~The latest in a line of international artists looking to explore creativity from Indian fans~

Linkin Park partners with Talenthouse to crowdsource designs from India

~The latest in a line of international artists looking to explore creativity from Indian fans~

National, 22nd April 2013: With the release of their new single ‘Castle of Glass’, Grammy award winning alternative rock band, Linkin Park has tied up with Talenthouse to inspire artwork based on the music and lyrics of the new single. Talenthouse India, a Reliance Entertainment division, has extended this invitation to the band’s legions of fans in India. The lucky grand prize winner will have their winning design produced into an official Linkin Park t-shirt.

This initiative reflects a growing trend among international artists, who are eager to invite contributions from their fans in India. When guitar legend, Eric Clapton, recently invited a guitar symphony to his enduringly popular hit ‘Cocaine’, he personally liked the entries of Indians, Harish Chandra and Akshay Chowdhry were two talented Indians among the finalists.

In addition to the design of the official t-shirt, the winning design will be awarded a cash prize of $ 1,000. Apart from being made available for sale in the band’s merchandise store, the t-shirt will also be sold while the band is on their much-awaited tour. The ardent fan will also take home a framed copy of their winning t-shirt design, autographed by the band. With submissions open for over a month, the winning entry will be publicized across all official Linkin Park channels and properties.

Mr. Arun Mehra, CEO, Talenthouse India said, “This is a wonderful chance for devoted fans in India to showcase their talent on the global front. Creative crowdsourcing is the way forward for brands that target the youth. Brands need to be a part of the consumer’s mind space rather than just plugged from the outside. Linkin Park is obviously thinking along the same lines and our latest association with them is sure to organically reach the right audience in the country. That is the beauty of the digital space.”

Log on to http://www.talenthouse.com/design-for-linkin-park to submit your masterpiece.

About LINKIN PARK:

LINKIN PARK, a multi-platinum alternative rock band, comprised of co-lead vocalist, Chester Bennington, drummer/percussionist, Rob Bourdon, guitarist Brad Delson, bassist Dave ‘Phoenix’ Farrell, DJ, programmer Joe Hahn and Mike Shinoda – co-lead vocals, keyboards, guitar has sold over 50 million albums worldwide, and is the biggest band on Facebook – with over 50 million fans and counting. In the span of time since 2000, when Linkin Park debuted on the Billboard 200 – no other artist has had more top 10 singles on the Alternative chart and, with the release of their latest album, LIVING THINGS (Machine Shop Recordings /Warner Bros), which reached #1 in over 20 countries, no other band has achieved more #1 albums this century.

In 2005, Linkin Park founded Music For Relief, a 501 © (3) non-profit organization dedicated to providing aid to victims of natural disasters and the prevention of such disasters. Since its inception, Music For Relief has raised over 5 million dollars for victims of multiple disasters across four continents. The organization was recently recognized by UN Secretary-General Ban Ki-Moon for the Download to Donate program to raise funds and awareness in the aftermath of the Haiti earthquake. In recognition of its humanitarian work, Linkin Park received a 2011 Global Leadership Award from the United Nations Foundation.

For more information visit http://www.linkinpark.com

About Talenthouse India:

Talenthouse is an international platform that provides emerging talents and aspiring performers, artists and creative individuals with opportunities to work with leading artists and brands. Talenthouse has been associated with globally renowned artists like Metallica, U2, Paul McCartney, Lady Gaga, Pink, Rod Stewart, Kylie Minogue, Anita Dongre, Vidhu Vinod Chopra, Rocky S and big brands like Pepsi, Airtel, Micromax, AXE, Kurkure, Tropicana, Nerolac, etc. It is the only platform to boast of over 3, 00,000 artists and a 40-member outreach across the globe.

Talenthouse India, a part of Reliance Entertainment Pvt. Ltd., based in Mumbai will oversee growth and business in India and Southeast Asia. It will focus on nurturing fresh and creative talent in the country and provide opportunities for collaboration at an international level as well. Talenthouse will connect with artists across film, fashion, music, photography & art on collaborative projects.

For more information please visit http://www.talenthouse.co.in

For further details please contact:

Gloria Salis, Marketing & PR Executive, Talenthouse India – 9920928577

For further information, please contact:

LinOpinion – A Lowe Lintas PR division

Averil Gouria

+91 9820778275

Averil.Gouria@loweandpartners.com

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SYNECHRON ACQUIRES DOUBLE EFFECT

Acquisition creates a global full service company with a mix of management and technology consulting capabilities

Pune, April 24, 2013: Synechron, one of the fastest growing global IT companies focused on the financial services industry, today announced a definitive agreement to acquire Double Effect, an Amsterdam & Singapore based management consultancy specialized in strategy translation and implementation. This acquisition will enable Synechron to add Double Effect’s management consulting expertise to its pre-eminent strengths and leadership in high-end technology consulting and delivery. The development underscores a game-changing shift for the industry that will usher a new trend of delivering true integrated management and technology consulting that impact business strategies and accelerate growth of financial institutions.

Commenting on the development, Faisal Husain, Founder and CEO, Synechron said, “The acquisition of Double Effect, strengthens our ambition of being a company uniquely placed to strategically guide and transform financial institutions through high end management and technology consulting capabilities. Apart from lending strategic skill-sets, the acquisition will also provide us with access to markets such as Europe and emerging markets like Asia Pacific (APAC) where Double Effect has a strong presence. Additionally, our common values of agility and focus on domain intensive consulting makes this acquisition a perfect culture fit. We are confident that their team will be a great asset to us.”

Double Effect will operate as an independent company after the acquisition and will continue to take the joint value proposition to its customers. Speaking about the acquisition, Bas Heijnen & Pablo van den Bosch, Founders of Double Effect said, “Synechron’s impressive credentials and track history in the financial services domain made them the clear choice for us. The financial services industry is at a critical juncture and our association with Synechron will augur well in addressing the business imperatives of these companies. Being a part of the Synechron team will also strongly complement, synergies our existing service offerings and catapult us to our next phase of growth.”

Synechron expects the acquisition to further accelerate its fast-track growth. The company has been growing at a CAGR rate of over 35% for the past six years to become a USD $200 mn annualized revenue entity. It has emerged as amongst the fastest growing technology consulting companies providing a range of software solutions with a micro verticalized focus in Capital Markets, Insurance, Mortgage Banking, Energy and Commodities, and Digital Media.

In the past, Synechron has followed a joint strategy of organic and inorganic growth. Over the last six years, the company made three acquisitions namely 110 Technologies – a specialist provider of Testing services to Investment Banks, SysCore Solutions – an enterprise technology strategy & data architecture consulting firm and Esquire Systems – an IT consulting & services company. This has enabled the company to gain higher level strategic end-to-end service offerings, a solid talent base, and access across specific verticals and markets.

About Synechron

Synechron, founded in 2001, is globally a 4000+ professionals company, headquartered in New York. It has presence across the US, Canada, UK, The Netherlands, UAE, Japan, Hong Kong, Singapore, and state-of-the-art Development Centers based in Pune, India. Synechron specializes in Banking, Insurance and Financial Technology services and its value proposition lies in its global delivery model, harnessing industry expertise from established markets such as New York, London and Tokyo with complementing technical edge through its development centers in India. For more information visit www.synechron.com.

About Double Effect

Double Effect is a consultancy agency specialized in strategy translation and implementation in the financial services industry. Founded in 2003, Double Effect has a team of 76 consultants and presence in Amsterdam, Singapore and Frankfurt. Unlike any other consultancy firm, Double Effect can guide financial institutions through the process of change. The in-depth knowledge and sound understanding of strategy, product, and operational processes of Double Effect’s consultants enables the optimization of their clients’ business (banks, exchanges, insurance and asset management companies). With extensive experience and solid process, technology and regulatory knowledge, Double Effect translates strategic issues and concepts into a practical implementation approach, and ensures results being firmly embedded. For more information visit www.doubleeffect.com.

For media queries, please contact:

Navin Rochiramani

Text100 for Synechron

M: +91 9833867734

E: navin.rochiramani@text100.co.in

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Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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