The first ever See now and Buy Now by Satya Paul & Amazon Fashion
SATYA PAUL launched its first pret label ‘Club SP’ with a capsule line
from Nida Mahmood at AIFW AW 2017
Amazon Exclusive: The collection is available to buy immediately only on Amazon Fashion
New Delhi, March 17, 2017: Satya Paul announced the launch of its first ever pret’ label ‘Club SP’ at an
event hosted at Amazon India Fashion Week Autumn Winter 2017. The new pret’ line of the brand also
includes a capsule from the designer Nida Mahmood. This collection is immediately available to buy
exclusively on Amazon Fashion signifying a major shift towards online shopping through See now, Buy now
The new brand from Satya Paul, Club SP caters to the modern Indian woman looking to follow trends
without compromising on her comfort and sensibilities. Using some of iconic Satya Paul prints and colors,
the label offers leisure, work and evening wear selections. The ready-to- wear line offers choice of wearing
the styles in multiple ways in colors that are lush and soft mixed with bright hues. The collection offers 100
distinct styles with 20 ensembles from the designer Nida Mahmood.
The launch soiree witnessed a camaraderie of like-minded guests who appreciate finesse in fashion such as
Poonam Bhagat, Azmina Rahimtoola, Sabina Chopra, Narendra Kumar, Masaba Gupta, Rakesh Thakore,
Rohit Gandhi, Rahul Arora, Suneet Varma, Designer Pawan Sachdeva, Nitin Bal Chauhan, Anupama Dayal,
Charu Parashar, Rashi & Gautam Bhimani, Tarina Patel, amongst others.
Commenting on the launch of Club SP, Sanjay Kapoor, Managing Director – Genesis Group said,
“This is the start of an exciting new chapter for us at Genesis Colors with the launch of our new brand Club
SP and we are very certain that this capsule collection designed by Nida will help us reach the right audience
with some iconic designs in the making. We are glad to be associated with Amazon Fashion which offers the
right synergy online for the brand, and also gives the collection an immediate nation-wide reach giving
customers an easy access".
Known for her distinct designs and eclectic usage of colors, the designer Nida Mahmood puts her design
aesthetic in her capsule collection for Club SP that includes 20 distinct styles from her.
“I would like to speak about the sensibilities of both the brands and how both of them marry perfectly. I
believe the creative prowess of the design world combined with the business acumen of the corporate
fashion houses can create really impactful partnerships. And I am really positive and excited to start this
journey together,” said Nida Mahmood on the collaboration.
Arun Sirdeshmukh, Head, Amazon Fashion, added on the exclusive launch, “We are excited to be the
preferred choice of partner for Genesis Colors and Satya Paul to simultaneously launch Club SP label on
Amazon Fashion exclusively. There’s an increasing shift towards consumers wanting to buy latest fashion
instantly and that too from the comfort of their home. This is where Amazon Fashion plays a significant role
and we are glad to have plugged this gap for our customers by offering ‘Fresh New Looks’ every time they
visit our store. We will continue to work hard to offer the widest possible selection of top fashion brands and
designers to offer a superior customer shopping experience for fashion”.
About Club SP:
Carrying the legacy of the house of Satya Paul, Club SP is all set to capture the RTW segment aiming at the
young audience through chic designs and silhouettes. Using some of the iconic Satya Paul prints and colors,
the brand aims to capture the myriad moods of the contemporary Indian woman from leisurewear to
workwear and finally eveningwear. With sparkling exquisite jewelry to match the outfits, Club SP is a one-
stop shop for a woman’s fashion needs.
With presence in Mall of India, Noida, Quest Mall, Kolkata and The High Street Phoenix, Mumbai, the brand
is looking to expand rapidly in the next few years. The collection is available on www.satyapaul.com and
will be live on Amazon.in.
About Nida Mahmood:
Hailed as the Queen of Kitsch by the Indian media, NIDA MAHMOOD is a designer who dabbles in Fashion,
Graphics, Art, Film, Installation, Interiors etc. She has collaborated with many prestigious Indian and
International brands for a variety of projects. Some of them are:
LADY GAGA, GODREJ Design Lb, Victoria & Albert museum, VIVANTA TAJ, ABSOLUT for art installations;
NIKE for a special range of apparel for the cricket world cup; BLENDERS PRIDE, SWAROVSKI; NDTV GOOD
TIMES; HCL; ADIDAS for a unique collaboration for AIFW SS 2016; Conceptualized and designed the
restaurant JUNGLEE BILLEE; MOH MAYA MONEY for art direction and costumes for the movie; HARLEY
DAVIDSON; CHANNEL V for creating art installations; SUPERBIKE WORLD CHAMPIONSHIP for designing a
line of high end, limited edition, designer jackets and many more such projects.
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com,
Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for
customers to find and discover virtually anything they want to buy online by giving them more of what they
want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and
provide sellers with a world-class e-commerce platform.
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for
invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing,
Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by
Amazon. For more information, visit www.amazon.com/about