, Dileep,Prabhu Ganesan and Shivaraj Kumar for the Trust Campaigns.


Kalyan Jewellers is the flagship of the prestigious 100-year old Kalyan Group with its origins in textile manufacturing and retailing. The group’s forayed into jewellery retailing two decades ago in 1993, and has a retail store strength of 35 showrooms across the 4 southern states. Kalyan Jewellers is a clear market leader in most of the markets it operates. KJ is in the midst of a major expansion spree and is planning to invest 1000 crores this year, poised to enter Maharashtra and Gujarat in 2012. The company has 35 branches spread over Kerala, Tamil Nadu, Karnataka and Andhra Pradesh.Kalyan Jewellers plans to open 15 more showrooms in this financial year. Showrooms in Warangal, Kukkatpally (Hyderabad), Kancheepuram, Kakkinada and Ahamedabad will be opened in the second half of 2012 and would expand to 100 stores spread across India by 2015 .Inspired by its founders, Kalyan Jewellers, follows the philosophy of ‘Business for Nation Building’


The Krishna Key


Ashwin Sanghi

Five thousand years ago, there came to earth a magical being called Krishna, who brought about innumerable miracles for the good of mankind. Humanity despaired of its fate if the Blue God were to die but was reassured that he would return in a fresh avatar when needed in the eventual Dark Age—the Kaliyug.

Release Type: Original

Price: ` 250

Binding: Paperback

Imprint: Westland

Genre: Fiction/Thriller

Page Extent: 360 pp

Pub Date: August 2012

Territory: World

ISBN: 978-93-81626-68-9

In modern times, a poor little rich boy grows up believing that he is that final avatar.

Only, he is a serial killer. In this heart-stopping tale, the arrival of a murderer who executes his gruesome and brilliantly thought-out schemes in the name of God is the first clue to a sinister conspiracy to expose an ancient secret—Krishna’s priceless legacy to mankind. Historian Ravi Mohan Saini must breathlessly dash from the submerged remains of Dwarka and the mysterious lingam of Somnath to the icy heights of Mount Kailash, in a quest to discover the cryptic location of Krishna’s most prized possession. From the sand-washed ruins of Kalibangan to a Vrindavan temple destroyed by Aurangzeb, Saini must also delve into antiquity to prevent a gross miscarriage of justice. Ashwin Sanghi brings you yet another exhaustively researched whopper of a plot, while providing an incredible alternative interpretation of the Vedic Age that will be relished by conspiracy buffs and thriller addicts alike.

About Ashwin Sanghi :

Ashwin Sanghi is an entrepreneur by profession, with an MBA in Finance from Yale. Even though he sports a business avatar by day, his nights are devoted to spinning racy thrillers and historical mysteries.

The Rozabal Line by Ashwin Sanghi has stayed at the top of the bestseller list since 2009. Chanakya’s Chant, his second book also published by Westland, won the Crossword-Vodaphone Award for 2010. Mega-producers UTV has bought the film rights to this book.

His debut novel, The Rozabal Line, was a fictional rendition of the intriguing and mythical Jesus in India story. The novel— originally written under his pseudonym Shawn Haigins—went on to become a national bestseller within a year of its release.

His second novel, Chanakya’s Chant, a contemporary political thriller with roots in ancient history, was released in India and shot to the #1 spot on the India‐Today bestseller list within eight weeks of its release.

It has remained within the Top Five books on virtually all Indian bestseller lists thereafter. UTV has recently acquired the movie rights to Chanakya’s Chant, which shall soon be seen on the big screen.

Warm Regards,

Archana Pradhan

Assistant Manager | M: +91 9987099265

WizSpk Communication | PR

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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