Starting March 18 at 10.30 PM every Monday to Friday ~ Inspired by true stories and backed by research, COLORS presents viewers with a new fiction show Gurbani.

Producers Raj and Damini Shetty with Mr. Prashant Bhatt at Gurbani Press Conference
Starting March 18 at 10.30 PM every Monday to Friday ~

In a small village in Punjab … Rano (played by Navni Parihar) dressed as a bride waits at the Station… runs after the train which is supposed to bring back her husband… she impatiently scans through every face which alights at the station … but to no avail!… Meet Rano, she isn’t a newlywed young woman but a 40 year old woman who has been married for 20 years… and waiting for her husband for the past 20 years at the very station she had last seen him… her NRI husband after their marriage had promised to return but never came back… at various stations in different villages for years, thousands of Ranos have been waiting for their NRI husbands but their wait sees no end!

Mumbai, March 14, 2013: Inspired by true stories and backed by research, COLORS presents viewers with a new fiction show Gurbani, a heart-wrenching tale that depicts state of young girls from Punjab who have been enticed into the NRI dream by their parents and are still waiting for their husbands to return and take them back. Captured in the tag line “Hazaro betiyaan Punjab Ki … Byah kar bhi nahin hui bida…” Gurbani goes beyond the norms of “And they lived happily ever after” and dares to show the harsh realities of marriages that are lured by the NRI tag! Set in the beautiful locales of Punjab, the story revolves around Gurbani, a young, lively girl from Amritsar who is forced into living her mother’s unrealized dream of getting married to a prosperous NRI suitor and enrich the family’s affluence. Not knowing what the future holds thereafter, Gurbani makes her families dream into hers! Starting March 18, 2013, viewers will get to witness Gurbani’s endearing tale that is inspired by true stories of many deserted brides from Monday – Friday at 10.30 pm only on COLORS!

Produced by Damini K Shetty’s Mystic Entertainment, Gurbani showcases the quintessential Punjabi culture, landscape and fanfare. Viewers will get a glimpse of various picturesque locations and a few iconic spots like Khasa railway station at the India and Pakistan border, Sirhind Canal near Ludhiana making it completely realistic

Talking about the show, Prashant Bhatt, Weekday Programming Head, COLORS said, “Gurbani’s story is inspired by true cases that we came across during our year long research on the subject. As they say, the effect is nothing but an extension of the cause. In this case with Gurbani, we wanted to highlight a very important issue of abandoned NRI brides and how parents need to change their mind set, be more cautious about the choice they are making for their daughters. The show has the perfect combination of strong characters, a socially-relevant subject and a riveting storyline.

Talking on the launch of the show, Damini Shetty, Producer, Mystic Entertainement, said, ““Moving from writing on paper to reproducing work on screen, Gurbani is a dream project for me. Working with a cast that is a mixture of veterans and fresh faces, the show offers viewer’s a unique insight into the Punjabi culture. It not only brings in the authentic Punjabi flavor with its mannerisms and dialects, but also enhances the overall experience with picturesque of locations like Khasa railway station at the India and Pakistan border and Sirhind Canal near Ludhiana. With its endearing tale, Gurbani will touch a chord with the viewer for its harsh portrayal of reality while yet maintaining the elements of anticipation, drama and suspense.

The show also brings on board noted Sufi singer Harshdeep Kaur in an unconventional role of narrating Gurbani’s journey to the viewers through music. Talking about her association, Harshdeep said, “As it has been rightly said -What can’t be said, can be sung. However, it is not just a song, but a story of girl and her dilemma as a bride that I am narrating in verses which takes the story ahead. I am excited to be part of a show like Gurbani which has a powerful concept and gives out a strong message.”

Debutante Shefali Sharma who plays Gurbani’s character said, “Roles like these are written once in a lifetime and it’s an absolute honour for me to be playing Gurbani. I have always aspired to be an actor and through this show I will put in all that I have learnt through my theatre background. It’s an incredible opportunity for me to not just fulfill my dreams but also work towards protecting the dreams of many girls like me who have had to face opposition and given in to the demands of parents and society.”

Veteran actor Navni Parihar who plays Rano said, “I would say had it not been for the role of Rano I might not have decided to return to television. This show is not just another name added to the many shows that get launched but a step forward towards bring in more awareness and

making a difference to some lives. I believe that one has to be the change that you want to see, I am hoping through my character Rano, I can save many Ranos in the future.”

The show brings together an authentic cast that spells Punjabi flavour like veteran actors Navni Parihar (Rano), Suraj Thapar (Nirvail Mama)and Rita Bhaduri (Dadi) who will add their experience and flair to the show. Adding a dose of freshness to the cast are actors Shefali Sharma (Gurbani), Neha Bagga (Rajji), Adhvik Mahajan (Sohum), Ekkta Singh (Desho) amongst others.

Will Gurbani be another Rano? What happens when she marries the man of her dreams?

Does she leave the country with her NRI husband and see the good life?

Stay tuned to find out more on Gurbani,

Monday – Friday at 10.30 pm only on COLORS!

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Adv.Valanka associates with mobile diabetic clinics

Apollo vector hospitals initiated the mobile way for curing the type 2 diabetes

India is known as the Diabetic capital of the world. There has been an increase in the number of diabetic patients even in our state of Goa. These numbers are set to become epidemic and staggering.

National Students’ Union of India – Goa Unit and The newsunrise.com organized a seminar cum panel discussion on the 9thMarch, 2013 as a part of the women’s day celebrations. Women students from 15 colleges across Goa attended the same.

Adv. Valanka Alemao closely associated with the Silver Star campaign commented “Diabetes has become a very serious concern in today’s world with increasing stress levels. My sincere thanks to Mr. Vaz for his international initiative of Silver Star & to Apollo Victor Hospitals for joining hands with us for becoming the official partners of Silver Star in Goa.”

Adv Valanka is a member of the advisory committee for Silver Star & is actively involved in a number of charitable organisations, particularly for the protection & benefit of Women & Health

The panel discussion saw various issues being raised by students regarding the problems faced by them in day to day life. The panel consisted of Women leaders such as Adv. Valanka Alemao, Auda Veigas, PI Sunita Sawant, Rajashree Nagashekar representing the media, education, NGO’s, activists, lawyers etc. Various important issues such as the need for gender sensitization, legal education as a part of curriculum, introduction of self defense classes etc was proposed.

Topics such as protecting oneself in Educational Institutes and on a day to day basis, the SC guidelines to have a compulsory ‘Committee to address sexual harassment’ in Educational Institutes, Role of education in evolution of the status of women, etc were discussed.

NSUI proposed the formation of a women’s cell, comprising of atleast one woman student per college along with teaching staff and non teaching staff, to focus only on the problems and issues faced by women students.

NSUI also promised the women students across Goa that they ensure they will take up every issue that is affecting them and will work towards the solution to the same.

Thanks & Regards,
Mahendra Gaddam.

Piicture N Kraft
19/101, Mhada Complex,Oshiwara Garden Lane,New Link Road,
Andheri (West) Mumbai-400053
Email – mahen@picturenkraft.com & parul@picturenkraft.com
Tel Nos.9833577407/ 9594621831 / 022 -22926509

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“SHOOTOUT AT WADALA” on Aaj Tak

New Delhi, March 15th, 2013 – India’s leading Hindi Channel Aaj Tak has exclusively partnered with the upcoming movie “SHOOTOUT AT WADALA”. Based on the book “Dongri to Dubai” authored by Hussain Zaidi, “SHOOTOUT AT WADALA” is an unbelievable true story of the first ever encounter in Bombay. The first-ever registered encounter by Mumbai police in 1982 highlighted the organized crime & Fight within the Mumbai under world.

Aaj Tak’s top program “Vardaat” has been one of the best crime shows on Television since last 8 years. The channel has decided to do a 6 episode special series on most talked about encounters in the crime world. The series has been conceptualized to showcase some of the encounters that shocked the nation. Starting with the recent encounters, the grand finale will focus on the first & the most famous “SHOOTOUT AT WADALA”.

Ekta Kapoor’s Balaji Motion pictures & Sanjay Gupta’s White Feather Film has put up a formidable cast of leading actors & actresses that includes John Abraham, Manoj Bajpayi, Anil Kapoor, Kangana Ranaut, Tushar Kapoor, Sonu Sood, Mahesh Manjrekar & Ronit Roy. This Year’s most awaited film is tipped to be a blockbuster and one of the biggest hit on the year and is a prequel to the franchise’s previous masterpiece – Shootout at Lokhandwala.

“Vardaat” special programming around “SHOOTOUT AT WADALA” exhibits the differential content of the channel and its promise for innovative and audience centric program. The channel has also launched an explosive promo for this upcoming campaign & is to be launched soon. The channel is also planning to do a concert on the upcoming event for the Youth of the nation.

For further information please contact: Ketchum Sampark Public Relations

Imtiaz Alam

imtiaz.alam@ketchumsampark.com

9810227818

Harpreet Singh

harpreet.singh@ketchumsampark.com

9810276332

————–
Ketchum Sampark Pvt Ltd, Mumbai, India

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Fox Star Studios ‘ Jolly LLB impresses Twitterville

After a star-studded premiere at a popular multiplex in the suburbs, Fox Star Studios satirical comedy Jolly LLB directed by Subhash Kapoor, was the heated topic of discussion on micro-blogging site Twitter with the industrywallas raving about the film to no end before its theatrical release.

Tweeted Tisca Chopra, “Jolly LLB is uplifting, warm and made with such heart! #MustSee”

“The way @subkapoor has chosen & directed his cast is beyond admirable. I have never enjoyed watching Saurabh Shukla more than in #jollyLLB…. Brilliance by @imarshadwarsi & @bomanirani , Truth vs Lies, underdog wins.. All feel good things packed into one film. JOLLY LLB. Go watch.” Tweeted Mini Mathur who was accompanied with her husband Kabir Khan at the premiere.

Added Mushtaq Sheikh , “Team#JollyLLB @subkapoor @AmritaRaoTweetz @bomanirani @imarshadwarsi can take a bow! A heart warming,sweet film! Don’t miss it!”.

The film also received a huge thumps-up from the critics,with acclaimed critic and trade analyst Taran Adarsh tweeting , “A power-packed courtroom drama. Just don’t miss this jolly good film!”

Jolly LLB, produced by Fox Star Studios and directed by Subhash Kapoor,starring Boman Irani and Arshad Warsi is scheduled to release 15th March 2013.

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Investments by Corporate Bodies in Tax free Bonds issued by PSU

The Ministry of Corporate Affairs, vide their General Circular No. 06/2013 dated 14.03.2013, issued clarification regarding the investments by bodies corporate in Tax Free Bonds issued by the PSU companies.

The clarification was issued to address the concerns of corporate bodies arising from the provisions of section 372A(3) of the companies act, 1956 which states inter- alia that:

“ No loan to any body corporate shall be made at a rate of interest lower than the prevailing bank rate, being the standard rate made public under section 49 of the Reserve Bank of India Act, 1934 (2 of 1934)”

The Tax Free interest offered by the PSUs currently, are in the region of 6.75% to approx 8% which is lower than the current Bank Rate of 8.75%. The effective yield however works out much higher than the bank rate, prevailing as of date. In absence of clarity, there has been a question whether the corporate bodies investing in the Tax Free Bonds on offer, would be in violation of provisions of section 372A(3) of the companies act.

To set the matter right, The Ministry of Corporate Affairs vide their General Circular No. 06/2013 dated 14.03.2013 clarified – “that in cases where the effective yield (effective rate of return) on tax free bonds is greater than the yield on prevailing bank rate, there is no violation of section 372A(3)of Companies Act 1956”.

This clarification puts to rest the ambiguity on eligibility of investments by corporate bodies, in tax free bonds, currently on offer.

***********

Encl: General Circular No. 06/2013
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Farah Khan’s blockbuster Om Shanti Om goes to Japan

The 2007 blockbuster Om Shanti Om starring Shah Rukh Khan & Deepika Padukone and helmed by director Farah Khan ,traveled to Japan ,where the film is slated to release across an unprecedented 15 screens, one of the biggest ever for an Indian film in Japan.

Eros International will release the film in Japan now titled “Koi Suru Rinne Om Shanti Om” – Present for the film’s Japanese premier in Tokyo,director Farah Khan interacted with fans and spoke about the film.

Said director Farah Khan, “I’m very happy with Eros taking OM SHANTI OM to another level and achieve such a fabulous showcasing, for the film in Japan, even after 6 years if its release. It feels fantastic that there is still such keenness to watch the film and that it continues to entertain audiences across the world”.

Speaking on the announcement, Kumar Ahuja, senior VP, business development, Eros International said: “We are constantly looking at opening new markets for Bollywood films worldwide and are confident “Om Shanti Om” will be very well received on its release in Japan.”

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Watch Celebrity Chef Vikas Khanna talk about his masterwork ‘KhanaSutra’ at Nokia Lumia Your Wish is my App this Saturday!

~ Get a tang of love and romance in the upcoming episode of the show ~

Pick up lines, romance, first dates and attraction! Well, the 5th episode of Nokia Lumia Your Wish Is My App is going to give viewers an aroma of love and romance as young contestants share ideas to solve the matters of heart. That’s not all; the show will witness judges Kalki Koechlin, Vikas Khanna, Raj Chinai, Vishal Gondal and Rajiv Makhni flow with the app ideas as they will spill the beans about their first date experiences. Watch out for Praveen Bandi, a contestant from city of gardens, Bangalore on the show who will try to impress Bollywood actress Kalki Koechlin with his pick up line and make our Michelin Chef Vikas Khanna talk about his book on food and love – KhanaSutra.

Catch the show stopper Anant Khurana, a 19 year old contestant from Delhi win over the judges with his out of the box imagination and absolutely down to earth app idea. Toughest of all, this week’s episode will leave judges in middle of some astounding app ideas making it difficult to choose a winner.

Tune in to NDTV Profit this Saturday March 16 at 9 PM to find out more @Nokia Lumia Your Wish Is My App.

Manveet Kaur

Six Degrees PR

Mobile: +91.9999268638

Office : +91 11 43898938

Email: manveetk@sixdegreespr.co.in

Website: www.sixdegreespr.in

‘New Agency Of The Year – Asia-Pacific’: Holmes Report 2011

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Garnier Men to be the official grooming partner of Rajasthan Royals at IPL 2013 for

Garnier Men takes care of the players on and off the field

Mumbai, 14th March 2013: Garnier Men, a pioneer and driver of innovation in skincare for men announced its partnership with Rajasthan Royals as their official grooming partner at IPL this season. The Pink city’s cricket warlords – both Indian and International will be using personal skin care and grooming products from Garnier Men. Garnier Men understands the grooming needs of men on the field and offers a range of effective, high-quality products that are extremely relevant to them.

Continuing their successful association for a second year in a row, Garnier Men along with the Rajasthan Royals plans to increase their engagement with consumers in Jaipur though exciting online and on-ground activations closer to the IPL 2013. Fans of the Rajasthan Royals team will have some great opportunities to meet the cricketers in person and get fantastic grooming tips from Garnier Men at the same time.

Commenting on the association, Satyaki Ghosh, Director, Consumer Products Division, L’Oréal India Pvt. Ltd. said, “We are proud to be associated with IPL – one of India’s most loved and followed sport properties. Garnier and IPL share synergies as both of them have been pioneers in their own space. In the second year of its partnership, with our robust marketing and digital outreach, we aim to reach out to the cricket crazy audience in India in general and Rajasthan in particular.”

When asked, Nathalie Gerschtein, General Manager, Garnier, spoke about this partnership and said, “This is the second time that we have associated Garnier Men with the Rajasthan Royals as their official grooming partner as we understand the importance and significance of skin care that these top class players require while playing cricket in various parts of the country in extreme weather conditions. We believe that our easy to use product range is the most apt package to take care of the players’ grooming needs on and off the field.”

Commenting on the association, Mr. Raghu Iyer, CEO, Rajasthan Royals, said, “2013 will mark Rajasthan Royals’ second year of partnering with a widely recognized and leading brand Garnier Men. We thank them for their support as our official grooming partner. We look forward to creating ever growing value for the brand this year as well.”

Cricketers are always on the move and weather conditions keep changing from time to time. Be it Jaipur or Chennai, the cricketers need to pay special attention to their skin and body care needs, due to the extreme weather conditions in our country. The constant exposure to heat, sun, dust, dirt and pollution causes several issues like skin tanning, oily skin, dark spots, body sweat and odor. Garnier Men offers an extensive product range of face washes, moisturizers and deodorants that is the perfect solution for the above problems. Garnier Men caters to the players’ grooming needs thus leaving them feeling fresh all day long.

This IPL Season, stay groomed with Garnier Men just like the Rajasthan Royals!!!!

About Rajasthan Royals

Epitomising the elegance, style, valour and royalty of the states of Rajasthan and Gujarat, Rajasthan Royals is a Jaipur based Indian Premier League team loved by fans across the world. Winners of the inaugural IPL in 2008, the team is impassioned by indomitable qualities of strength, fighting prowess and courage in the face of tough opposition. The royal blue and gold emblem of Rajasthan Royals reflects the rich history of the region and their promising future. The team’s anthem ‘Halla Bol’ and mascot ‘Moochu Singh’ capture the energy, enthusiasm and never-say-die attitude of the team.

Ever since its inception, the Royals brand has been at the forefront in terms of nurturing and promoting new talent in India. With a major presence on social media platforms, Royals offers fans a unique digital experience taking them to the heart of all the action. While the team’s YouTube channel happens to be the most watched amongst all IPL teams, the Facebook page and twitter handle enjoy a growing number of supporters and followers. The official website based fan zone gives fans the freedom to express themselves through content, videos, images, forums or polls, all driven the fans themselves. These aspects have made Rajasthan Royals the most loved team and enabled to it emerge as the first Global sporting brand from India.

For the latest photos, videos and updates please visit us at

http://www.rajasthanroyals.com

http://www.youtube.com/RajasthanRoyals

http://twitter.com/rajasthanroyals

https://www.facebook.com/RajasthanRoyals

For more information please contact:

Concept PR

Neha Parab K +91 9892194965 neha@conceptpr.com

Animesh Biswas +91 9891789639 animesh@conceptpr.com

Vignesh R Shankar/ Henna Punjabi

vignesh.shankar@bm.com / henna.punjabi@bm.com

+91 983 338 7338/ +91 982 088 0243
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Slice Taste Challenge
“Iske Samne Sab Pheeka Padh Jayega”

Mango Slice promises consumers that after indulging in the Slice experience, they will look no further

Description: cid:image004.jpg@01CE1B1F.009A9570

New Delhi, March 6, 2013: This season PepsiCo’s popular mango drink, Slice is all set to engage its existing and new consumers with the ‘Slice Taste Challenge’. Featuring brand ambassador, Katrina Kaif, the new campaign promises consumers an unmatched mango experience with Slice, after which they will not look beyond Slice. The campaign reaches out to all mango lovers and entices them with the superior attributes of Slice – taste, aroma, colour and the new mango inspired packaging and is aptly titled “Iske Samne Sab Pheeka Padh Jaayega”.

The main film starts on a playful note with Katrina, a young man and another woman strolling in a beautiful meadow of flowers with picnic baskets. The foot tapping remix of a classic Hindi song “Haal Kaisa Hai Janab Ka” sung by Bollywood’s latest singing sensation, Shalmali Kholgade, sets the mood with the appealing visuals hinting at a love triangle. Katrina blind-folds the man, who chooses between Slice and another mango drink… losing his heart to the right one in the process. Similarly, after getting seduced by the rich aroma and then indulging in its premium taste, consumers will surely fall for the best mango drink, Slice.

Homi Battiwalla, Category Director – Colas, Hydration and Mango Based Beverages, PepsiCo India said, “Our campaigns have always highlighted the pure mango pleasure promise of Slice in an aesthetic, sensuous and appealing manner. However, for the first time we are talking about Slice as the most delicious mango drink jiske samne sab pheeka padh jayega. The creative route dwells upon the proposition of the Slice Taste Challenge with an engaging storyline that accentuates the product attributes of taste, aroma and texture of the bottle which will enable us to include a much wider mango lover base in the Slice fold.”

“As always, I am very excited to be a part of the new Slice campaign – it’s an interesting concept that highlights the taste and superior experience of Mango Slice. The playfulness about the story is quite infectious and for the first time there is a hint of a love triangle. Slice is the best tasting mango beverage and that’s what the campaign conveys… it invites people to give up any other drink and go for Slice. Sometimes, it’s good to leave old habits behind and discover finer things in life”, added Katrina Kaif, Actor and Brand Ambassador, Mango Slice.

The on-air campaign will be supported by robust on-line and on-ground activation including consumer tasting.

The campaign coincides with the launch of a new Mango Slice PET pack in multiple sizes. Inspired by a diced mango, the new design gives the bottle a distinct feel that can be recognised even with closed eyes.

Talking about the new campaign, Swati Bhattacharya, National Creative Director, JWT said, “We’re going to tell you a couple of things you didn’t know. Slice is the best tasting mango drink. Your love for any other mango drink is just a matter of habit. And this year, Slice is going to break the habit.

The Slice campaign for 2013 uses pure mango pleasure as its base, mixes it up with an extra-large helping of temptation and sweetens it with a special Slice brand of mischief. With Katrina serving it up and a brand new track as accompaniment, it’s going to make for an irresistible sip.

To know more about Slice Taste Challenge, log on to http://www.facebook.com/sliceaamsutra and follow @Sliceaamsutra

Campaign details: (to be checked)

· Creative Agency: JWT Delhi

· National Creative Director: Swati Bhattacharya

· Executive Business Director: Saurabh Saksena

· Director for the film: Karina Taira

· Production House: Cutting Edge

· Media Planning: Mindshare

· Language: Hindi/other regional

· Duration: 45 seconds

· Music: Mikey McCleary

· Song vocals: Shalmali Kholgade

· Senior Creative Director and VP: Sumati Singh

· VP & Client Servicing Director: Kundan Joshee

· VP & Executive Planning Director: Pinaki Bhattacharya

· Strategic Planning director: Bhaskar Thakur

· Client Servicing Director: Mukund Raina

· Account Manager: Shreya Chatterjee

· Agency producer: Mandeep Singh

About PepsiCo India:

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker and fast growing brands i.e. Nimbooz and Aliva. Within 2 decades, the company has been able to organically grow eight INR 1000 crore plus brands in India, which are trusted household names trusted across the country.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in

For further information, please contact:

Sophia Christina / Kuheli Ray

Genesis Burson-Marsteller

sophia.christina@bm.com / kuheli.ray@bm.com

+ 91 9999161478 / +91 9999783541

Nitin Yadav

PepsiCo India

+91 9811278920

nitin.yadav@pepsico.com

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Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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