The Indian Luxury Expo associates with PeTA & YouWeCan

The Indian Luxury Expo associates with PeTA & YouWeCan

~ Animal rights organisation PeTA promotes vegan luxury ~

~ supports Yuvraj Singh’s cancer prevention organisation YouWeCan ~

April 20, 2013, Mumbai: The second edition of The Indian Luxury Expo, the desired destination to experience the ultimate luxury, responsibly embraces and encourages a positive impact to the society through its association with Yuvraj Singh’s Cancer Prevention Foundation, YouWeCan and animal rights organisation PeTA.

The 3-day luxury event from 26th – 28th April 2013 at the Grand Hyatt, will donate part of its proceeds for the access to the luxurious experience to YouWeCan, a noble NGO working towards the well being of cancer patients. “The Indian Luxury Expo is a great platform to connect with the audience who can humbly contribute towards the well being of the society. YouWeCan is pushing hard for early detection and is working rigorously to make people more aware about cancer. Early detection of cancer can save many lives. YouWeCan is thankful to Indian Luxury Expo for this partnership and spreading our agenda.” Yuvraj Singh, Founder of YouWeCan Foundation and Indian Cricket Player said.

On the association, Mr. Karan Bhangay, CEO, The Indian Luxury Expo added, “It’s an honour to be associated with organisations that do incredible work towards well being of every living being be it humans or animals. We are sure that this association will create an impact on the visitors and other participants at The Indian Luxury Expo. “

Simultaneously, PeTA will propel its campaign, “ExtraVEGANza, Be Classy Without Cruelty”.

People for the Ethical Treatment of Animals (PETA) is associating with The Indian Luxury Expo to promote vegan luxury and to celebrate the wide availability of chic cruelty-free products such as elegant leather-free bags and stylish synthetic leather shoes, cosmetics not tested on animals and gourmet vegan food products. PETA aims to show elite consumers just how easy it is to get the look of animal skins without harming a hair on an animal’s head, to look one’s best with cruelty-free cosmetics and to enjoy delicious vegan chocolates and mock meats.

“There is nothing classy about cruelty to animals. Animals are skinned alive for their fur and skin, poisoned while being tested upon for cosmetics, and hacked to pieces with dull knives for meat “, says Poorva Joshipura, PETA India CEO. “These days, there are so many varieties of luxurious faux furs and synthetic leathers, cruelty-free cosmetics and delicious vegan food products available, there’s no excuse for causing animals to suffer. We thank The Indian Luxury Expo for giving us this platform to help animals by encouraging visitors to consider being ethical consumers.”

Please log onto www.theindianluxuryexpo.com for further information.

Watch the trailer on http://www.youtube.com/user/theindianluxuryexpo?feature=results_main

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King Khan Shahrukh and Bollywood Actress Priyanka Chopra add excitement by judging the finale episode of Nokia Lumia Your Wish Is My App

~20 year old Nitibha Kaul from Delhi becomes a Millionaire by winning the world’s first app reality TV show – ‘Nokia Lumia – Your Wish Is My App’~

~ 14 year old Praneet Sah from Varanasi and 19 year old Timisha Dadhich from Delhi are the runners up ~

Text Box: Other Innovative App Ideas EARTH RIPPER: An app that tells you what on the other side of the earth when you point your cameras to the ground. SILENT NOISE: An app that lets you party or be part of a concert but instead of blaring music, people will listen to them through the silent noise app. WHATS ON MY PLATE: An app that recognizes food just by taking a picture & gives its nutritional chart, ingredients Recipe & ratings. NGO Finder: An app to help people closely associate with NGOs as per the cause that they would like to support. VULNERABILITY INDEX: An app that will help women see vulnerability index on a street using crowd sourced location data of harassment locked in by real women. SIGNAL MAP: An app that will pick up signal strength of mobile service provider and will show people the strength of the mobile signal to help people know where the strongest signal is. CLICK AND PAINT’: An app that will drops all the colours of a picture clicked you’re your phone and give you the outlines only to fill your colours.

New Delhi, April 15 2013 – The search for the killer mobile application idea finally came to an end when 20 year old Delhi girl – Nitibha Kaul was crowned the winner of the world’s first app reality TV show – Nokia Lumia Your Wish Is My App. A first of its kind initiative conceptualized by Nokia in association with NDTV, the show gave consumers the unique and exciting new opportunity to submit mobile application ideas that had the potential to be developed into successful apps for the Windows Phone Store. The campaign that was launched in December 2012 received a staggering 38,000+ app ideas from consumers and enthusiasts across India.

The finale of the nine week reality TV show – ‘Nokia Lumia Your Wish Is My App’ was hosted by none other than Bollywood Badshah Sharukh Khan. That’s not all, the finale episode also saw Bollywood queen Priyanka Chopra mesmerize viewers with her surprise presence as the judge the episodw. The other judges in the panel included Vikas Khanna, New York based Michelin Starred Celebrity Chef, Raj Chinai, Venture Capitalist & Co-Founder, Harvard Business School Alumni Angels, Vishal Gondal, Managing Director, Disney UTV Digital, and Rajiv Makhni, NDTV Managing Editor & Tech Guru.

Nitibha Kaul wooed the judges with a killer app idea – ‘Pepper Cam App’ – that can help women stay safe. The Delhi girl beat 9 other contestants during the finale of the show to walk away with the prize money of Rs 1 million and a Nokia Lumia 920, the world’s most innovative smartphone. 14 year old Praneet Sah from Varanasi was chosen as the first runner up, winning Rs. 5 lakh in prize money for his ‘Hide all app’ aimed at safeguarding ones privacy on the mobile phone. The second runner up Timisha Dadhich, aged 19 also from Delhi won prize of money worth Rs 2 lakhs for her unique music related ‘Humming bird app’ idea aimed at finding songs by just humming the tune for it.

From women security to music to food, some of the most unique and innovative app ideas were presented by the contestants in the finale giving judges a tough time to choose the winners. Mr. P Balaji, Vice-President And Managing Director, Nokia India gave away the cheques to the winners of the campaign.

These winners were judged on the basis of parameters such as the originality of the idea, relevance of the app, potential for the revenue and the practicality of the app. Some of the most wanted app categories included Safety apps, Health and fitness related app, Car pooling and Location Based Search services etc.

About Nokia

Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia’s technological and design innovations have made its brand one of the most recognized in the world. For more information, visit http://www.nokia.com/about-nokia.

Manveet Kaur

Six Degrees PR

Mobile: +91.9999268638

Office : +91 11 43898938

Email: manveetk@sixdegreespr.co.in

Website: www.sixdegreespr.in

‘New Agency Of The Year – Asia-Pacific’: Holmes Report 2011

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Look we have a world record Stripper! Vivek Mishra now in Guinness World Record Book 2013

Model & B-town yoga Trainer Vivek Mishra wore & stripped 10 denims in One Minute & now stands in Guinness Book of World Records

The celebrity yoga trainer Vivek Mishra was a part of Satish Reddy’s film ‘The City that Never Sleeps’ promotion where the Vivek wore & stripped 10 denims in One minute breaking the Guinness Book of world Record in stripping.

The city that never sleeps, a film by Satish Reddy has come up with one hell of a promotional campaign sportingly supported by the actors & models.

Vivek Mishra, training celebrities in yoga & nutrition, juggling between Mumbai & Delhi happened to be a part of the promotional campaign of the film The City that never sleeps & he had no idea that would get him to the Guinness Book of World Records.

Vivek does manage to surprise us every time, first coming up with the only naked yoga class in Delhi & now being a world record stripper after his stunt at the promotional campaign stripping 10 denims in one minute.

What next Vivek???

Thanks & Regards,
Piicture N Kraft Team

Piicture N Kraft
19/101 Mhada Complex,Oshiwara Garden Lane,New Link Road,
Andheri (West) Mumbai-400053
Email-parulcpnk@gmail.com & parul@picturenkraft.com
Tel Nos.9833577407/ 022 -22926509

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Texas Fifth Takes Mahindra Racing to New Heights

Mumbai, April 22, 2013: Fresh from a best-ever result in the opening round at Qatar for the only Indian team in Grand Prix motorcycle racing, the all-new Mahindra MGP3O went two better at a tense two-part race at the Circuit of The Americas in Texas, when Portuguese rider Miguel Oliveira claimed a superlative fifth place finish.

The 18-year-old rider gained two places in a fighting last lap of a hectic five-lap sprint. It was part two of a race that had been red-flagged earlier after a crash.

Team-mate Efrén Vázquez (26, from Spain) added to the Mahindra team’s celebrations by claiming two points, finishing 14th.

The sprint race came about after the planned 18-lapper was red-flagged before the required two-thirds distance had been completed. Positions counted only for grid places in the restart, over just five laps of the fine new 5.5-km circuit outside the Texas state capital of Austin.

Oliveira had already improved by pulling through to eighth from 18th on the grid. His race was a thriller, as he forced his way through a close pack battling for fifth. In the end he swooped through to lead them all. “I just attacked,” he explained.

Vázquez had also moved up from 15th to 14th for the restart; and held his position.

The all-independent new Mahindra MGP3O has made its mark on the competitive Moto3™ class in just two races, six months after it first took to the drawing board. In Qatar the white-and-red racers were seventh and tenth.

Now the squad is looking forward to the Spanish GP at Jerez in two weeks, where the twisty circuit promises much.

MIGUEL OLIVEIRA – Fifth Place

I am very happy – it’s very positive for Mahindra, and very satisfying because we were struggling to get the perfect set-up. For the race I changed my riding style a lot, and felt much more comfortable. In the first race I was getting faster and faster, and in a really exciting battle for fifth. In the restart I just attacked. The project is new and we still need more time to work on the chassis. We can only get better, and I think we can be competitive at Jerez.

EFRÉN VÁZQUEZ – 14th Place

I am a little disappointed because practice and qualifying was not so bad. All weekend I couldn’t find a good feeling with the front tyre. The track is very technical, and each time I pushed I was losing front grip, so it was quite a difficult race. I’m happy to be in the points again for Mahindra – but to be closer to Miguel I need to work more on my chassis settings.

MUFADDAL CHOONIA – Mahindra Racing CEO

Our best-ever result consolidates our very encouraging start at Qatar. This bike is still very new, and already it is strong. We can be confident that it will improve with more development. I am very proud of the team and what we achieved today. I am also interested to see whether we can close the gap even more at the next race in Jerez.

ends

About Mahindra Racing

Mahindra Racing became the first Indian team to participate in the FIM MotoGP™ World Motorcycle Racing Championship in 2011 and the Italian National Motorcycle Racing Championship (CIV) in 2012.

Racing in the Moto3™ class in MotoGP, Mahindra Racing enters the 2013 season with its own new 4-stroke, single-cylinder 250cc motorcycle developed in conjunction with experienced Swiss firm Suter Racing Technology AG. Experienced Spanish rider Efrén Vázquez (26, from Bilbao) is teamed with exciting Portuguese teenager Miguel Oliveira (17, from Pragal near Lisbon) in the team.

In the 2012 CIV season, Mahindra Racing competed in the 125 GP Class and became the first team from India to win an international motorsport event, eventually recording six victories from eight races and securing the Constructors’ Championship. In 2013, Mahindra Racing will enter the Moto3™ class in CIV.

For further information please visit: www.mahindraracing.com

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 15.9 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category.

Visit us at www.mahindra.com

For further enquiries

Ms. Roma Balwani

Chief Group Communications Officer

Mahindra & Mahindra Ltd.

Phone: +91-22 24975176

balwani.roma@mahindra.com

Mr. Rupert Williamson

Mahindra MotoGP™ consultant

HPS Jardine

Phone: +44 1628 894 836

Mobile: +44 7774 295 147

rupert.williamson@hpsjardine.com

Ms. Elisa Tamburro

PR and Marketing Manager

Mahindra Racing

Mobile: +39 348 0085351

tamburro.elisa@mahindra.com

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Karishma Malhotra – Client Executive

Concept Public Relations Limited

Registered Office: Queen’s Mansion | First Floor | Prescott Road | Next to Cathedral School | Fort | Mumbai 400001

O: 022.40558900 (extn – 933) | M: +91-9967527340 | F: 022.40558901

www.conceptpr.com

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Patient Awareness Camp organized by Hemophilia Society, Mumbai Chapter

to mark the occasion of World Hemophilia Day

“Haemophilia Patients demand free treatment and better infrastructure”

Mumbai, April 22, 2013: To mark the occasion of World Hemophilia Day (April 17, 2013), Hemophilia Society, Mumbai Chapter organized a patient awareness camp and discussion session for the patients on Hemophilia and its management. The hemophilic patients were given training for theraband exercises under the esteemed guidance and supervision of Dr. Jayashri Kale, Professor and Head Occupational Therapy. Over 400 people attended the awareness camp held at KEM Hospital, Mumbai.

This patient awareness activity organized by the Hemophilia Society, Mumbai Chapter aimed to raise awareness about the Hemophilia disease, its diagnosis and available treatments providing them total care through continuous education, training and rehabilitation. This was followed by the inauguration of the first wellness centre for the hemophiliac patients at KEM Hospital by Dr. Ankita Kar & Dr. Supriya Mahabaleshwar from the Interdisciplinary school of Health Science, Pune University.

Of the existing 11,200 haemophiliacs in Maharashtra, only 2,500 exist on the registry of the State Blood Council. Discussions and deliberation held at the awareness camp enumerated there is a need for more awareness about the hemophilia disease. Lack of awareness about this genetic disorder leads to several complications among patients, not just in rural areas but in cities as well. Despite the efforts have been made by the state government in making the availability of replacement therapy of deficient coagulation factor (VIII or IX or Inhibitors) to the patients most patients do not have the money to buy factors. The major challenge for these chapters is treating poor as most of the patients are from poorest of poor background and more than 80% of patients suffering from Hemophilia are undiagnosed. This awareness camp made a fervent appeal to the government to take notice of the hemophilia patients who are in dire need and require support. It urged to set up more day care centres with proper infrastructure and facilities to mitigate the sufferings of this lot.

Furthermore under the Rajiv Gandhi Jeevadayi Arogya Yojana, the scheme brought into effect by the state government since July last year covers over 900 diseases, with Hemophilia being one the key diseases demanded the availability of free diagnosis, free treatment and free medicines to hemophilia patients. The current data in the region shows that there is need setting up better infrastructure and day care centers that will offer proper care and rehabilitation to these patients.

Says Ms. Indira Nair, President, Hemophilia Society, Mumbai Chapter “Not only we want to raise the awareness about the Hemophilia disease among physicians and the public, but also to provide patients who suffer from Hemophilia a total care. We are thankful to the government for making the availability of factor VIII and IX concentrates as the safest treatment option for patients with hemophilia. We are hopeful that the government will continue to support with the availability of free treatment to patients with hemophilia at all the government hospitals. Improving Infrastructure and establishing hemophilia treatment centre’s can be one step to ensure these patients get the best care. The next step would be a creating more awareness about the disease and providing comprehensive psycho-social care mechanism for the PWH in the state.

We are hopeful that keeping in mind the need of Hemophilia patients in the state, government will soon take some action to address the gaps she further added.

Members of the group and society, Hemophilia patients, their families and friends attended the patient awareness camp held at KEM Hospital, Mumbai today. This was followed by counseling sessions and exercise sessions with Therabands under the supervision of Dr. Jayashri Kale, Professor and Head Occupational Therapy, KEM Hospital, Mumbai

Dr.Jayashri as a part of the medical team has been educating the parents of PWH on the psycho-social aspects as well creating awareness and training workshops in most of the parts of India to the treating doctors, key persons and parent-patient groups. This awareness camp too was focused on Hemophilia care through continuous supervision of all the medical and psychosocial aspects of bleeding disorders so that a Hemophilia patient can live as normally as any one of us.

Speaking on the occasion, Dr. Jayashri Kale, Professor and Head Occupational Therapy, KEM Hospital said “Hemophilia is the oldest known uncommon genetic bleeding disorder that disrupts the blood clotting process. It is caused by the absence of a certain blood clotting factor in the blood. Prolonged bleeding may occur after sustaining injury or can happen spontaneously. A hemophilic has to be injected with the appropriate clotting factor on a prophylactic or demand basis to help control a bleeding episode, and each injection costs Rs 9,000. Replacement therapy of a deficient coagulation of factor VIII and IX are the safest available treatment options. We have been demanding free diagnosis and free treatment for patients with hemophilia at Government hospitals and today we have been successful in launching the first wellness centre for these patients. Thera-band exercises which are safe and effective, especially for home maintenance in the PWH are being incorporated in the rehabilitation regime.

On the same platform, success of the scholarship program for Hemophilia patients called “ I Believe I can Fly” was enumerated. The program provides education scholarship for three years for 20 students across India. This initiative is supporting positive change for people with hemophilia and assisting people living with bleeding disorders to achieve and maintain access to care

A step – by – step approach is essential to manage Hemophilia focusing mainly on spreading awareness, establishing basic laboratories, training technical personnel and most importantly making the Factor VIII and Factor IX concentrates available. This has been passionately advocated by needy patients and advocacy groups across India.

About World Hemophilia Day 2013

Every year on April 17, World Hemophilia Day is celebrated around the world in order to increase awareness of hemophilia. World Hemophilia Day was started in 1989 and the World Federation of Hemophilia (WFH) chose April 17 in honor of WFH founder Frank Schnabel, who was born on that day. On April 17, help us spread the message “Together we can Close the Gap” around the world. Together, we can work towards a day when treatment will be available for all globally. Join the international bleeding disorders community on April 17 to mark World Hemophilia Day.

For further information, please contact:

Srilatha, Weber Shandwick

+91 9819732608

Srilatha@corvoshandwick.co.in

Thanks & Best Regards

_ _ _

Akansha Dua

Corporate Voice | Weber Shandwick

Wing- B, 3rd Floor – 304,

Prathmesh Tower Co-op Society Ltd.

Raghuvanshi Mill Compound,

Lower Parel, Mumbai – 400 013

T +91 22 40311200

M +91 98338 76769

F +91 22 26820504

akanshadua@corvoshandwick.co.in

www.webershandwick.com

India’s Most Awarded PR Consultancy

Full Service PR Firm of the Year in India – 2012 Corporate INTL Global Awards

Two Asia Pacific SABRE Gold Awards 2012

Highest number of wins at Indian PR & Corporate Communication Awards 2012

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Linkin Park partners with Talenthouse to crowdsource designs from India

~The latest in a line of international artists looking to explore creativity from Indian fans~

National, 22nd April 2013: With the release of their new single ‘Castle of Glass’, Grammy award winning alternative rock band, Linkin Park has tied up with Talenthouse to inspire artwork based on the music and lyrics of the new single. Talenthouse India, a Reliance Entertainment division, has extended this invitation to the band’s legions of fans in India. The lucky grand prize winner will have their winning design produced into an official Linkin Park t-shirt.

This initiative reflects a growing trend among international artists, who are eager to invite contributions from their fans in India. When guitar legend, Eric Clapton, recently invited a guitar symphony to his enduringly popular hit ‘Cocaine’, he personally liked the entries of Indians, Harish Chandra and Akshay Chowdhry were two talented Indians among the finalists.

In addition to the design of the official t-shirt, the winning design will be awarded a cash prize of $ 1,000. Apart from being made available for sale in the band’s merchandise store, the t-shirt will also be sold while the band is on their much-awaited tour. The ardent fan will also take home a framed copy of their winning t-shirt design, autographed by the band. With submissions open for over a month, the winning entry will be publicized across all official Linkin Park channels and properties.

Mr. Arun Mehra, CEO, Talenthouse India said, “This is a wonderful chance for devoted fans in India to showcase their talent on the global front. Creative crowdsourcing is the way forward for brands that target the youth. Brands need to be a part of the consumer’s mind space rather than just plugged from the outside. Linkin Park is obviously thinking along the same lines and our latest association with them is sure to organically reach the right audience in the country. That is the beauty of the digital space.”

Log on to http://www.talenthouse.com/design-for-linkin-park to submit your masterpiece.

About LINKIN PARK:

LINKIN PARK, a multi-platinum alternative rock band, comprised of co-lead vocalist, Chester Bennington, drummer/percussionist, Rob Bourdon, guitarist Brad Delson, bassist Dave ‘Phoenix’ Farrell, DJ, programmer Joe Hahn and Mike Shinoda – co-lead vocals, keyboards, guitar has sold over 50 million albums worldwide, and is the biggest band on Facebook – with over 50 million fans and counting. In the span of time since 2000, when Linkin Park debuted on the Billboard 200 – no other artist has had more top 10 singles on the Alternative chart and, with the release of their latest album, LIVING THINGS (Machine Shop Recordings /Warner Bros), which reached #1 in over 20 countries, no other band has achieved more #1 albums this century.

In 2005, Linkin Park founded Music For Relief, a 501 © (3) non-profit organization dedicated to providing aid to victims of natural disasters and the prevention of such disasters. Since its inception, Music For Relief has raised over 5 million dollars for victims of multiple disasters across four continents. The organization was recently recognized by UN Secretary-General Ban Ki-Moon for the Download to Donate program to raise funds and awareness in the aftermath of the Haiti earthquake. In recognition of its humanitarian work, Linkin Park received a 2011 Global Leadership Award from the United Nations Foundation.

For more information visit http://www.linkinpark.com

About Talenthouse India:

Talenthouse is an international platform that provides emerging talents and aspiring performers, artists and creative individuals with opportunities to work with leading artists and brands. Talenthouse has been associated with globally renowned artists like Metallica, U2, Paul McCartney, Lady Gaga, Pink, Rod Stewart, Kylie Minogue, Anita Dongre, Vidhu Vinod Chopra, Rocky S and big brands like Pepsi, Airtel, Micromax, AXE, Kurkure, Tropicana, Nerolac, etc. It is the only platform to boast of over 3, 00,000 artists and a 40-member outreach across the globe.

Talenthouse India, a part of Reliance Entertainment Pvt. Ltd., based in Mumbai will oversee growth and business in India and Southeast Asia. It will focus on nurturing fresh and creative talent in the country and provide opportunities for collaboration at an international level as well. Talenthouse will connect with artists across film, fashion, music, photography & art on collaborative projects.

For more information please visit http://www.talenthouse.co.in

For further details please contact:

Gloria Salis, Marketing & PR Executive, Talenthouse India – 9920928577

For further information, please contact:

LinOpinion – A Lowe Lintas PR division

Averil Gouria

+91 9820778275

Averil.Gouria@loweandpartners.com

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Yahoo! partners with Vserv.mobi for Mobile Monetization across Southeast Asia

India, April 22, 2013: Yahoo! Inc. (YHOO) has forged a strategic alliance with Vserv.mobi, a leading global mobile ad network, to monetise Yahoo’s premium mobile inventory. This partnership will extend across key markets in Southeast Asia including Singapore, Malaysia, Philippines, Thailand and Vietnam. (Read the announcement)

Commenting on the partnership, Vikas Gulati, VP – Business Development, Southeast Asia, Vserv.mobi said, “Reflecting our strategic vision of enabling a win-win proposition for all our stake-holders, we believe that today’s announcement will rake in lucrative benefits for both Yahoo! and the advertiser ecosystem. Being a premium digital publisher with a phenomenal number of loyal viewers, Yahoo will be able to effectively offer their mobile inventory to our wide advertiser base across Southeast Asia, while being able to monetise it with optimal yields within the region.”

Dippak Khurana, CEO & Co-Founder, Vserv.mobi further added, “With this partnership, our advertisers will be able to leverage the powerful combination of our network’s superior audience targeting capabilities with Yahoo’s premium inventory.”

Founded in 2010, Vserv.mobi is an award winning Global Mobile Ad Network, having been named “Media Company of the Year” at the MMA Smarties and listed in the Red Herring Top 100 Award. With the company’s flagship platforms AppWrapper™ and AudiencePro™, Vserv presents a compelling value proposition for the entire mobile ecosystem, including brand advertisers, premium publishers, app developers and telecom providers. The company had recently announced its massive growth in Southeast Asia, with Ad Requests growing 6X in the region. The announcement had also highlighted the company’s plans for expansion & hiring across all key Southeast Asia markets in the coming year.

About Vserv.mobi

Vserv.mobi is a leading Global Mobile Ad Network with a strong presence in emerging markets. Vserv’s pioneering technology AppWrapper™ powers One Click App Monetization for 20,000+ Apps across platforms. AppWrapper™ is the World’s Simplest App Monetization – it enables premium advertising & innovative pricing models on any app, without coding, in just one click. Vserv’s other game changing platform, AudiencePro™, combines the scale of the Vserv.mobi global Mobile Ad Network with comprehensive user data from Telcos, to revolutionize how advertisers can reach their exact target audience across all mobile platforms. Vserv is the only Ad Network with App media across feature phones, smart phones and tablets, thus providing advertisers unparalleled reach and engagement. Visit Vserv.mobi for more details.

Media Contacts:

Kartik Srinivasan

Vserv.mobi

Email: press@vserv.mobi

Vidhi Shah

Text100 Global Communications

D: 022 61379019

Email: vidhi.shah@text100.co.in

Vidhi Shah

Account Executive • Text100 Mumbai, India • Global Communications

113 Mittal Chambers, 228 Nariman Point • Mumbai 400021 • www.text100.com

• D: +91 22 6137 9019 • M: +91 98331 68691 • F: +91 22 6659 5524

• E: vidhi.shah@text100.co.in • Twitter: @_KeepItShort

• India’s Best known Technology PR Firm (Paul Writer’s ‘The Red Book of Tech PR’) • The Holmes Report 2012 – Digital Consultancy of the Year

• Winner Best Digital Campaign 2011 Campaign Asia PR Awards • Winner Best Blogger Outreach Global SABRE Award 2011 • The Holmes Report Best Mid-Sized Agency to Work For, 2012

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When Salman Khan met Mr. India!

It’s a known fact that Mr.Shetty is one of the most daring entrepreneurs of the country with superb business acumen. He has more often than not gone against the tide and created a benchmark for others to aim. But very few people know that the creator of ADLABS IMAGICA – India’s first entertainment theme park has a very kind heart and treasures his friendships. One day prior to the opening of his dream project, Mr. Shetty kept the park open for a very special friend and visitor, the country’s biggest superstar – Salman Khan! His younger daughter Aarti Shetty (Creative Director of the park) also took him around Imagica for a personal tour! The Dabbang actor had an outstanding time at the park and enjoyed Mr. India the ride the most!! He also seemed very keen to sit on the Prince of Dark Waters, Wrath of God and Gold Rush Coaster. The macho star seemed to relive his childhood days and was keen to try and experience a lot more rides… who knows we may next see him with his Chillar Party?

About the Rides:

Mr.India: Experience Mr. India in animation along with immersive motion simulation technology!

Prince of Dark Waters: Go on an underwater adventure with fantastical mermaids and uncover the Dark Prince’s secret!

Wrath of God: Elemental deities furious with humans cause the ultimate destruction in this Special Effects Show!

Gold Rush Express: Explore the Wild Wild West on a family roller coaster!

About Adlabs Imagica:

Adlabs Imagica is the flagship venture of Adlabs Entertainment Limited (AEL). AEL is promoted by Mr. Manmohan Shetty. Adlabs Imagica is now poised to be India’s first theme park destination, offering entertainment, fun, action, relaxation, dining, shopping and accommodation at a single location. The group has assembled a highly diversified and multi-dimensional team for development and implementation of the project. This theme park will be a celebration of the family entertainment and international wholesome experience that will now be available in India. The entire development is spread across 300 acres between Mumbai and Pune on the Mumbai Pune Expressway. For further details please check www.adlabsimagica.com

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Garnier Men and Sunrisers Hyderabad come together to PowerLight Villages

Hyderabad, 20th April 2013: The city of Nawabs was in for an electrifying weekend as Garnier Men and the Sunrisers Hyderabad took over City Center Mall for a unique initiative called PowerLight a Village. Standing true to its tagline ‘Take Care’, Garnier Men along with Cameron White, Ishant Sharma and Dale Steyn launched this social campaign with an aim to light up hundreds of villages in India that are without any electricity. All three Sunrisers Hyderabad players – Cameron White, Ishant Sharma and Dale Steyn rode the PowerLight a Village bicycle in the mall and contributed their bit towards this cause. Garnier Men along with the Sunrisers Hyderabad created a great opportunity for fans to meet the cricketers in person, get fantastic grooming tips from Garnier Men and contribute to a good cause at the same time.

Garnier Men, a pioneer and driver of innovation in skincare for men had earlier announced its partnership with Sunrisers Hyderabad as their official grooming partner for the first time this season. The Sunrisers Hyderabad cricket warlords – both Indian and International will use personal skin care and grooming products from Garnier Men all through this season of the Indian Premier League.

Nathalie Gerschtein, General Manager, Garnier said, “Garnier is a green brand at heart and it has been our endeavor to bring to the Indian consumer, new, different and better products relevant to their needs at an affordable price. Garnier Men has enjoyed great success in India and we are pleased to take a step forward and contribute to our society willingly. We have initiated this campaign in order to spread light across the less fortunate, remote areas of India by using natural resources like solar energy. Our consumers need not have to contribute anything in cash or kind, just their support towards the initiative online, will help the team light up another village.”

Cameron White, Captain of the Sunrisers Hyderabad said, “We understand that cricket is almost like a religion in India. As cricketers we believe that we reach out to a vast set of audiences across the country almost every single day. We are very glad to get this grand platform to educate people about the plight of millions of Indian villages that survive without any electricity. Through our small contribution, we hope that we can influence maximum possible participation from our fans and supporters across the nation. As sportsmen we are proud to collaborate with Garnier Men to promote such a noble cause that will light up thousands of lives. We believe that each of us can make a small yet impactful difference in many lives.”

Satyaki Ghosh, Director, L’Oréal, Consumer Products Division, India said, “Garnier has taken a wonderful step by keeping up to their tagline ‘take care’ and initiating a fruitful social campaign. ‘PowerLight a village’ is a great message especially for the youth of the nation. According to us, we feel that if we can work efficiently with our conscience and consumers, then we can make our society a better place to live in. ‘PowerLight a village’ will help us spread smiles and bring light by using renewable sources of energy like solar energy. Consumers are invited to make a difference in simple and multiple ways like actively participating in digital forums like Facebook and Twitter and also pedaling on cycles that will be placed at some locations in the city.”

The Garnier Men Powerlight a Village campaign will provide villagers with one solar lamp that also has an in-built mobile charging unit, 1 solar tube light and 1 solar panel to charge their equipment. In a country like India which receives 300-325 sunny days a year, these units will help villages get continuous supply of electricity. The campaign aims at creating awareness among consumers to contribute through their pledges on social media and be a part of a movement that will help Garnier Men in the identification and electrification of lightless villages across India using solar power.

Cricketers are always on the move and the weather conditions keep changing from time to time. Be it Hyderabad or Jaipur, our cricketers who are always on the move, need to pay special attention to their skin and body care needs, due to the extreme weather conditions in our country. The constant exposure to heat, sun, dust, dirt and pollution causes several issues like skin tanning, oily skin, dark spots, body sweat and odor. Garnier Men offers an extensive product range of face washes, moisturizers and deodorants that is the perfect solution for the above problems. Garnier Men caters to the players’ grooming needs thus leaving them feeling fresh all day long.

This IPL Season stay groomed with Garnier Men and help PowerLight a Village just like the Sunrisers Hyderabad!!!!

For more details, please contact:

Vignesh R Shankar/ Henna Punjabi

vignesh.shankar@bm.com / henna.punjabi@bm.com

+91 983 338 7338/ +91 982 088 0243

Regards,

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Vignesh Shankar

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1401 A, India Bulls Finance Centre, Tower II, Senapati Bapat Marg,

Elphinstone Road (W), Mumbai – 400013, Maharashtra, India,

T+91 22 4417 4549| Ext. No. 549 l M + 91 983 338 7338.

vignesh.shankar@bm.com | www.genesisbm.in

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Amit Kumar’s Monsoon Shootout selected for Cannes Film festival

Amidst the buzz surrounding the upcoming edition of the prestigious Cannes Film Festival, Guneet Monga and Anurag Kashyap’s production Monsoon Shootout has been announced to be screened at the Midnight screening of the Festival. Produced by their company Sikhya Entertainment along with UK based Yaffle Films and Pardesi Films, Monsoon Shootout is directed by Amit Kumar.

Monsoon Shootout marks Kumar’s directorial feature debut and is acclaimed for his BAFTA winning film “The Bypass”.
Monsoon Shootout revolves around a rookie cop’s moment of reckoning, to shoot or not to shoot. Starring Nawazuddin Siddiqui, Neeraj Kabi, Geetanjali Thapa and Vijay Verma, the film will be have its world premiere at the film festival.

It is learnt that Amit Kumar along with the producers and cast will be present at the festival.

Furthermore the film has additionally prior to its release sold numerous territories of the film, including television rights to a noted french company. Internationally the film is being represented by Fortissimo Films.

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The Indian Film Festival of Melbourne bestows the late Yash Chopra with the honor of “Father of Contemporary Indian Cinema”
Celebrating 100 years of cinema, The Indian Film Festival of Melbourne pays special tribute to veteran Yash Chopra, where the Victorian Government will bestow upon him an honorary title of “Father of Contemporary Indian Cinema” courtesy his strong ties with the region and constant support to the festival.
The festival will be attended by the director/producer’s wife Pamela Chopra, who will be present to collect the award –
If that wasn’t all,the Agora Cinema in Melbourne is also being renamed as the Yash Chopra Cinema which will also be opened by Pamela Chopra on 6th may.
Says Pamela Chopra, “ Yashji had a close connection with the IFFM. He was happy to support it as he believed in promoting Indian films in foreign countries. I am grateful to the festival and the Victorian government for this honor and happy to travel to Melbourne to collect the same and keep the support and connection alive,”

Says Mitu Bhowmick Lange, IFFM festival director, “We have been fortunate to enjoy the support and guidance of Yash Chopra. He had very strong ties with Victoria as well, having shot two films, Salaam Namaste (2005) and Chak De! India here. We all miss him very much and this is our small tribute to our much loved festival patron”.

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Inter State U16 Coca-Cola Cricket Cup begins in New Delhi

Anjuman I-Islam Allana Eng. School – Mumbai to face Sree Valmeeki High School – AP in its opening match

Delhi, April 22, 2013: India’s ten of the country’s top cricket playing school teams have been qualified for the Inter-state round of the under- 16 Coca-Cola Cricket Cup. Starting 24th April, 2013 matches will be played across six venues in Delhi. This initiative is undertaken by Coca-Cola India and is being promoted by Procam International. The commencement of the Inter-State leg was announced in the city on Monday by Mr. Wasim Basir, Director Integrated Marketing and Communication of Coca-Cola in the presence of Mr. P N Sankaran, Director Operations, Procam International and Martin Gleeson, Technical Advisor of Cricket India Academy. Following the tournament, 24 of the best players will be shortlisted for an intensive seven-day coaching clinic to be conducted by coaches from the Cricket Indian Academy (CIA). Post the seven-day clinic, the Coca-Cola XI will be selected to travel to Sri Lanka and play a three-match series against the Sri Lankan National Under-16 side from May 27 to June 3. The Champion school of the Coca-Cola Cricket Cup will be awarded cash prize worth Rs.1 Lakh, while the runner-up school team will be awarded Rs 70,000, in-addition to winning individual awards for excellence.

Speaking on the occasion, Mr Wasim Basir, Director Integrated Marketing and Communication of Coca-Cola India said, “It gives us immense pleasure and a great sense of satisfaction that many talented young players have been identified at the grassroots level and will now get groomed to go on to play bigger league games in the future. We are certain that this foundation laid for nurturing cricketing talent in the country will go a long way in taking cricket to the next level. On behalf of Coca-Cola India, I would like to congratulate all the ten teams for an astounding display of talent and wish them the very best for the future. Coca-Cola India has always believed in promoting healthy, active lifestyle through sports.”

Mr. PN Sankaran Director Operations, Procam International, said “It’s been an exciting period of competitive cricket that has now reached its climax. The champion school emerging from the Inter-State Leg can truly wear the mantle of the best under-16 cricket playing school in the country and the pool of 24 players selected post the tournament will be the best from under-16. We are delighted to have Coca-Cola India as our partners for The Coca-Cola U-16 Cricket Cup and this partnership has enabled us to encourage young cricketing talent in the country and served as an ideal platform to promote grassroots cricket, identify promising talent and groom the country’s next generation of International cricketers.”

Mr. Yashpal Sharma, former cricketer and Chief Guest on the occasion shared that it is good to see such tournaments being organized for under 16 and providing the selected 24 players with international standard training.

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Karishma Malhotra – Client Executive

Concept Public Relations Limited

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Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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