Taapsee Pannu joins Panasonic’s brand ambassador bandwagon alongside Varun Dhawan for its Smartphone Busines

Taapsee Pannu joins Panasonic’s brand ambassador bandwagon alongside Varun Dhawan for its Smartphone Business

Features in the new TVC with fellow Bollywood actor Varun Dhawan

 

New Delhi, August 9, 2017:  Panasonic India, the leading consumer electronics brand today announced the appointment of Bollywood celebrity Taapsee Pannu, as the brand ambassador, in addition to Varun Dhawan, the existing brand ambassador for its Smartphone Business. The company also commenced its new Ad campaign titled ‘SO MUCH TO DO’ for its power packed Eluga series featuring both Taapsee Pannu and Varun Dhawan. The campaign is about exploring, creating, and trying what you’ve never done with Panasonic Eluga smart phones, the perfect smartphones to get started. The 360 degree campaign will be supported on television, Print, OOH, Cinema and Digital platforms.

 

The new Panasonic Eluga series breaks the shackles of monotony by telling us that there’s, ‘SO MUCH TO DO’. It’s the motto one should live by, it’s about keeping yourself busy by doing new things every day. The people who swear by the motto are insatiable, they are the ones who initiate. They make lists not to keep in the drawers, but to act upon them. This philosophy comes alive where Varun Dhawan & Taapsee Pannu, are transported to the world of Eluga. Away from their mundane routines, they make the most of every moment, with the features of the phones weaved into a story.

Conveying elegance and panache, 4G VoLTE enabled Panasonic Eluga A3 & A3 PRO are power packed with features such as 4000 mAh battery13 MP Phase Detection Auto Focus rear camera with LED flash8 MP front camera for superb selfies and Front Fingerprint Sensor which provides additional security to the user. Paired with 3GB RAM,Android 7.0 Nougat and Google Duo for user friendly one-on-one video calling and for connecting faster with your loved ones. A3 and A3 PRO   come with 16 GB and 32 GB internal storage respectively and support expandable storage up to 128GB via a microSD card slot.

Eluga A3 and A3 Pro weigh 9.1mm and are power-driven by 1.25 GHz, MTK 6737 Quad –core processor and 1.3GHz, MTK6753 Octa-core processor respectively. With an impressive 5.2” Full HD display with Asahi Dragon Trial glass and a thin bezel, the 4000 mAh power packed devices give an enhanced visual experience with sharper image quality and vivid colours.

Speaking about the association with Taapsee Pannu, Mr. Sarthak Seth, Head – Brand & Marketing Communications, Panasonic India & South Asia, said, “We were looking for a fresh face, Taapsee perfectly embodies our corporate identity for smartphone business in actions, values and voice. Her authentic approach to living a technology oriented lifestyle on a daily basis reflects both our Smartphone range and connects with the brand personality.

Ms. Taapsee Pannu said, “We, as film actors, lead a very hectic lifestyle and have so much on our list every day. I believe it is important to take out time for yourself and do things which you have never done. I am happy to be a part of this association, representing a trustworthy brand like Panasonic is itself an honour. The cutting edge technology and product design that goes into Panasonic smartphones differentiate it from the rest.”

Born in Delhi, Taapsee is known for her work in South Indian cinema and Bollywood. She has worked as a software professional and also pursued a career in modelling before becoming an actress. During her modelling career, she appeared in a number of commercials. After a short stint with modelling, Taapsee made her acting debut with the 2010 Telugu film.

Campaign Summary:

Campaign Elements: PRINT AND TVC

Creative Agency: Makani Creatives Pvt. Ltd.

Agency Managing Director: Sameer Makani

National Creative Head: Anant Medepalli

Creative Team: Neha Sharma, Sachin Padave, Sonali Padave, Rahul Patel

Account Management: Joel Miranda, Pavan Punjabi, Stuti Tiwari

Director: Anthony Leonardi

Producer: Raman Chauhan

Production House: Snowball Studios

Post Production Studio: Famous House Of Animation

Editor: Yusuf

TVC details

Working Title of the film: ELUGA LAND

Duration: 30sec, 15sec

 

About Panasonic India

Panasonic makes available in India & South Asia its wide range of consumer electronics, home appliances like LED & DVD players, Home Theatre Systems, Cameras, Camcorders, Car Audio Systems, Air Conditioners, Washing Machines, Refrigerators, Microwave Ovens, Automatic Cookers, Vacuum Cleaners  and an extensive range of system products including communication like Phones, High Definition Videoconferencing, Professional Audio Video products like Broadcast Cameras, Projectors and Displays, Business Solutions including Printers, Whiteboards and Security solutions. The company currently has a workforce of about 13,000 in India & South Asia. For more information on the company and the Panasonic brand in India, please visit http://panasonic.co.in.

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Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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