PUMA and RFL bring the second edition of PUMA Urban Stampede in Mumbai

PUMA and RFL bring the second edition of PUMA Urban Stampede in Mumbai

Celebrating the joy of running

Mumbai, 2nd February 2014 – PUMA and Runners for Life came together this Sunday morning to elevate running in Mumbai to a whole new level with PUMA Urban Stampede 2013-2014 in the city. Urban Stampede is a corporate relay where teams comprised of 4 members each, compete for the title of the fastest corporate running team. The run is aimed at encouraging amateurs and seasoned runners alike to take part in a sport that is as enjoyable and fulfilling as it is beneficial.

For the Mumbai edition PUMA Urban Stampede, each participating team consisted of 4 members from the same company, each of whom ran a 5km circuit, in relay format. For the first time this year, PUMA Urban Stampede introduced a new format called the ‘Open Challenge’ where teams of two runners finished 20km (2x10km). The Mumbai edition saw close to 200 teams participating from across more than 100 companies , an indication that the race was well received in Mumbai again this year.

Key companies like Hindustan Unilever, Citibank, RBS, Wipro, Air India , HSBC, Vodafone and India Bulls sent teams to PUMA Urban Stampede. There was a Men’s, Women’s and Mixed category in both the Corporate Relay as well as the Open Challenge. Special mention must be given to the Mumbai Police – who made a clean sweep of all the top spots in Open Challenge Men’s, Women’s and Mixed). Special guest celebrity Neha Dupia attended the event, being a runner herself Neha gave away prizes to the winning Women’s teams.

PUMA Urban Stampede is the only national running property in the country. First unleashed in 2008, this fun run has witnessed an exponential rise in participation over the years and this year the Urban Stampede is scaled up to include Bangalore, Mumbai, Delhi and Hyderabad. The 2014- 2015 edition of PUMA Urban stampede will make its presence felt in a total of eight cities – Pune, Chandigarh, Chennai and Calcutta, along with Bangalore, Mumbai, Delhi and Hyderabad.

“Running has been one of the most basic forms of exercise for the human race and PUMA wants to inspire the urban Indian to go back to their roots and run. PUMA has associated with Runners for Life will help to create a space where young professionals who are enthusiastic about sport and fitness can come together and garner tips on how to maximize performance.” said Rajiv Mehta, Managing Director, India, PUMA.

Corporate Challenge

Results

Corporate Team

Timing

Men’s

Amarchand Mangaldas

1:44:29

Women’s

Quetzal Online Private Limited

2:39:16

Mixed

Godrej and Boyce Mfg Co. Ltd

1:32:51

Open Challenge

Results

Corporate Team

Timing

Men’s

Mumbai Police

1:10:49

Women’s

Mumbai Police

1:30:21

Mixed

Mumbai Police 605

1:26:57

In true PUMA style, there was entertainment in store for the spectators as well. A PUMA FAAS test was also conducted at the venue to allow participants to check their top speed. A carnival like atmosphere was created at the venue and rewarding foot massages awaited tired runners at the end of the course.

For more information on the races and schedules, please visit www.urban-stampede.com . To buy PUMA products please visit www.pumashop.in

PUMA

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com

RUNNERS FOR LIFE

Runners for Life (RFL) is the largest running community in the country with over 11,500 members and one of the most experienced running event organizers in the country having conducted over 20 quality events in the last 5 years. RFL aims to spread the joy of running and promote running as a sport in India. Established in 2005 RFL was conceptualized as a forum for runners to meet, train and exchange ideas and to this day it retains the running community as its core. For more information, please visit www.runnersforlife.com

MEDIA CONTACTS:

Samyukta Ranganathan- Samyukta.Ranganathan@puma.com
Moyna Srivastava – +91 98199559- moyna@fort.madisonindia.com
Shaila Bhat – +91 98860980- shaila@blr.madisonindia.com
Nasreen Patel – +91 9945280- nasreen@blr.madisonindia.com

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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