Sasural Ki Raunak hai… Phir Kyun? ~ Starting May 28, Monday-Friday at 8.00 pm 0n Sony Entertainment Television~

Sasural Ki Raunak hai… Phir Kyun?

~ Starting May 28, Monday-Friday at 8.00 pm 0n Sony Entertainment Television~

Mumbai, May 25, 2012: ‘Pati ki pasand’, ‘Baa ki saheli’, ‘Saas ki laadli’, ‘Sasural ki raunak’… Vaishnav parivar ki chaheti bahoo hai Rajni. Nothing seems amiss and everything seems perfect but the pertinent question remains: Phir Kyun ho raha hai Vaishnav parivar mein Byaah Hamari Bahoo Ka?

This interesting and never-seen-before story is that of a Gujarati Vaishnav family set in present day Gujarat, in the quaint city of Baroda. All is well in the Vaishnav family.

What comes as a surprise then is: why is the Vaishnav family all set to get their Bahoo Rajni, remarried. The usual been-there-done-that answers have all been put to rest already. No! Rajni’s husband Krish is not suffering from any terminal disease, nor is he having an extra marital affair, and yes it was a love marriage. So then the question remains, Phir Kyun Ho Raha Byaah Hamari Bahoo Ka.

Ms. Sneha Rajani, Senior EVP and Business Head Sony Entertainment Television said. , “Sony has been the pioneer in bringing the best of entertainment to the viewers, Byaah Hamari Bahoo Ka, the latest offering from our channel is a re-affirmation of our endeavour. Byaah Hamari Bahoo Ka is a unique never seen before heart warming love story with lots of twists and turns. I am sure this will excite and appeal to the audiences across the Hindi heartland and further consolidate our fiction line up between 8pm – 11 pm slots.”

Commenting on the new show, Virendra Shahaney, Head of Fiction, Sony Entertainment Television said, “To start with I was super excited with the title Byaah Hamari Bahoo Ka, it was so intriguing. The title coupled with the powerful narration of the story, made the show simply irresistible. This unique love story told by the great team of JD Majethia and Aatish Kapadia, I am sure, will connect with the viewers and keep them glued to the show.”

Speaking on the show, Mr. JD Majethia, CMD, Hats Off Productions said, “First ever soap to complete 1000 episodes was “Ek Mahal Ho Sapno Ka” on Sony written by Aatish Kapadia who has conceived “Byaah Hamari Bahoo Ka” and we wish to repeat the magic once again! This is a very novel love story involving the entire Vaishnav family. It has fresh content, characters and superlative performances! It’s a show of “today” which will also attract the youth along with the family audiences!

Produced by Hatsoff Production and written by Aatish Kapadia, the show boasts of a strong ensemble cast which includes Gaurav Khanna as Krish and Shrenu Parikh as Rajni in the lead, ably supported by Benaf as Paulomi –Krish’s best friend and confidante. Amongst others, noted actress Falguni Desai plays the adorable Baa, with Pawan Chopra as Vrajlal, the Father in Law and Prathiksha Lonkar as Yahsoda the mother-in-law.

So to get your ‘Phir Kyun’ answered tune in to Byaah Hamari Bahoo Ka on May 28, 2012 every Monday to Friday at 8:00 pm only on Sony Entertainment Television!!!

About Sony Entertainment Television:

Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is India’s leading television network. It comprises of Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel, SAB; a family comedy entertainment channel; SIX, a premier sports entertainment channel, PIX, the English movie channel and MIX a refreshing hindi music channel.

Since its launch in October 1995, SET has created a unique space for itself in the Indian Television industry. Pioneering new waves in television programming, with blockbuster movie premieres, big format non – fiction shows and an impressive array of fiction shows like Kaun Banega Crorepati, Entertainment ke liye Kuch Bhi Karega, Bade Acche Laggte Hain, Kuch to Log Kahenge, Kya Hua Tera Vaada, Parvarrish Saas Bina Sasuraal.

Sony Entertainment Television has been providing strong platforms for over 700 brands to reach over 50 million households in India. In addition, Sony Entertainment Television is also available in US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore, Pakistan, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and Seychelles. In total, SET influences over 300 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.

Sony Entertainment Television is a part of the network of channels distributed by The One Alliance – a joint venture between Multi Screen Media Pvt. Ltd. and Discovery Communications India. Other channels in the One Alliance network include MAX, SIX ,AXN, Anima, PIX, SAB TV, Sony Aath, Discovery, Animal Planet, TLC, Discovery Science, Discovery Turbo and Discovery HD World, it also distributes the popular TV Today Network channels – Headlines Today, Aaj Tak and Tez,.

For further information on Sony Entertainment Television, please log onto

For Further Information, please contact:

Sony Entertainment Television
Media Contact:

Geetanjali Lahiri

Sr. Manager Corporate Communications

Sony Entertainment Television


Simran Kodesia

Sr. Management Supervisor

Ipan Hill and Knowlton


Ankit Daswani

Management Associate

Ipan Hill and Knowlton


Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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