PFW’s Stereo Conversion Process receives Lumiere™ Technology Award

PFW’s Stereo Conversion Process receives Lumiere™ Technology Award


Mumbai, India 25 September, 2014 – The International 3D and Advanced Imaging Society held its 5th Annual Entertainment Technology and New Product Awards at Paramount Pictures in Hollywood on Wednesday 24 October.  The Society honored 19 companies and organizations for advancing the entertainment industry through technological developments, including Prime Focus World.


“These are amazing technologies that will be captivating movie fans and TV audiences in the next few years,” said Society Awards Chairman Buzz Hays.


Prime Focus World received a Lumiere™ statuette award for its ‘Hybrid Stereo Pipeline’, the technology behind PFW’s stereo conversion work on shows such as Guardians of the Galaxy, Transformers: Age of Extinction, Edge of Tomorrow, Maleficent and Gravity. The ‘Hybrid Stereo Pipeline’ toolset is the product of years of stereo knowledge and experience, giving filmmaking partners full creative control over the stereo depth in their movies, within the most challenging timelines and at levels of quality and accuracy that are unbeatable in the industry.


Commenting on the win, Namit Malhotra Founder, Executive Chairman & Global CEO, Prime Focus said, “We believe, technology is the new creativity today. We have had tremendous success and market leadership with View-D, our 2D to 3D conversion process, for years now. With Hybrid Stereo Pipeline we have gone many steps further in enabling film makers to tell compelling, larger than life stories with the creative sophistication they envisioned”.


Accepting the award for Prime Focus World were Rajat Roy, Global Technical Supervisor, and Developer Laszlo Rikker. The technology team, which also includes Eoin Greenham, Global Head of View-D™ Pipeline, is currently in development on a number of new initiatives for the PFW stereo pipeline, including a project with camera manufacturer ARRI to develop in-camera depth capture, for which the team presented their findings at CINEC in Munich earlier this week.

For a full list of the event’s honorees, click here




About Prime Focus World

Prime Focus World (PFW), a subsidiary of Prime Focus Limited, provides visual effects, 3D conversion and animation services to major media and entertainment companies. PFW has brought its expertise to many wide release Hollywood films including Gravity, Maleficent, Edge of Tomorrow, Noah, White House Down, The Wizard of Oz, The Great Gatsby, World War Z, Men in Black 3, Star Wars: Episode I, II & III, Dredd 3D, Total Recall, Harry Potter and the Deathly Hallows: Part 2, Transformers: Dark of the Moon and Avatar. Shows currently in production include Sin City: A Dame To Kill For, Teenage Mutant Ninja Turtles, The Expendables 3, Kingsmen: The Secret Service, Mortdecai and Hercules.


Prime Focus World has global operations with a presence in key centers of creative content production – Los Angeles, Vancouver, London, Beijing and Mumbai.


In June 2014, Prime Focus World and Double Negative announced the merger of their Hollywood VFX business.


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Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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