Prime Focus chairman Naresh Malhotra honored with the Dadasaheb Phalke award


Prime Focus chairman Naresh Malhotra honored with the Dadasaheb Phalke award 


Mr. Malhotra, Chairman of Prime Focus has been recognized for his excellence in video and films


Mumbai, May 2, 2014: Mr. Naresh Malhotra, Chairman of Prime Focus, received the prestigious and much coveted Dadasaheb Phalke Award this year, for his immense contribution to, and excellence in the video and films industry. He was honored at a ceremony held in Mumbai, where Hon’ble Governor of Maharashtra, K. Sankaranarayanan, was the chiefs guest.


Accepting this accolade, Naresh Malhotra, Chairman of Prime Focus said, “I am humbled to receive the Shri Dadasaheb Phalke Award. I would like to extend my gratitude to the Government of India for recognizing my contribution in the world of cinema, and honoring me with the highest award in the industry.”


“During my 40 year professional journey, I have been involved in every facet of the entertainment industry, from direction to production, and seen Prime Focus grow from a garage company to a global success story. I would like to thank all my close friends, family and employees who have made this journey more meaningful.”


The 69-year-old cinema veteran entered the ranks of Bollywood as an Assistant Director and Controller of Production with the well-known director Mr. Asit Sen and producers M/S MR Productions. They made several films together, including Khamoshi, Safar, Anokhi Raat, Sharafat and Bairaag, after which Mr. Malhotra ventured into producing films on his own, including the popular Shahenshah, with Amitabh Bachchan as the lead star. The Prime Focus chairman also recognized the potential boom in the Indian television industry, and set up India’s first digital audio studio and then, in 1990, ventured into the business of providing services for the production of TV programs and ad films by leasing equipment to production houses and Ad filmmakers. His mentorship was instrumental to the launch of Prime Focus in 1997. Over the years, he has been recognized as a pioneer in contributing to the Entertainment and Media industry.


The 195th Dadasaheb Phalke Awards were organized by Dadasaheb Phalke Academy. Amitabh Bachchan, Asha Bhosale and the late Yash Chopra are some of the past recipients of the award.



About Prime Focus Limited:

Prime Focus Limited, a global leader in media and entertainment industry services employs over 4,300 professionals in 11 cities across 4 continents and 5 time zones. We provide end-to-end creative and technical services including visual effects, stereo 3D conversion, video/audio post-production, media asset management, Digital Intermediate, versioning and adaptation, and equipment rental to the Film, Broadcast, Advertising and Media industries. Prime Focus is also behind path breaking technologies like CLEAR™ (Hybrid Cloud technology enabled Media ERP platform) and View-D™ (stereoscopic 2D to 3D conversion). Leveraging our Global Digital Pipeline and pioneering delivery model WorldSourcing® we partner content creators at every stage of the process ensuring work flow efficiencies, cost optimization and creative enablement. Listed on the BSE and NSE of India, Prime Focus has operations in Los Angeles, New York, Vancouver, London, Johannesburg, Mumbai, Bangalore, Chandigarh, Delhi, Kolkata and Hyderabad.


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About Dadasaheb Phalke Award:


The Dadasaheb Phalke Award is India’s highest award in cinema given annually by the Government of India for lifetime contribution to Indian cinema. The Award is given to a prominent personality from the Indian film industry, noted and respected for significant contributions to Indian cinema. A committee consisting of eminent personalities from the Indian film industry is appointed to evaluate the award. Introduced in 1969, the birth centenary year of Dadasaheb Phalke, considered as the father of Indian cinema. The award is given to recognize the contribution of film personalities towards the development of Indian Cinema and for distinguished contribution to the medium, its growth and promotion.


Media Relations for Prime Focus Ltd:

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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