Prime Focus Technologies partners with RSG Media Systems to offer Cloud-Based Content Supply Chain Management Solution

Prime Focus Technologies partners with RSG Media Systems to offer Cloud-Based Content Supply Chain Management Solution

13 September 2013: Prime Focus Technologies (PFT), the technology arm of media and entertainment industry services major Prime Focus and the global leader in enterprise rights and royalty management solutions RSG Media Systems have engaged in a partnership agreement. This was announced at IBC 2013 at RAI, Amsterdam.

PFT’s award-winning CLEARTM Hybrid Cloud enabled Media ERP platform can now be integrated with RSG Media’s RightsLogic® Rights and Royalty Management solution to help content enterprises manage end-to-end their digital media supply chain spanning rights, operations and monetization.

Says Ramki Sankaranarayanan, Founder, President and CEO, Prime Focus Technologies, “With the ever expanding scale and complexity of content monetization in the digital world, connecting programming rights with distribution operations is a strategic imperative for our clients. Hence I am pleased with the real leverage this partnership brings to the content supply chain”.

PFT and RSG Media enjoy great synergies in integrating their solutions for media and entertainment companies, cable and broadcast networks and digital distribution (On Demand/OTT) players. Customers like Multichannel Video Programming Distributors, Multiple System Operators (MSOs), Content Owners, Content Distributors and IP Licensors wanting to transform their content operations by streamlining assets and workflows, and maximizing monetization can now resort to the combined solution power of PFT and RSG Media – “digital supply chain in a box”.

“This new partnership with PFT brings together the core competencies of RightsLogic and CLEAR, and guarantees seamless digitization of the content supply chain as well as a high impact solution not currently offered on the market. We’re especially excited to see the reporting features of RightsLogic work their magic” adds Mukesh Sehgal, CEO of RSG Media Systems.

The working relationship between the two media companies will provide clients with the most innovative and end-to-end content lifecycle management solutions.


About Prime Focus Technologies

Prime Focus Technologies (PFT) is the technology arm of Prime Focus, the global leader in media and entertainment industry services. PFT brings together a unique blend of Media and IT skills backed by a deep understanding of the global media and entertainment industry.

CLEAR™, our award-winning hybrid cloud enabled Media ERP platform for content and workflow management, and digital content services help broadcasters, studios, advertisers, sports bodies, news agencies, government and service providers drive creative enablement, enhance ecosystem efficiencies & sustainability, reduce cost and realize new monetization opportunities.

PFT works with major content owners like News Corporation-owned STAR TV, EROS International, SONY Music, Viacom 18, SONY MSM, BCCI (Board of Control for Cricket in India), IPL (Indian Premiere League), Hindustan Unilever Limited, The Associated Press, A & E TV Network, Netflix, Schawk! and WPP.

PFT benefits from Prime Focus’ worldwide network of studios and WorldSourcing® model supported by a Global Digital Pipeline to offer customers transformational solutions that help them manage their business of content better.

Prime Focus is listed on the NSE and BSE in India and has operations in Los Angeles, New York, Vancouver, London and Mumbai.

For more information

CLEAR and WorldSourcing are registered trademarks of Prime Focus Limited. All other trademarks acknowledged.

Description: Description: Description: Description: Relations for Prime Focus Technologies:

Jose Kunnappally

Head, Marketing and Communications

Prime Focus Limited

+91 887 964 5359

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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