SHASTRI SISTERS PREMIERES ON21st July, 2014, MONDAY TO SATURDAY AT 7.00PM

United by a sisterly bond, “Shastri Sisters” aims to take India on a touching journey, only on COLORS

Inspired by true stories, Shastri Sisters highlights real life situations

SHASTRI SISTERS PREMIERES ON21st July, 2014, MONDAY TO SATURDAY AT 7.00PM

Mumbai, July 17, 2014: Sisters are your first friends. Sometimes, they even take on the role of mothers and sometimes that of petulant children. Bringing alive this beautiful bond is a brand new offering from COLORS –Shastri Sisters – a show that follows the life four sisters as they make their journey from Kanpur to Delhi. Starting life afresh with new dreams and aspirations, the four ‘friends-for-life’ sisters –Alka (Neha Pednekar), Anushka (Ishita Ganguly), Devyani (Sonal Vengurlekar) andPeeya (Pragati Chourasiya) support each other on the rollercoster of life.Produced by Shakuntalam Telefilms, Shastri Sisters will air every Monday to Saturday at 7.00 pm.

Alka, Anushka, Devyani and Peeya find their lives changing drastically as they follow their father, Narayan Shastri(Rajesh Jais), who transfers to New Delhi for his government job. Facing the new world head on, smiling through not-so-easy moments of life, collectively, the Shastri Sisters become each other’s biggest strengths. Together they learn to navigate the unfamiliar streets and ways of the big city, often finding themselves in chuckle worthy and sometimes poignant situations.

Speaking about the show,Prashant Bhatt, Weekday Programming Head – COLORS, said, “Through Shastri Sisters, we are looking at presenting a story people can relate to – a slice of life tale that brings alive the bitter sweet moments of life as witnessed by four young girls who are sisters and friends for life. Every viewer will find himself or herself in the story. And we are delighted to be partnering with Shakuntalam Telefilms once again to create a show that I’m sure will touch hearts and make each of you smile.”

Speaking about show,Neelima Bajpai, Creative Head and Co-Founder, Shakuntalam Telefilms said, “Shastri Sisters is a concept tracing the journey of four sisters who find themselves uprooted from their family home in Kanpur to move to New Delhi. We have shot extensively across New Delhi – Lajpat Nagar, Chandni Chowk, Pahad Ganj to bring alive the storyline while building authenticity for the show.”

Commenting on her role,Neha Pednekar aka Alka, said, “I don’t have a sister in real life; working on this show helped me understand sisterhood and the importance of the strong bond which keeps them together.”Ishita Ganguly, playing the role of Anushka said, “For Shastri Sisters, I have moved from Kolkata to Mumbai. This created a sense of relatability because the sisters find themselves in a similar situation when moving from Kanpur to Delhi changes their lives!” Devyani aka Sonal Vengurlekar said, “Even though I have dabbled in television before, working in Shastri Sisters is like a dream come true because it gives me an opportunity to explore various nuances of my personality.”Pragati Chourasiya, playing the role of the youngest sister Peeya said,“After four hard and long years of working on television, I am excited about the fresh challenge that Shastri Sisters presents to me. My character, is not only the youngest but also the over-protected sister who is the apple of everyone’s eye!”

With a fresh cast and relatable characters, Shastri Sisters includes strong actors portraying pivotal characters such as the simpleton father, Narayan Shastri (Rajesh Jais) who works for the governmentand the do-gooder Delhi-based landlord Mr. Sareen (Girish Sehdev), popularly known as ‘Lalaji’ in themoholla who loves his daily dose of whiskey. Minty Sareen (Neelu Kohli) is the snobbish and stubborn wife of the landlord, the gossip queen of the neighbourhood and the proud mother of two sons Rajat(Vijayendra Kumeria) and Neel (Sumit Bhardwaj).

To ensure thatShastri Sisters are topic of conversations across the country, COLORS has undertaken a360-degree integrated marketing campaign across cable, radio, OOH including in-train branding, print and television mediums. The channel has also designed a special digital campaign encapsulating an interactive quiz across social media platforms.

They may not have it all together, but together they have it all…

Come, join Shastri Sisters as they discover a new city and a new life

starting 21st July, 2014, every Monday to Friday at 7.00 PM!

About ‘COLORS’:

‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jazbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Shastri Sisters, Sasural Simar Ka, Balika Vadhu – Kacchi Umar Ke Pakke Rishtey, Madhubala…Ek Ishq Ek Junoon, Beintehaa, Rangrasiya, Meri Aashiqui Tum Se Hi, Uttaran, Comedy Nights With Kapil, The Anupam Kher Show – Kucch Bhi Ho Sakta Hai, 24, Jhalak Dikhhla Jaa and Bigg Boss amongst others.

About Viacom 18 Media Pvt. Ltd:

Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B, world’s leading entertainment content company, comprising brands like BET, MTV Networks and Paramount Pictures) (www.viacom.com) and the Network18 (www.network18online.com) Group, the group operates news channels – CNBC-TV18, CNBC Awaaz, CNBC-TV18 Prime HD, CNN-IBN, IBN7 and IBN-Lokmat (a Marathi regional news channel in partnership with the Lokmat group).The joint venture includes leading brands across television, film and digital media to build one of India’s leading multimedia entertainment power house. Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand – MTV (www.mtvindia.com), the fastest growing kids cluster – Nick (www.nickindia.com), Nick Jr, Nick Teen & Sonic, India’s premier International Entertainment channel – Vh1, India’s only English Entertainment Comedy Channel – Comedy Central, India’s only linear film production & distribution banner – Viacom18 Motion Pictures, COLORS (www.colorstv.in) one of India’s leading Hindi General Entertainment channel. This apart, Viacom18 also runs Viacom’s consumer products business in India and also a brand solutions offering – Integrated Network Solutions (INS)

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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