Social Media Week the Biggest Crowd Sourced Festival is Back in Town City set to host the third edition of the global event, from September 22-26, 2014

Social Media Week the Biggest Crowd Sourced Festival is Back in Town

City set to host the third edition of the global event, from September 22-26, 2014

Mumbai, Aug 1| Mumbai goes social again with its second edition of Social Media Week (SMW). The five-day event will bring together influencers, practitioners, academic thinkers and international experts, who will provide a blend of information and ideas through panel discussions, debates, workshops, and more. SMW 2014 is set to happen simultaneously in 12 cities- Berlin, Chicago, Johannesburg, London, Los Angeles, Miami, Mumbai, Rome, Rotterdam, São Paulo, Sydney, and Toronto.
SMW 2014 aims to reach new realms of connectivity and knowledge through social media platforms by creating an ecosystem for influencers, practitioner, brand managers, entrepreneurs, students and social communities. The theme for SMW Mumbai 2014 is Social media for Social Change, with multiple sessions through the week will explore the dynamic ways of how social media has become the greatest marketing tool to the loudest voice of the people. This international festival was founded in New York by Crowdcentric Media LLC and is hosted twice a year, in India, by R SQUARE Consulting, an integrated marketing services agency.
“Dynamism in social media makes social media week really interesting. New technology, platform, insights, usage, there is so much to know hence social media week plays a very important role for the whole community & industry.” said, Rohit Varma, Founder and Managing Partner at R SQUARE Consulting
SMW’s unique format explores the social, cultural and economic impact of social media, and gives a platform to instil ideas and empower the social world. With a mission to help people and organizations connect through collaboration, learning and sharing of ideas, it garnered an overall reach of 19 million in Mumbai, last year.
“Social media has democratized publishing and marketing. Since starting my blog focusing on social media, blogging and content marketing, I have been constantly surprised by the worldwide reach and opportunities that social media can bring for personal and corporate brands. I look forward to sharing my journey, insights and experiences over the past 6 years in the art and science of creating content and building global tribes on multiple social networks. Looking forward to meeting you there at SMW Mumbai.’ said, @jeffbullas- Jeff Bullas, Social Media Marketing Blogger, Forbes Top 50 Social Media Power Influencer and a key speaker at SMW Mumbai.
Globally, 27,000 people came together to be a part of this mega event which was held simultaneously in 8 cities. With 1745 speakers and more than 1000 events, the festival reached out to 555 million people in 2013. This edition of SMW Mumbai to have 100+ events with a league of eminent speakers both national and international joining. Attendee registration will begin on August 20, 2014.

SMW has partnered with the leading media and integrated communication agencies GroupM, OgilvyOne, Step Up (inspired by Genesis Burson-Marsteller), Germin8, Chlorophyll, Avid Learning, Page Traffic buzz, mXm India, TiE Mumbai, Construckt Festival and The Indian Networker together to organize the event in India.
Note to Editor:
About Social Media Week:
Social Media Week, powered globally by Nokia, has become a platform and a community that has grown to more than 100,000 members in over 26 cities around the world. SMW’s global footprint now includes over 60000 participants, 2000 events and 4000 speakers. It helps people and organizations connect through collaboration, learning and the sharing of ideas and information using social media.


 About R SQUARE Consulting:

R SQUARE Consulting is one of the fastest growing marketing firms focusing on building Communities through Brand Properties and executing Marketing Communication strategies for Clients through Events & Activations, Digital Marketing & Technology and Creative Services. For more visit
About Step Up
Step Up is the official integrated communication partner for Social Media Week. Step Up is a unique offering focused towards helping start-ups take the next leap by narrating their story through creative communication campaigns. It is inspired by South Asia’s leading integrated communication consultancy, Genesis Burson-Marsteller. The Step Up team comprises of communication professionals who are passionate about the start-up space and quipped with in-depth media knowledge and expertise across domains. Following an evidence-based approach to develop powerful, effective and integrated communication campaigns, Step Up aims to help start-ups reach out to their audience across the globe. Step Up is spread across seven of India’s key metros – Gurgaon, Mumbai, Bangalore, Kolkata, Pune, Hyderabad and Chennai and has an exclusive affiliate engagement that reaches out to over 100 cities across India. For more please visit:


For all media queries:
Genesis Burson-Marsteller


Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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