“Shave in the Evening to Make Me Feel Special”– says Malaika to her husband Arbaaz

“Shave in the Evening to Make Me Feel Special”– says Malaika to her husband Arbaaz

Taking forward the ‘Shave or Crave’ movement, Malaika Arora demands that her husband Arbaaz Khan sports a clean shaven look even in the evening to woo her

Mumbai, 5th December 2012: Taking forward the ‘Shave or Crave’ movement, Bollywood diva Malaika Arora Khan is now on her mission to reach out to more and more women to join the protest against their partner’s evening stubble.

At the event, Malaika Arora Khan spoke about Indian women’s’ preference of clean shaven men in the evenings and how she detests her husband – Arbaaz Khan’s evening stubble. Malaika set the ultimatum of ‘Shave or Crave’ and demanded that her husband should shave in the evenings too, to make her feel special. To reiterate her message, the gorgeous bollywood beauty appeared with a large mock-up of a Gillette razor on one side and refused to get close to Arbaaz Khan till he promised to shave in the evenings too. Arbaaz Khan was left with no choice but to comply with his wife’s demands.

The shaving became easier because of the new Gillette Fusion Gamer Razor that incorporates the best shaving technology with a 5 blade suspension that allows men in India to experience the most comfortable shave even in the evenings. Not only this; the Gillette Fusion gamer comes at an affordable price of Rs 299/- leaving men with no excuse to shave both in the morning and evening.

The gorgeous Malaika Arora Khan said, “In spite of several requests men fail to understand the importance of being well groomed in the evenings as well. Evenings are important to us because that is the time our men spend with us. If they can shave in the morning for their boss, why can’t they do it for us? It clearly shows that they don’t care enough. There is now no excuse for men not to shave in the evening since they now have the best in shaving technology with Fusion Gamer which is so gentle on skin that you can shave twice a day without any irritation. I urge women everywhere who feel the same way to make their men crave their company in the evening if they don’t shave and only agree to come close if they take that extra effort to shave.”

Malaika Arora Khan also substantiated this by stating the survey results from the Nielsen India study. The study claimed that:

88% of young women feel special when their boyfriend shaves for them in the evening~
84% women in Mumbai feel that a man shaves before work because he cares more about what his boss thinks than what I need~
95% of women in Mumbai feel special when their husband/boyfriend shaves for them in the evening ~
88% of women in Mumbai want their Husband / Boyfriends Face to be as smooth at night, as It is in the morning

On insistence Arbaaz Khan agreed to shave on stage with a Gillette Fusion Gamer razor and said; “If me being clean shaven in the evening makes my woman feel special, I will definitely start shaving off my evening stubble to show her I care. Especially, now with the Gillette Fusion Gamer razor, the best shaving technology with a 5 blade suspension that provides the most comfortable shave, there is no excuse for men not to shave even in the evening. I also feel men should be clean shaven not just for someone but also because being well groomed makes one feel good about oneself”.

Arbaaz’s efforts to shave were duly rewarded when Malaika pulled his trolley closer with every stroke of the razor and thanked him. “I am extremely delighted that my husband has decided to be clean shaven in the evenings too and is urging men across the nation to do the same thing. This small gesture will make your women feel special and express your love and gratitude for all the effort she takes to be groomed all the time”.

Post the launch of the WOES (Women Oppose Evening Stubble) report by Malaika Arora Khan & Neha Dhupia in early November. The movement that was taken forward in Hyderabad, Chennai, Lucknow and Indore recently, also inspired the women in Mumbai to join this national women’s protest against their partners evening stubble. People from all walks of life namely Dipika Pallikal, Chitrangadha Singh among others in different parts of the country have come forward in support of this protest against men’s evening stubble.

The WOES survey was conducted among 1500 people of which 1000 were women and 500 were men in 10 Indian cities; namely Delhi, Mumbai, Chennai, Kolkata, Hyderabad, Ahmadabad, Bangalore, Indore, Nagpur and Lucknow. The survey was undertaken to understand the impact of the evening stubble on the level of intimacy shared by a couple and revealed startling insights like 95% of women in Mumbai feel special when their husband/boyfriend shaves for them in the evening. Women were asked to join the “Women Oppose Evening Stubble” movement by following the two ‘Shave or Crave’ mandates if their men didn’t shave:

“If you don’t shave off your evening stubble, we will make you crave us.”
“If you are clean shaven in the evening, we will make you feel special.”

*Claims generated from men and women who were in agreement with the above statements by a Nielsen survey done across 10 cities in October 2012 and the above are a few excerpts picked up from the survey findings

For Further information please contact –

Corporate Voice | Weber Shandwick

Amanda Mendonza:

Email: amanda@corvoshandwick.co.in

Phone: +91 9833977315

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‘SURAJ- THE RISING STAR’ strengthens Indo-Japan ties, standing tall at 60 years

~ Show to recast Japan’s successful baseball story for cricket lovers in India

~The first animated show for COLORS to be aired every Sunday at 10am starting 23rd December

New Delhi, December 4, 2012: Cricket is perhaps the only sport that enjoys unparalleled attention in India. In a country, where the sport is a religion, it is every young boy’s aspiration to be the idol leading a team to its victory. Facilitating this dream, KODANSHA Inc. and TMS Entertainment present SURAJ: THE RISING STAR, a cricket remake of the Japanese baseball anime hit Kyojin no Hoshi (Star of the Giants), to be aired on COLORS every Sunday at 10 am starting 23rd December. This collaborative effort brings together content creators such as KODANSHA Inc., TMS Entertainment, COLORS and DQ Entertainment to mark the 60th anniversary of bilateral ties between India and Japan.

This legendary masterpiece from Japan portrays the life of a 16 year old boy, Suraj, set on his journey to be trained as a young cricketer, and the hardships and challenges he faces towards attaining this goal. Adapted for the Indian audiences, ‘SURAJ-THE RISING STAR’, craftily integrates Indian culture and Japanese animation highlighting common characteristics like the importance of family ties, friends and a ‘never say die’ attitude.

Speaking on this occasion, Yoshio Irie, VP and Board Member KODANSHA Inc. said, “India and Japan have shared a remarkable relations for the past 60 years. ‘SURAJ-THE RISING STAR’ is our endeavour back home, to pay due respect to this long standing bond between two culturally and technologically rich nations. We are proud to create content that has the ability to directly connect with the common man in India, with partners who foresee our vision. Set with a common goal, the show will touch upon the importance of determination and taking on challenges in real life. Our creative team eagerly awaits the Indian audience’s response on this new outlook of entertainment and drama, custom-made for Indian viewers.”

Raj Nayak, CEO, COLORS said, “SURAJ – THE RISING STAR marks a step towards strengthening the Indo – Japan cultural relationship by amalgamating Indian culture and Japanese technology. We are proud to partner this relationship and help spread the message to the larger audience. COLORS has always presented audiences with variety entertainment that includes unique content that caters to adults, families as well as kids. And now, with this show, we have done yet another first and extended our offering by foraying into a new genre using animation for story-telling. The series will present viewers an inspiring story of a young boy who dares to chase his cricketing dream. We are positive this will resonate with our audiences and is apt for a Sunday morning primetime 10 am time-slot.”

Tapaas Chakravarti, Chairman & CEO of DQE Group, said, “We are very proud with our collaboration with KODANSHA and TMS Entertainment on this exciting show. We are sure kids and families in India will really enjoy this TV series and be able to relate with Suraj’s struggle to reach for the stars. We are honoured to be associated with our Japanese partners and in being a part of strengthening the India – Japan cultural and economic relationship.”

‘SURAJ: THE RISING STAR’, presented by Maruti Suzuki will be aired on COLORS, India’s leading Hindi General Entertainment Channel starting Sunday, 23rd December, 2012 at 10am. The show is sponsored by other leading Japanese companies such as All Nippon Airways, Kokuyo Camlin, Daikin and NISSIN coming together towards culture unification of two countries.

About KODANSHA Ltd.

Kodansha was established in 1909 and has grown to become one of the largest publishers in Japan, encompassing books, magazines, manga (Japanese comic books), and digital content. With respect to book publishing, Kodansha publishes over 2,000 new book titles each year in every imaginable genre from fiction and children’s books to nonfiction and reference material. Concerning magazine publishing, Kodansha has been a market leader includes news and general interest, fashion & beauty, children, literature, and other miscellaneous interests. With respect to manga publishing, Kodansha publishes a large volume of manga magazines and manga trade paperback titles annually. Leveraging the expertise Kodansha has developed over the past century, Kodansha is moving aggressively into new markets and formats, form international publishing to e-books.

About DQ Entertainment

DQE is a leading global entertainment group listed on AIM in London and the BSE and NSE in India specializing in animation, gaming and VFX content production, licensing and distribution. DQE is associated globally with major intellectual properties such as The Jungle Book, Charlie Chaplin, Peter Pan, Iron Man, Casper, Little Prince, Lassie, Robin Hood etc. in partnership with international broadcasters, distributors and independent producers in Europe & USA. Season 1 of The Jungle Book has been broadcast in over 130 countries while season 2 is currently in production. DQE employs a creative talent pool of approximately 3,000 people and has produced a 3D stereoscopic feature film The Prodigies for Warner Bros, France & Fidélité Films, and France while The Jungle Book feature film, with lead writing by Billy Frolick (Madagascar) is currently in development.

About ‘COLORS’

‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jasbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Balika Vadhu- Kacchi Umar Ke Pakke Rishtey, Madhubala…Ek Ishq Ek Junoon, Uttaran, Parichay- Nayee Zindagi Kay Sapno Ka, Kairi – Rishta Khatta Meetha, Sasural Simar Ka, Jhalak Dikhhla Jaa, Sur Kshetra, Bigg Boss – Season 6 amongst others.

About Viacom18

Viacom18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc and TV18. Viacom 18 Media Pvt. Ltd. operates seven general entertainment channels – MTV, Nick Nickelodeon, Vh1, COLORS, COLORS HD, SONIC, Comedy Central and film business through Viacom18 Motion Pictures, that produces, acquires and distributes Hindi films, This apart, Viacom18 also runs Viacom’s consumer products division in India. For more information on Viacom18, Viacom or Network18, log on to www.viacom18.com, www.viacom.com and www.network18online.com respectively.

For more information, please contact:

Padma Rao | Roslyn Sinha | Preeti Garude

Genesis Burson-Marsteller

+919833180409 | +919930196980 | +919833575116

padma.rao@bm.com | roslyn.sinha@bm.com | preeti.garude@bm.com

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BATTLE OF MINDS AT THE BIGGEST HINDI HEARTLAND – AGENDA AAJ TAK

New Delhi December 5th, 2012: After 12 years at the helm of the Hindi news universe, Aaj Tak brings you another first. A galaxy of the finest speakers in Hindi will congregate in New Delhi on December 6 and 7 for Agenda Aaj Tak. Organised as part of its editorial mission, Aaj Tak’s ‘mahamanch’ or conclave will see a lively battle of ideas.

Agenda Aaj Tak will feature speakers from a range of disciplines from the world of politics, business, government, social work, entertainment and cricket.

Among the big highlights of the two-day event will be Arvind Kejriwal’s first public debate as he takes on the Congress’s Mani Shankar Aiyar and BJP’s Ravi Shankar Prasad. Ahead of the 2014 elections, the event will see Congress General Secretary Digvijaya Singh and the BJP Leader of the Opposition in the Lok Sabha Sushma Swaraj spell out their idea of India.

5 former cricket captains from India and Pakistan will take the stage as they ponder whether matches between the two nations can be categorised as sport or war. Participating in the debate will be Waqar Younis, Wasim Akram, Kapil Dev, Mohammed Azharuddin and Sourav Ganguly.

Agenda Aaj Tak brings together poets and music directors, litterateurs and actors, in a first-of-a-kind conclave conducted entirely in Hindi with at its heart the theme ‘India Maange More’ (India Wants More).

Speaking about the conclave, India Today group chairman and Editor-in-chief Aroon Purie said, “We have been conducting the India Today Conclave for 11 years now with great success. This year we are organising Agenda Aaj Tak our conclave in Hindi. Our huge Hindi audience has ensured Aaj Tak remains the country’s No. 1 news brand for the last 12 years and sets the agenda. With this conference our aim is to open up this process and do it in the language of the country. I believe a summit for India in its own language is a must as the true spirit of debate is often lost in translation.”

Among the top political speakers at the ‘Mahamanch’ will be, union home minister Sushil Kumar Shinde, telecom minister Kapil Sibal, parliamentary affairs and urban development Minister Kamal Nath, information & broadcasting minister (Independent charge) Manish Tiwari, corporate affairs minister (Independent Charge) Sachin Pilot, CPM leader Sitaram Yechuri, BJP president Nitin Gadkari and leader of the opposition in the Lok Sabha & Rajya Sabha Sushma Swaraj and Arun Jaitley respectively.

Adding to the political star power at Agenda Aaj Tak will be Delhi Chief Minister Sheila Dikshit, Haryana Chief Minister Bhupinder Singh Hooda and Madhya Pradesh Chief Minister Shivraj Singh Chouhan. Expect fireworks from Bihar Chief Minister Nitish Kumar and former Chief Minister Lalu Prasad. Sparks will also fly as Swami Ramdev discusses whether black money stashed abroad can return to India.

From corruption to crony capitalism, no subject will be taboo at Agenda Aaj Tak. And it will be in a language which the majority calls its own. Says Aaj Tak Managing Editor, Supriya Prasad, “To understand the country, its issues and its problems it was essential that we keep the entire programme in Hindi. It was vital to our objective when organising Agenda Aaj Tak.”

Among the most awaited sessions will be the one in which business tycoons, Subrata Sahara and Sanjiv Goenka debate what ails India’s economy.

Also not to be missed will be sessions with the man who is always in ‘Talash’ of perfection Aamir Khan. And if that doesn’t leave the audience bedazzled, there will also be Madhuri Dikshit and Kajol for company. The small screen’s superstars will also be part of the conclave as Sameer Soni, Sakshi Tanwar and Avika Gaur take centre stage.

Tehreek-e-insaaf chief Imran Khan will join the speakers at Agenda Aaj Tak as he spells out how he plans to bring a tsunami of change in Pakistan,

Prepare yourself for two days of gripping debates and fiery opinions broadcast live by the nation’s favourite news channel Aaj Tak.

For further information please contact: Ketchum Sampark Public Relations

Imtiaz Alam

imtiaz.alam@ketchumsampark.com

9810227818

Harpreet Singh

harpreet.singh@ketchumsampark.com

9810276332

————–
Ketchum Sampark Pvt Ltd, Mumbai, India

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Sisterly Love or War?

With a new league of actors making their presence felt in the Indian film industry, the box office and awards ceremonies clearly showcase the clash of the titans. But what does one do when the two titans fighting it out are in fact family members? Such is the case with actress Priyanka Chopra and her talented cousin and fellow actress Parineeti Chopra. The two leading ladies have been nominated as the most Entertaining Actor in a Romantic Role at the BIG Star Entertainment Awards. While Priyanka has been nominated for ‘Barfi’, Parineeti has proved her mettle with ‘Ishaqzaade’ especially since both sisters won critical acclaim and audience applause for their respective roles.

While Priyanka’s journey to superstardom took off as she won national and international beauty pageants where she showcased her intelligence and self-confidence, Parineeti started her career on a much quieter note as she partook a struggle period till she finally bagged her debut movie ‘Ladies vs Ricky Bahl’. Be it intense roles or comic capers, the Chopra sisters have won the hearts of millions of audiences across the country. However, this joint nomination has got to ruffle some feathers between these cool sisters who have Bollywood’s leading men enthralled!

So who has won the hearts of the not only their male co-stars but also the audiences? To find out, don’t miss the BIG Star Entertainment Awards…

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T-Series bags Shaadi Ke Side Effects

T-Series adds another feather in its cap by acquiring the audio and music rights for Pritish Nandy Communications upcoming movie Shaadi Ke Side Effects.

While the 2006 hit, Pyaar Ke Side Effects was the story of Sid and Trisha, the sequel – Shaadi Ke Side Effects takes the story ahead from where Trisha and Sid left.

Starring a fresh jodi Vidya Balan and Farhan Akhtar, where Vidya plays a Delhi girl and Farhan will be playing a Bombay boy, the shoot for the movie starts this year end. Pyaar Ke Side Effects that marked the directorial debut of Saket Chaudhary will have him wield the megaphone for the sequel too.

The music for the film is composed by Pritam Chakroborty for the sequel as well. The catchy tunes and popular songs made the music a complete hit amongst the youth.

Bhushan Kumar, T-Series, says, “The music of the first film was well received and the songs were tremendously successful. The expectation from the sequel is higher and Pritam and PNC will not disappoint and will go beyond the expectations. This film album is surely going to be on the top of the charts.”

The sequel will take you through their journey where they get married and what changes come in their married life, the transformation in their relationship and how they tackle the changes.

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Pinkathon paints the town Pink!!!

Maximus Events are conducting a two-week long awareness program at High Street Phoenix and Phoenix Marketcity.

Mumbai, 5th December 2012: Maximus Events, the agency behind the 10km special women’s marathon Pinkathon 2012, has collaborated with two of the most high-profile malls of Mumbai in order to spread awareness about breast cancer – which is the cause that Pinkathon is officially associated with.

As part of the program, they have lined up an array of exciting active and passive events which offer a unique edutainment experience to the mall visitors. While women can directly pledge support to breast cancer by registering for Pinkathon 2012 at the mall, others may passively contribute by way of writing on the post-it wall or pinning a pink ribbon on the Pinboard of Support.

On Sunday – 2nd December 2012, High Street Phoenix mall witnessed a unique, never seen before Treadathon event; where 20 men ran on a treadmill, non-stop from 10 am till 9pm, thus covering 200kms in this activity. The runners were extremely enthusiastic about the cause and encouraged the women at High Street Phoenix to come, register for Pinkathon and be more aware and alert.

In order to make the events more interactive and involve the women personally into the program, Phoenix Marketcity will host a Treasure Hunt on the 8th December 2012, where 20 participants will be chosen from the women who have registered for Pinkathon. These women will be divided into 10 Teams and then sent to different stores for a treasure hunt. This activity will be repeated 3 times in the course of the day making it a total of 60 women being engaged in the activity.

The two week extravaganza culminates with a true “grand” finale, The Pink Carnival at Phoenix Marketcity on the 8th & 9th December. It will be a carnival of sorts where the mall will be decked up in pink balloons and ribbons, zumba performances, bib distributions and above all…there will be many stalls where women can indulge in their favorite sport – shopping!

Commenting on this activity, Reema Sanghavi, Managing Director, Maximus Events said: “We are happy that we are being able to offer such a fun-filled extravaganza for all the ladies around. The on-ground activation has commenced from 26th November, and we have received an overwhelming response from the women. Even if they aren’t able to register for Pinkathon, they still contribute via post-its or ribbon tags and it is this enthusiasm and awareness which was the main idea behind the mall activation.”

About Pinkathon:

Pinkathon 2012 is an initiative by prominent event management company, Maximus Events, led by avid runner and fitness enthusiast – Milind Soman along with Reema Sanghavi. It is India’s first ever 10km run for women named “Pinkathon – Run to Lead” with an aim to spread awareness on breast cancer and educate people about the causes and prevention of this hugely under-publicized ailment.

Maximus Events has joined hands with the Women’s Cancer Initiative led by Deveika Bhojwani and the Tata Memorial Hospital for this unique initiative. Leading Bollywood actress and fitness aficionado Bipasha Basu officially launched the registrations for the event for participants from across the country on the 9th November 2012.

The 10 km run scheduled in the business hub of Bandra Kurla Complex will be held on 16th December 2012 in Mumbai. This will be the first of the planned 10 city series across India in the coming years.

The official website for Pinkathon is (http://pinkathon.co/) through which online registrations can be done. Participants can also log onto to https://www.facebook.com/Pinkathon and https://twitter.com/pinkathon2012

For more information, please call

Zzebra Public Relations Ltd.

Nidhi Thakur – 9833723204; nidhi@zzebra.net

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KBC Synopsis

On air date :- 7th December

Today’s episode starts with rollover contestant Shama Parveen who hopes to win a considerable amount to buy a clothes store for his father. She also shared a funny incident with Mr. Bachchan about how she slapped an elderly man for misbehaving with her in the auto. Next contestant to hot seat is Archana Badhak from Ahmednagar, Maharashtra. She is a community organizer in IWMP. She is married for 1 and half years and hasn’t told her in laws about it. On being requested by Archana, Bachchan pleads to the in laws to accept Archana and their son. After winning a considerable amount Bachchan gets Archana to talk with her husband and they both share the joy.

Catch this episode on Friday 7th December, 8:30 pm only on Sony Entertainment Television

Abhishek Yadav

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Fans on Stands Sports is “Official Hospitality Package Partner”

for Aircel Chennai Open 2013

Chennai, 5th December, 2012: The 18th edition of the Aircel Chennai Open has teamed up with Fans on Stands Sports as the Official Hospitality Package Partner. This is the first time ever in the history of Aircel Chennai Open that tennis fans and enthusiasts will have hospitality packages to choose from at the tournament. India and South Asia’s only ATP World Tour event will be held from 31st December 2012 to 6th January, 2013 at the SDAT Stadium in Chennai.

The partnership will guarantee corporate houses and fans a complete hospitality package – premium category seats, delectable gourmet and beverages and a chance to get up-close and personal with tennis stars.

Apart from this, the hospitality packages also include fantastic offerings such as behind the scenes tour during match day, access to official Aircel Chennai Open parties, tournament memorabilia and many other exciting offers. The hospitality packages are bifurcated to Gold (Premium) and Platinum (Luxury). The packages are attractively priced with prices starting at 5,500 on the opening day and going up to 15,000 on the final day. These packages can be purchased through by visiting www.aircelchennaiopen.org/2013/hospitality or www.fansonstands.com or writing to events@fansonstands.com

The Aircel Chennai Open 2013 will see in action an impressive line-up of Indian and International players including Tomas Berdych, Janko Tipsarevic, Marin Cilic and Stanislas Wawrinka, who are among the top 20 players in the world.

ABOUT AIRCEL CHENNAI OPEN 2013

The USD 430,000 Aircel Chennai Open, owned by IMG and operated and organized by IMG Reliance, is India’s only and South Asia’s premier ATP World Tour Open 250 event. Started in 1996, by IMG, a global leader in sports management and marketing, the tournament has completed sixteen successful years of existence, branding Chennai and India on the global tennis map thus creating a legacy of sorts of promoting international tennis in India. Winner of the prestigious ATP’s Player Services Award of Excellence (2006) for its outstanding organization and wonderful hospitality towards the participants and ATP’s Best Marketing Award (2008), the event has acquired the status of a much sought-after tennis event for both players and fans alike in the International tennis circuit. The 18th edition of the tournament will be held from December 31, 2012 to January 6, 2013 at the SDAT Tennis stadium in Nungambakkam, Chennai. The tournament is conducted in Chennai under the aegis of the All India Tennis Association (AITA) and is organized with the active collaboration of the Sports Development Authority of Tamil Nadu (SDAT) and Tamil Nadu Tennis Association (TNTA).

ABOUT FANS ON STANDS:

Fans On Stands (FOSS) is dedicated to everyone who believes that sports is religion. For those who live and breathe sports. For those who want to get close enough to the action to smell the sweat, see the joy and feel the tears. FOSS works with rights holders across the world like Singapore Grand Prix and MATCH Hospitality to get the best possible access to tickets and premium hospitality packages. FOSS is dedicated to providing the best live experience to fans and corporate clients. FOSS works with nearly 500 corporate clients in India as well as a large base of true sports fans throughout multiple channels. FOSS services include MICE (Meetings, Incentives, Conference, Events) at sporting events, sponsorship strategy and rights and consulting and advisory services.

ABOUT IMG RELIANCE:

In 2010 Reliance Industries Limited (RIL), India’s largest and most recognized private sector company, and IMG Worldwide (IMG), the world’s leading sports marketing and management company, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will create and operate major sports and entertainment assets in the country. In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including – basketball, soccer and tennis–at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.

For more information please contact

ZZEBRA PUBLIC RELATIONS

Puneet Chadha- 09884440937- puneet@zzebra.net

Neha Parab Kandalgaonkar- 9892194965- neha@zzebra.net

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International conference on ‘Rock Art 2012’ to bridge gap between modern and pre-historic era

· The event is a part of an ambitious project by Indira Gandhi National Centre for the Arts in and Ministry of Culture to protect and popularize rock art

· Scholars from 20 countries will participate to deliberate over the new ways to preserve and understand this ancient art form

· The festival will also feature month long exhibition of Indian and global rock art, apart from live workshops

New Delhi, December 5, 2012: In times when the world talks about developing technology and hi-tech means of communication, does any one of us recall the origin of it? The pictorial depiction of human-made markings on natural stone, popularly known as Rock Art is the most ancient form of expression. These rock art images are a source of cultural communication between the past and the present. In a bid to spread awareness and address the urgent need to preserve this art form Indira Gandhi National Centre for the Arts along with Ministry of Culture, Government of India is organizing the International Conference on Rock Art 2012 along with international exhibition and workshops.

The event, to be held from 6thto 13th of December, would mainly focus on the recent developments in rock art research and documentation. The event will be inaugurated by Hon’ble Shri M. Hamid Ansari, Vice President of India, Hon’ble Ms. Chandresh Kumari Katoch, Union Minister of Culture, Prof. R G Bednarik, Governor & CEO and International Federation of Rock Art Organizations.

The festival will feature a exhibition of Indian and global rock art from December 7, 2012 to January 2013. To make people experience the unique nature of rock art, a cave-like set up has been designed on the lines of Bhimbetka, an archaeological World Heritage site located in Raisen District in Madhya Pradesh. The part of exhibition that will feature global rock art will be divided in zones showing art forms of different continents. The exhibition will showcase pieces rock arts related to pre-historic era ranging between 4,000 and 12,000 BC.

The Indian wing will also exhibit various tribal art forms that shows continuity of the tradition of rock art. The art forms will include Saura (Odisha), Warli (Maharashtra) and Rathwa (Gujarat). During the workshop, the rock art scholars and artists across the globe would demonstrate the journey of rock art, techniques and materials used for its depiction along with similarity and their differences in the art form across the countries.

Renowned scholars from 20 countries representing five continents (Asia, South Africa, Australia, Europe and United States of America) would present review and overall status of rock art studies in their respective continents giving global insights into recent developments, challenges and problems through special lectures in the conference.

“This is an initiative which will help in understanding the roots of rock art and the journey since then, helping people to relate their theoretical knowledge with practical. India is fortunate in possessing one of the three largest concentrations of this world heritage. However, in India we still see a living continuity of this tradition in folk and tribal art forms. Therefore, it is a proud privilege for the IGNCA to host such an international conference. The conference is all the more relevant for the IGNCA as it is one of rare institution in the country to have a well developed research and documentation programme of rock art.” said Dipali Khanna, Member Secretary, Indira Gandhi National Centre for the Arts (IGNCA).

The conferences will mainly focus on the following themes: (i) Concept and Methodology (ii) Themes – (a) Forms (b) Content(c) Context (iii) Techniques (iv) Interpreting Rock Art – (a) Archaeological Approach (b) Ethnographic Approach (c) Psycho- analytical Approach (v) Interdisciplinary Approach (vi) Chronological Issues (vii) Cultural Ecology (viii) Documentation and Conservation. Experts and Scholars from India, France, Italy, Spain, Indonesia, Douth Africa, Australia, Poland, USA, Cuba, Peru, Bolivia, China and many other countries will address the issue and challenges for preservation of Rock Art.

Keeping in mind the rich concentration of rock art in India along with a vibrant living tradition practiced by several communities across the country, the conference is to initiate a dialogue between academia and practicing artists both from the rural and urban areas. The conference has been conceived with a difference giving special attention to a holistic inter-disciplinary research. “We need to understand the circular movement of our past and present, regional and global, part and the whole, self and the other, surface and the context in the rock art traditions of the world. It is needless to say that due to negligence rock art has become a thing of past for younger generation. It is need of the hour for various agencies to come forward and save the identity of one of the golden arts of history. IGNCA has taken up this ambitious plan to save and glorify the rock art,” said B L Malla, Project Director, International ‘Rock Art’ Festival.

About Indira Gandhi National Centre for the Arts (IGNCA):

Indira Gandhi National Centre for the Arts (IGNCA) was established in 1987 as an autonomous institution under the Ministry of Culture, as a centre for research, academic pursuit and dissemination in the field of the arts. The Arts’ encompass a wide range of subjects – from archaeology and anthropology to the visual and performing arts, enveloping them in a complementary and non-demarcated vision. In its functioning, the IGNCA has met its mandate and continues to work in this direction.

The IGNCA has six functional units – Kala Nidhi, the multi-form library; Kala Kosa, devoted mainly to the study and publication of fundamental texts in Indian languages; Janapada Sampada, engaged in lifestyle studies; Kaladarsana, the executive unit which transforms researches and studies emanating from the IGNCA into visible forms through exhibitions;Cultural Informatics Lab, which applies technology tools for cultural preservation and propagation; and Sutradhara, the administrative section that acts as a spine supporting and coordinating all the activities.

For further queries, please contact:

Harsh/Ruchika Sharma

9540932090/9560877908

Best Regards

Harsh Sharma

(Media Operations)

TMS Logo.JPG

203, Second Floor,

Ashok Bhawan – 93,

Nehru Place
New Delhi – 110 019 (India)

Mobile: +91 9540932090

Email: harsh.teamwork@gmail.com

URL: http://www.teamworkmedia.co.in

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Thrill Accomplished!

Hot Wheels®Enters Guinness World Records®

By Creating Iconic ‘THRILL MACHINE’ At Oberoi Mall

Mumbai, December 04, 2012: They came, they saw and they conquered!

Thousands of Hot Wheels fans in Mumbai experienced the thrill of watching the Hot Wheels Team Xtreme and its Captain, Hrithik Roshan, enter the Guinness Book of World Records by creating the ‘Thrill Machine’ – a one-of-a-kind, colossal, 25+ ft. tall Hot Wheels machine at Oberoi Mall, which brought to life the adventure and excitement of playing with Hot Wheels cars and tracksets.

This is the first-time ever that the world’s largest Hot Wheels ‘Thrill Machine’ was unveiled and is available for its fans exclusively at Oberoi Mall. The grand event was a visual delight for kids and parents alike. With over a thousand spectators, the evening saw the ecstatic fans cheering for their favorite superstar and the captain of Hot Wheels Team Xtreme, Hrithik Roshan, who was dressed in the stylish Team Xtreme gear.

Speaking on this occasion Mr. Nirzar Jain, Vice President of Oberoi Mall said, “We are excited to partner with Hot Wheels to create a Guinness World Record at Oberoi mall. It is a pleasure to have Hritik Roshan, the Captain of Team Xtreme, with us to celebrate this historic moment with young fans”

Commenting on the unveiling of the Thrill Machine, Hot Wheels Team Xtreme Captain Hrithik Roshan said, “I am extremely pleased to be a part of this world record-breaking event with Mattel. The awesome Thrill Machine is an immense treat for people of all ages, and as the Captain of Hot Wheels Team Xtreme, I look forward to being a part of even more memorable, action-packed and thrilling vehicle experiences.”

Speaking on this occasion Mr. Karun Gera, Country Manager of Mattel Toys India said, “Hot Wheels has always been committed to providing boys of all ages with thrilling vehicle experiences and we are extremely proud that India’s own Hot Wheels Team Xtreme has created history and broken a world record by creating the largest Thrill Machine in the world. As always, it is a pleasure indeed to have Hrithik Roshan, Captain of Team Xtreme, with us here today to celebrate this historic moment with thousands of young fans.”

About Oberoi Mall:

The Oberoi Mall is located at Goregaon-east on the Western Express Highway and offers almost 5.52 lakh square feet of Fun, Food, Fashion and Films. It has occupied a significant position in the minds of customers and retailers. By reflecting and enabling customers’ lifestyles and delivering affordable luxury with a philosophy of ‘customer first’, the Mall has distinguished itself as something truly special on the retail landscape. Pioneered by the real estate development company, Oberoi Realty Ltd. (popularly known as Oberoi Constructions) Oberoi Mall has found a unique niche amongst quality conscious and discerning customers and offers facilities that include two levels of basement with a parking capacity for approximately 1,000 cars, a large central atrium with natural light, elevators and escalators for internal circulation, central air-conditioning and an integrated building management system.

About Hot Wheels Team Xtreme:

Way back in 1968, in the heart of America was born a legend that exemplified Speed, Power, Performance and a Winning Attitude to boys and men across the globe. It was then that Hot Wheels launched off-the-blocks for the first time, and from thereafter the Brand has captivated more than 41 million young men, over generations of fathers and sons, to live their passion for speed through the Hot Wheels brand.

Today Hot Wheels has become synonymous with thrilling vehicle experiences. From breaking Guinness World Records for the longest jump to having Formula One and Nascar drivers pushing limits and testing out cars in the HW Test Facility, Hot Wheels has moved from being a Toy brand to Boy brand, appealing to vehicle-loving boys of all ages! 

Taking Hot Wheels to an all-new level in 2012 in India, Mattel has formed a Team Xtreme – an adrenaline-charged team of go-getters and achievers led from the front by their celebrity superstarand iconic captain Hrithik Roshan. Designed by leading men’s designer Narendra Kumar the Team Xtreme collection will bring the right mix of casual chic with style, powerand the rush of adrenaline that will certainly scorch the fashion lanes of India. So buckle up and get set for the ride of your life!

About Mattel India:

Mattel Toys (India) Private Limited is a subsidiary of Mattel, Inc., the worldwide leader in the design, manufacture and marketing of toys and family products. In India, the Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, and Scrabble®, as well as Fisher-Price® brands, including a wide array of entertainment-inspired toy lines. In 2011, Mattel was named as one of FORTUNE Magazine’s “100 Best Companies to Work For” for the fourth year in a row, and also is ranked among Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. In India, the company has a strong presence in the branded toys market and is committed to delivering superior quality and safe toys and family products with high play value. At Mattel, we are “Creating the Future of Play.”

For Further Details:

Sulakshana Deshpande

Sulakshana@conceptpr.com

9819032463 / 40558964

Amrita Shivdasani

amrita@conceptpr.com

9820578800 / 40558938

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Ten Commandments of Mobile Marketing

1. Thou shalt mobilise your brand strategy

Mobile is not just a medium. It is a consumer lifestyle that is fundamentally changing how we live, work and play. Just creating a mobile-optimised landing page and/or a mobile app to ‘check the boxes’ will not cut it. As a brand guardian, you need to re-examine how your brand stays relevant to consumers as their usage patterns and lifestyles change rapidly. Invest time to evaluate how mobile can have a positive impact on the 4Ps of marketing for your company.

2. Thou shalt think beyond smartphones

Never forget that as a brand you are interested in your target consumers—and they are just as important to you whether they use a smartphone or any other mobile. Every platform has a significant user base and hence brands with a smartphone-only approach will miss out on a significant portion of their target audience. Brands need to keep an open mind and have a strategy that targets customers across platforms.

3. Thou shalt engage the senses

Mobile phones are becoming more powerful by the day, allowing us to interact by seeing (screen), hearing (audio) and touching (tap / swipe / shake). Brands must leverage these multi-sensory capabilities in their mobile marketing to generate higher engagement and brand recall.

4. Thou shalt create branded mobile content

Mobile users love downloading wallpapers, ringtones, games, apps and other items. Brands have an opportunity to leverage this natural consumption behaviour and drive engagement by allowing users to download branded mobile content. A good start is to ‘adapt’ (campaign jingle as ringtone, brand ambassador photos as wallpaper), but over time brands will need to create purpose-built, relevant, rich, engaging, interactive mobile content to stay in the minds of their target audience.

5. Thou shalt use powerful ad formats

Not all ad formats are born equal. Performance can vary wildly based on placement, size, visibility, context and rich-media capability, amongst other factors. For example, full-screen, rich-media ads shown at the launch of an app can deliver a much higher impact than regular banner ads inside the app. Hence, brands need to get the right media mix to successfully deliver their campaign objectives.

6. Thou shalt hyper target your communication

Mobile offers targeting capabilities way beyond any other mass medium. Parameters like device model, OS type, app category, location and social signals, combined with being able to identify each user uniquely, allows advertisers to hyper target their communication and offers to consumers. With such targeting capabilities, marketers can connect to mass audiences at a one-to-one level.

7. Thou shalt integrate to supercharge

Consumers today are living in a multi-screen world with television, computers, tablets and mobile devices all jostling for attention. Add to that more traditional forms of media like newspapers, magazines, outdoor billboards and the like. As a marketer, you need to translate this fragmented media landscape into an integrated experience that allows one medium to leverage the strengths of the other and make the consumer say, ‘Wow’. Mobile not only offers a great independent experience but also adds interactivity, engagement, local and social capabilities to any campaign.

8. Thou shalt measure everything

Measurement is at the heart of mobile marketing, with it being the only media that offers close to 100 per cent audience measurement. Brands must obsess on tracking and measuring every parameter possible, be it ad impressions, click through rates, engagement levels, post-click conversions and even post-conversion metrics like lifetime value. With such strong measurement capabilities, brands must gain valuable insights on the performance of their campaigns and strive to improve.

9. Thou shalt make it super simple

While mobile offers tremendously complex capabilities, the end user flow has to be super simple given the small screen and on-the-go usage scenarios. When creating mobile experiences, always build from the ground up, and emphasise making the experience as effortless as possible for the user. If you make the user jump through hoops—game over.

10. Thou shalt experiment to learn

While mobile is already a massive medium and continues to grow rapidly, it is still early days and best practises are still being discovered. As mobile marketers, the only way to stay ahead of the pack is to continuously try out-of-the-box ideas and learn from those experiments. As Steve Jobs famously said, “Stay hungry, stay foolish”.

**Disclaimer : The article was first published by Campaign Asia-Pacific.**

Vidhi Shah

Account Executive • Text100 Mumbai, India • Global Communications

113 Mittal Chambers, 228 Nariman Point • Mumbai 400021 • www.text100.com

• D: +91 22 6137 9019 • M: +91 98331 68691 • F: +91 22 6659 5524

• E: vidhi.shah@text100.co.in • Twitter: @_KeepItShort

• India’s Best known Technology PR Firm (Paul Writer’s ‘The Red Book of Tech PR’) • The Holmes Report 2012 – Digital Consultancy of the Year

• Winner Best Digital Campaign 2011 Campaign Asia PR Awards • Winner Best Blogger Outreach Global SABRE Award 2011 • The Holmes Report Best Mid-Sized Agency to Work For, 2012

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Top Guns Set for JK Tyre Hornbill Rally

~JK Tyre Hornbill Motor Rally doubles up for the fourth round of the JK Tyre FMSCI Indian National TSD Rally Championship on Dec 5-6, 2012~

~Rally promises adventure and excitement like never before in the backdrop of the world famous Hornbill Festival~

Kohima, December 4, 2012: The two-day fifth JK Tyre Hornbill Rally, boasting of a pan-National entry list and which doubles up as the fourth round of the FMSCI Indian National TSD Rally Championship, will commence here on Wednesday with a ceremonial flag-off at the Indira Gandhi Stadium presided by Dr. Chumben Murry, Minister for Agriculture, Government of Nagaland.

More than 20 top drivers and navigators of the country, including a six-car Tata Motors Full Throttle team, will be competing in the Indian National TSD Rally Championship organized by the Nagaland Adventure and Motor Sports Association (NAMSA) in association with Berunda Adventure Sports Club, Mysore with support from the Government of Nagaland.

In addition to this, more than 50 participants, in both four and two-wheeler categories, will be competing for the local championship.

Crews from the neighbouring states like Assam and Meghalaya as well as from Delhi, Maharashtra, Andhra Pradesh, Kerala, Haryana, Tamil Nadu, Karnataka Chandigarh, Goa and West Bengal will be seen in action.

The participants will traverse 140 Kms through parts of National highway 29, Touphema tourist village and culminate at the Naga Heritage Village, Kisama.

The TSD INRC should again witness a close battle considering that the previous three rounds have thrown up different overall winners.

Karthick Maruti and his navigator Sankar Anand, with a win in the third round at Jaipur and two second place finishes, head the championship standings in the Overall and Pro-Expert categories with 65 points.

They are followed by two Full Throttle crews of Sachin Singh and Chandrasekar M in a Tata Grande with 43 points, and the husband-wife combination of Satish Gopalkrishnan and Savera D’Souza driving a Tata Vista with 35.

Sachin Singh and Anand won the second round in Ranchi while Satish Gopalkrishnan and Savera D’Souza took the top honours in the first round at Bangalore.

In the Pro-Stock class, Full Throttle’s experienced pair of Chidananda Murthy and BS Sujith Kumar, also in a Tata Vista, head the leaderboard with two wins and 65 points, and they will be looking to consolidate their position at the top.

While GS.Joshy.and Chandramouli (Tata Vista) and Kuriakose Elias Paarel and Srikanth GM (Vista) are the other two Full Throttle crews, local hero Along Aiyer with V Sekar as his navigator will complete the Tata team driving a Sumo Gold.

The Tata Full Throttle team also leads in the Constructors’ championship with 111 points ahead of Volkswagen (52) and Mahindra (25).

About JK Tyre Motorsport

JK Tyre has always been closely associated with the world of sports. Almost three decades back the company laid down a long term and sustained approach to promote Motorsport. Participating in this form of the sport has helped the company in continuously updating its products to meet the challenges of gruelling Indian conditions. The sport at that time in India was perceived for elite but JK Tyre took upon itself to package and redesign the sport to suit the masses. The company not only made the sport affordable but also equivalent to International operating standards. JK Tyre’s foray into Motorsport was a well thought out strategic decision to not only use and develop this virgin branding platform but also to realize the dreams of making India a force in the field of motor sport.

In 2011, the company acquired the Formula BMW Series and rechristened it as the JK Racing Asia Series (JKRAS). With this acquisition, JK Tyre created history in Indian Motorsport by becoming the first Indian company to acquire an FIA accredited series. The series has to its credit of producing as many as six of the current Formula One drivers, including reigning two- time champion Sebastian Vettel. By taking over the series, JK Tyre promises to utilize it as a platform to encourage and support the world’s best racing drivers and promote India as one of Asia’s motorsport capitals. Thus, JK Tyre has conquered two steps in the motorsport program where the new racing aspirants first establish themselves in India, then graduate to Asian level i.e. to Formula BMW, which is now JKRAS and then they move to higher levels of racing. JK Tyre now stands closer to achieving its mission of bringing world-class motorsport to the Indian masses.

The Racing and Karting programme by JK Tyre has been the breeding ground for the country’s motorsport talents like Narain Karthikeyan, Armaan Ebrahim, Karun Chandhok, Aditya Patel and other emerging talents.

For all the latest news, photos, videos, and updates, please visit us at:

www.jktyremotorsport.com

http://www.flickr.com/jkmotorsport

www.twitter.com/JKTyreRacing

http://www.facebook.com/jktyremotorsport

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T-Series bags Shaadi Ke Side Effects

T-Series adds another feather in its cap by acquiring the audio and music rights for Pritish Nandy Communications upcoming movie Shaadi Ke Side Effects.

While the 2006 hit, Pyaar Ke Side Effects was the story of Sid and Trisha, the sequel – Shaadi Ke Side Effects takes the story ahead from where Trisha and Sid left.

Starring a fresh jodi Vidya Balan and Farhan Akhtar, where Vidya plays a Delhi girl and Farhan will be playing a Bombay boy, the shoot for the movie starts this year end. Pyaar Ke Side Effects that marked the directorial debut of Saket Chaudhary will have him wield the megaphone for the sequel too.

The music for the film is composed by Pritam Chakroborty for the sequel as well. The catchy tunes and popular songs made the music a complete hit amongst the youth.

Bhushan Kumar, T-Series, says, “The music of the first film was well received and the songs were tremendously successful. The expectation from the sequel is higher and Pritam and PNC will not disappoint and will go beyond the expectations. This film album is surely going to be on the top of the charts.”

The sequel will take you through their journey where they get married and what changes come in their married life, the transformation in their relationship and how they tackle the changes.

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Pinkathon paints the town Pink!!!

Maximus Events are conducting a two-week long awareness program at High Street Phoenix and Phoenix Marketcity.

Mumbai, 5th December 2012: Maximus Events, the agency behind the 10km special women’s marathon Pinkathon 2012, has collaborated with two of the most high-profile malls of Mumbai in order to spread awareness about breast cancer – which is the cause that Pinkathon is officially associated with.

As part of the program, they have lined up an array of exciting active and passive events which offer a unique edutainment experience to the mall visitors. While women can directly pledge support to breast cancer by registering for Pinkathon 2012 at the mall, others may passively contribute by way of writing on the post-it wall or pinning a pink ribbon on the Pinboard of Support.

On Sunday – 2nd December 2012, High Street Phoenix mall witnessed a unique, never seen before Treadathon event; where 20 men ran on a treadmill, non-stop from 10 am till 9pm, thus covering 200kms in this activity. The runners were extremely enthusiastic about the cause and encouraged the women at High Street Phoenix to come, register for Pinkathon and be more aware and alert.

In order to make the events more interactive and involve the women personally into the program, Phoenix Marketcity will host a Treasure Hunt on the 8th December 2012, where 20 participants will be chosen from the women who have registered for Pinkathon. These women will be divided into 10 Teams and then sent to different stores for a treasure hunt. This activity will be repeated 3 times in the course of the day making it a total of 60 women being engaged in the activity.

The two week extravaganza culminates with a true “grand” finale, The Pink Carnival at Phoenix Marketcity on the 8th & 9th December. It will be a carnival of sorts where the mall will be decked up in pink balloons and ribbons, zumba performances, bib distributions and above all…there will be many stalls where women can indulge in their favorite sport – shopping!

Commenting on this activity, Reema Sanghavi, Managing Director, Maximus Events said: “We are happy that we are being able to offer such a fun-filled extravaganza for all the ladies around. The on-ground activation has commenced from 26th November, and we have received an overwhelming response from the women. Even if they aren’t able to register for Pinkathon, they still contribute via post-its or ribbon tags and it is this enthusiasm and awareness which was the main idea behind the mall activation.”

About Pinkathon:

Pinkathon 2012 is an initiative by prominent event management company, Maximus Events, led by avid runner and fitness enthusiast – Milind Soman along with Reema Sanghavi. It is India’s first ever 10km run for women named “Pinkathon – Run to Lead” with an aim to spread awareness on breast cancer and educate people about the causes and prevention of this hugely under-publicized ailment.

Maximus Events has joined hands with the Women’s Cancer Initiative led by Deveika Bhojwani and the Tata Memorial Hospital for this unique initiative. Leading Bollywood actress and fitness aficionado Bipasha Basu officially launched the registrations for the event for participants from across the country on the 9th November 2012.

The 10 km run scheduled in the business hub of Bandra Kurla Complex will be held on 16th December 2012 in Mumbai. This will be the first of the planned 10 city series across India in the coming years.

The official website for Pinkathon is (http://pinkathon.co/) through which online registrations can be done. Participants can also log onto to https://www.facebook.com/Pinkathon and https://twitter.com/pinkathon2012

For more information, please call

Zzebra Public Relations Ltd.

Nidhi Thakur – 9833723204; nidhi@zzebra.net

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KBC Synopsis

On air date :- 7th December

Today’s episode starts with rollover contestant Shama Parveen who hopes to win a considerable amount to buy a clothes store for his father. She also shared a funny incident with Mr. Bachchan about how she slapped an elderly man for misbehaving with her in the auto. Next contestant to hot seat is Archana Badhak from Ahmednagar, Maharashtra. She is a community organizer in IWMP. She is married for 1 and half years and hasn’t told her in laws about it. On being requested by Archana, Bachchan pleads to the in laws to accept Archana and their son. After winning a considerable amount Bachchan gets Archana to talk with her husband and they both share the joy.

Catch this episode on Friday 7th December, 8:30 pm only on Sony Entertainment Television

Abhishek Yadav

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Fans on Stands Sports is “Official Hospitality Package Partner”

for Aircel Chennai Open 2013

Chennai, 5th December, 2012: The 18th edition of the Aircel Chennai Open has teamed up with Fans on Stands Sports as the Official Hospitality Package Partner. This is the first time ever in the history of Aircel Chennai Open that tennis fans and enthusiasts will have hospitality packages to choose from at the tournament. India and South Asia’s only ATP World Tour event will be held from 31st December 2012 to 6th January, 2013 at the SDAT Stadium in Chennai.

The partnership will guarantee corporate houses and fans a complete hospitality package – premium category seats, delectable gourmet and beverages and a chance to get up-close and personal with tennis stars.

Apart from this, the hospitality packages also include fantastic offerings such as behind the scenes tour during match day, access to official Aircel Chennai Open parties, tournament memorabilia and many other exciting offers. The hospitality packages are bifurcated to Gold (Premium) and Platinum (Luxury). The packages are attractively priced with prices starting at 5,500 on the opening day and going up to 15,000 on the final day. These packages can be purchased through by visiting www.aircelchennaiopen.org/2013/hospitality or www.fansonstands.com or writing to events@fansonstands.com

The Aircel Chennai Open 2013 will see in action an impressive line-up of Indian and International players including Tomas Berdych, Janko Tipsarevic, Marin Cilic and Stanislas Wawrinka, who are among the top 20 players in the world.

ABOUT AIRCEL CHENNAI OPEN 2013

The USD 430,000 Aircel Chennai Open, owned by IMG and operated and organized by IMG Reliance, is India’s only and South Asia’s premier ATP World Tour Open 250 event. Started in 1996, by IMG, a global leader in sports management and marketing, the tournament has completed sixteen successful years of existence, branding Chennai and India on the global tennis map thus creating a legacy of sorts of promoting international tennis in India. Winner of the prestigious ATP’s Player Services Award of Excellence (2006) for its outstanding organization and wonderful hospitality towards the participants and ATP’s Best Marketing Award (2008), the event has acquired the status of a much sought-after tennis event for both players and fans alike in the International tennis circuit. The 18th edition of the tournament will be held from December 31, 2012 to January 6, 2013 at the SDAT Tennis stadium in Nungambakkam, Chennai. The tournament is conducted in Chennai under the aegis of the All India Tennis Association (AITA) and is organized with the active collaboration of the Sports Development Authority of Tamil Nadu (SDAT) and Tamil Nadu Tennis Association (TNTA).

ABOUT FANS ON STANDS:

Fans On Stands (FOSS) is dedicated to everyone who believes that sports is religion. For those who live and breathe sports. For those who want to get close enough to the action to smell the sweat, see the joy and feel the tears. FOSS works with rights holders across the world like Singapore Grand Prix and MATCH Hospitality to get the best possible access to tickets and premium hospitality packages. FOSS is dedicated to providing the best live experience to fans and corporate clients. FOSS works with nearly 500 corporate clients in India as well as a large base of true sports fans throughout multiple channels. FOSS services include MICE (Meetings, Incentives, Conference, Events) at sporting events, sponsorship strategy and rights and consulting and advisory services.

ABOUT IMG RELIANCE:

In 2010 Reliance Industries Limited (RIL), India’s largest and most recognized private sector company, and IMG Worldwide (IMG), the world’s leading sports marketing and management company, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will create and operate major sports and entertainment assets in the country. In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including – basketball, soccer and tennis–at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.

For more information please contact

ZZEBRA PUBLIC RELATIONS

Puneet Chadha- 09884440937- puneet@zzebra.net

Neha Parab Kandalgaonkar- 9892194965- neha@zzebra.net

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International conference on ‘Rock Art 2012’ to bridge gap between modern and pre-historic era

· The event is a part of an ambitious project by Indira Gandhi National Centre for the Arts in and Ministry of Culture to protect and popularize rock art

· Scholars from 20 countries will participate to deliberate over the new ways to preserve and understand this ancient art form

· The festival will also feature month long exhibition of Indian and global rock art, apart from live workshops

New Delhi, December 5, 2012: In times when the world talks about developing technology and hi-tech means of communication, does any one of us recall the origin of it? The pictorial depiction of human-made markings on natural stone, popularly known as Rock Art is the most ancient form of expression. These rock art images are a source of cultural communication between the past and the present. In a bid to spread awareness and address the urgent need to preserve this art form Indira Gandhi National Centre for the Arts along with Ministry of Culture, Government of India is organizing the International Conference on Rock Art 2012 along with international exhibition and workshops.

The event, to be held from 6thto 13th of December, would mainly focus on the recent developments in rock art research and documentation. The event will be inaugurated by Hon’ble Shri M. Hamid Ansari, Vice President of India, Hon’ble Ms. Chandresh Kumari Katoch, Union Minister of Culture, Prof. R G Bednarik, Governor & CEO and International Federation of Rock Art Organizations.

The festival will feature a exhibition of Indian and global rock art from December 7, 2012 to January 2013. To make people experience the unique nature of rock art, a cave-like set up has been designed on the lines of Bhimbetka, an archaeological World Heritage site located in Raisen District in Madhya Pradesh. The part of exhibition that will feature global rock art will be divided in zones showing art forms of different continents. The exhibition will showcase pieces rock arts related to pre-historic era ranging between 4,000 and 12,000 BC.

The Indian wing will also exhibit various tribal art forms that shows continuity of the tradition of rock art. The art forms will include Saura (Odisha), Warli (Maharashtra) and Rathwa (Gujarat). During the workshop, the rock art scholars and artists across the globe would demonstrate the journey of rock art, techniques and materials used for its depiction along with similarity and their differences in the art form across the countries.

Renowned scholars from 20 countries representing five continents (Asia, South Africa, Australia, Europe and United States of America) would present review and overall status of rock art studies in their respective continents giving global insights into recent developments, challenges and problems through special lectures in the conference.

“This is an initiative which will help in understanding the roots of rock art and the journey since then, helping people to relate their theoretical knowledge with practical. India is fortunate in possessing one of the three largest concentrations of this world heritage. However, in India we still see a living continuity of this tradition in folk and tribal art forms. Therefore, it is a proud privilege for the IGNCA to host such an international conference. The conference is all the more relevant for the IGNCA as it is one of rare institution in the country to have a well developed research and documentation programme of rock art.” said Dipali Khanna, Member Secretary, Indira Gandhi National Centre for the Arts (IGNCA).

The conferences will mainly focus on the following themes: (i) Concept and Methodology (ii) Themes – (a) Forms (b) Content(c) Context (iii) Techniques (iv) Interpreting Rock Art – (a) Archaeological Approach (b) Ethnographic Approach (c) Psycho- analytical Approach (v) Interdisciplinary Approach (vi) Chronological Issues (vii) Cultural Ecology (viii) Documentation and Conservation. Experts and Scholars from India, France, Italy, Spain, Indonesia, Douth Africa, Australia, Poland, USA, Cuba, Peru, Bolivia, China and many other countries will address the issue and challenges for preservation of Rock Art.

Keeping in mind the rich concentration of rock art in India along with a vibrant living tradition practiced by several communities across the country, the conference is to initiate a dialogue between academia and practicing artists both from the rural and urban areas. The conference has been conceived with a difference giving special attention to a holistic inter-disciplinary research. “We need to understand the circular movement of our past and present, regional and global, part and the whole, self and the other, surface and the context in the rock art traditions of the world. It is needless to say that due to negligence rock art has become a thing of past for younger generation. It is need of the hour for various agencies to come forward and save the identity of one of the golden arts of history. IGNCA has taken up this ambitious plan to save and glorify the rock art,” said B L Malla, Project Director, International ‘Rock Art’ Festival.

About Indira Gandhi National Centre for the Arts (IGNCA):

Indira Gandhi National Centre for the Arts (IGNCA) was established in 1987 as an autonomous institution under the Ministry of Culture, as a centre for research, academic pursuit and dissemination in the field of the arts. The Arts’ encompass a wide range of subjects – from archaeology and anthropology to the visual and performing arts, enveloping them in a complementary and non-demarcated vision. In its functioning, the IGNCA has met its mandate and continues to work in this direction.

The IGNCA has six functional units – Kala Nidhi, the multi-form library; Kala Kosa, devoted mainly to the study and publication of fundamental texts in Indian languages; Janapada Sampada, engaged in lifestyle studies; Kaladarsana, the executive unit which transforms researches and studies emanating from the IGNCA into visible forms through exhibitions;Cultural Informatics Lab, which applies technology tools for cultural preservation and propagation; and Sutradhara, the administrative section that acts as a spine supporting and coordinating all the activities.

For further queries, please contact:

Harsh/Ruchika Sharma

9540932090/9560877908

Best Regards

Harsh Sharma

(Media Operations)

TMS Logo.JPG

203, Second Floor,

Ashok Bhawan – 93,

Nehru Place
New Delhi – 110 019 (India)

Mobile: +91 9540932090

Email: harsh.teamwork@gmail.com

URL: http://www.teamworkmedia.co.in

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Thrill Accomplished!

Hot Wheels®Enters Guinness World Records®

By Creating Iconic ‘THRILL MACHINE’ At Oberoi Mall

Mumbai, December 04, 2012: They came, they saw and they conquered!

Thousands of Hot Wheels fans in Mumbai experienced the thrill of watching the Hot Wheels Team Xtreme and its Captain, Hrithik Roshan, enter the Guinness Book of World Records by creating the ‘Thrill Machine’ – a one-of-a-kind, colossal, 25+ ft. tall Hot Wheels machine at Oberoi Mall, which brought to life the adventure and excitement of playing with Hot Wheels cars and tracksets.

This is the first-time ever that the world’s largest Hot Wheels ‘Thrill Machine’ was unveiled and is available for its fans exclusively at Oberoi Mall. The grand event was a visual delight for kids and parents alike. With over a thousand spectators, the evening saw the ecstatic fans cheering for their favorite superstar and the captain of Hot Wheels Team Xtreme, Hrithik Roshan, who was dressed in the stylish Team Xtreme gear.

Speaking on this occasion Mr. Nirzar Jain, Vice President of Oberoi Mall said, “We are excited to partner with Hot Wheels to create a Guinness World Record at Oberoi mall. It is a pleasure to have Hritik Roshan, the Captain of Team Xtreme, with us to celebrate this historic moment with young fans”

Commenting on the unveiling of the Thrill Machine, Hot Wheels Team Xtreme Captain Hrithik Roshan said, “I am extremely pleased to be a part of this world record-breaking event with Mattel. The awesome Thrill Machine is an immense treat for people of all ages, and as the Captain of Hot Wheels Team Xtreme, I look forward to being a part of even more memorable, action-packed and thrilling vehicle experiences.”

Speaking on this occasion Mr. Karun Gera, Country Manager of Mattel Toys India said, “Hot Wheels has always been committed to providing boys of all ages with thrilling vehicle experiences and we are extremely proud that India’s own Hot Wheels Team Xtreme has created history and broken a world record by creating the largest Thrill Machine in the world. As always, it is a pleasure indeed to have Hrithik Roshan, Captain of Team Xtreme, with us here today to celebrate this historic moment with thousands of young fans.”

About Oberoi Mall:

The Oberoi Mall is located at Goregaon-east on the Western Express Highway and offers almost 5.52 lakh square feet of Fun, Food, Fashion and Films. It has occupied a significant position in the minds of customers and retailers. By reflecting and enabling customers’ lifestyles and delivering affordable luxury with a philosophy of ‘customer first’, the Mall has distinguished itself as something truly special on the retail landscape. Pioneered by the real estate development company, Oberoi Realty Ltd. (popularly known as Oberoi Constructions) Oberoi Mall has found a unique niche amongst quality conscious and discerning customers and offers facilities that include two levels of basement with a parking capacity for approximately 1,000 cars, a large central atrium with natural light, elevators and escalators for internal circulation, central air-conditioning and an integrated building management system.

About Hot Wheels Team Xtreme:

Way back in 1968, in the heart of America was born a legend that exemplified Speed, Power, Performance and a Winning Attitude to boys and men across the globe. It was then that Hot Wheels launched off-the-blocks for the first time, and from thereafter the Brand has captivated more than 41 million young men, over generations of fathers and sons, to live their passion for speed through the Hot Wheels brand.

Today Hot Wheels has become synonymous with thrilling vehicle experiences. From breaking Guinness World Records for the longest jump to having Formula One and Nascar drivers pushing limits and testing out cars in the HW Test Facility, Hot Wheels has moved from being a Toy brand to Boy brand, appealing to vehicle-loving boys of all ages! 

Taking Hot Wheels to an all-new level in 2012 in India, Mattel has formed a Team Xtreme – an adrenaline-charged team of go-getters and achievers led from the front by their celebrity superstarand iconic captain Hrithik Roshan. Designed by leading men’s designer Narendra Kumar the Team Xtreme collection will bring the right mix of casual chic with style, powerand the rush of adrenaline that will certainly scorch the fashion lanes of India. So buckle up and get set for the ride of your life!

About Mattel India:

Mattel Toys (India) Private Limited is a subsidiary of Mattel, Inc., the worldwide leader in the design, manufacture and marketing of toys and family products. In India, the Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, and Scrabble®, as well as Fisher-Price® brands, including a wide array of entertainment-inspired toy lines. In 2011, Mattel was named as one of FORTUNE Magazine’s “100 Best Companies to Work For” for the fourth year in a row, and also is ranked among Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. In India, the company has a strong presence in the branded toys market and is committed to delivering superior quality and safe toys and family products with high play value. At Mattel, we are “Creating the Future of Play.”

For Further Details:

Sulakshana Deshpande

Sulakshana@conceptpr.com

9819032463 / 40558964

Amrita Shivdasani

amrita@conceptpr.com

9820578800 / 40558938

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Ten Commandments of Mobile Marketing

1. Thou shalt mobilise your brand strategy

Mobile is not just a medium. It is a consumer lifestyle that is fundamentally changing how we live, work and play. Just creating a mobile-optimised landing page and/or a mobile app to ‘check the boxes’ will not cut it. As a brand guardian, you need to re-examine how your brand stays relevant to consumers as their usage patterns and lifestyles change rapidly. Invest time to evaluate how mobile can have a positive impact on the 4Ps of marketing for your company.

2. Thou shalt think beyond smartphones

Never forget that as a brand you are interested in your target consumers—and they are just as important to you whether they use a smartphone or any other mobile. Every platform has a significant user base and hence brands with a smartphone-only approach will miss out on a significant portion of their target audience. Brands need to keep an open mind and have a strategy that targets customers across platforms.

3. Thou shalt engage the senses

Mobile phones are becoming more powerful by the day, allowing us to interact by seeing (screen), hearing (audio) and touching (tap / swipe / shake). Brands must leverage these multi-sensory capabilities in their mobile marketing to generate higher engagement and brand recall.

4. Thou shalt create branded mobile content

Mobile users love downloading wallpapers, ringtones, games, apps and other items. Brands have an opportunity to leverage this natural consumption behaviour and drive engagement by allowing users to download branded mobile content. A good start is to ‘adapt’ (campaign jingle as ringtone, brand ambassador photos as wallpaper), but over time brands will need to create purpose-built, relevant, rich, engaging, interactive mobile content to stay in the minds of their target audience.

5. Thou shalt use powerful ad formats

Not all ad formats are born equal. Performance can vary wildly based on placement, size, visibility, context and rich-media capability, amongst other factors. For example, full-screen, rich-media ads shown at the launch of an app can deliver a much higher impact than regular banner ads inside the app. Hence, brands need to get the right media mix to successfully deliver their campaign objectives.

6. Thou shalt hyper target your communication

Mobile offers targeting capabilities way beyond any other mass medium. Parameters like device model, OS type, app category, location and social signals, combined with being able to identify each user uniquely, allows advertisers to hyper target their communication and offers to consumers. With such targeting capabilities, marketers can connect to mass audiences at a one-to-one level.

7. Thou shalt integrate to supercharge

Consumers today are living in a multi-screen world with television, computers, tablets and mobile devices all jostling for attention. Add to that more traditional forms of media like newspapers, magazines, outdoor billboards and the like. As a marketer, you need to translate this fragmented media landscape into an integrated experience that allows one medium to leverage the strengths of the other and make the consumer say, ‘Wow’. Mobile not only offers a great independent experience but also adds interactivity, engagement, local and social capabilities to any campaign.

8. Thou shalt measure everything

Measurement is at the heart of mobile marketing, with it being the only media that offers close to 100 per cent audience measurement. Brands must obsess on tracking and measuring every parameter possible, be it ad impressions, click through rates, engagement levels, post-click conversions and even post-conversion metrics like lifetime value. With such strong measurement capabilities, brands must gain valuable insights on the performance of their campaigns and strive to improve.

9. Thou shalt make it super simple

While mobile offers tremendously complex capabilities, the end user flow has to be super simple given the small screen and on-the-go usage scenarios. When creating mobile experiences, always build from the ground up, and emphasise making the experience as effortless as possible for the user. If you make the user jump through hoops—game over.

10. Thou shalt experiment to learn

While mobile is already a massive medium and continues to grow rapidly, it is still early days and best practises are still being discovered. As mobile marketers, the only way to stay ahead of the pack is to continuously try out-of-the-box ideas and learn from those experiments. As Steve Jobs famously said, “Stay hungry, stay foolish”.

**Disclaimer : The article was first published by Campaign Asia-Pacific.**

Vidhi Shah

Account Executive • Text100 Mumbai, India • Global Communications

113 Mittal Chambers, 228 Nariman Point • Mumbai 400021 • www.text100.com

• D: +91 22 6137 9019 • M: +91 98331 68691 • F: +91 22 6659 5524

• E: vidhi.shah@text100.co.in • Twitter: @_KeepItShort

• India’s Best known Technology PR Firm (Paul Writer’s ‘The Red Book of Tech PR’) • The Holmes Report 2012 – Digital Consultancy of the Year

• Winner Best Digital Campaign 2011 Campaign Asia PR Awards • Winner Best Blogger Outreach Global SABRE Award 2011 • The Holmes Report Best Mid-Sized Agency to Work For, 2012

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Top Guns Set for JK Tyre Hornbill Rally

~JK Tyre Hornbill Motor Rally doubles up for the fourth round of the JK Tyre FMSCI Indian National TSD Rally Championship on Dec 5-6, 2012~

~Rally promises adventure and excitement like never before in the backdrop of the world famous Hornbill Festival~

Kohima, December 4, 2012: The two-day fifth JK Tyre Hornbill Rally, boasting of a pan-National entry list and which doubles up as the fourth round of the FMSCI Indian National TSD Rally Championship, will commence here on Wednesday with a ceremonial flag-off at the Indira Gandhi Stadium presided by Dr. Chumben Murry, Minister for Agriculture, Government of Nagaland.

More than 20 top drivers and navigators of the country, including a six-car Tata Motors Full Throttle team, will be competing in the Indian National TSD Rally Championship organized by the Nagaland Adventure and Motor Sports Association (NAMSA) in association with Berunda Adventure Sports Club, Mysore with support from the Government of Nagaland.

In addition to this, more than 50 participants, in both four and two-wheeler categories, will be competing for the local championship.

Crews from the neighbouring states like Assam and Meghalaya as well as from Delhi, Maharashtra, Andhra Pradesh, Kerala, Haryana, Tamil Nadu, Karnataka Chandigarh, Goa and West Bengal will be seen in action.

The participants will traverse 140 Kms through parts of National highway 29, Touphema tourist village and culminate at the Naga Heritage Village, Kisama.

The TSD INRC should again witness a close battle considering that the previous three rounds have thrown up different overall winners.

Karthick Maruti and his navigator Sankar Anand, with a win in the third round at Jaipur and two second place finishes, head the championship standings in the Overall and Pro-Expert categories with 65 points.

They are followed by two Full Throttle crews of Sachin Singh and Chandrasekar M in a Tata Grande with 43 points, and the husband-wife combination of Satish Gopalkrishnan and Savera D’Souza driving a Tata Vista with 35.

Sachin Singh and Anand won the second round in Ranchi while Satish Gopalkrishnan and Savera D’Souza took the top honours in the first round at Bangalore.

In the Pro-Stock class, Full Throttle’s experienced pair of Chidananda Murthy and BS Sujith Kumar, also in a Tata Vista, head the leaderboard with two wins and 65 points, and they will be looking to consolidate their position at the top.

While GS.Joshy.and Chandramouli (Tata Vista) and Kuriakose Elias Paarel and Srikanth GM (Vista) are the other two Full Throttle crews, local hero Along Aiyer with V Sekar as his navigator will complete the Tata team driving a Sumo Gold.

The Tata Full Throttle team also leads in the Constructors’ championship with 111 points ahead of Volkswagen (52) and Mahindra (25).

About JK Tyre Motorsport

JK Tyre has always been closely associated with the world of sports. Almost three decades back the company laid down a long term and sustained approach to promote Motorsport. Participating in this form of the sport has helped the company in continuously updating its products to meet the challenges of gruelling Indian conditions. The sport at that time in India was perceived for elite but JK Tyre took upon itself to package and redesign the sport to suit the masses. The company not only made the sport affordable but also equivalent to International operating standards. JK Tyre’s foray into Motorsport was a well thought out strategic decision to not only use and develop this virgin branding platform but also to realize the dreams of making India a force in the field of motor sport.

In 2011, the company acquired the Formula BMW Series and rechristened it as the JK Racing Asia Series (JKRAS). With this acquisition, JK Tyre created history in Indian Motorsport by becoming the first Indian company to acquire an FIA accredited series. The series has to its credit of producing as many as six of the current Formula One drivers, including reigning two- time champion Sebastian Vettel. By taking over the series, JK Tyre promises to utilize it as a platform to encourage and support the world’s best racing drivers and promote India as one of Asia’s motorsport capitals. Thus, JK Tyre has conquered two steps in the motorsport program where the new racing aspirants first establish themselves in India, then graduate to Asian level i.e. to Formula BMW, which is now JKRAS and then they move to higher levels of racing. JK Tyre now stands closer to achieving its mission of bringing world-class motorsport to the Indian masses.

The Racing and Karting programme by JK Tyre has been the breeding ground for the country’s motorsport talents like Narain Karthikeyan, Armaan Ebrahim, Karun Chandhok, Aditya Patel and other emerging talents.

For all the latest news, photos, videos, and updates, please visit us at:

www.jktyremotorsport.com

http://www.flickr.com/jkmotorsport

www.twitter.com/JKTyreRacing

http://www.facebook.com/jktyremotorsport

For further information, please contact:

Neha Tiwary

JK Tyre & Industries Limited

Mobile: 09717222586

Email Id: neha.tiwary@jkmail.com

Zzebra Sports

Mohammad Mati / Ashutosh Srivastava

+91 9650604255 / +91 9873968211

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UTV STARS Walk of the Stars pays a tribute to Dev Anand on his 1st death anniversary

Mumbai, 4th December 2012: December 3rd 2012 marked the first death anniversary of the legendary actor, Dev Anand and The Official Channel of Bollywood UTV STARS, paid him a tribute by installing his brass statue at the Bandra Bandstand Promenade immortalizing his invaluable contributions to Indian Cinema.

Dev Anand’s life size statue was unveiled by none other yesteryear great, Waheeda Rahman and son, Suneil Anand. Waheeda Rahman made her debut with Dev Anand and the two of them acted together in seven movies, which is the highest for any actress with him.

Commenting on the tribute to Dev Anand, at the Walk of the Stars, Nikhil Gandhi, Business Head, UTV STARS, said: “Walk of the Stars is a way of honoring the invaluable contribution of the biggest superstars of Indian Cinema. Dev Saab is one such pillar of Hindi Cinema and will always be remembered as the ‘Evergreen Hero’. With the launch of his statue at Walk of the Stars today, we hope to keep Dev Saab, his wonderful movies and his immense contribution to Bollywood ‘evergreen’ for all his fans and many more generations to come.”

Commenting on unveiling Dev Saab’s statue and paying him a tribute at the Walk of the Stars, Yesteryear actress, Waheeda Rehman said: “I made my acting debut with Dev Saab and then went on to do 6 more films with him. He was extremely passionate about his work and we shared a wonderful working relationship. While he will always be remembered for his wonderful movies, a tribute such as this will immortalize Dev Saab forever. And I am more than happy to have the privilege of unveiling his statue.”

Commenting on the tribute to his father, Dev Anand, at the Walk of the Stars, Suneil Anand, son of Dev Anand, said: “My father has to his name a wonderful line up of movies and has contributed immensely to Indian & World Cinema. He continues to be a source of inspiration to millions of youth the world over. He was passionate about his work and was always forward looking. And for him to receive such an iconic tribute as recognition of his body of work is truly heartwarming. This is a momentous occasion for me and my family–Dev Anand is with us and will live forever.”

UTV STARS Walk of the Stars is a premium property that encompasses renowned celebrities’ handprints on a customized slab and specially designed brass statues of iconic legendary actors.

The prestigious property was launched early this year with the felicitation of the legendary ‘Kapoor Khandaan’. Prithiviraj Kapoor, Raj Kapoor, Shashi Kapoor, Rishi Kapoor, Neetu Kapoor, Karishma Kapoor and Kareena Kapoor’s tiles bearing their respective hand prints, were installed at the Bandra Bandstand Promenade, Mumbai. And as a special honor, brass statues on a bench of the great Raj Kapoor and Shammi Kapoor were also installed. Dev Anand’s statue will be installed alongside Raj Kapoor and Shammi Kapoor’s statues. The UTV STARS Walk of the Stars is open to public on all days, free of cost.

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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