After a successful association with the BMW Group over the last five years, Infinity Cars, one of India’s leading BMW dealers was appointed the first dealership for MINI in India. Infinity Cars introduced the iconic MINI cars in style – MINI, MINI Convertible and MINI Countryman- at their showroom off Santacruz Linking Road, Mumbai’s fashion high street. Car enthusiasts also had the opportunity to experience the iconic brand first hand. The 12,000 square foot, two-storey facility in Mumbai is the home to Mini’s entire line-up for India. The showroom with its uber cool vibe will soon have an international cuisine all day dining restaurant, giving it a contemporary lifestyle experience for its patrons. With this distinctive concept, Infinity Cars hope to bring life’s great passions for cars, food and music together in a unique environment unseen in Mumbai.

The dealership is run by the dynamic and versatile entrepreneur Mrs. Pooja Choudary, Managing Director, Infinity Cars. She is also wife of Mr. Lalit Choudary, MD, Performance Cars, the exclusive Aston Martin dealership in India. In speaking about the launch, Pooja Choudary commented: “It brings me great pleasure to announce the arrival of MINI into Mumbai, opening its first dealership in India.” She further adds “When we think Mumbai we think ‘Unstoppable’, ‘Iconic’, ‘Standout’. When we think MINI, we think ‘Unstoppable’, ‘Iconic’, ‘Standout’. MINI is meant for Mumbai.” Dr. Andreas Schaaf, President, BMW Group India has brought the world’s most premium small car brand to India. According to him, no other brand exhibits the attributes and essence of a modern urban lifestyle like MINI and there is no doubt that it is one of the world’s most emotional auto brands.

Infinity Cars sets a benchmark in quality with its cutting edge efficiency and vouches to deliver uncompromising service to its clientele in India. Service centers for the Mini will be situated in Worli and Chembur


Film “BAAT BANN GAYI” launched with song recording.

Singer Javed Ali rendered the first song of ASR Media’s maiden venture ‘BAAT BANN GAYI” at Studio Nyasa (Sahara Samay) Andheri west. Film is produced by Sayed Asif Jah, directed by Shuja Ali with screenplay & dialogue by Shuja Ali & Akshay Singh, music by Harpreet Singh, lyrics by A. M. Turaz, cinematography by Deepak Pandey, choreography by Ranju Verghis, editing by Manan Sagar, art by Mahesh Kudalkar, executive producer is Vikas Arya and the film is presented by Vibhu Agarwal.

Film stars Ali Fazal (3 Idiots & Always Kabhi Kabhi fames) in lead role with Gulshan Grover, Razak Khan, Akshay Singh, Hazel Keech, Amrita Raichand, other casts are under finalization. Shooting of film starts from 23rd May 2012 in various locations of India and abroad.


Kotak Life Insurance produces an innovative Marathi TV programme to attract new Life Insurance Advisors

For attracting life insurance advisors (agents) to join it, Kotak Life Insurance has produced an innovative TV programme anchored by noted film personality Prasad Oak which is currently being aired on one of the leading Marathi TV Channel. The half an hour programme highlights true life success stories of six different serving life advisors of the company from different parts of Maharashtra. Through their inspiring stories whereby they have transformed the destiny of their families through selling life insurance, the company hopes to attract more people to become life insurance advisors.

The company believes that becoming a life insurance advisor is not only financially rewarding but also affords individuals the independence to be their own boss, work according to their convenience and make their own decisions. Above all, it strongly believes that it is also a noble profession. In a country where no defined social security mechanisms exist, by selling life insurance, life advisors are crucial to help families come under the umbrella of financial protection to guard them in case of any unforeseen eventuality to earning members in the family. That apart, life insurance due to its long term savings nature has become an extremely effective tool in life cycle planning such as childrens’ education and marriage, retirement planning etc.

The company has chosen TV as the medium for the campaign as it believes that Television with it’s near life characteristics and audio visual effect is best suited to bring alive the proposition. The campaign has been launched in Maharashtra, which is among the most promising markets of the company. Maharashtra contributes almost 25% to the total agency based business of the company. Another important reason to select Maharashtra was the quality of Life Advisors there which is among the best in the country due to better education and awareness.

Various advantages of becoming a Life Insurance Advisors are below :-

· Opportunity to earn a substantial income

· Flexibility to work as per one’s convenience

· Opportunity to grow one’s business

· Great rewards & recognition

· A very noble profession


, Mr. Suresh Agarwal, Executive Vice President , Head – Distribution and Strategic Initiatives would be happy to share his views on the above .

Best Regards

Hitesh Motwani

Senior Associate

Genesis Burson-Marsteller India

public relations | public affairs | corporate responsibility | issues & crisis | digital marketing | financial communication

M +91 992 001 3719 | T + 91 22 4417 4501 | F + 91 22 2491 1788

hitesh.motwani@bm.com | www.genesisbm.in

1st floor Elegant House, Raghuvanshi Mill Compound, Lower Parel, Mumbai 400 013, Maharashtra, India



Youngest Turk ,handsome looking Roman sen is all set to launch his production house Fiery Tiger Productions which will set precedence in the kind of cinema roman is all set to launch with a bouquet of three film

Born and brought up in Mumbai son of Bengali father – Krishnendu Sen and Gujarati mother – Kajal Sen. Roman Sen was very much inclined towards arts, education, arts , music, sports, and very creative and innovative person. He has a flair to play soccer and other hobbies include chess, golf, music etc.

He did his schooling from Amulak amirchand Bombay Cambridge School which is one of the best school in the city. Later he graduated from Mithibai College of commerce from Mumbai and also studied at IIPM for the degree of BBA & MBA Finance
Since he was born in a business family, his father owned a company Katha Mediatix India limited which is an advertising agency and therefore he decided to work in the field of finance.Since childhood he had interest in his father’s business and immediately joined the business after his Higher secondary. Roman sen was born creative and using his creativity a little more and doing lot of research he came out with his companies punch line-“Differentiate the Difference”
His instrumental and creation of new avenues in corporate gifting under the name and style of Elite gifting which meant to change the gifting from the normal stationary to new avenue like creating a pen stand with rubber or pen drive which depicts the logo or the name of the company. These ideas were welcomed and accepted in the market and he was able to attract huge corporate like Mercedes(global).
Starting his career with advertising in marketing and client servicing he later evolved himself as the director – finance and sales of katha Mediatix India limited.Roman sen said “ having interacted with top tycoons, executives and celebrities of the country and the world I have gained extreme knowledge and confidence in me to move ahead towards my goal of being the businessmen of difference. I would be taking the company to much greater heights by incorporating the advanced techniques and know-how”. Entertainment Industry is the most enterprising industry

With three films up Roman Sen’s anvil ,we sure a long way to go





Mumbai, May 16, 2012… India’s No. 1 Radio Network and Broadcaster of the year at Golden Mikes, today had the main lead of the soon to release film ‘Teri Meri Kahani’ Shahid Kapur, director Kunal Kohli & producer Vicky Bahri to promote 92.7 BIG FM’s Mumbai Station’s latest campaign ‘Safety Manao, Life Banao’. 92.7 BIG FM has joined hands with the Western Railways and NGO – Humanitarian Welfare & Research Foundation.

The campaign takes on the pressing issue of railway safety and will spread awareness among commuters to deter them from crossing tracks and travelling on the rooftop of trains, which have ended many lives and maimed even more. This is an extension of its larger campaign called ‘Mumbai Manao, Life Banao’ which celebrates the spirit of Mumbai. The ‘Safety Manao, Life Banao’ campaign will see RJ Ankit hosting the breakfast show from atop a bridge at one of Mumbai’s busiest railway stations – Dadar from 7am to 11am each morning, until he gets a minimum of 9270 volunteers to support the cause and spread the awareness.

Supporting the campaign, Shahid Kapur, director Kunal Kohli & producer Vicky Bahri were seen talking at length about Mumbai’s lifeline: the local trains and how 92.7 BIG FM has done a commendable job of taking up this issue and spreading awareness amongst Mumbaikars.

RJ Ankit will be in his mobile radio studio at a key junction at Dadar Railway Station. His show will involve – interviews with the authorities highlighting the challenges that they face, speaking to passengers on the reasons why they go about endangering themselves, people who have survived accidents will share their stories so also those who have lost someone close in railway accidents. The show will also see a slew of celebrities visiting the mobile studio as a mark of support and encouragement to the campaign. Extending the campaign to social media; RJ Ankit will take aerial pictures from his vantage point, of people unnecessarily endangering their lives. These will be posted on the social media network which will serve as an eye-opener for those who see them.

Listeners can participate in the initiative by sending in SMS’s to 55454 showing their support and making a promise to travel safely.

The NGO Humanitarian Welfare & Research Foundation specializes in supporting tragedy stuck areas, assisting less fortunate people, conducting multiple awareness drives, providing medical aid to emergency areas and various other awareness campaigns.

Commenting on this campaign, 92.7 BIG FM said, “We are glad to have the support of Shahid Kapur, Kunal Kohli and Vicky Bahri to promote this cause of safety on trains. As a responsible media brand that reflects the city’s passions and emotions, we believe in using our medium – radio to spread awareness of this very critical message of railway safety among commuters. The campaign has been conceptualized to highlight the staggering number of accidents and dangers that commuters bring upon them. We are extremely thankful to the Western Railways and Humanitarian Welfare & Research Foundation for supporting this initiative. As a brand that celebrates Mumbai’s passions, this is our way to contribute to an issue so relevant to our audiences.”

Reliance Broadcast Network Ltd.:

Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM – India’s largest FM Network with 45 stations, reaching over 4 crore Indians each week; BIG CBS – A joint venture with CBS Studios International, USA’s No. 1 TV broadcaster which has launched 4 Channels, BIG CBS Prime, BIG CBS Love, BIG CBS Spark Punjabi Channel BIG CBS Spark Punjabi; BIG MAGIC – marked the Company’s entry into the regional entertainment space, positioned as India’s only Channel exclusively for the Hindi Heartland. Added to this robust bouquet, the Company also distributes Bloomberg UTV, India’s premier business news channel. In the space of live entertainment the Company has BIG LIVE a division which develops, executes and markets Intellectual Properties, integrated across RBNL’s media platforms and synergizing excellently with this division is BIG PRODUCTIONS a division which functions as a television content production house catering to the diverse creative needs of the Indian television landscape; In the out of home space, the Company has BIG STREET – which is in the business of acquiring and marketing of long term premium out of home inventory. For more information, log on to: www.reliancebroadcast.com


Ferrari Ki Sawaari Music Released

Mumbai, 16th May, 2012: Known not only for heartfelt and passionate film-making, but also great music, Vinod Chopra Films is back in the offing with their latest music presentation-Ferrari ki Sawaari. Presented by T-Series, Pritam sits at the helm of the music of this Sharman Joshi-Boman Irani starrer.

A 6-song album, the music has been woven melodiously around situations. The first track in the album is Life Yeh Mausambi si, sung by rock idol Mohan (Agnee front man). A light hearted, philosophical number, Life Yeh Mausambi is sure to find patronage by jazz fans in the country. Followed by Maara Re Sixer front lined by Sonu Nigam, a foot thumping, chest bumping cricket anthem that celebrates the spirit of cricket and the fans of the game.

Next on the list is Rusy’s Theme, a track inspired by the laid-back music of Spain, interlaced with imitable Vinod Chopra style melody. Next up is the track that’s sure to take the nation by storm-Mala Jau De. While Vidya Balan’s special appearance in this song has been much talked about, this song has lived up to the hype with its authentic laavani orchestration and vocals by newcomer Urmila Dhangar. Aye Mere Mann, the touching prayer by Shyamantan Das breaks the tempo brought by the laavani track by its soothing tune and inspiring lyrics. This is followed by Good Night, a lori sung by Priyani Vani Pandit is sure to find its way into the hearts of young mothers and fathers alike.

The album finally closes on a high note with the title track Ferrari ki Sawaari sung spiritedly by Shaan. An upbeat and fun number, it translates the overall mood of the film perfectly.

The lyrics of the album are written by Amitabh Bhattacharya, Swanand Kirkire and Guru Thakur.

Go and grab your copy now to experience the ultimate joy ride!

Warm regards,



Public Relations

Vinod Chopra Films



Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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