Slice Taste Challenge “Iske Samne Sab Pheeka Padh Jayega”

Slice Taste Challenge
“Iske Samne Sab Pheeka Padh Jayega”

Mango Slice promises consumers that after indulging in the Slice experience, they will look no further

New Delhi, March 6, 2013: This season PepsiCo’s popular mango drink, Slice is all set to engage its existing and new consumers with the ‘Slice Taste Challenge’. Featuring brand ambassador, Katrina Kaif, the new campaign promises consumers an unmatched mango experience with Slice, after which they will not look beyond Slice. The campaign reaches out to all mango lovers and entices them with the superior attributes of Slice – taste, aroma, colour and the new mango inspired packaging and is aptly titled “Iske Samne Sab Pheeka Padh Jaayega”.

The main film starts on a playful note with Katrina, a young man and another woman strolling in a beautiful meadow of flowers with picnic baskets. The foot tapping remix of a classic Hindi song “Haal Kaisa Hai Janab Ka” sung by Bollywood’s latest singing sensation, Shalmali Kholgade, sets the mood with the appealing visuals hinting at a love triangle. Katrina blind-folds the man, who chooses between Slice and another mango drink… losing his heart to the right one in the process. Similarly, after getting seduced by the rich aroma and then indulging in its premium taste, consumers will surely fall for the best mango drink, Slice.

Homi Battiwalla, Category Director – Colas, Hydration and Mango Based Beverages, PepsiCo India said, “Our campaigns have always highlighted the pure mango pleasure promise of Slice in an aesthetic, sensuous and appealing manner. However, for the first time we are talking about Slice as the most delicious mango drink jiske samne sab pheeka padh jayega. The creative route dwells upon the proposition of the Slice Taste Challenge with an engaging storyline that accentuates the product attributes of taste, aroma and texture of the bottle which will enable us to include a much wider mango lover base in the Slice fold.”

“As always, I am very excited to be a part of the new Slice campaign – it’s an interesting concept that highlights the taste and superior experience of Mango Slice. The playfulness about the story is quite infectious and for the first time there is a hint of a love triangle. Slice is the best tasting mango beverage and that’s what the campaign conveys… it invites people to give up any other drink and go for Slice. Sometimes, it’s good to leave old habits behind and discover finer things in life”, added Katrina Kaif, Actor and Brand Ambassador, Mango Slice.

The on-air campaign will be supported by robust on-line and on-ground activation including consumer tasting.

The campaign coincides with the launch of a new Mango Slice PET pack in multiple sizes. Inspired by a diced mango, the new design gives the bottle a distinct feel that can be recognised even with closed eyes.

Talking about the new campaign, Swati Bhattacharya, National Creative Director, JWT said, “We’re going to tell you a couple of things you didn’t know. Slice is the best tasting mango drink. Your love for any other mango drink is just a matter of habit. And this year, Slice is going to break the habit.

The Slice campaign for 2013 uses pure mango pleasure as its base, mixes it up with an extra-large helping of temptation and sweetens it with a special Slice brand of mischief. With Katrina serving it up and a brand new track as accompaniment, it’s going to make for an irresistible sip.

To know more about Slice Taste Challenge, log on to and follow @Sliceaamsutra

Campaign details: (to be checked)

· Creative Agency: JWT Delhi

· National Creative Director: Swati Bhattacharya

· Executive Business Director: Saurabh Saksena

· Director for the film: Karina Taira

· Production House: Cutting Edge

· Media Planning: Mindshare

· Language: Hindi/other regional

· Duration: 45 seconds

· Music: Mikey McCleary

· Song vocals: Shalmali Kholgade

· Senior Creative Director and VP: Sumati Singh

· VP & Client Servicing Director: Kundan Joshee

· VP & Executive Planning Director: Pinaki Bhattacharya

· Strategic Planning director: Bhaskar Thakur

· Client Servicing Director: Mukund Raina

· Account Manager: Shreya Chatterjee

· Agency producer: Mandeep Singh

About PepsiCo India:

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker and fast growing brands i.e. Nimbooz and Aliva. Within 2 decades, the company has been able to organically grow eight INR 1000 crore plus brands in India, which are trusted household names trusted across the country.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit

For further information, please contact:

Sophia Christina / Kuheli Ray

Genesis Burson-Marsteller /

+ 91 9999161478 / +91 9999783541

Nitin Yadav

PepsiCo India

+91 9811278920


Celebrating the Spirit of Achievement

~ Mumbai to host 12th edition of the Teacher’s Achievement Awards ~

Mumbai, 7th March 2013: Celebrating 12 years of achievement, honour and recognition, the Teacher’s Achievement Awards (TAA), one of the longest running and amongst the most reputed awards in India will present its 12th edition at the landmark Taj Lands End in Mumbai on Saturday, March 9, 2013. The spectacular ceremony will reward and recognise country’s finest achievers in diverse fields.

Over the last twelve years, Teacher’s Achievement Awards has constantly awarded achievers from different walks of life and has motivated others to move towards excellence. The Teacher’s Achievement Awards reconise a fine mix of personalities from the corporate world, entertainment, sports and communication industry in the past. Winners of the 11th TAA include Pandit Shiv Kumar Sharma, Anil Kapoor, Vidya Balan, Anushka Sharma, Nidhi Razdan, Ronnie Screwvala and Siddharth Roy Kapoor.

Oval: Teacher’s Achievement Awards recognises and rewards individual excellence and exemplary action in diverse fields.

Jury meetings to evaluate nominations across all categories were concluded in February 2013. This year’s categories include Teacher’s Achievement Award for Business; Teacher’s Achievement Award for Communication (Culinary Art); Teacher’s Achievement Award for Entertainment; Teacher’s Achievement Award for Sports; and Teacher’s Achievement Award for Lifetime Achievement. A new category, the Teacher’s Award for Inspiring Integrity has been introduced in the current edition of the TAA. In addition, the TAA in association with People magazine will also be announcing the special Teacher’s People Magazine Achiever Award. The event is being managed by Wizcraft International.

The entire process of the 12th edition of the Teacher’s Achievement Awards was supported by an elite council of Advisory Board that constituted industry veterans like Kashi N. Memani, O.S Kanwar, SM Dutta, Jiggs Kalra, Manjit Singh Gill, Gautam Anand, Prasoon Joshi, Pritish Nandy, Shyam Benegal, Bishan Singh Bedi, Michael Ferreira and Prakash Padukone.

As a precursor to the award ceremony, TAA recently announced the airing of “Teacher’s Achievement Awards presents Achievers’ Club”, a 12-part televised series that showcases the glittery, glamorous and fabulous lives of self-made achievers of India. The Achievers’ Club is an exclusive series where India’s most celebrated achievers like Priyanka Chopra, Narayana Murthy, Mira Nair, Sabyasachi Mukherjee, Ronnie Screwvala, Vidhu Vinod Chopra, Pt. Shiv Kumar Sharma and Rahul Dravid share their success secrets, hard earned beliefs and unique journey with the host Boman Irani.

Jury Members for the 12th Teacher’s Achievement Awards include:

N Mahalakshmi

Ravi Bhoothalingam

Prahlad Kakkar

Piyush Pandey

Hemant Oberoi

Ramesh Sippy

Anupam Kher

Ayaz Memon

Zafar Iqbal

PK Banerjee

Instituted in 2001, the Teacher’s Achievement Awards recognise the true potential of human endeavour. Over the years, the awards have welcomed into its family, achievers who are the nation’s most respected names in the realms of business, sports, entertainment, literature, fashion, lifestyle and communication. Today, it stands as the most definitive platform of recognition for India’s finest, most trailblazing achievers. Now in its 12th edition, the awards greet the decade ahead by saluting the achievers who have made their ‘mark of achievement’.

The Teacher’s Achievement Awards, in partnership with KPMG and the Advisory Board oversee a stringent selection process and grade the nominees before the Jury takes over. The nominees are evaluated on the basis of specific criteria – proven track record, originality, innovation, peer recognition and significant milestones achieved in the chosen area of expertise. The final winners chosen by the Jury members are then felicitated at the grand finale.

Teacher’s will be using the online and offline space very aggressively to promote the 12th Teacher’s Achievement Awards. Information is being shared using multiple communication channels, including the official website of the awards, Regular updates, interesting information and latest developments on the awards will also be made available on Twitter. Users can follow the awards at and tweet about the event using the tag, #Teachers Awards. Internet users can view event videos by subscribing to the official channel

For further details, please Contact Integral PR

Dimpee Shah

Meeral Salia

+91 9820830457

+91 7738364559


Great opportunity to give your kitchen a facelift

Grab the 30% promotional offer from EVOK this March

Mumbai, March 08, 2013: If you are thinking of giving your kitchen a makeup, a modern touch, then head for EVOK. This March, EVOK, the one-stop-shop for home decor and interior solutions is offering an attractive flat 30 per cent discount on its unmatched range of Modular Kitchens. They are best in class contemporary concepts and are available in wood finish, shades, ergonomically designed shelves and marry convenience and aesthetics.

Availing of this offer from EVOK, in addition will help you to put your ideas of ‘your’ kitchen into reality with expert advices from our interior designers. Be it space, material, finishes or accessories, the offer comes with a complete end-to-end designing solution and installation.

‘A kitchen is the center of a home, says, Mr. Sandeep Arora, CEO, EVOK and consumer awareness and keenness to tailor made and individualize this space to match their lifestyle is gaining recognition. This promotion is akin to this market trend and a way to reach them to realize their desire’.

The offer is valid across all EVOK stores in Delhi NCR, Mumbai, Bangalore, Lucknow, Pune, Hyderabad, Ludhiana, Jaipur, Kochi and Indore. The offer is valid till March 31st 2013.

About the Company

Hindware Home Retail Private Ltd (HHRPL) has been incorporated as a 100% subsidiary of HSIL Ltd. to spearhead the Group’s vision to evolve into a Total Home Solutions Enterprise. Taking the same forward, Hindware Home Retail Private Ltd entered the modern retail sector with Home Interiors Specialty business in 2008, considering growing urbanization and residential landscapes, changing consumer lifestyles, modern retail sector opportunities & the demand-supply scenarios.

The core vision of Hindware Home Retail Private Ltd is “to be the first choice partner of customers aspiring for ‘Value for Style’ home interior solution”. HHRPL forayed into Specialty Home Interior business and focuses on Retail and Projects business to serve B2C and B2B segments.

For further information please contact:


Rajnish Kumar +91 9873519940 (Delhi)

Lalima Bose +91 9810161449 (Delhi)

Corporate Voice | Weber Shandwick

Srilatha Nair +91 9819732608

Akansha Dua +91 9833876769

Thanks & Best Regards

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Akansha Dua

Corporate Voice | Weber Shandwick

Wing- B, 3rd Floor – 304,

Prathmesh Tower Co-op Society Ltd.

Raghuvanshi Mill Compound,

Lower Parel, Mumbai – 400 013

T +91 22 40311200

M +91 98338 76769

F +91 22 26820504

India’s Most Awarded PR Consultancy

Full Service PR Firm of the Year in India – 2012 Corporate INTL Global Awards

Two Asia Pacific SABRE Gold Awards 2012

Highest number of wins at Indian PR & Corporate Communication Awards 2012


Singer Jazzy B’s Jugni

Known as Crown prince of Bhangra Singer Jazzy B is once again in the news because his latest song Jugni of film “Saheb Biwi aur Gangster Returns” is very popular. Jugni is a traditional Punjabi song which was earlier sung by another well-known Punjabi singer Babbu Maan in film “Saheb Biwi aur Gangster “.

Recently He has shifted to Mumbai. Hopefully after the success of his ‘Jugni’ song he will get more and more songs from Hindi films.


British Columbia kick starts tourism campaign to woo Indian travellers

-Organizes first ever trade event in association with ET Travel

Delhi March 7th, 2013: As the host destination for the first edition of TOIFA, British Columbia today organized its exclusive trade and travel event, in Delhi, in collaboration with ET Travel. Present at the occasion to speak about the various offerings for British Columbia were Monica Leeck- Tourism Manager from British Columbia, Canada and celebrated Bollywood actor Neha Dhupia.

Back in Vancouver, British Columbia Premier Christy Clark said, “On behalf of the beautiful province of British Columbia, I am pleased and proud to welcome the Times of India Film Awards to Vancouver. Investors and travellers from India will feel welcome, as Vancouver is home to one of the largest and oldest South Asian communities in Canada. My sincere thanks to the Times of India Group for the honour of choosing us as their inaugural destination for TOIFA. As we celebrate the best of Indian Cinema, we look forward to showing India what B.C. has to offer.”

British Columbia (B.C.), being the second largest destination for Indians in Canada, has facilitated a fruitful partnership that promises to engage the global audience with the Hindi Film Industry in a big way! From manicured landscapes to multi-cultured experiences, and an extremely business friendly environment, B.C. offers unforgettable experiences for everyone. The province is home to a geographical diversity that offers a vast array of activities and adventures.

The three day celebration for TOIFA 2013 will be watched by hundreds of millions of people in one of the world’s fastest-growing economies and Vancouver will be center stage. Vancouver is a city that has been consistently ranked as one of the “Best cities to live in” and boasts of a rich heritage of films and entertainment, making it an ideal destination to host the Indian Film fraternity. The awards will mark the beginning of a new collaboration with the province.

TOIFA is a catalyst for creating awareness about British Columbia across Indian businesses, deepening relationships with the key stakeholders and enhancing trade activities. The event would also serve as a catalyst to create a long term year-on-year increase in tourism from India due to the awareness and positioning of British Columbia through this platform.

India and China are the emerging travel markets for B.C. and are currently enjoying positive growth. The 2012 visitor arrivals to B.C. were 46,565 (+7.2% increase over 2011) and for Canada were 146,652 (+5.3% increase over 2011). The forecast for Indian arrivals to B.C. in 2013 is +10%. The total international arrivals to B.C. were 4,219,669 visitors for 2012 (+1.2% increase from 2011) and Canada were 16,311,044 visitors (+1.8% increase from 2011)

Speaking about the TOIFA offering, Bollywood actress Neha Dhupia said “Indians love to travel and I personally feel that this is a really good opportunity to treat your eyes to a beautiful country that loves Hindi Cinema so much. TOIFA is a great opportunity in making the world a stage for Bollywood, and British Columbia is a beautiful and enchanting place that has always been a must-visit destination for me. I am looking forward to the TOIFA Awards weekend in Vancouver.”

TOIFA has also launched the first ever customized travel package “Holiday Amidst the Stars”, which will provide travelers an opportunity to brush shoulders with their favorite stars as they holiday in Vancouver and the surrounding areas of British Columbia. This package will be promoted in India with the help of Kuoni and other travel agents who will look after the operations and logistics of the tours that would be a part of the package.

You can now log on to the TOIFA website and vote for your favorite stars and movies. Additionally, visit the TOIFA Facebook page for more information on the awards.

For more information on TOIFA:


On Twitter: @toifaawards

On Facebook:

On YouTube:

TOIFA News Bulletin

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The B.C. Finance Minister Visits Town

The big announcement for TOIFA began with the Times of India group announcing a grand welcome and celebration for the finance minister of British Columbia, Michael de Jong. Held on December 8th, 2012 the party marked the launch of British Columbia’s operations at the Canadian Consul.

Description: Description: Description: Description: C:\Users\mehtar\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.Word\Forum 4.jpgCelebrating International Women’s Day

On March 2nd, 2013 TOIFA collaborated with The Minerva Foundation to host a fund raising event in honor of women around the world who are heroes in everyday life. The event celebrated quite an exciting beginning with a forum of socially influential women from India and Canada. This was followed by a fashion show and a musical entertainment programme that was attended by notable guests from the province of British Columbia as well as the current 10 Femina Miss India Contestants.

Description: Description: Description: Description: C:\Users\mehtar\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.Word\FCB_Whistler02_08.jpgTravel and Trade Fair

Over the last two months, ET Travel has been promoting and informing its readers on the scenic region of British Columbia through its editorial team. The publication has been familiarizing the Indian traveler with British Columbia through feature write-ups about different experiences from this region. The two trade fairs in Mumbai (March 5th, 2013) and Delhi (March 7th, 2013) are aimed to bring together the trade and travel partners from across the countries to discuss the various offerings of British Columbia.

Vancouver, British Columbia plays host to TOIFA

The main TOIFA Awards weekend will be taking place between April 4th and April 6th across the Lower Mainland. The three-day celebration includes musical performances by some of Bollywood’s biggest musicians at a special concert to be held at the Pacific Coliseum on April 4th; a Nominations Gala and Technical Awards celebration on April 5th; and a grand Awards Ceremony at BC Place on April 6th. The Awards Ceremony will be packed with performances and acts by top Indian celebrities including Shah Rukh Khan, Ranbir Kapoor, Katrina Kaif, Abhishek Bachchan, Priyanka Chopra, Anushka Sharma, Shiamak Davar and more. A comprehensive events schedule and purchasing information can be found at

For any queries, please contact

Radhika Mehta | Genesis Burson-Marsteller | 96192 00115 |

Siya Belliappa | Genesis Burson-Marsteller| 9819995578|


Announcing the second edition of L’Oréal Paris Femina Women Awards 2013

· L’Oréal Paris Femina Women Awards to be held on March 19’ 2013 in Mumbai

· L’Oréal Paris Brand Ambassador Sonam Kapoor announces the nominees

· Nominees shortlisted after an extensive research process and an esteemed jury panel to select winners

Mumbai, March 7’2013: As the world marks International Women’s Day, a day inspiring women and celebrating their achievements, Femina – India’s first and largest read women’s lifestyle magazine in association with iconic beauty brand – L’Oréal Paris announced the second edition of L’Oréal Paris Femina Women Awards 2013. Present at a special ceremony to announce the nominees were Tanya Chaitanya (Editor, Femina), Manashi Guha (Marketing Manager, L’Oréal Paris) and Sonam Kapoor (L’Oréal Paris Brand Ambassador). Lauding women of worth, the awards will be held in Mumbai on 19th March 2013.

Honoring women with extraordinary accomplishments, outstanding leadership qualities and exceptional commitment to their careers and communities; the L’Oréal Paris Femina Women Awards will have 17 categories including science, business and entrepreneurship, sports, art, education, television, and music, among others. The nominees have been shortlisted after an extensive research process while identifying each one’s key contribution in their respective fields. These unique awards recognize and felicitate Women of Worth, while celebrating the many facets of their growth and prosperity.

The jury for the second edition of the awards chairs the most esteemed panel and achievers from across various fields like:

v Sudha Murthy, Chairperson, Infosys Foundation

v Gauri Shinde, Ad-film and feature film director

v Neeta Lulla, Fashion stylist and costume designer

v Meera Sanyal, Chairperson and Country Executive for Royal Bank of Scotland Group (RBS Group)

v Seema Biswas, Film and Theatre actress

v Pierre-Yves Arzel, Managing Director, L’Oréal India

v Tanya Chaitanya, Editor, Femina

Sharing his views on organizing these awards, Tarun Rai, CEO, World Wide Media said, “For five decades Femina has been the friend, philosopher and guide to the modern Indian woman. It has inspired as well as celebrated her achievements. And over these years Femina has grown to become India’s largest English women’s magazine. It is, only appropriate that Femina is awarding the Tangram trophy to women across 17 diverse categories. And we are happy that we have a like-minded brand, L’Oreal, partnering us in this endeavor

Sharing her thoughts, Tanya Chaitanya, Editor, Femina said, “The L’Oreal Paris Femina Women Awards 2013 have gone a step further this year. This time we have made an all-out effort to introduce you to the unsung women who make a difference around us right from art to business, environment to science and technology. Not all the women on our nominee list are well known, but we promise you: each one of them is worth it.”

Manashi Guha, Marketing Manager, L’Oréal Paris said, “L’Oréal Paris through its legendary signature ‘Because You’re Worth It’, has always encouraged women to empower themselves and lead an extraordinary life while feeling beautiful from within. L’Oréal Paris salutes these extraordinary Women of Worth who have generously showed their unwavering support to various causes through multitude of initiatives and innovations. It is our pride and privilege as a beauty brand to co-create a platform like the L’Oréal Paris Femina Women Awards where women are recognized for their efforts.”

Showing her support was L’Oréal Paris brand ambassador Sonam Kapoor, “As a young woman, I am honoured to support a platform that celebrates and honours the most accomplished women in various walks of life for their talent, grace and ability to inspire and achieve. Being a part of the L’Oréal Paris family has inspired me to play a larger part in this wonderful initiative. My personal favorite is the founder of ‘Bal Rashmi’. She has done some phenomenal work against sexual exploitation and towards the empowerment of women and children”.

Readers are also invited to vote for the Reader’s Choice Category by visiting and

L’Oréal Paris Femina Women Awards 2013 Nominations




Reader’s Choice Award


Favourite Face Of A Cause

Amala Akkineni

Shabana Azmi

Sampat Pal Devi

Dr. Sunitha Krishnan


Science And Innovation

Neha Juneja

Zubaida Bai

Rashmi Bharti

Promita Sengupta


Online Influencer

Anusha Yadav

Rajashree Khalap

Nayantara Kilachand

Nilanjana Roy

Ruhi Sheikh


Social Impact

Chetna Gala Sinha

Usha Chaudhary

Kousalya Periasamy

Bertha G Dkhar

Alice Garg

Editor’s Choice Award



Kalki Koechlin

Lisa Haydon

Carol Gracias, model

Kiran Rao, director


Women We Love

MC Mary Kom

Shirin Juwaley

Deepa Malik

Vidya Balan




Aruna Jayanthi

Roopa Kudwa

Kalpana Morparia

Shikha Sharma

Neelam Dhawan

Jury Awards



Svati Chakravarty Bhatkal

Sakshi Tanwar

Kirron Kher

Ayesha Sharma

Ritu Dalmia



Deepika Govind

Paromita Banerjee

Aneeth Arora

Niki Mahajan

Gunjan Gupta



Saina Nehwal

Sharmila Nicolette

Mithali Raj

Tania Sachdev

MC Mary Kom



Sharmishta Ray

Milburn Cherian

Shilpa Gupta

Anju Dodiya

Hema Upadhyay


Business And Entrepreneurship

Reshma Anand

Tara Thiagarajan

Neha Kirpal

Neysa Mendes

Simrit Malhi



Anoushka Shankar

Shilpa Rao

Suman Sridhar

Shreya Ghoshal

Bombay Jayshree


Performing Arts

Nandita Das

Ratna Pathak

Padmini Chettur

Preethi Athreya

Sanjana Kapoor and Sameera Iyengar


Literary Contribution

Janice Pariat

Swati Kaushal

Anita Nair

Anuja Chauhan

Namita Gokhale



Cheryl D’Souza

Krithi Karanth

Rhea Rosalind Ramji

Kanchi Kohli

Ishita Khanna



Shaheen Mistri

Sabbah Haji

Afshan Perveen

Faith Gonsalves

Sonal Mehta

About Femina India:

Femina was first published in July 1959 and for over 50 years now, Femina, India’s first and largest read women’s English magazine has long been the definitive life and lifestyle guide for progressive woman. It is owned by Worldwide Media, a wholly owned subsidiary of the Times Group. Femina is a magazine, published fortnightly in India. It primarily features articles on relationships, beauty and fashion, travel, women, cuisine, and health and fitness. It also features articles on celebrities and cultural facets of Indian women.

About L’Oréal Paris:

Present in more than 120 countries, L’Oréal Paris provides accessible luxury for all those who demand excellence in beauty. A philosophy which stems from the research carried out in our laboratories and our will to make professional expertise accessible. Icons of the arts, fashion and beauty, our spokespeople are passionate and talented individuals. These women and men of all ages, looks and origins are sources of inspiration for our generation thanks to their vision, engagement and talent. Some of the iconic & innovative products from the L’Oreal Paris portfolio available in India are Excellence Crème, Total Repair 5 hair care, Youth Code, Hydrafresh, Volume Million Lashes Mascara, Colour Riche lipsticks and True Match foundations.

L’Oréal Paris truly believes that, whatever your age, gender, ethnicity or look, “you’re worth it”.

For further information please contact:

Neha Khetan | Henna Punjabi

Genesis Burson-Marsteller |

+91 9820249045 | +91 9820880243


Indian companies have long way to go to maximize benefits of social media: 2013 Social Effectiveness Index 20

blueocean market intelligence unveils results of study ranking Social Media Effectiveness of India’s Most Admired Companies

Takes big strides towards better Customer Engagement using Social Media and Big Data

Bangalore, 7 March 2013: Leading next-generation market intelligence, social media and data analytics organisation, blueocean market intelligence unveiled today the results of its ‘2013 Social Effectiveness Index (SEI) 20’, a nationwide study accessing the Social Media Effectiveness of 20 of India’s Most Admired Companies (Fortune India-The Hay group survey). The study incorporated sectors that included IT, ITES, BPO, Oil & Gas, Automotive, Apparel, FMCG, Metals & Mining, Infrastructure, and Auto Components.

The study found that Indian companies have a long way to go with respect to maximizing the benefits of social media. The effective utilization of social media for business is found wanting. The key challenge for Indian companies is to understand exactly how social media interacts with consumers, enables product and brand recognition, and drives customer acquisition, retention and loyalty. With social media in its nascent stages, there is an undeniable opportunity for companies to create a well-established, customer-centric image.

The 2013 SEI 20 rankings revealed the following as top five performers –
1. Tata Steel
2. Tata Motors
3. Dell India
4. Tata Consultancy Services
5. Bosch

According to the study, engaging consumers across channels will work well to drive greater volumes of conversations, and effective campaigns. The study also observed, good chartered social media plans strategies that are in sync with the core business objectives will have the greatest influence over customer experience.

Greater volumes of conversations and effective campaigns that worked well towards engaging consumers across channels drove higher social effectiveness rankings, the study observed. Well-defined social media strategies that tightly align with core business objectives have the greatest influence over customer experience, the study added.

The SEI 20 ranking methodology is designed to measure business impact by integrating analytics, measurement, and monitoring. It captures conversations across the breadth of social networks and online communities, and correlates their impact with key business metrics such as revenue and brand value. It also directly measures business to consumer interactions in social media, including how Facebook and Twitter drive site visitors and purchase behaviour.

blueocean employed a comprehensive ranking methodology covering five key parameters that correlate to business metrics such as revenue and brand value. The brand’s share of volume of online conversations, customer engagement rate, depth of customer engagement, number of influencers and advocates on social channels, and net sentiment were measured by capturing conversations across the breadth of all social networks and online communities.

Dr. Kumar Mehta, Global CEO, Blueocean market intelligence said, “blueocean market intelligence has conducted the most comprehensive study designed to evaluate social media effectiveness and identify the top performers among India’s top companies. This exclusively Indian index captures the full gamut of social media, providing deeper understanding of how these efforts drive brand recognition (equity), customer acquisition and retention.”

“The top performers truly understand how social media can be used to achieve business goals. Business of all sizes can benefit from their experience and learn how to provide high quality customer engagement on digital channels by focusing on metrics that typically have the greatest business impact,” Mehta added.

Blueocean has developed unique capabilities in the Social Media, Big Data and Analytics space, moving in sync with changing consumer dynamics. Increased consumer interaction across various channels (including Social Media), indicates a new age of consumer activism. The creation of the SEI 20 index has been powered by Blueocean’s big data analytics practice.

It is in this light that every bit of customer interaction forms a critical input and a step closer towards understanding them. It has also become increasingly crucial for organisations to analyse and generate insights from every customer conversations, both online and offline, in order to create customer engagement that aligns better with business objectives. The use of unstructured data along with the structured, coupled with advances in Social Media and Big Data space, has enabled a more holistic view about customers.

Mr. Ashwin Mittal, President, blueocean market intelligence said, “Social Media and other sources of unstructured data present a huge (almost unlimited) amount of “new” data. The relative success of harnessing the power of unstructured data will depend on the ability to filter and remove noise from the entire gamut of data, to unravel rich and relevant data organised and analysed to address specific business problems. Apart from text and sentiment analytics with unstructured data, with advancement of technology, Social Network Analytics will become an important tool to engage with customers, especially in the Social Media space.”

Leading global brands take advantage of Blueocean’s strengths in the areas of market intelligence, social media and data analytics. Talking about his relationship with Blueocean Mark Eduljee, who heads the Social Media listening Intelligence efforts in the Consumer Software and Services Support division in Microsoft Support said, “We have a successful working relationship with Blueocean market intelligence and together, over the past four years, have used customer insights from big social media data to improve Microsoft’s consumer products’ customer experience.”

To view a complete version of the SEI 20, including a detailed explanation of the ranking methodology and a compilation of top social media performers by sector, visit

Blueocean market intelligence is a fully owned subsidiary of the Cross-Tab Group that is on a revenue trajectory of 35 million US dollars. The company has over 600 employees and has grown rapidly over the last seven years as the market has seen increasing adoption for its global research and analytics delivery model. The company plans to invest heavily in its business in the current year and in the next year. Cross-Tab plans to expand its sales network to enhance its presence in existing locations in the US and UK, and set up offices in three more cities in the US, Dubai and Singapore. The company aims to expand operations in Mumbai and Bangalore and plans to set up base in a third tier city in 2014. It also aims to expand with Indian clients to bring its learning from the global market to the Indian customer base. Cross-Tab is targeting a compounded growth of 60 per cent over the next three years and is expected to cross revenue of $100mn and over 2000 employees in three years from now.

About Blueocean market intelligence

Blueocean market intelligence is a fully owned subsidiary of Cross-Tab. It is a leading next-generation marketing services organization that focuses on market intelligence, data analytics and social media engagement for global corporations. Its marketing analysts solve hard problems, provide unique and well-rounded insights, and bring thought leadership and innovation to every area that they are engaged in. Blueocean market intelligence has always been at the forefront of market intelligence and intelligent marketing.

About Cross-Tab

Cross-Tab provides a full range of market research and analytics solutions to global clients from delivery centers based in India. It manages market research operations, data analytics and secondary research services. The company has been acknowledged as an industry leader by Red Herring, IAOP, Deloitte and Black Book of outsourcing.

Cross-Tab has spawned three subsidiary companies and has evolved into a diverse group with over 600 professionals specialising in market research outsourcing, analytics, market intelligence, social media, mobile and emerging markets access.


COLORS launches a new fiction show Gurbani

~Inspired by true stories~

~ Starting March 18 at 10.30 PM every Monday to Friday on COLORS~

In a small village in Punjab … Rano dressed as a bride waits at the Station… runs after the train which is supposed to bring back her husband… she impatiently scans through every face which alights at the station … but to no avail!… Meet Rano, she isn’t a newlywed young woman but a 40 year old woman who has been married for 20 years… and waiting for her husband for the past 20 years at the very station she had last seen him… her NRI husband after their marriage had promised to return but never came back… at various stations in different villages for years, thousands of Ranos have been waiting for their NRI husbands but their wait sees no end!

Mumbai, March 7, 2013: Inspired by true stories and backed by research, COLORS presents viewers with a new fiction show Gurbani, a heart-wrenching tale that depicts state of young girls from Punjab who have been enticed into the NRI dream by their parents and are still waiting for their husbands to return and take them back. Captured in the tag line “Hazaro betiyaan Punjab Ki … Byah kar bhi na hui bida…” Gurbani goes beyond the norms of “And they lived happily ever after” and dares to show the harsh realities of marriages that are lured by the NRI tag! Set in the beautiful locales of Punjab, the story revolves around Gurbani, a young, lively girl from Amritsar who is forced into living her mother’s unrealized dream of getting married to a prosperous NRI suitor and enrich the family’s affluence. Not knowing what the future holds thereafter, Gurbani makes her families dream into hers! Starting March 18, 2013, viewers will get to witness Gurbani’s endearing talethat is inspired by true stories of many deserted brides from Monday – Friday at 10.30 pm only on COLORS!

Talking about the show, Prashant Bhatt, Weekday Programming Head, COLORS said, “Gurbani’s story is inspired by true casesthat we came across during our year long research on the subject. As they say, the effect is nothing but an extension of the cause. In this case with Gurbani, we wanted to highlight a very important issue of abandoned NRI brides and how parents need to change their mind set, be more cautious about the choice they are making for their daughters. The show has the perfect combination of strong characters, a socially-relevant subject and a riveting storyline.

Produced by Damini K Shetty’s Mystic Entertainment, Gurbani showcases the quintessential Punjabi culture, landscape and fanfare. Viewers will get a glimpse of various picturesque locations and a few iconic spots like Khasa railway station at the India and Pakistan border, Sirhind Canal near Ludhiana making it completely realistic. Speaking on the launch of the show, Producer, Damini Shetty said, “Moving from writing on paper to reproducing work on screen, Gurbani is a dream project for me. Working with a cast that is a mixture of veterans and fresh faces, the show offers viewer’s an unique insight into the Punjabi culture. Hopefully It not only brings in the authentic “Punjabi flavor with its mannerisms and dialects, but also enhances the overall experience with picturesque of locations like Khasa railway station at the India and Pakistan border and Sirhind Canal near Ludhiana. With its endearing tale,I hope Gurbani will touch a chord with the viewer for its harsh portrayal of reality while yet maintaining the elements of anticipation, drama and suspense.”

The show also brings on board noted Sufi singer Harshdeep Kaur in an unconventional role of narrating Gurbani’s journey to the viewers through music. Talking about her association, Harshdeep said, “As it has been rightly said -What can’t be said, can be sung. However, it is not just a song, but a story of girl and her dilemma as a bride that I am narrating in verses which takes the story ahead. I am excited to be part of a show like Gurbani which has a powerful concept and gives out a strong message.”

Debutante Shefali Sharma who plays Gurbani’s character said “Roles like these are written once in a lifetime and it’s an absolute honour for me to be playing Gurbani. I have always aspired to be an actor and through this show I will put in all that I have learnt through my theatre background. It’s an incredible opportunity for me to not just fulfill my dreams but also work towards protecting the dreams of many girls like me who have had to face opposition and given in to the demands of parents and society.”

Veteran actor Navni Parihar who plays Rano said, “I would say had it not been for the role of Rano I might not have decided to return to television. This show is not just another name added to the many shows that get launched but a step forward towards bring in more awareness and

making a difference to some lives. I believe that one has to be the change that you want to see, I am hoping through my character Rano, I can save many Ranos in the future.”

The show brings together an authentic cast that spells Punjabi flavour like veteran actors Navni Parihar (Rano), Suraj Thapar(Nirvail Mama)and Rita Bhaduri(Dadi) who will add their experience and flair to the show. Adding a dose of freshness to the cast are actors Shefali Sharma(Gurbani), Neha Bagga(Rajji), Adhvik Mahajan (Sohum),Ekkta Singh (Desho)amongst others.

Will Gurbani be another Rano? What happens when she marries the man of her dreams?

Does she leave the country with her NRI husband and see the good life?

Stay tuned to find out more on Gurbani, Monday – Friday at 10.30 pm only on COLORS!

About ‘COLORS’

‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘JasbaatKe Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like BalikaVadhu- Kacchi Umar KePakkeRishtey, Madhubala…EkIshqEkJunoon, Uttaran, Parichay- NayeeZindagi Kay SapnoKa, Kairi – RishtaKhattaMeetha, SasuralSimarKa, JhalakDikhhlaJaa, Sur Kshetra, Bigg Boss – Season 6 amongst others.

About Viacom18

Viacom18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc and TV18. Viacom 18 Media Pvt. Ltd. operates seven general entertainment channels – MTV, Nick Nickelodeon, Vh1, COLORS, COLORS HD, SONIC, Comedy Central and film business through Viacom18 Motion Pictures, that produces, acquires and distributes Hindi films, This apart, Viacom18 also runs Viacom’s consumer products division in India. For more information on Viacom18, Viacom or Network18, log on to, and respectively.

For more information, please contact:


Genesis Burson-Marsteller

TanushreeMehra | PrernaGulati

Jigna Shah | Richa Chopra

+91 9820385814 | +91 9920304305

+91 9820320767 | +91 9833240635

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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