SONY MUSIC’s FOLKTRONIC ARTIST SHRIKANTH SRIRAM A.K.A SHRI

SONY MUSIC’s FOLKTRONIC ARTIST SHRIKANTH SRIRAM A.K.A SHRI

CREATES THE OFFICIAL THEME TRACK FOR THE MOVIE – LIFE OF PI

Sony Music has always believed in promoting their artists across different platforms while presenting them with new challenges that help leverage their talent. Keeping the same in mind, Shri, a Folktronic artist has been signed by Fox STAR Studios India to create the theme track for their much awaited forthcoming movie – Life of Pi. Shri, one of the pioneers of the ‘folktronica’ genre, draws upon a multitude of cross-cultural musical influences in his compositions.

“It’s an honour to be a part of such a prestigious project. I have been given the space to create my own music while keeping in mind the aesthetics of the film. Ang Lee is known to give cinema a new dimension and I have loved every bit of working with him. I am excited for the launch and hope people across the globe will like my work“, comments Shri in light of the forthcoming film release.

Based on the best-selling novel, Life of Pi explores the journey of an Indian zookeeper’s son named Pi, who finds himself in the company of a hyena, zebra, and a Bengal tiger after a shipwreck leaves them abandoned in the Pacific Ocean. This movie is a creation of OSCAR Award Winner Director Ang Lee. The movie stars immensely talented actors like Suraj Sharma, Irrfan Khan and Adil Hussain.

Shri has gained recognition for scoring the Google Chrome short film based on the dying Tanjore arts – this film was nominated for the prestigious CLIO and Cannes Lions Awards in the Best Original Music category. Shri’s initial International television & film music contributions were in 2002 for the popular television series, ‘C.S.I’ and later, for the 2007 Hollywood film ‘Battle in Seattle’ as part of the Badmarsh & Shri duo. Shri has since provided background scores and soundtracks for Bollywood films such as Barah Aana (2009), Striker (2010) and for numerous advertisements.

In 2011, Shri was featured on The Dewarists – a collaborative fusion music television series, along with Rajasthan Roots and Monica Dogra. Additionally, Shri’s live music act ‘Shrilektric’ – India’s first acoustic, electronic and computing based performance concept has headlined festivals including Sunburn and York Live, among others.

Folktronic, India’s first concept label that brings the culture of folk music to the youth in an urban format. From label, publishing, LIVE to artist & repertoire development & management, Folktronic takes a 360 degree approach to represent Indian music on a global stage. Folktronic is a brand under Day 1, an independent music initiative undertaken by Sony Music.

Regards,

Zaheer Chauhan | Associate |

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Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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