Sony India launches Project Resound, Season 02

Sony India launches Project Resound, Season

02

Sony Project Resound, Season 02 features exciting artists –

Nucleya & Benny Dayal I Karsh Kale

Midival Punditz & Kutle Khan I Pentagram

New Delhi, 3-July, 2014: After the resounding success of the first season of Project Resound, Sony India in

collaboration with Sony Music, has given an interesting twist to bring back the Second Season of Project Resound.

The new season brings together some of India’s most popular and critically acclaimed artists, including Nucleya &

Benny Dayal, Karsh Kale, Midival Punditz & Kutle Khan and Pentagram. These artists have come together to create

four exceptional tracks presented in visually enthralling music videos with a message to Upgrade Your Ears with

Sony Headphones. The second season of Project Resound officially kicks off with the premiere of the first music

video on 07th July on www.sony.co.in/upgradeyourears.

Titles of the four music videos along with the names of the respective bands are as follows:

Title Artists Release

date

About the track

Tamil Fever Nucleya & Benny

Dayal

07-July-14 It is an amalgamation of South Indian Street Music and explosive

and energetic bass music. Featuring one of India’s most popular

contemporary singers, Benny Dayal & composed by India’s newest and

favorite DJ/producer – Nucleya, the song is a global dance track.

We All Fall Karsh Kale 14-July-14 Composed by Karsh Kale, a legend in his space, the song is a soulful

collaboration wherein traditional sounds of India are fused seamlessly

with contemporary electronica to make it more appealing to today’s

audience. ‘We all fall’ is truly a reinterpretation of the traditional thumri

with a modern day music twist.

Twilight Midival Punditz &

Kutle khan

21-July-14 An emotive yet expressive meeting place between Indian classical

music and contemporary electronic music, the song is a club banger

featuring the voice of the desert – Kutle Khan, set to the beats conjured

by India’s original electronic music producers – Midival Punditz.

Don’t have

to Lie

Pentagram 28-July-14 A beast in its own right, the song by the Indian rock band is true to

Pentagram’s music spirit, featuring the rock band’s signature electro

rock appeal with a hint of grunge.

Season 2 of Project Resound showcases the journey of the artists to experience pure music and their attempt to

spread the message of “upgrading your ears” to better quality of sound, via better quality headphones. As artists

record their music on high tech and extremely sensitive equipment that captures even the finest nuances of sound

and the most subtle of notes, it is not possible to enjoy and experience them on average quality headphones. Hence,

the endeavor by Sony and the artists is to encourage people to upgrade to better quality Sony headphones that allow

for the most personal experience for the listener with the artist/s and their original music composition, the way it was
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meant to be listened and enjoyed.

Commenting on the launch of Project Resound Season 02, Mr. Kenichiro Hibi, Managing Director, Sony

India said, “Music is the common thread that unites souls all across the globe. Sony as a brand has always

endeavored to create products that delight our customers’ senses and help them experience music in the purest

form. Continuing on the legacy of Project Resound’s first season, we are striving to showcase to all the music lovers

what an upgraded sound experience means with our high quality Headphones. Through this campaign we have

brought together four of India’s front running independent music artists to not only create music that stirs your soul

but also convey the message of ‘Upgrade your ears’, motivating them to experience the rush of pure sound with

our latest headphones like the Sony MDR-ZX750BN, MDR-XB920, MDR-10RNC, XB-400 and MDR-10RBT”

Project Resound Season 02 has returned with the objective of promoting and propagating the many facets of purity

of sound. Sony India along with Sony Music’s expertise in Project Resound Season 02, will showcase the exceptional

journey of these artists, who have created four distinct songs, each different in its flavor and expression with a

common mission to ‘Upgrade Your Ears’.

The complete journey of all the artists and their music videos can be streamed exclusively on www.sony.co.in/

upgradeyourears and can also be followed through #ProjectResound on Social Platforms.

The visually engaging microsite also serves as a platform for music lovers to learn more about Sony’s products that

help them explore purity of sound.

About Project Resound

Last year witnessed the launch of the first season of Sony India’s Project Resound with a one of its kind “jugalbandi”

between two of India’s singing superstars, Kailash Kher and Shreya Ghoshal. As part of the campaign, the singing

sensations came together for a web concert and spread the message of “upgrade your ears”. The web concert

received a tremendous response from music aficionados receiving over 1.5 lakhs views from 70 countries.

About Sony India Pvt. Ltd.

Sony India is one of the most recognized consumer electronics brand in the country, with a reputation for new age

technology, digital concepts and excellent after sales service. In India, Sony has its footprint across all major towns

and cities in the country through a distribution network comprising of over 20,000 dealers and distributors, more

than 300 exclusive Sony outlets and 25 branch locations. Sony India also has a strong service presence across

the country with 365 service outlets. Manned by customer friendly and informed sales persons, Sony’s exclusive

stores ‘Sony Center’ are fast becoming the most visible face of the company in India. A distinctive feature of Sony’s

service is its highly motivated and well-trained staff that provides the kind of attentive and sensitive service that is rare

today.

For further Information, please contact:

Pooja Chaudhary/ Charu Pandit Puneet Yadav/ Nishca Arora

Sony India FleishmanHillard

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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