Promart unveils new brand identity with Bollywood’s sizzling beauty Bipasha Basu on successful rollout of 50 stores


Promart unveils new brand identity with Bollywood’s sizzling beauty Bipasha Basu on successful rollout of 50 stores

Mumbai, February 27, 2013: Promart Retail- a discounted retail chain and value format concept unveiled its new brand campaign and logo with Bollywood’s sizzling beauty Bipasha Basu today at Bandra, Mumbai. The new brand campaign potrays that discount is always in fashion. Discount and fashion don’t usually sit together. The world of discounts is driven by accessibility and the world of fashion is driven by exclusivity. At Promart, these two disparate worlds are brought together and this is what the new logo signifies. Bipasha Basu along with Ashish Garg- Promoter and MD, Promart and Punit Agarwal- Promoter and CEO, Promart launched the new marketing campaign. The brand’s new look and logo are being represented across various touch points like stores, advertising and communication along with a new tagline of ‘discount is in fashion’.

Promart is a value format concept in lifestyle retailing targeting smaller towns across India who have limited access to fashion. The brand offers exciting discounts from 25%-60% clubbed with special promotions and offers for consumers all year round. The new logo and brand identity has already been rolled out at all Promart stores across India.

Commenting on the new brand identity, Punit Agarwal, Promoter and Chief Executive Officer (CEO), Promart Retail said, “We believe that the new makeover of the brand will further accelerate and deepen our relationships with our customers pan India. We’ve made the universally recognized symbol of “discounts” a fashion icon by incorporating it in our brand’s visual identity. We will make discounts aspirational and the starburst will be signature of that. The colour yellow has been intentionally used to attract the youth which is always associated with discounts which is a signifier of a fresh start. This will define the brand identity and differentiate the brand from other players. With the launch of our new campaign, we envisage a new journey from here on as we aim to provide affordable fashion to people in smaller cities.”

Ashish Garg, Promoter and Managing Director, (MD), Promart Retail, said, “The new brand identity is going to take us to greater heights on achieving our vision in a very short span of time. We have successfully rolled out 50 stores and have planned to open another 100 stores by end of this CY2013. We plan to expand our reach to cities like Belgaum, Kolhapur, Godhra, Meerut, Lucknow, Surat, Bhopal, Ganganagar, Banaras, and many more in the coming months as our next phase of expansion.”

Unveiling the new logo, Bollywood diva Bipasha Basu said, “I am glad to be associated with the new journey Promart has embarked upon. Promart gives an opportunity to people to buy branded clothes all 365 days at great variety and price. It caters to the aspirational buyers to experience the pleasure of shopping at their convenience at affordable price points.”

About Promart Retail India Pvt. Ltd.

Promart is a value format concept in lifestyle retailing targeting smaller towns across India who have limited access to fashion. The brand offers exciting discounts from 25%-60% to consumers all year round. Launched by Provogue India, the chain was taken over by Apple Group of Companies and VEMB Lifestyle Pvt. Ltd in 2011. As part of the takeover, Apple Group and VEMB got control of the brand’s assets and intellectual property.

With the anchor brands like Levis, Pepe, Wrangler, Wills Lifestyle, Nike, Spykar, Arrow, Lee, Raymond, Catmoss, 109’F , Mufti, Puma and many more under one roof, the store has something to offer for everyone. The stores display a wide array of collection from merchandise to accessories to footwear. The collection ranges from formal to casual wear, shorts and denims for both men and women, tunics, kurtis and skirts for women along with kids wear at affordable prices.

Promart retails brands like Adidas, Agamic, Alamode, All Season, Anjjane, Amaltas International, Arrow, Arrow Sport, BeeVee, Black Panther, Black Silver, Bluerock, Buruburu, Calzini, Clifton, Copper Stone, Catmoss, Cliio, Crimson Club, Club Milano, Creative Lifestyle, Deal, Disney, Flying Machine, Fritz Berg, Free Cultr, Gini & Jony, Go Leggings, G/D, Global Trends, Ink Fruit, Irony, Ira Soleil, ID, J.Hampstead, John Player Lee Max, Lee Cooper, Lee, Leonidas, Lesley, Leonine, LD active, Lotto, Mufti, M & B, Numb, One Percent, Palm Tree, Plus Trends, Proline, Poe, Provogue, Pepe, Puma, Profussion, Proline, Protees, Purab Paschim, Red Flame, Ruff Kids Riot, Stride, Slazenger, Sweet Potato, Sepia, Spykar, Stori, Tanaya, Tippi, Teej, Trendy Girls, Tramorp, Turnover, Veda, Veda Nxt, Wills Classic, Wills Sports, Wills clublife, Wrangler, 109’F.

Promart is a One-stop shop for people’s fashion needs providing them the convenience to shop at their doorstep. With a fully air-conditioned environment and refreshing ambience, this destination caters to those seeking popular brands at a bargain price.

Promart has a presence across 11 states and 2 union territories. The states where Promart is prevalent are Karnataka, Goa, Andhra Pradesh, Maharashtra, Gujarat, Rajasthan, Madhya Pradesh, Uttar Pradesh, Chhattisgarh, Haryana, Punjab and union territories like Delhi and Silvasa.

For further information, please contact:

Priyanka Bhatt

Canvas Public Relations

Mob: +91 9820077148

Smita Banerjee

Canvas Public Relations

Mob: +91 8879619641


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Emraan Hashmi launches the EK THI NAAYIKA mega-series to commence on LIFE OK Channel from March 9 to promote Ekta Kapoor & Vishal Bhardwaj’s forthcoming film, EK THI DAAYAN, releasing on April 18. EK THI DAAYAN stars Emraan Hashmi, Konkona Sen Sharma, Kalki Koechlin & Huma Qureshi. EK THI NAAYIKA features the biggest television names coming together for the first time – Smriti Malhotra Irani, Sakshi Tanwar, Mouli Ganguly, Ankita Lokhande, Pooja Gaur, Shweta Tiwari, Aamna Sharief & Kritika Kamra.



~UNGLI, GIPPI & GORI TERE PYAR MEIN will have music by ace directors Salim-Sulaiman and Vishal- Shekar respectively giving music enthusiasts fresh new music to look forward to~

February 2013: Sony Music began the year with a slew of musical hits with Murder 3, Kai Po Che, ABCD (digital distribution) and with the new Dharma Production acquisitions one can expect much more! With music directors known to create hits, the music of each of these films promises to be varied and in sync with the storyline.

Ungli directed by Rensil D’silva features Sanjay Dutt, Emraan Hashmi, Kangna Ranaut, Neha Dhupia, Randeep Hooda and has music by the talented duo Salim-Sulaiman. Vishal Shekhar have created music for Punit Malhotra’s rom-com Gori Tere Pyaar Mein featuring the heart-throbs Imraan Khan and Kareena Kapoor and also for Sonam Nair’s debut film Gippi that everyone will relate to making it a must watch.

Commenting on the acquisition Sanujeet Bhujabal, Marketing Director Sony Music India said “Last year was a momentous year for us with big musical hits in Agneepath, Student of the Year, Jannat 2, Rowdy Rathore, Barfi , Blood Money and we have begun this year with a bang with the music of Murder3, Kai Po Che and ABCD doing exceptionally well. The 3 film music deal with Dharma Productions will definitely add to our repertoire and continue our long standing relationship with the production house. Each film has music that is different from each other and will definitely strike a chord with the audiences. We are aggressively planning innovations in marketing for each of these films to create a massive impact. We are confident that music enthusiast will have a great musical year”


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Martial Arts expert Chitah Yajness Shetty honored with Swastik Award

‘Swastik Friends Club’ of Punjalakatte organised their 5th annual day at Kattemane ground and Sri. Basuveshwara Temple in Mangalore.27 couple tied a knot and was given cloths and presents.

This event had Babu Shetty, Madhu Bangarappa, Padmanabha Kottari, Nalini Kumar Kateel, Nagaraj Shetty Yajness Shetty, Shivana Shetty and other social workers & politicians attended the event.

Martial Arts expert Chitah Yajness Shetty, known for his 30 years career in Bollywood and Martial Arts, was honoured with Shri Swastik Award.

Akhand Ramayan organised in Borivali,Mumbai

Mumbai.Akhand Ramayan was held at Radhe Maa Bhawan, Borivali,Mumbai on 23rd February to 24th February 2013. Organised by Manmohan Gupta of NGO ‘Gandhi Vichar Manch’, Malad,Mumbai, the even saw people in thousands. At about 9.00 PM, Radhee Maa blessed her devotees.

Manmohan Gupta said “Ramayan mentions even the future. Now in kalyug, and its mentioned in the book. We need to read it and understand it in perspective.”

Sanjay Sharma Raj


Abhay Kumar’s ‘Placebo’ gains momentum as India’s first collaborative documentary film

Mumbai: While films like ‘Peddlers’, ‘I Am’ amongst numerous others internationally have attained great success through collaborative efforts for the filmmaking, ‘Placebo’ is paving a new way for documentary films.

A hybrid documentary dealing with pressures of academic excellence and success amongst some of the best minds of India, ‘Placebo’ made by award winning filmmaker Abhay Kumar is already making waves. With over 82 collaborators and companies like Book My Show and Adobe stepping in to support the project, this film is truly turning into a cause to support quality cinema.

The film is being made in association with AKFPL, a company set up by noted director Anurag Kashyap and business Partner and producer Guneet Monga.

Speaking about his project director Abhay kumar says “A dream is a powerful thing. It has life changing consequences if it doesn’t come true – and stranger ones when it does. This is a story from the other side of the dream. And what it takes to successfully survive success.’

The film has been actively seeking supporters on the international platforms and Indian platform , enabling people to contribute in the making of the project and joining in on the process of change.

Speaking about being involved with the project through her company AKFPL, Guneet Monga says “When Archana and Abhay came to Anurag and me, we instantly fell in love with the subject and in every sense this deserved to be a collaborative film and so we all decided to get everyone involved in the project.”

Adding to this, producer of Placebo, Archana Phadke says “The teaser we opened to the public in February of 2013 represents what we can do with a small team and a very limited budget. I believe that Placebo is a story that has to be told. Regardless of its setting it is everyone’s story. We want to make the best possible film we can. AKFPL has come onboard as they share our belief. If people like our work and believe in what we are trying to make, they could join in and make it happen”

Currently raising funds for post production, this documentary is all set to change the way independent cinema has been perceived and received in India.



ETV Kannada Bags Format Rights to Telecast India’s Biggest Reality TV Show ~ropes in Southern Superstar Sudeep as host~

MUMBAI, February 28, 2013: Bigg Boss, the show that has gripped millions of Hindi General Entertainment viewers is now all set to revolutionize entertainment in South India. ETV Kannada has bagged the format rights from Endemol India to produce the biggest and the most acclaimed reality show that has changed the landscape of reality TV in the country. Bigg Boss as a concept has been loved by the country since six glorious years, and through ETV Kannada it is entering the regional space for the first time. A show that is a perfect blend of reality and unscripted drama, the Kannada version will see its local newsmakers and celebrities from all walks of life entering the Bigg Boss House. Southern Superstar Sudeep will be introduced in a never seen before avatar on Kannada television as the host of the show. Mixing his evergreen charm with the pure entertainment format of the show, Sudeep will take on the challenge of being the host of the Bigg Boss house. Bigg Boss Kannada will be aired on ETV Kannada in March.

Talking about his association with the show, Sudeep said, “Bigg Boss is all about human emotions and it isn’t particularly a formatted show. It is a reality show in the true sense and is both quick and spontaneous. I am very happy to be associated with the biggest television show of Karnataka market.”

Mr. Parameshwar Gundkal, Programming Head, ETV Kannada said, “Television content is all about story telling. It deals with emotions and drama of everyday life. Bigg Boss deals with this fact in by far, the biggest way. This is the best show available for the viewers to get up close and personal with their favorite celebrities”. Commenting on bringing the format to the Kannada GEC space, he said, “Bigg Boss is our next unique offering that will further accelerate and add momentum to our existing bouquet of shows”.

Deepak Dhar, CEO, Endemol India further elaborated saying, “Bigg Boss has connected extremely well with Indian audiences because it showcases reality in its truest, unadulterated form. Season after season, it has been the talk of town and to maintain the same amount of fanfare in its Kannada version, we have incorporated a gamut of innovations and new ideas based on our observations and learning from the Bigg Brother Format world over. Bigg Boss Kannada is bound to create entertaining content driven by the reality of what each contestant will experience in the Bigg Boss house… real emotions, real drama and real tension”.

Abhishek Rege, COO – Television, Endemol India added, “Bigg Boss is a popular format globally and we are excited to extend it regionally across India. While the Kannada adaptation of the format is the first step in that direction, we will certainly look at adapting the format in other local languages as well.”

The group of celebrities who will be living together for 14 weeks will bring out the best and worst in each other as they struggle to keep their calm and survive in the Bigg Boss house confines. The Bigg Boss house will not have any kind of entertainment or sources of communication with the outside world. With cameras tracking their every move, 24×7, the contestants will have to do without basics that they hold dear like a television, books, internet or their phones.

For further details contact:

ETV – Janaki Patel | 098208 23459 |

Genesis BM – Vignesh R Shankar | 098333 87338 |

About ETV Kannada

ETV Kannada is part of Prism TV Private Limited Group and launched on December 10, 2000. A family entertainment channel that thrives to entertain its viewers through distinctive and differentiated content, ETV Kannada matches the heritage of the rich Kannada culture with qualitative and innovative programming. Some of our flagship shows have been programmes like Papa Pandu, Silli – Lalli, Manvantara, Muktha, Mudalamane, Minchu, Kicchu, Guptagamani, Maneondu Muru Bagilu, Baduku, Mahanavami, Muktha Muktha, Ninnolumeyindale, Shubhamangala, Arundathi, Amma Ninagaagi, Galipat, Haaku Hejje Haaku and Dance Karnataka Dance League amongst many others.

About Endemol India

Endemol India is one of the leading and most valuable content production company in India across television, film and digital content. The company is a 51:49 joint venture between Endemol BV- the world’s largest independent television production company and CA Media – the Asian investment arm of The Chernin Group (TCG). The company has over the years produced successful television shows like Bigg Boss, Fear Factor, Laughter Challenge, Jo Jeeta Wohi Super Star, over 400 episodes of Deal or No Deal and the recently launched The Money Drop for Sun Network amongst others. Endemol India has also forayed into the movie making business with the remake of blockbuster Kahaani in Tamil & Telugu.

Best Wishes,

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15th Terry Fox Run in Mumbai on 3rd March, 2013

Abhishek Kapoor, Director of Kai Po Che to be the Event Ambassador

Mumbai, 27th Feb 2013: The 15th edition of the Terry Fox Run – in support of Bone cancer was announced today at the press conference in Mumbai. The 15th edition of the event has roped in Abhisek Kapoor, Director of Kai Po Che as the event ambassador.

The “Terry Fox Run” will be held on 3rd March, 2013 at 8.00 a.m. from Air-India Building (Nariman Point) to Marine Drive Flyover and back to Brabourne Stadium.

Bollywood star and noted singer Raageshwari will flag off the Run and will receive support from several other VIPS at the Stadium including the newly appointed Consul General of Canada

Over the years the race has received tremendous response from participants and this year there will be representation from over 120 schools.

The Run is a non-competitive event, where people come together as individuals, families and groups to raise money in Terry Fox’s name. It is a day of celebrating Terry’s legacy and helping to keep his dream of a cure for cancer alive.

Mr Gul Kripalani who is the convener of Terry Fox India Committee expressed “The Run in India is now the second biggest Run in the world! “We hope this year that the record will be broken, in terms of the number of participants and in terms of money collected though the support of our supporters and schools.”

Event Ambassador, Abhishek Kapoor stated, “I feel very privileged to be a part of such an initiative. I have had bad times too in life. Today, God has blessed me with good things and I will only consider myself fortunate if I am able to share it. This is the first time I have associated myself with a social cause and I wish to continue and provide my support and assistance in future too”

In India, Terry Fox run has received support from esteemed corporates like Allanasons Ltd./Frigorifico Allana Ltd., Aditya Birla Group, Birla Sun Life Insurance, Bombardier Transportation, Cambay Tiger, Hotel Leela Venture Ltd, MF Globalsify Securities, India Private Ltd, M. K. Tata Trust. Other Key Partners and Members of the Terry Fox Board include the Trident, Mumbai, Rotary Club of Bombay and YMCA.

All the funds collected are donated to Tata Memorial Hospital to carry on research into cancer amongst children. Doctors at Tata Memorial Hospital are in constant contact with Doctors at the Terry Fox Foundation in Canada for this research.

Born in Canada, Terry Fox was an active teenager involved in many sports. He was only 18 years old when he was diagnosed with osteogenic sarcoma (bone cancer) and forced to have his right leg amputated above the knee. While in hospital, he witnessed the suffering of other cancer patients, many of them young children. This made him decide to run across Canada to raise money for cancer research. He called his journey the Marathon of Hope.

He died soon after but an annual event came into existence to commemorate his efforts known as The Terry Fox Run. Each year, thousands of volunteers organize Terry Fox Run events in Canada and around the world.

Judith Fox-Alder, sister of Terry Fox says she marvels at how much the annual run has been able to do for cancer research, and how much it continues to do

“We have 34 countries that are doing Terry Fox runs now,” said Fox-Alder, “It’s quite amazing that Terry 30 years ago did his Marathon of Hope and captured a nation, and now he has captured the hearts of people all over the world. It is hard to describe what it means to be Terry Fox’s sister. I don’t even think we can explain the pride that we feel. Terry was an extraordinary person, and the fact that we were born into this family is just a miracle in itself.”

For further information, please contact:

Ms. Lumen

Terry Fox India Committee

+91 22 22886688





San Francisco & Mumbai Electronica Duo, Janaka & Shri’s debut album to be available across digital platforms by the end of March 2013

February, 2013: Sony Music/Folktronic is all set to launch the much awaited debut album of the cross-continental electronica duo – Gods Robots.

US-based, veteran DJ / producer Janaka Atugoda & Mumbai’s Carnatic trained vocalist Shridevi Keshavan’s album is set to create ripples amongst music lovers. The album consists of 12 original tracks – 9 & 3 bonus tracks that are characterized by cross-cultural melodies, sound sculpting, leftfield lyrics, and uplifting edge.

Thrilled, Janaka & Shri said, “We’re really excited to be releasing the album with Sony Music / Folktronic. This project is our dream state coming to life and the album’s the result of an incredible and creatively nourishing 3 year journey. We met and started working together via the net while meeting in ‘real-time’ 6 months later. It’s been a surreal experience, which comes through in the music. Soon after, the music portal Bit Torrent backed us by showcasing 4 tracks & a music video. The music seems to resonate with people, they like what we have to say (which was humbling) and we today we find ourselves with a global fan base.”

Recorded in San Francisco, Mumbai and Delhi, the album features sarod virtuoso Alam Khan (son of legendary Ustad Ali Akbar Khan), flautist Mike Pipes and sarangi master Suhail Yusuf Khan.

The Gods Robots sound is defined by their unique blend of English lyrics juxtaposed with Shri’s ethereal voice and mesmerizing Carnatic alaaps – her vocal style is marked by a unique soulful dub inflected swing.

Janaka moves the tracks seamlessly between trip-hop, hints of ska, soulful melodies, beautiful Indian instrumentation, and elements of rock-like beats that take you from serene grooves to dance beats in one easy flow. Their seamless style is also characterized by underground bass rhythms and a pop-esque edge.

Each track tells a story. Their songs play with the increasing presence of technology in contemporary life while drawing from the wellspring of tradition and simultaneously transgressing boundaries, crossing continents. The lyrics evoke themes of longing, war, hope, love and humility; turning dreams into reality against the odds, connected by an overall sense of optimism. Far from a brooding space, these evocations are full of spirit and energy; the overall effect is emotive and beautifully uplifting.

Gods Robots high praises in the past:

“…fuses radically different musical traditions, all of which come together like a post-Millenial Portishead album” MTV IGGY

“…the band to watch out for” BBC Radio One

“Gods Robots cutting edge sound…have defined an earworm-inducing sound” MTV Desi

This album will be released by Folktronic (Sony Music Independent) on digital platforms worldwide by the end of March 2013. Additionally, a limited number of physical copies (which include the 3 bonus tracks) will be available exclusively in India from April 2013 onwards.



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Divine bhajas by Jaspinder Narula at Maa Jagdambe Chowki

Mumbai: February 28, 2013: On the special occasion of Mamtamai Shree Radhe Guru Maa’s birthday, popular playback singer Jaspinder Narula will sing divine bhajans of Maa Sherawali at the chowki on 3rd March 2013. To seek the blessings of Maa Sherawali and Mamtamai Shree Radhe Guru Maa, Jaspinder devotes her voice.

Jaspinder shot to fame after the duet “Pyar to hona hi tha” with Remo Fernandes from the 1998 film ‘Pyar To Hona Hi Tha’ for which she won the 1999 Filmfare Best Female Playback Award.

Every year, devotees organise Maa Jagdambe’s chowki to mark Radhe Guru Maa’s birthday. They queue in for Guru’s divya darshan after the chowki on March 3.

Popular bhajan singers like Anup Jalota, Sardool Sikander, Ram Shankar and Master Saleem, Anuradha Paudwal and Manoj Tiwari have paid their respects during chowkis held on the day in the past.

Chowki 3rd March, 2013

This year devotees have booked the stage for chowki at Korakendra Grounds, Borivali (W), 5 PM onwards. The event is absolutely free and open to all devotees.

For any further enquiries, please contact Talli Babaji: 9820969020

With Best Regards,
Divya Khare

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Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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