Priyanka Chopra is all set to spread the sweet taste of success of her latest international single‘Exotic

Priyanka Chopra is all set to spread the sweet taste of success of her latest international single‘Exotic’.The Bollywood superstar and now International pop star has just launched an ice-cream flavor with the much loved ice-cream brand Baskin Robbins. The flavorof the ice cream ‘Peel N’Cream Exotic’ has been specially created on the back of her hit single ‘Exotic’ which was launched under leading music label, Universal Music India.

‘Exotic’ featuring international rapper Pitbull hit the number one spot on iTunes and the Nokia charts, giving Priyanka amplereason to celebrate. Breaking her previous record by garnering 15 million+ views on YouTube, ‘Exotic’ has turned out to be a huge hit!

Taking the promotions a step ahead, Universal Music India has associated with Baskin Robbins to celebrate the success of the single “Exotic”. Being quite a favorite among Indian masses, Baskin Robbinshas created a ‘Flavor of the Month’ called `Peel N’Cream Exotic’and the same is now available across its 504 outlets Pan-India.

There’s also a contest running at each outlet as well as on the brand’s social media around this flavor and Priyanka Chopra will meet and greet the lucky winners of this contest at one of the Baskin Robbins outlets in Mumbai.As part of the tie-up, Baskin Robbins will also retail CD’s of the “Exotic” single at select outlets.

Priyanka Chopra says, “I love to try new things…to push the boundaries in everything I do and my `music’ is one such initiative. I am super exited and feel so blessed that “Exotic” has been so loved and well received. In keeping with the theme of being different, I wanted to try something new while deciding what the new ‘Exotic’ Flavor would be at Baskin Robbins. Try it… I’m sure you’ll love it! You know what they say… a scoop (or tub) of ice cream can make all your troubles go away.”

Speaking on the association, Sunil D’Sa, Vice President, Marketing, Universal Music India, says, “We are excited on this tie-up with Baskin Robbins to launch the new flavor of ice-cream that keeps with the theme of Priyanka’s latest hit single “Exotic”. Through this association, Priyanka’ s music will reach out to another 500+ touch points across the country, which is simply amazing! Besides, “Exotic” a theme lends itself to an ice cream flavor and it could not get any bigger than this tie-up with Priyanka Chopra’s big

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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