Soch launches a whole new range of ethnic wear with its latest Aura, Jasmine & Pearl collection

Soch launches a whole new range of ethnic wear with its latest Aura, Jasmine & Pearl collection

~ An exquisite range of kurti’s, chudidars, anarkali, lehengas and sarees ~


Soch, India’s leading ethnic wear brand that mirrors the new age woman launched their new collection. Keeping in mind the trends of the season, Soch has released three new collections – Aura, Jasmine and Pearl. While Aura and Jasmine are trendy collections of Kurtis, Pearl consists of an elegant range of assorted Chudidars, Anarkalis, Lehengas and Sarees.


Soch’s new collections house a wide array of products in different fabrics, bright colours, fresh cuts and floral designs with beautiful contrasting patterns. Each ensemble is crafted using fabrics that are very carefully curated to suit the design and compliment the intricate embroidery, sequins, chikan work and embellishments. Committed to creating stylish designer wear for women of all ages, Soch offers an exclusive collection of Indian wear perfect for every occasion in luxurious fabrics such as chanderi silk, chiffon, kota cotton and georgette.


Aura: Refresh your ethnic style with this ravishing range of kurtis, the hemline showcases mirror and sequin embellishments that add further glamour to this trendy piece. This collection is filled with assortment of kurtis in bright colored fabrics such as red, yellow and blue with beautiful embroidery and unique sleeves and yokes. Flaunt your style in this exotic collection with vivid designs ranging between Rs. 1798 – 2998.


Jasmine: This exquisite range of kurtis features a rich embroidered border in an ethnic design with beautiful brocade. Step out in style with these kurtis with exclusive floral embroidery and delicate prints ranging between Rs. 1398 – 2598.


Pearl Salwars: Look divine and make a stellar style statement in these beautiful chudidars, anarkali and lehengas ranging between Rs. 4398 – 13998. The Pearl collection uses colourful fabrics such as velvet, chanderi silk and georgette. The special ombre effect adds a unique charm to the anarkali’s on offer. This collection showcases sequin embellishments, rich ethnic zari borders and delicate mesh detailing with floral embroidery.


Pearl Sarees: Explore Soch’s latest collection of stunning designer sarees ranging between Rs. 2798 – 8398. The collection houses products in bright colours with exclusive border that showcases traditional embroidery and sequin embellishments. Keeping with the trend, the beauty of each piece is further enhanced with floral designs, appliqué work and minimalist leaf motifs. Each garment is carefully coordinated and designed in comfortable fabrics in chiffon, georgette, net, soft satin and opulent silk to create ready to wear over all looks of chic feminine detailing.


Give your wardrobe a makeover now with Soch’s Aura, Jasmine and Pearl collections. The collections are available at all Soch outlets around the country. Log on to to locate the nearest Soch store near you.



About SOCH

Scoh launched its first exclusive outlet in February 2005, committed to fashionable range of designer wear for women at affordable price. The company based out of Bangalore, has 38 stores across India at convenient locations in Bangalore, Mysore, Mangalore, Hubli, Chennai, Coimbatore, Cochin, Hyderabad, Mumbai, Thane, Pune and Bhopal.

Soch is one of the most loved ethnic brands in the country, designed for the modern Indian woman. The brand has redefined the traditional Indian outfit for women of all ages, who effortlessly balance work and home while still looking their best. The brand offers a wide range of stylish and elegant designer ethnic wear like sarees, salwar kameez, kurtis and bottoms.

For more information, please visit


Media Contact:


Shaila Bhat

+91 98860 98021


Sunanda Roy

+91 80885 50824


Nasreen Patel

+91 99452 80507




Thanks & Regards,

Sunanda Roy

Senior Executive – Brand Communications

M: +91 8088550824

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

You must be logged in to post a comment Login