Tanuj Virwani, Aditya Seal and Izabelle Leite on friendships and their film

 

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Getting comfortable with the stars of ‘Purani Jeans’ at

Café Coffee Day

Tanuj Virwani, Aditya Seal and Izabelle Leite on friendships and their film

Mumbai, 1st

May 2014: Leading youth brand Café Coffee Day (CCD), hosted an exciting evening in

collaboration with Eros International’s next, ‘Purani Jeans’! The fine young actors of the film, Tanuj

Virwani, Aditya Seal and Izabelle Leite visited the popular CCD café at Veera Desai Road where they

spoke about the film and ofcourse, on friendship.

‘Purani Jeans’, directed and written by award winning ad filmmaker, Tanushri Chattrji Bassu and

produced by Manju Lulla tells a heart-warming story about friendship. The film unfolds as a coming

of age drama about a summer where Sidharth (Tanuj Virwani), his best friend Sam (Aditya Seal) and

their gang of friends rediscover bonds of friendship and love. ‘Purani Jeans’ captures the nostalgic days

of youth, which is all about friends, memories and that old snug, comfortable pair of jeans. The film’s

trailer has already crossed 1.2 million views on youtube.

To connect and engage with the youth, the creators of the film associated with CCD to introduce fun

table mats at some of its cafes for the youth to write and leave behind fun, unforgettable memories

and anecdotes of growing up with friends. The concept called, ‘Let’s share memories, let’s share smiles’

has been a success with young patrons writing on the table mats and sharing their memories for other

patrons of the café to read and smile.

At the café, the stars Tanuj, Aditya and Izabelle narrated fun and interesting occurrences from the set

and also shared their memories of friendship while growing up, all this over a freshly brewed cup of

CCD’s delicious coffee.

‘Purani Jeans’ releases in theaters this Friday, 2nd

May 2014.

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Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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