Philips teams up with Disney India to revolutionize children’s lighting category

Philips teams up with Disney India to revolutionize children’s lighting category

–          The combination of Philips’ innovation and Disney’s characters bring a new dimension to stories and play

–          Discover this whole new world of inspiration and magic through light exclusively on Amazon.in

 

Mumbai, July 24,2014:  Philips Lighting India today announced the creation of an imaginative LED lighting portfolio offering innovative, inspiring and playful lighting products designed to bring the Disney magic to life for kids and their families. The range will be available exclusively on Amazon India’s e-commerce platform www.amazon.in

 

The new Philips and Disney Imaginative Lighting range of products combines Philips’ ground-breaking and meaningful innovation in lighting with the magic of Disney characters and story telling to transform a child’s bedroom into a more imaginative place for them to read, play and sleep. It represents the latest achievement in Philips’ journey to transform the home lighting experience and make it digital.

 

Nirupam Sahay, President, Philips Lighting India, commented, “The blend of Philips’ expertise in lighting and Disney’s beloved characters will transform kids rooms to a more imaginative place for them to learn, play and sleep. The e-commerce tie-up with Amazon will help us in making these digitally interactive lighting solutions easily accessible to our target consumer, who is online most of the time and likes to shop without hassle.”

 

“This product range is a perfect example of how Disney storytelling can extend into children’s bedrooms through an innovative and compelling product offering. We are thrilled to work with Philips to help create comforting reading and bedtime environments for families,” added Abhishek Maheshwari, Vice President and Head, Disney Consumer Products.

 

“The launch of Philips Disney Imaginative Lighting range exclusively on www.amazon.in  is in line with our vision of enabling our customers in India to find, discover and buy anything that they desire online and provide them a unique, delightful and trustworthy shopping experience. This exclusive partnership also serves as a testimony of our commitment to offer our customers products of superior design at exceptional prices,” said Mr. Samir Kumar, Director Category Management, Amazon India.

The Philips Disney Imaginative lighting range has been created to inspire children’s play and magical family moments as well as provide comfort to kids through Disney characters they know and love. The range also includes lights featuring ‘light that comforts’, such as nightlights that emit a gentle glow, to products designed to help promote a regular sleep pattern for children by letting them know when it’s time to get up. The portfolio is designed for kids of ages 3 – 7 years and it has been designed with safety in mind through each product’s construction and the materials used. Smart Philips LED means the lamps are robust, stay cool to the touch and are kind to little hands – with the added bonus that they do not have to be changed often due to their extremely long-life. Each light is also designed to ensure there are no small parts or sharp edges to worry about, and cables can be tidied away using Velcro cable binders.

 

The Philips and Disney Imaginative Lighting range of products:

 

  1. Philips Disney SoftPals in Mickey and Minnie Mouse, Sulley and Mike from Monsters Inc.

The perfect night time friends are key for setting rituals such as story time and getting children in to the habit of sleeping through the night.

 

 

  1. Philips Disney LivingColors Micro lamps in Cars and Princess

This table lamp paints the kids’ room with colored light. The child can vary the color of light of the LC Micro Princess/Cars and create a magical feeling that matches his/her imagination. The on-product control makes it easy and incredibly fun to select 64 different colors.

 

 

  1. Philips Disney Night light in Mickey and Minnie Mouse, Cars and Princess

Simply hang this light near the kid’s bed, comes with a motion sensor- if the child moves, the lamp will light up the corner. Also comes with a Daylight sensor for energy saving.

 

  1. Philips Disney Flash lights in Jake and Winnie The Pooh

Flash lights with On/ Off switch- Fancy Disney pals accompany the child if he/ she wakes up in the middle of night.

 

  1. Philips Disney Projector light in Cars and Princess

A table lamp that can be both a night light and a projector, projects a large image on the ceiling, comes with 24 images in 3 wheels.

 

 

 

 

 

 

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 113,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

 

About Disney Consumer Products – Disney is the largest retail character licensor in the world with US$45 billion in character merchandising retail sales globally in 2013. Consumer Products business includes: Toys; Fashion & Home; Food, Health & Beauty (FHB); Consumer Electronics; Stationery; Publishing and Retail Sales and Marketing the Consumer business plays a critical role in providing Indian consumers a chance to bring a piece of the Disney magic home through a wide range of creative and locally-appealing merchandise.

 

Today, Disney products are available across over 100,000 retail touch points in India. Disney India’s Consumer Products business continues to focus on broadening its distribution by expanding product reach beyond large cities through existing licensees and retail relationships. Working with over 140 licensees across categories, Disney’s retail presence, such as the unique “store-in-store” concepts in prominent retail outlets such as Lifestyle and Hamleys in Mumbai, Sapphire in Bangalore, Landmark stores, deliver a broad range of products and continue to reach more and more consumers across the country.

 

In an  endeavour to provide consumers with the best choice, the greatest convenience and flexibility, Disney and Net Distribution Services launched www.shopatdisney.in, extending Disney’s reach beyond large cities and making Disney merchandise collection available online and just a few clicks away. Consumer Products has also leveraged the growing e-commerce market in India, by making Disney branded products available across all the key online portals with shop-in-shops on Flipkart and Jabong and strategic presence in portals like Myntra, Amazon, Snapdeal, First Cry and more.

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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