The Official AFROJACK remix of Ananya Birla’s “Livin’ The Life” which dropped worldwide on Universal Music Group’s dance imprint PM:AM Recordings is off to a great start globally with positive reactions coming through. In support of the same, Ananya has just dropped a brand new Music Video on her VEVO channel. The music video has crossed 1.5 million views in a span of 3 days!

Mumbai, 20th March 2017: The Official AFROJACK remix of Ananya Birla’s “Livin’ The Life” which dropped worldwide on Universal Music Group’s dance imprint PM:AM Recordings is off to a great start globally with positive reactions coming through. In support of the same, Ananya has just dropped a brand new Music Video on her VEVO channel. The music video has crossed 1.5 million views in a span of 3 days!

 

The video adds a new look to the phenomenal remix. From underwater shots in extreme climatic conditions to the use of realistic props, the video depicts a surreal feel through scenic locations of Goa with high end technology and anamorphic lenses. The video depicts a reflection of Ananya and her personality, the look of the remix explores the two distinct sides of Ananya Birla’s character- One of her as an artist and the other of her as an everyday person. A mix of colors and visual effects the video moves ahead to bring out that in fact both opposing worlds are magically connected realizing that Ananya’s artist self is a culmination from her own experiences in life and is actually two sides of the same coin.

 

 

Sharing her excitement on the release of the video, Ananya says, “My team and I gave it everything. It was an amazing experience; I was able to send my message across. I’m glad the concept was able to come through. Looking forward to showing the world the next music video!”

Ananya Birla’s “Livin’ The Life” [Afrojack Remix] is available across all digital services worldwide exclusively on Universal Music Group.

About Universal Music India:

Universal Music India Pvt. Ltd. (UMIPL) is a 100% subsidiary of the Universal Music Group (UMG) and is home to record labels such as A&M Records, Blue Note Records, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophone, Emarcy, Geffen Records, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records.

UMIPL has an extremely rich Indian catalogue comprising songs from classic Hindi and Regional Films, IndiPop, Bhangra, Ghazals and Devotional. It’s enviable catalogue includes artistes such as Asha Bhosle, AnupJalota, Bombay Vikings, Jagjit Singh, JoSh, Malkit Singh, Pankaj Udhas, Panjabi MC, Raghav, MohitChouhan, Euphoria, Adnan Sami, Rabbi Shergill, RahatFateh Ali Khan to name a few. UMIPL’s `film’ catalogue (the 2nd largest in India) spans music from blockbusters such as Sholay, Qurbani, Amar Akbar Anthony, ChoriChoriChupkeChupke, Devdas and Munnabhai MBBS amongst the numerous jewels which symbolize the musical journey from the 70’s to date. On the International music front, UMIPL are the clear market leaders with artistes such as ABBA, Bon Jovi, Bryan Adams, Enrique Iglesias, Eminem, Lady Gaga, Taylor Swift, Justin Bieber, Katy Perry, The Beatles, UB40, Deep Purple, Enigma, Norah Jones, Deadmau5, The Chemical Brothers, amongst host of others, popular music icons and household names in India.

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

You must be logged in to post a comment Login