RAJA CHAUDHARY IN THE TITLE ROLE ‘TOBA TEK SINGH’ IN INDIA-PAKISTAN PARTITION PLAY

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RAJA CHAUDHARY IN THE TITLE ROLE ‘TOBA TEK SINGH’

IN INDIA-PAKISTAN PARTITION PLAY

The Partition of Indian & Pakistan in the year 1947 is one of most gruesome acts in Indian History which affected all the facets of society. And stage always being a potent medium to convey the social plight, few talented playwrights has successfully portrayed them through their plays since India’s independence. Some are the adaptation from Novels where protagonist’s life seems to be majorly impacted by aftermath and some taking Partition itself as a central theme.

Producers Raja Chaudhary and Bhagirati Powdel with Shiv Bhagirathi Films Production and Akshra Groups Creation’s launched their new play based on ATMJIT’s ‘Rishtian Da Kee Rakhiye Na’, Hindi play under the title ‘Toba Tek Singh’. Raja Chaudhary and Bhagirati Powdel who have produced and acted in the play, draws its material from real life incidents and tales told by elderly relatives who had been through the trauma of the times portraying the suffering of the people who had to undertake arduous journeys, most often, away from their homeland, to another country and milieu. The play based on the lead protagonist – Toba Tek Singh, revolves around his life, how he recollects and shares his experiences with his fellow prisoners in Lahore jail. Nepali actor Bhagirati Powdel will be seen opposite Raja in the play.

The controversial actor Raja Chaudhary, who made headlines for his brawls and marital trouble with Shweta Tiwari, was banned from entering Mumbai by law. But even then Chaudhary wasn’t sitting idle if you may think. The blessing in disguise came for him in the form of a film ‘Daal Mein Kuch Kaala’ with Pakistani starlet Veena Malik and he was also seen in Sunil Agnihotri’s popular costume drama ‘Chandrakanta’. But now things have changed for the better and with the play Toba Tek Singh, Raja is looking forward to start a new inning. “I’m very happy to be back to the place where I belong to – Mumbai. Now I just want to focus on my work. The play which I’m doing has shaped up well. I really hope people will like it since it’s based on India-Pakistan partition.

Bhagirati said, “I’m very glad to play one of the lead roles in Toba Tek Singh. Raja Chaudhary is a talented artist and we hope the play conveys the message to the people and the intention with what it has been created.” The play is a tribute to writer Saadat Hasan Manto on his birth anniversary. The Hindi adaptation is done by Saurabh Bhardwaj and directed by B.P.Singh.

The play stars Raja Chaudhary in the title role with Bhagirati Powdel, Saurabh Bhardwaj, Jitendra Sagar, Sunit Razdan, Sumeet Tyagi, Neeraj Sharma, Alka Maheshwari and others. The play is scheduled to take place on 28th April at RangSharda auditorium.

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Lalitya Munshaw’s Melodious Voice in Commando “Loot Jawaan”

Lalitya Munshaw who has shown her magical voice in Film, Indi Pop, Fusion, Bhajan, Ghazal, Folk, etc now once again she is gearing up with her soulful and melodious song in movie commando. She had sung a popular song “Loot Jawaan” starring Vidyut Jamwal and Pooja Chopra in Commando which get millions of hit on Youtube. “Loot Jawaan” is a duet song which is sung by sufi singer Dhruv Sangari, composed by Mannan Shaah and penned by Mayur Puri.

Lalitya Munshaw said, “It’s great to be a part of such a wonderful movie and get a chance to sing in a movie directed by Vipul Shah. I am very happy that the song has appreciated by millions of people worldwide.”

Versatility could well be Lalitya Munshaw’s middle name. Trained under late Padmashri Kalyan ji of Kalyanji-Anandji duo, this powerhouse performer has forayed into fusion, film songs, romantic melodies, bhajans and ghazals. She has more than fifteen albums of various genres to her credit. Her musical videos are also a treat to the music lovers. She has performed and recorded with maestros of the Industry. Soon she’ll be releasing a Sufi album ‘Rab Piya’ and a lounge album ‘Indian Chill Harmonics’.


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The phones that CAN, The phones that DID!

Micromax Canvas range crosses the 1 Million mark and counting….

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Sony Music Congratulates Its 2013 Billboard Music Award Nominees, Led by One Direction, Adele, and Alicia Keys

One Direction, Adele, Alicia Keys and Calvin Harris are among the top Sony Music artists nominated for the 2013 Billboard Music Awards.

With two albums released in 2012, One Direction received 10 nominations in 8 categories including Top Artist.

Other nominees include Bruce Springsteen, Carrie Underwood, Casting Crowns, Chris Brown, Romeo Santos and Usher (with two nods each), plus Juan Magan (feat. Pitbull & El Cata), Michel Teló, Miguel, Pitbull, Roger Waters and Shakira, with one nod apiece.

The Billboard Awards recognize chart-topping artists, albums, and singles from a wide variety of genres including Pop, R&B, Rock, Alternative, Latin and EDM—a first this year. Winners will be chosen based on data measuring album and digital singles sales, radio airplay, touring, streaming and social media interactions.

The ceremony, which takes place on May 19 at the MGM Grand Garden Arena in Las Vegas, will be broadcast live at 8/7c on ABC.

Zaheer Chauhan

Senior Associate

+91 22 4042 5575

+91 9920202720

Ketchum Sampark

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Win an IPL ticket with Spoon’s exciting offers

The nation is riding high on IPL fever and SPOON a mega, multi-cuisine food court by Pan India Food Solutions is pulling out all the stops as it readies itself to entertain you while you sit and squirm through the nail-biting experience of an IPL match. Chill out with friends, enjoy the exciting offers and spice up the festivities till the end of May with the Indian Party League extravaganza.

All the customers will stand a chance to win exciting prizes by participating in fun contests by the scratch of the cards given with a minimum bill of Rs. 300/- Also all the customers will win prizes like T-shirts, key chains or unlimited drink offers on choosing their meal from this special menu. A few lucky ones will get a chance to win match tickets.

So hurry to the Spoon Oberoi and Inorbit food courts to avail this exciting offer and join the IPL fever.

For further information please contact:

Nikita Hirawat/Heena Nankani

Tel no: 9820637826/9920627409

nikita.h@prpundit.com/heena.k@prpundit.com

PR Pundit, Mumbai

Best Regards,

Heena

http://www.prpundit.com/images/image002.jpg

Heena Nankani| + 91 9920627409 | heena.n@prpundit.com
39 A-Z Industrial Estate | Ground Floor | G.K.Marg | Lower Parel | Mumbai – 400013 | India | Phone: +91 22 40044626 | www.prpundit.com

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Aaj Tak crosses 1 million mark on Facebook

First Hindi news channel to achieve the feat

New Delhi, April 25, 2013 – India’s leading Hindi news Channel Aaj Tak has created milestone on the Digital world by crossing the much coveted 1 million mark on Facebook. The most trusted channel is widely followed by the Facebook users and boasts of more than a million fans on the digital world and thus, achieving the feat of becoming the first Hindi website to have 1 million fans.

In the fast changing scenario, news consumption on social media has been on the rise. Aaj Tak, over the last few years has been instrumental in reaching out to viewers on social media and the one million mark shows the popularity of the channel among the Digital world.

Aaj Tak on Facebook has been actively engaging with the audience by using various tools & mediums such as debates, polls, issues & news. Social media is a high interaction platform where the communication is between both the parties & Aaj Tak has always been raising the issues of the public of the digital platform.

For further information please contact: Ketchum Sampark Public Relations

Imtiaz Alam

imtiaz.alam@ketchumsampark.com

9810227818

Harpreet Singh

harpreet.singh@ketchumsampark.com

9810276332

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Ketchum Sampark Pvt Ltd, Mumbai, India

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Sachiin J Joshi locks the XXX energy queens

Along with Sunny Leone, the brand ambassador of Sachiin J Joshi’s Viiking Ventures’ XXX Energy Drink, the young turk has now roped in model-actors Archana Vijaya and Sonalli Sehgall. The shoot happened at a quiet Madh Island bungalow poolside that got abuzz with activity.

Says Sachiin J Joshi, “the brand XXX stands for an Xciting Xtreme Xperience. With their varied personalities and backgrounds, I could think of no other three women who could be the perfect brand fit for XXX energy drink.”

Says Sunny Leone, “I tasted XXX and I simply loved the taste. Also it comes in three flavours, Rejuve, Nicofix and Minus and these variants are not available in any other. I am very happy I am a part of this campaign as I know Sachiin J Joshi pretty well and besides being an amazing businessman, he is also an artiste and that makes it all the more an exciting experience to work with him.”

Adds Archana Vijaya, “I am a complete adventure junkie. I am known for my zest, energy and XXX energy drink is a brand I identify with. It’s perfect. So I am here.”

Sonalli Sehgall feels that in a world where you seem to be in a race forever, there is a need for a rejuvenator. “I like the concept of Rejuve besides the other brands. And it tastes really cool.“

Sachiin J Joshi has the last word… “I am glad the campaign creative has been received so well. This is a beginning of a long innings to come for us.”

As we bid them adieu, the trio and Sachiin J Joshi, oblige eager shutterbugs with ease, living up to the XXX energy levels, even post a gruelling shoot in the heat.

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SYNECHRON ACQUIRES DOUBLE EFFECT

Acquisition creates a global full service company with a mix of management and technology consulting capabilities

Pune, April 24, 2013: Synechron, one of the fastest growing global IT companies focused on the financial services industry, today announced a definitive agreement to acquire Double Effect, an Amsterdam & Singapore based management consultancy specialized in strategy translation and implementation. This acquisition will enable Synechron to add Double Effect’s management consulting expertise to its pre-eminent strengths and leadership in high-end technology consulting and delivery. The development underscores a game-changing shift for the industry that will usher a new trend of delivering true integrated management and technology consulting that impact business strategies and accelerate growth of financial institutions.

Commenting on the development, Faisal Husain, Founder and CEO, Synechron said, “The acquisition of Double Effect, strengthens our ambition of being a company uniquely placed to strategically guide and transform financial institutions through high end management and technology consulting capabilities. Apart from lending strategic skill-sets, the acquisition will also provide us with access to markets such as Europe and emerging markets like Asia Pacific (APAC) where Double Effect has a strong presence. Additionally, our common values of agility and focus on domain intensive consulting makes this acquisition a perfect culture fit. We are confident that their team will be a great asset to us.”

Double Effect will operate as an independent company after the acquisition and will continue to take the joint value proposition to its customers. Speaking about the acquisition, Bas Heijnen & Pablo van den Bosch, Founders of Double Effect said, “Synechron’s impressive credentials and track history in the financial services domain made them the clear choice for us. The financial services industry is at a critical juncture and our association with Synechron will augur well in addressing the business imperatives of these companies. Being a part of the Synechron team will also strongly complement, synergies our existing service offerings and catapult us to our next phase of growth.”

Synechron expects the acquisition to further accelerate its fast-track growth. The company has been growing at a CAGR rate of over 35% for the past six years to become a USD $200 mn annualized revenue entity. It has emerged as amongst the fastest growing technology consulting companies providing a range of software solutions with a micro verticalized focus in Capital Markets, Insurance, Mortgage Banking, Energy and Commodities, and Digital Media.

In the past, Synechron has followed a joint strategy of organic and inorganic growth. Over the last six years, the company made three acquisitions namely 110 Technologies – a specialist provider of Testing services to Investment Banks, SysCore Solutions – an enterprise technology strategy & data architecture consulting firm and Esquire Systems – an IT consulting & services company. This has enabled the company to gain higher level strategic end-to-end service offerings, a solid talent base, and access across specific verticals and markets.

About Synechron

Synechron, founded in 2001, is globally a 4000+ professionals company, headquartered in New York. It has presence across the US, Canada, UK, The Netherlands, UAE, Japan, Hong Kong, Singapore, and state-of-the-art Development Centers based in Pune, India. Synechron specializes in Banking, Insurance and Financial Technology services and its value proposition lies in its global delivery model, harnessing industry expertise from established markets such as New York, London and Tokyo with complementing technical edge through its development centers in India. For more information visit www.synechron.com.

About Double Effect

Double Effect is a consultancy agency specialized in strategy translation and implementation in the financial services industry. Founded in 2003, Double Effect has a team of 76 consultants and presence in Amsterdam, Singapore and Frankfurt. Unlike any other consultancy firm, Double Effect can guide financial institutions through the process of change. The in-depth knowledge and sound understanding of strategy, product, and operational processes of Double Effect’s consultants enables the optimization of their clients’ business (banks, exchanges, insurance and asset management companies). With extensive experience and solid process, technology and regulatory knowledge, Double Effect translates strategic issues and concepts into a practical implementation approach, and ensures results being firmly embedded. For more information visit www.doubleeffect.com.

For media queries, please contact:

Navin Rochiramani

Text100 for Synechron

M: +91 9833867734

E: navin.rochiramani@text100.co.in

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New Delhi, April 25, 2013: Micromax, India’s leading handset manufacturer today announced that the company sold over a million units of its flagship Canvas range of smart phones. The most popular handsets in the Indian smartphone segment, from Description: Description: C:\Documents and Settings\zsm.andre\Local Settings\Temporary Internet Files\Content.Word\A116.jpgthe Micromax bouquet, the devices continue to prove their value to the consumers. Considering the way Micromax has taken an unprecedented leap in the mobile ecosystem in India by offering affordable innovations which directly address consumer needs, these statistics are a testimony to the company’s success.

Designed for functionality & style, the handsets from the Canvas series have been extremely popular amongst the Indian youth who desire for a smartphone experience with the best of features, hardware and performance at an affordable price. The phenomenal sales of the devices have helped Micromax cover the depth and breadth of the country through online as well as traditional mediums and the exemplary response is a proof to the same. The sales have been equally dominated by the leading metros and smaller towns in the country.

Commenting on the success of the Canvas Range so far, Mr. Shubhodip Pal, CMO, Micromax, said, “The Canvas series has proved to be a trendsetter in Indian smartphone segment. The demand for these devices has been on an upward curve from the time of their launch. These are our flagship models and the overwhelming consumer response has made us confident that we are headed towards the right direction. When we launched the Canvas HD, for the first time our online sales partners had witnessed a digital queue in cyberspace to such an extent for any product, to the traditional cue one normally sees. It was great to witness consumers wait until 12:00am for their chance to book the Canvas HD on Valentine’s Day selling 9000 units in less than 24 hours.” We hope to further strengthen our leadership in the smart phone segment in the coming months, as we continue to bring an exciting range of “CANVAS” phones which are driven by consumer insights and cater to the needs of the market.”

For more information, please visit www.micromaxinfo.com

You can also connect with us at – f – Micromax or @Micromax_Mobile

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“EBAR JOMBE MOJA – 5 SONGS RECORDED”

The 5 songs of “EBAR JOMBE MOJA (Bengali) under the banner of “Padakkshep Picture” was recorded on 22nd to 25th April at Shaan Studio and Meet Brothers Studios/

It has Story and Direction by Subimal Roy, Cinematography by Gora Mitra and its edited by Amitava Begchi, Deepak Mukherjee is the Executive Producer and Shomu is the Production Designer.

The songs where sung by Shaan, Babul Supriyo, Rana Majumder and Keka Jyoti under the baton of Music Director Avijit Kundu.

Regular Shooting will commence from next month.

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Singer turned Music Director- Hard Kaur

After giving us dance numbers like Ek Glassy, Move your body and Char baj gaye lekin party abhi baki hai, Hard Kaur is up for more. The Rapper has turned into a Music Director. The music for her hit album ‘PLAY’ was given by Hard Kaur itself. But moving from giving music to the albums she is giving music to the films. Her first debut film as a music director is by Atul Agnihotri. She has given music to her song in the film. The song is the combination of Hariyanvi and English. She is very excited about this song and says, “Yes, I have sung many songs in the movies, but this is the first time I will be giving music to a film song and I am very happy about it. I think the audience will like the music”

On asking about any specific reason for her giving music for the films she says, “Now I can give chance to the new but challenging singers, but when I only used to sing, there was hardly anything I could do.” Other than this film, Hard Kaur is giving music to some other films also. Hard Kaur’s first love is music, but she has also acted in some of the movies. Is she even acting in any of the movies? She said, “People often say that I should also start acting. I personally think that I can pull off a Vamp’s role. If someone offers me that kind of role, I would be more than happy to accept it.”

Hard Kaur has worked with many international artists. She wants to pair up with American rapper Kanye West for a song. With pure humor she says, “Even if I die the other day, I still would want to sing with him.”

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“KOHBAR LAUCHED – SIX SONGS RECORDED”

Laxmi Vansh Productions “Kohbar” was launched with song recording at AB Sound, Mumbai. The film is being produced by Ram Sagar Jaiswal on his own story, it has screenplay, Direction by Shahnawaz Khan, Music Ali Gani, Lyrics & Dialogues by Nawaab Aarzoo, Cinematography by Manoj Goswami and Choregraphy by Haseena Minaz.

The songs where rendered by Pamela Jain, Ritu Pathak, Mishthu Bardhan, Victor Dey, Shorein Bhatt, Amjad and Sameer.

Other Cast and Crew are under finalization and Regular Shooting will commence from May in Jaisalmair, Bikaner & Gujarat.

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Gippi Music Review

Dharma Productions’ latest movie, Gippi starring newcomer Riya Vij in the lead role is all set to release on May 10, 2013. The movie is a teen drama, about the underdog that stands up against the mean girls in school, and learns to love herself in the process.

The album boasts of wide range of talent, musical duo Vishal-Shekhar have composed the songs sung by people like Udit Narayan, Sukhwinder Singh, Neeti Mohan, Hard Kaur and the duo themselves!

The album has a range of songs to appeal to all sorts of people. The stand out track is Pehn Di Takki, an upbeat, techno dance number along the lines of Disco Deewane. Vishal Dadlani lends his voice to this one, the Punjabi lyrics & the beats of the song will make this the next dance number!

Mann Bawra is another notable track – the music, the lyrics and the vocals connect straight to the heart. This masterpiece is sung by Shekhar Ravjiani, lovestruck souls are sure to connect to this one.

Another track worth mention is Baby Se Babydoll – it has a strong desi vibe. The lyrics are a mix of Bhojpuri, English & Hindi, paired with the funky music, this one keeps the party going! The blend of desi & contemporary makes this a song that is sure to stick in your mind.

Other tracks like Dil Kaagzi – that has a certain waltz-y feel – and We Are Like This Only – the unapologetically loud and in your face song – round off the album. The subtler beauties – Mann Bawra & Dil Kaagzi are what make the album stand out and take it to a whole other level. On the whole, you might not rush to the stores to buy the music CD’s, but it’s a great pick to stream & enjoy!

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PepsiCo India Launches ‘Pepsi Atom’

– Stronger, Fizzier Cola with a Sharp Hit

– Biggest India centric beverage innovation from PepsiCo

– Ropes in Sushant Singh Rajput as the Brand Ambassador

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Pepsi Atom: Piyo Josh Mein Jiyo Hosh Mein

New Delhi, April 25, 2013: This summer, get ready to be hit by more fizz, a stronger cola taste and the sharp hit of Pepsi Atom – the biggest beverage innovation from PepsiCo India. Pepsi Atom is the second mainstream cola from PepsiCo India portfolio, after the company’s iconic flagship brand, Pepsi. Created for the Indian market, in collaboration with PepsiCo’s global innovation team, it is a result of extensive flavour development and consumer testing in the country. The company has also roped in actor, Sushant Singh Rajput who took Bollywood by storm this year with his debut film, as Pepsi Atom’s brand ambassador.

Pepsi Atom, the latest addition to the fast growing branded beverage market in India is available across the country. It comes in a bold black and blue packaging including a 250 ml My Can at an introductory price of Rs. 15 and a 500 ml PET bottle at Rs. 25. 200 ml returnable glass bottles (RGB) are also available in select markets at Rs. 10. (Introductory prices may vary slightly in different markets).

The brand’s positioning redefines masculinity and portrays the modern Indian man in a new light – someone who has the strength of mind as well as body. Through its tagline, “Piyo Josh Mein Jiyo Hosh Mein” and the soon-to-be-launched communication campaign, Pepsi Atom projects the more relevant and relatable definition of masculinity, as opposed to the much hyped mindless action. The communication strategy has confidence at its core, targeting young adults across big and small towns.

Speaking about the launch, Gautham Mukkavilli, CEO, Beverages, PepsiCo India said, “It is of great significance that a second mainstream cola from the PepsiCo portfolio has been developed for the Indian consumer. India centric innovation or ‘indovation’ is a key growth driver for our business. It is our biggest launch in the recent years and we are committed to invest behind the brand and make it a key player in the carbonated beverage segment”.

“Pepsi Atom addresses the consumer need for a stronger, fizzier cola with a sharp taste hit. Our positioning for Pepsi Atom, ‘Piyo Josh Mein Jiyo Hosh Mein’ is also inspired by the evolving Indian consumer. Traditionally, we have seen unrealistic and exaggerated portrayal of male characters in advertising and movies, but it is not only about brawn these days… a real man is one who knows when to act. Sushant suits this definition of a modern man and therefore fits the brand personality perfectly. We are delighted to welcome him to the PepsiCo family”, said, Deepika Warrier, Vice President – Beverage Marketing, PepsiCo India

“From robust distribution to large-scale sampling; high-visibility launch at Pepsi IPL to an insightful and relatable campaign, we have aggressive plans. We are confident that consumers will not only like the great taste of Pepsi Atom but will also be able to relate to the brand”, she added.

Sushant Singh Rajput said, “It was my dream to be associated with PepsiCo. I am thrilled about this association with Pepsi Atom, which is a great tasting drink. It is my first major endorsement and is even more special as Pepsi Atom is also new like me… 2013 is the debut year for both of us! I also relate to the positioning which looks at the modern man and is more relatable definition of masculinity – a perfect mix of brain and brawn. ‘Piyo Josh Mein Jiyo Hosh Mein’ is a new mantra for me now”.

The launch will be supported by a 360-degree marketing and activation plan with disruption at its core. To kick-start the action, PepsiCo is leveraging the on-going Pepsi IPL tournament, giving unprecedented launch visibility to the brand, both in-stadia and on television. This will be followed by a massive sampling and engagement exercise with over 1 million consumers across key centres. The TV campaign highlighting the “Piyo Josh Mein Jiyo Josh Mein” positioning will be unveiled on social media first and then go on-air on May 1. PepsiCo is also investing significantly behind distribution and trade promotion to support the mega launch.

With the launch of its second mainstream cola brand in India, after Pepsi, PepsiCo has expanded its portfolio and the cola category. The new brand is in line with the company’s commitment to the Indian consumer who now has a choice between the universal taste of Pepsi and the unique, bold experience of Pepsi Atom.

About PepsiCo India:

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Within 2 decades, the company has been able to organically grow eight INR 1000 crore plus brands in India, which are household names trusted across the country.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in

For further information, please contact:

Parakram Hazarika / Harpreeti Bassi / Ruchika Gupta

Genesis Burson-Marsteller

parakram.hazarika@bm.com / harpreeti.bassi@bm.com / ruchika.gupta@bm.com

M: +91-9711311668 / +91-9999380178 /+91-9873551248

Nitin Yadav

PepsiCo India

nitin.yadav@pepsico.com

M: +91 9811278920

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Ritesh Batra’s THE LUNCHBOX selected to premiere at Cannes Critics Week

· Directed by Ritesh Batra and Produced by Guneet Monga, Anurag Kashyap and Arun Rangachari

· Produced by Sikhya Entertainment & DAR Motion Pictures film is co-produced by NFDC, Roh Films, ASAP Films and Cine mosaic

· Directorial debut of Ritesh Batra Lunchbox stars Irrfan Khan, Nawazuddin Siddiqui and Nimrat Kaur among others

In addition to Sikhya Entertainment’s Monsoon Shootout by Amit Kumar and Bombay Talkies by Anurag Kashyap, Dibaker Banerjee, Zoya Akhtar and Farhan Akthar as earlier announced to premiere at the Cannes Film Festival. It has now been announced that the directorial debut feature of Ritesh Batra “The Lunchbox” will premiere at the Cannes Critics week section of the festival. Produced by Guneet Monga and Anurag Kashyap of Sikhya Entertainment and Arun Rangachari of DAR Motion Pictures and co-produced by NFDC, ASAP Films, Roh Films and Cine Mosaic, the film stars Irrfan Khan, Nawazuddin Siddiqui and Nimrat Kaur amongst others.

Being his debut feature, director Ritesh Batra whose earlier short films have bagged him numerous accolades will be competing for the Camera d’or.

“I am thrilled our film is in Cannes, we were just trying to tell a story as honestly as possible. I am so glad it’s universal and can speak to a global audience“says director Ritesh Batra.

A film set amidst the milieu of a mistaken delivery in Mumbai’s famously efficient lunchbox delivery system, which connects a young housewife to a stranger in the dusk of his life.

“I am over the moon with the announcement. We have Monsoon Shootout and now Lunchbox too at the festival. It is so hearting to see our hard work paying off. Both Amit Kumar and Ritesh Batra are fabulous directors and I am so happy that their films have made it” says Producer and CEO, Guneet Monga of Sikhya Entertainment

This film marks the first of its kind co-production and is also the first Indo-French co-production since the signing of the Co-production treaty.

“Lunchbox marks a significant evolution in the way Indian cinema has transcended geographical boundaries to enter the International mainstream. As lead producers for the film we have collaborated with co-producers from three different continents on this project that we are confident will have both global as well as domestic appeal” says Arun Rangachari, Chairman of Dar Motion Pictures and producer on the film.

The cast and crew along with Director Ritesh Batra and Producers Arun Rangachari, Guneet Monga and Anurag Kashyap are expected to be in attendance to present the film at the festival.

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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