Samsung Mobiles is India’s Most Attractive Brand, Sony takes 2nd place

Samsung Mobiles is India’s Most Attractive Brand, Sony takes 2nd place

– TRA’s new report on Brand Attractiveness launched, lists top 1000 brands

Mumbai, 15th October, 2013 | The latest report from TRA (Trust Research Advisory), India’s leading brand insights company, titled India’s Most Attractive Brands 2013 (MAB 2013) is out. Samsung Mobiles, the blitzkrieg marketer, emerges as India’s Most Attractive Brand in 2013. India’s second Most Attractive brand is the Consumer Durables leader Sony, followed by Nokia as the third most attractive across all categories. India’s top three Most Attractive brands are very close together with just 2% gap between each other. Following at fourth place is LG, the South Korean Consumer Electronics leader with 8% attractiveness score lag from the previous. Placed at India’s fifth Most Attractive brand is India’s home-grown conglomerate, Tata, trailing its predecessor by 11%. The results are based on a primary survey conducted with 2505 consumer-influencers across 16 cities based on TRA’s proprietary matrix of 36 Brand Attractiveness Traits.

Launching the report, N. Chandramouli, CEO, TRA (a Comniscient Group company) observed, “The force of attractiveness is a primal force that affects all of us with the same intensity – whether it be attraction with other humans, objects, places or brands. As a brand insights company, TRA spent years understanding the basics of attractiveness by delving into several subjects ranging from philosophy to physiology, religion and communication, and have developed a robust proprietary matrix for deciphering the complex subject of Brand Attractiveness.”

At the All India level, Lux, the Bath/Beauty brand from the HUL stable is India’s sixth Most Attractive brand nearly 48% behind Tata in Attractiveness Quotient. The next four brands are within single-digit gaps of each other with Maruti Suzuki ranked seventh, Godrej ranked eighth, Bajaj ranked ninth, and Dell the Technology leader, ranked India’s tenth Most Attractive brand. India’s top 10 attractive brands include two Mobile Phone brands, two Consumer Electronics brands, three from the Diversified category, one each from FMCG, Automobile and Technology categories.

Elaborating on the usefulness of TRA’s matrix, Chandramouli added, “Brands spend billions in advertisements trying to be attractive to consumers, but at best such approaches range between ad-hoc and haphazard. TRA’s Brand Attractiveness matrix will give brands a scientific tool and methodologies to improve their Attractiveness Quotient with their consumers, helping brands deploy their resources more efficiently and target their messages more accurately.”

In Western India, the Attractiveness Quotients are quite different from national scores with Sony being ranked as West Zone’s Most Attractive brand. This is followed by LG at second place, Tata at third, and Samsung Mobiles as Western India’s fourth Most Attractive brand. Mumbai’s choices for the top three attractive brands are Sony, LG and Tata respectively.

About TRA

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 19000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report and India’s Most Attractive Brands.

Citywise 20 Most Attractive Brands in Western Zone

For further details contact |

Anil V.Agre.

Sr.Media Relations Executive
Blue Lotus Communications Pvt. Ltd

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Veena Malik to be featured in a Dutch Documentary

Veena Malik the famous Pakistani actress is to be featured in a Dutch Documentary. It is tentatively titled ‘Women In Islam’.

The documentary that was shot in Qatar, India, Turkey, Morocco, Egypt, London and Holland, comprises of six episodes. It features many important women from the Islamic culture. It is set in the most remotest areas and locations of the countries.

One episode focuses on Veena Malik. The only Pakistani ever to work as a representative for the World Health Organization. She worked there for two years. The struggle she went though while campaigning for ‘Polio Awareness’, throughout Pakistan. At a place where many campaigners are killed merely on the suspicion of espionage.

During her brief stint in India, she also volunteered to help many children, by Providing them shelter homes. She is even a sponsor-mother to Payal Kamble an 11 year old. Payal was a victim of sex trade.

The documentary also focuses on the troubles that the Islamic women have to go through, in everyday life. The age old clash between old religious customs and traditions, and modern day practices. Their attempts to educate the masses, and the banishment of superstition and blind faith.

Shantanu
Senior Media Consultant
09987948528
(Shamrock Communication)

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From Friday
‘MAPCON 2013’ an annual conference of physicians in Bhosari

Pimpri, 15th October – A three-day annual conference ‘MAPCON 2013’, on “Changing Horizons and Newer Challenges in Clinical Medicine”, would be held from 18th to 20th October, by Pimpri Chinchwad Maval Chapter of Physicians. The main organizers of the conference Dr. Ajit Yadav and Dr. Rajendra Rabade informed that the conference would be held at Ankushrao Landge Auditorium, Bhosari and thousands of physicians from nooks and corners of Maharashtra will be attending this event.

Dr. Shrikar Pardeshi – Commissioner PCMC, will inaugurate the conference on Friday, 18th October at 6.30 pm. This three-day conference will have around 50 lectures from eminent and experienced speakers from all over Maharashtra as well as from other states of India. They will share their vast experience and knowledge in the scientific sessions.

Special felicitation of Dr. Waman Panwalkar, Dr. Jayant Pathak, Dr. Rutuparn Naik and Dr. Saifuddin Hussainy will be done for their noteworthy contribution in the field of healthcare. Eminent Cardiologist and Senior Physician Dr. Ravi B. Gulati from Pune will be attending the conference. The main attraction of this conference will be the presence of ‘Bhishmacharya of Medicine’ Padma Bhushan Dr. B. M. Hegde, who will give an oration on the concluding day i.e. 20th October.

This the second time since 2004 that Pimpri Chinchwad Maval Chapter of Physicians is organizing this conference this year. A workshop is organized under the program ‘Continuing Medical Education (CME)’ on the subject ‘Interpretation of investigations of clinical practices’, on 17th October 2013, i.e. one day prior to the inauguration of this conference at the same venue. The president of Maharashtra Association of Physicians and an eminent physician from Satara, Dr. Umesh Pingale, will deliver a talk for common people on “Stress Management”. This program is free to all and will be held on Thursday, 17th October, from 06.30 pm to 8.00 pm. An appeal has been made that more and more people should attend this event.

For more information on the press note please contact:

Dr. Shrirang Gokhale – 9371005560


Warm Regards,
Prathmesh Chavan
PRaxis Media
+919619287120
prathmesh.c@praxismedia.in

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Strap yourselves in for

‘Buddh International Circuit: A Race Against Time’

National Geographic Channel, in association with Jaypee Sports, unveils a one-hour special documentary on India’s first ever Formula 1 racetrack

New Delhi, October 15, 2013: Just a couple of weeks shy of the 3rd installment of the Indian Grand Prix, National Geographic Channel (NGC), in association with Jaypee Sports International Limited, unveiled their one-hour special documentary titled ‘Buddh International Circuit: A Race Against Time’. The documentary was launched at a special media screening held today at the iconic racetrack. Present at the event were Mr. Sameer Gaur, MD & CEO, Jaypee Sports International Limited, Ms. Debarpita Banerjee, VP – Marketing, NGC Network and Fox International Channels, and India’s first Formula 1 driver Narain Karthikeyan. The documentary will be aired on 25th of October at 8 p.m. on NGC.

NGC is India’s leading infotainment channel known for its innovative content and programming. With this special documentary, NGC takes a look back at a crew of around 8000 people, as they battled adverse natural forces, strong winds, dust storms, heavy rains, and extreme heat, to make the daunting and inflexible deadline of building India’s first ever Formula 1 racetrack – The Buddh International Circuit.

Speaking at the event, Mr. Sameer Gaur, MD & CEO, Jaypee Sports International Limited, said, “The Buddh International Circuit brings pride to our nation as it has helped India make its mark on the global racing scene. While racing enthusiasts have been partaking of the thrill of F1 for 2 seasons now, very few have been privy to the hard work and dedication that have gone into the making of this sporting extravaganza. We are extremely happy to associate with NGC to put together this special documentary and are sure that F1 fans as well as NGC viewers will enjoy it.”

Ms. Debarpita Banerjee, VP – Marketing, NGC Network and Fox International Channels, said, “It has been our endeavor at NGC to entertain as well as inform, through our key franchises. In some, we showcase some of the best mega-structures of the world, taking the viewers, not just into the splendor but also the challenges of putting together such a mammoth project. The Buddh International Circuit stands as a symbol of one of the most awe inspiring Indian infrastructure projects in recent history. Against the backdrop of the upcoming Formula 1 season, documenting the resurrection of this world class racetrack has been a privilege for us. In sync with our brand philosophy ‘Unlock’, here is yet another special that will open up a lot of aspects about a subject India is getting increasingly passionate about. The ‘Buddh International Circuit: A Race Against Time’ documentary in association with Jaypee Sports, allows us to showcase the making of India’s first ever formula 1 racetrack. And it has been one thrilling ride!”

Celebrated Formula 1 driver Narain Karthikeyan added, “The Indian audience over the past decade has started widening their horizons of interest and have accepted Formula one racing as one of the most exciting sports. They want to know more, witness more and engage better with the sport. Nat Geo’s documentary will help fans better appreciate the massive efforts and resources put in creating one of the best racing circuits in the world.’”

While the frenzy surrounding the Indian Grand prix is already palpable, ‘Buddh International Circuit: A Race Against Time’ is all set to take Indian viewers on a rollercoaster of a ride. So strap yourselves in on the 25th of October at 8 p.m., while you witness the making of India’s first F1 racetrack.

About National Geographic Channel India

National Geographic Channel India launched on July 1st, 1998. Its programming covers adventure and exploration, natural history, science, wildlife and people of the world. The National Geographic Channel on an average gets over 68 million viewers a month. For more information, please visit www.natgeotv.co.in.

About National Geographic Channels International

National Geographic Channels International (NGCI) inspires viewers through its smart, innovative programming that questions what we know, how we view the world and what drives us forward. A business enterprise owned by National Geographic Ventures and FOX Entertainment Group, NGCI contributes to the National Geographic Society’s commitment to exploration, conservation and education through its six channels: National Geographic Channel, National Geographic Channel HD, Nat Geo Wild, Nat Geo Wild HD, Nat Geo Adventure and Nat Geo Music.

Globally, National Geographic Channel (including NGC U.S., which is a joint venture of NGV and Fox Cable Networks Group) is available in more than 440 million homes in 171 countries and 38 languages.

For more information, please visit www.natgeotv.com.

For media queries, please contact:

Prajakta Bhosale / Moumita V. Roy

prajakta.bhosale@bm.com / moumita.roy@bm.com

989 904 3917 / 989 988 9986

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Ram-Leela’s Lahu Munh Lag Gaya creates a stir

Lahu Munh Lag Gaya , the latest song from Eros International and Sanjay Leela Bhansali ‘s Ram-Leela ,is currently the cynosure of all eyes ,courtesy the sizzling chemistry between the leads of the magnum opus , Ranveer Singh and Deepika Padukone.

Sung by Shail Hada,the song is fast becoming the most popular song this season ,intrinsic of the Navratri flavor.

Set against a backdrop of extravagant colour ,the subtly sensual and seductive, Lahu Munh Lag Gaya , sees the film’s leading pair in their most flirtatious yet , a glimpse of the sizzling chemistry audiences can expect from the romantic-drama.

Says trade guru Komal Nahta, “The songs of Ram-Leela are magical and truly mesmerizing Sanjay Leela Bhansali is in great form. The film’s desirability quotient is high, very high.”

Says acclaimed critic and trade analyst Taran Adarsh, “ The song is outstanding ! In fact every song in the film is an ace.No one can film songs the way Sanjay Leela Bhansali does. Lahu Munh Lag Gaya is one more ace in the music album. Every song is one step ahead from the other”.

Eros International & Sanjay Leela Bhansali’s Ram-Leela starring Deepika Padukone and Ranveer Singh is scheduled to release November 15th 2013.

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Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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