Shah Rukh Khan & Katrina Kaif come together for the first time for Lux!


Shah Rukh Khan & Katrina Kaif come together for the first

time for Lux!

Lux’s romantic saga continues with the superstars!

Wednesday, November 7th, 2012: ‘King of Bollywood’ Shah Rukh Khan & ‘Queen of Hearts’ Katrnia Kaif for the first time come together for an ad campaign for world’s best selling beauty soap bar – Lux! These Bollywood superstars who need no introduction, will endorse two new sensuous variants Lux Peach and Cream & Lux Strawberry and Cream in their first ever endorsement together.

In 2005, the Baadshah of Bollywood – Shah Rukh Khan came onto the brand and featured in a memorable TVC with Hema Malini, Sridevi, Juhi Chawla and Kareena Kapoor. Once again, Shan Rukh Khan will feature in a stunning Lux commercial with the gorgeous Katrina Kaif who will drive him ‘Bekaboo’!

The magical fragrance of Lux that’s driving Shah Rukh Khan ‘Bekaboo’ has been created by world renowned perfumer Didier Gaffet. Inspired by the Kenzo Flower and keeping in mind the sensory preferences of Indian women; this Master Perfumer has created a fragrance that’ll make Indian woman feel elegant and polished. In Shah Rukh Khan’s own words, ‘The fragrance of Lux reminds me of being happy and being in love’.

Shah Rukh Khan and Katrnina Kaif’s sizzling chemistry can be seen radiating through the campaign, that’s been beautifully shot and directed by French director- Juan Delcan. The Sufi inspired music score has been composed by none other than world acclaimed Poet & Lyricist Gulzar and sung by the Voice of the Country Sonu Niigaam. Katrina has been styled by leading Bollywood fashion designer Rocky S.

At the shoot, Shah Rukh Khan also said, “I’m happy to be associated with Lux yet again! The fragrance of Lux will captivate you just as it has made me ‘Bekaboo’. The fragrance of Lux that stands for love and sensuality brings out the lover in me”.

Katrina Kaif adds, “Lux for me is a very special and iconic brand; it symbolizes beauty. When I think of Lux, I think of fun and spontaneity. Lux embodies a type of a woman rather than just soap and of course the fragrance that embodies sensuality. Lux’s amazing fragrance makes the whole experience of bathing fun!”

Shah Rukh Khan and Katrina Kaif’s sizzling chemistry translates into this ad campaign that releases this Diwali – A sweet treat for your festivity!

——–

For additional information, please contact:

Akanksha Shukla [99303 13633] akanksha.shukla@hkstrategies.com

Priya Bendre [77385 70894] priya.bendre@hkstrategies.com

================================================================

~ Early Bird tickets for Sunburn GOA sold out in just two hours ~

·BookMyShow.com associates with Sunburn as the exclusive ticketing partner for the 6th consecutive year

·Sunburn finale to kick start in Goa from 27th – 29th December @ Candolim Beach

November 2012: Are you ready to get Sunburnt?!! BookMyShow.com, the largest entertainment ticketing portal in India brings to you, the Asia’s biggest Electronic Dance Music Festival, ‘SUNBURN GOA 2012’. BookMyShow.com associates with Sunburn as exclusive ticketing and turnkey partner the 6th consecutive year.

After dazzling its audience with the special Mumbai and Delhi editions, Sunburn finally returns toward its original destinationGOA on 27, 28 and 29 December 2012. The tickets for the 3 day electronic music dance festival will be exclusively available onwww.bookmyshow.com.

On its association with Sunburn for the 6th consecutive year, Mr. Ashish Hemrajani, Founder and CEO of BookMyShow said, “BookMyShow.com has been associated with Sunburn for the past 6 years and the demand for it has grown tremendously. It was encouraging to see that in just 2 hours of going live, the early bird tickets were sold out for the festival. As India is seeing a high growth in entertainment options, BookMyShow.com is trying to deliver quality hassle free experience to all its patrons. From the best in movies, events, music and sports, we have brought the finest entertainment options closer to our audiences.”

Apart from providing the ticketing for the event, BookMyShow.com will manage the turnkey solutions for the Mega Music Carnival, which includes array of services like online and on-ground ticketing through its website and retail box-office counters, security features, validation of tickets, gate-entry management, ushering, etc.

This year, Sunburn-Goa is sure to rule your new year celebrations with a mix of International & Indian artists, a concoction of super-sized entertainment, culinary delights and euphoric environment.

Get ready to lose yourself to the most sensational music event

Hurry!! Book your tickets today for the much awaited Sunburn 2012.

SUNBURN GOA

Date

Venue

27, 28, 29 December 2012

Candolim Beach, Goa

For media queries please contact:

BUZZ | Deepika Pant | 9867221046 | deepika.pant@buzzpr.in

BUZZ |Bidisha Banerjee|9833003957|bidisha.banerjee@buzzpr.in

============================================================

Sunburn Creates Ticketing History

Sunburn Goa 2012 Early Bird tickets sell at the speed of one ticket every
second.

After Sunburn created history by beating the IPL ticket sale record by being
the fastest selling ticket sale for any live event ever in India, during the
Sunburn Arena Gig of Swedish House Mafia, today, at 12:00 noon, Sunburn,
‘Asia’s number one music festival’ beat its own record and again created
history by selling a ticket every second. Sunburn is for the fans, of the
fans, by the fans. And today was the day where the fans proved that. Sunburn
salutes its fans for creating India ticketing history. Sunburn Goa is a
three day music festival hosted in Candolim Goa, on Dec 27, 28, 29.

Shailendra Singh, Jt Managing Director of Precept and Inceptor of Sunburn,
said, “Sunburn is a fan driven festival and today, five years efforts of
building an unconditional bond between Sunburn and its fans have proved its
strength. It truly is a killer moment. But the big question is: are you
ready to get Sunburn’t?”

Regards,

Prerna Vasandani

+91 9833865355

Image Management ,Percept Talent

P2, Level 2c, 11/12, Raghuvanshi Estate, SB Marg, Lower Parel (W), Mumbai
400013

Handphone. +91 9833865355| Ph. +91 22 30448300 | Fax. +91 22 30448321 |
Website. www.percepttalent.com | Email.
info@ptmindia.com

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

You must be logged in to post a comment Login