Rajshri Entertainment and Believe Digital take music from India to a global audience

Rajshri Entertainment and Believe Digital take music from India to a global audience

 

  • Believe Digital to distribute and market Rajshri Entertainment’s Indian and international music catalog on leading digital platforms worldwide

 

Mumbai, 20th  May, 2014: Rajshri Entertainment Private Limited, India’s leading digital entertainment studio, announced a partnership with Believe Digital, one of the world’s premier digital distribution companies. The partnership with Believe Digital will give Rajshri Entertainment’s music and artists an access to the world’s leading digital platforms and complement Rajshri’s global distribution network.

 

Rajshri Entertainment, which has successfully produced independent music in the past, is now reinventing itself in order to produce music and music videos for a global audience across multiple genres – popular English music (including electronic dance music), spiritual and devotional music, kids’ music and Indian folk songs with a contemporary sound. This content will be distributed and marketed by Believe Digital across the world’s most popular digital platforms like iTunes, Spotify, Pandora, eMusic and others.

 

Speaking about the association, Rajjat A. Barjatya, Managing Director & CEO, Rajshri Entertainment Private Limited, said, “We are proud to partner with Believe Digital. At Rajshri, we see ourselves as a bridge between Indian talent and a global audience. Our ambition is global and we hope to produce music from India that delights listeners across the world. Our partnership with Believe will help us reach new distribution platforms and give talented Indian artists and musicians the exposure they deserve.”

 

Sylvain Delange, Head of Sales Asia, Believe Digital, added “We strongly believe that this partnership will be paving the way to a greater recognition of the Indian independent music scene across all audiences. Believe has always aimed at opening as many windows as possible for local content to reach out to a global audience in the quickly-growing digital space. This alliance between Rajshri, home of some of the most talented Indian artists, and our strong expertise on digital distribution and promotion will bring tremendous value to the way Indian music is perceived abroad.

 

About Rajshri Entertainment

 

Rajshri Entertainment Private Limited is India’s leading digital entertainment studio. It is part of the 67-year-old Rajshri group, India’s leading film and TV studio. Rajshri Entertainment produces, aggregates and distributes entertainment content across multiple languages and genres to digitally connected audiences worldwide, making entertainment available anywhere, anytime and on any device.

Established on 15th August 1947, the Rajshri group is one of India’s oldest, largest and most successful entertainment studios. The Rajshri name is synonymous with family entertainment. Having begun as a film production and distribution studio, the group now has a significant presence in TV content production, music and digital entertainment, reaching viewers across the five screens of their life – cinema, TV, PC, mobile phones and tablet computers.

To know more, visit www.rajshri.com

 

 

About Believe Digital

Believe Digital is a leading digital distributor and services provider for independent artists & labels. They provide dedicated label management, trade marketing services, online digital marketing & social media strategy including a comprehensive video management service, synchronisation, neighbouring rights and much more.

The company prides itself on meeting the unique requirements of each label they work with. They achieve this by providing tailor made, personal services and strategies in marketing and distribution via their international network of industry experts.

Believe has an extensive network of offices to efficiently coordinate international promotion located in The UK, France, Germany, The USA, Canada, Brazil, Italy, Spain, Poland, Russia, Mexico, Malaysia, Indonesia, Singapore, Thailand, Philippines, Argentina, Chile, Turkey and India with further worldwide expansion planned.

 

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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