PepsiCo Unveils FAN-tastic Plans for the Pepsi IPL

Ranbir Kapoor's new avatar for Pepsi IPL ad-campaign
PepsiCo Unveils FAN-tastic Plans for the Pepsi IPL

Promises the Ultimate Fan Experience

Yeh Team Kabhi Toh Woh Team Kabhi…

Par Pepsi IPL Oh Yes Abhi!

Kicks Off a Mega Campaign That Celebrates Fans’ Multiple Loyalties
First Part of the Campaign Features Ranbir Kapoor

Link to the low res making video and TVC

Link to the high res making video and TVC:

New Delhi, April 2, 2013: PepsiCo, the leading Food and Beverage Company’s flagship brand, Pepsi is all set to make the upcoming cricket extravaganza, the Pepsi IPL, the fizziest and best ever experience for cricket fans. From in-stadia fan experiences to on-line innovations and an irreverent yet insightful TV campaign, Pepsi IPL fans are in the spotlight this cricketing season. After celebrating the modern face of cricket with the successful ‘Change the Game’ in 2011 and the way the game is watched with the ‘Na-Tameez Se Dekha Jaata Hai’ campaign in 2012; Pepsi’s latest campaign around its latest ‘Oh Yes Abhi!’ theme is all about how the game is followed by the youth.

Indians are most passionate about cricket and the Indian national team, but when it comes to the annual club-style tournament, Pepsi IPL fans enjoy supporting more than one team. They support their home team but also others because of the performance, presence of their favourite players… ultimately it is about the thrill of the game. The new Pepsi IPL campaign focuses on the fans and their multiple team loyalties. The creative thought is summed up in the phrase – “Yeh Team Kabhi Toh Woh Team Kabhi, Par Pepsi Oh Yes Abhi!” The first ad film in a series of commercials that goes on-air on April 3, features actor, Ranbir Kapoor in a dramatically different look; the youth icon is seen as a common man who is passionate about Pepsi IPL, but has a different story to tell when it comes to team loyalty.

Deepika Warrier, Vice President – Beverage Marketing, PepsiCo India said, “In our first year as the proud sponsors of the biggest annual cricket tournament, the Pepsi IPL, we are thrilled to add the extra fizz to fan experiences across mediums. For us this is a perfect platform as it provides wider reach and engagement opportunities with our core target audience in the peak beverage season.”

“Through our new ‘Oh Yes Abhi!’ campaign we are celebrating the fans’ support for multiple Pepsi IPL teams in a light-hearted manner. Our marketing initiatives and activations are also focused on fans… from interactive contests and engagement in-stadia, on-air and on-line to product and branding innovation, everything is designed to provide the ultimate sporting experience. We are confident of making this edition of the Pepsi IPL the most thrilling and engaging event this year and in the years to come”.

Talking about Pepsi IPL and the new campaign, Ranbir Kapoor said, “This year, I am even more excited about the tournament as Pepsi is the title sponsor and I’m a part of the Pepsi family. I am equally thrilled about the new campaign which is whacky and fun. In a departure from the usual funky look I have in Pepsi campaigns, this one has me in a very simple look with dental braces, thick mustache and a tiffin box as an accessory. Apart from the look, I love the insight we are sharing in an interesting manner. It is about fans like us and our love for many teams and players during Pepsi IPL. The campaign truly reflects our state of mind – Yeh Team Kabhi Toh Woh Team Kabhi, Par Pepsi IPL Ka Fun, Oh Yes Abhi!”

Fan initiatives during Pepsi IPL 2013 include a limited edition 1st time in India, 500ml Fan Can; activations with partner teams; the disruptive in-stadium ‘Pepsi VIP Box’, which will provide a unique viewing experience to cricket fans who may get to share the space with their favourite celebrities and more. A series of innovative social media engagement activities promise to take the fun to the next level… now fans will not only get to watch the matches but also play a parallel Pepsi Tweet20 tournament on Twitter; and a new website which will be full of exciting content, contests and gratification including match tickets, merchandise and a lot more. From the in-stadia branding perspective also, Pepsi has planned a lot of innovations including Can-shaped player dug-outs, 3D pitch mats, the Pepsi IPL remixed Horn and the Oh Yes Abhi! count-down timer, among others. With its Co-Presenting broadcast sponsorship deal with SET Max, PepsiCo will create a series of customized innovations with the channel to maximize engagement with fans.

“This edition of Pepsi IPL will have only two constants, change and Pepsi. The idea, Yeh Kabhi Toh Woh Kabhi, captures the effervescent ever changing, non-stop spirit of the tournament bound by a potent sip of Pepsi”, commented, Agnello Dias, Chief Creative Officer and Co-founder, Taproot India.

The Pepsi IPL campaign is being launched across various mediums and channels to ensure complete 3D activation across all verticals. It will be supported by a 360-degree approach including thematic ATL and outdoor, consumer engagement programmes, special edition packaging, in-stadia amplification and digital engagement programmes.

For more details on the campaign and a lot more excitement, log on to www.pepsi.in (goes live on April 3)

Facebook: www.facebook.com/PepsiIndia

Twitter: www.twitter.com/PepsiIndia

(See annexures for activation details)

TVC details:

· Creative Agency: Taproot India; Agnello Dias, Santosh Padhi

· Production House; Director: Corcoise Films, Prasoon Pandey

· TVC duration: 40 seconds

· Media Planning: Mindshare

· Language: Hindi

For further information, please contact:

Ruchika Gupta / Parakram Hazarika

Genesis Burson-Marsteller

ruchika.gupta@bm.com / parakram.hazarika@bm.com

+91-9873551248 / +91-9711311668

Nitin Yadav

PepsiCo India

nitin.yadav@pepsico.com

+91 9811278920

Fan Kabhi Toh VIP Kabhi

Pepsi’s Oh Yes Abhi! fan initiatives during Pepsi IPL 2013

Pepsi Fan Can: Are you watching a Pepsi IPL match and don’t want to run back to refill your drink? This cricket season, Pepsi has launched a special limited edition 500 ml Fan Can for those who don’t want to miss any action on the field. It is for the first time that a 500 ml can has been introduced by any major soft drink brand in India. Available at Rs. 35, the gold coloured Fan Can is available across the country.

Pepsi VIP Box: The thrill and the excitement of watching a Pepsi IPL match in the stadium is unmatched but what if it becomes even better? Pepsi has set up unique Pepsi VIP Boxes at all match venues that offer a VIP experience to cricket fans. Shaped like the Pepsi globe logo, the fully air-conditioned VIP Box can accommodate 6-8 fans at a time. Located strategically in the stadium to offer great match view, the VIP Box also offers unlimited complimentary PepsiCo products. Additionally, fans may just find themselves sharing the space with a celebrity! Access to the Pepsi VIP Box will be only through special promotions run by Pepsi on-ground and through its social media channels.

Partner Team Activations: PepsiCo’s association with eight out of nine Pepsi IPL teams as the exclusive pouring partners will offer a lot more excitement and engagement opportunities for fans with their favourite teams. This year Delhi Daredevils, Chennai Super Kings, Rajasthan Royals, Royal Challengers Bangalore, Pune Warriors India, The Sunrisers Hyderabad, Kings XI Punjab and the reigning champions, Kolkata Knight Riders have said ‘Oh Yes Abhi!’ to Pepsi and other brands in the PepsiCo portfolio. The company will have exclusive pouring rights at partner teams’ home matches along with the title of the official beverage for the eight teams. This association will extend to PepsiCo’s extensive range of food and beverage offerings including Pepsi, Mountain Dew, 7UP, Mango Slice, Mirinda, Aquafina, Tropicana, Lay’s, Kurkure, Aliva and Quaker Oats.

A lot more excitement and ‘Oh Yes Abhi’ experiences are planned for
Pepsi IPL fans as the tournament progresses…

Stadium Kabhi Toh TV Kabhi

Pepsi’s Oh Yes Abhi! In-stadia, on-air initiatives during Pepsi IPL 2013

Pepsi Can Player Dug Out: With fans chilling in the special Pepsi VIP Box, players also get a revamped dug-out while the game is on. Putting a logo on the existing dug-out is passé, creating a new dug-out shaped like a Pepsi can is so Oh Yes Abhi!

Pepsi IPL Cheer Horn: We are all familiar with the cheer horn during the matches but this year, there’s a Pepsi twist to it. Pepsi IPL Cheer Horn takes the unmistakable Vuvuzela sound and mixes it with Pepsi’s Oh Yes Abhi! anthem.

Pepsi IPL Countdown: 10… 9… 8… 7… 6… 5… 4… 3… 2… 1… Oh Yes Abhi! At the start of each innings, join thousands of fans to the match countdown that ends with the chant of Oh Yes Abhi!

Pepsi 3D Pitch Mats, Pitch Stumps and more: Only logo is not that much fun… Pepsi brings 3D pitch mats for the first time to Pepsi IPL along with other refreshing branding across the stadium.

SET MAX Integration: Fans watching Pepsi IPL at home can expect a lot of surprises and innovations on SET MAX in true Pepsi ‘Oh Yes Abhi!’ style.

Fan Kabhi Toh Player Kabhi

Pepsi’s Oh Yes Abhi! on-line initiatives during Pepsi IPL 2013

www.pepsi.in: The brand new website will go beyond the regular match updates, listings and fan chatter – several applications and contests will be running on this portal along with Pepsi’s social platforms to allow fans to experience the game like never before. Taking the online engagement to the next level, this customized site will not only adapt to the user but also offer rewards and ‘Oh Yes Abhi’ experiences to the most engaged fans. (Goes live on April 3)

Pepsi Tweet20: It’s a twitter API based application/game which brings the excitement of playing cricket onto twitter. Pepsi India twitter handle (@PepsiIndia) tweets a particular type of ball (Short Pitched Bouncer on Middle Stump) to which users reply with the most appropriate selection of shot (User’s bat). Tweeting the correct shots fetches runs and the wrong shots cost wickets. Unlocking special shots gets users bonus runs. Besides this, users also need to complete tasks during the game which earns them Pepsi crowns. These Pepsi crowns can be redeemed at any time of the day, for bonus skill/wickets/free hit to increase their score. The contest has 20 matches divided into 5 pools of four matches each. Each match has 12 balls (tweets). The fun starts on the 1st of April with two matches everyday (of two hours each). Each pool winner gets a chance to witness matches from the exclusive Pepsi VIP Box.

A lot more engaging and exciting contests and applications are planned across social mediums for Pepsi IPL fans as the tournament progresses…
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Sony Entertainment Television Announces its Magnum Opus ‘Bharat Ka Veer Putra – Maharana Pratap’

Mumbai: April 2, 2013: Following on its legacy of bringing to its viewers some of the most impactful stories and path breaking shows, India’s leading entertainment channel Sony Entertainment Television now brings to you ‘Bharat Ka Veer Putra -Maharana Pratap’, a historical drama that narrates the awe-inspiring story of Pratap Singh, one of the first freedom fighters that India ever saw. History is replete with stories of valor and courage about great leaders, but it is rare to find a leader like Maharana Pratap and his loyal followers who braved hardships and sacrificed immensely to save their beloved kingdom. The name “Maharana Pratap” has always been held in great honor and respect. Produced by Contiloe Productions, Bharat Ka Veer Putra – Maharana Pratap is undoubtedly an epic drama not to be missed!

Announcing the show, Sneha Rajani, Senior Executive Vice-President and Business Head, Sony Entertainment Television said, “We are immensely proud to present the story of one of the greatest Rajput warriors Maharana Pratap, and we hope to give the audience an insight into his inspirational life. We have always been fascinated with the countless stories of courage, valor and sacrifices associated with Maharana Pratap and most of them are extremely pertinent and relevant even in today’s times. I am confident that this will be yet another path breaking show from Sony.”

Abhimanyu Singh, Producer Contiloe Productions said, “While making Jhansi Ki Rani I kept coming across the fact that Maharana Pratap was a major source of inspiration to Rani Lakshmi Bai. On reading more on him I realized that he was one of the bravest Indian rulers to have ruled in India, a true patriot who never gave up his freedom. I am extremely happy to be bringing this legend alive for Sony Entertainment Television and I hope our story of Maharana Pratap will continue to inspire this generation too.”

About Sony Entertainment Television:

Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is India’s leading television network. It comprises of Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment channels; MAX, India’s premium Hindi movies and special events channel, SAB; a family comedy entertainment channel; SIX, a premier sports entertainment channel, PIX, the English movie channel and MIX a refreshing Hindi music channel. Since its launch in October 1995, SET has created a unique space for itself in the Indian Television industry. Pioneering new waves in television programming, with blockbuster movie premieres, big format non – fiction shows and an impressive array of fiction shows like Kaun Banega Crorepati, Entertainment ke liye Kuch Bhi Karega, Bade Acche Lagte Hain, Kuch to Log Kahenge, Parvarrish, CID and Crime Patrol.

Sony Entertainment Television has been providing strong platforms for over 700 brands to reach over 50 million households in India. In addition, Sony Entertainment Television is also available in US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore, Pakistan, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and Seychelles. In total, SET influences over 300 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide. Sony Entertainment Television is a part of the network of channels distributed by The One Alliance – a joint venture between Multi Screen Media Pvt. Ltd. and Discovery Communications India. Other channels in the One Alliance network include Sony HD, MAX, SAB, MIX, PIX, SIX, SIX HD, AXN, Animax, Aath, Discovery Channel, Discovery Channel Tamil, Animal Planet, TLC, Discovery Science, Discovery Turbo Discovery Kids and Discovery HD World, it also distributes the leading News network in the country – the TV Today Network channels – Headlines Today, Aaj Tak and Tez and the premium Sports’ channels – Neo Prime & Neo Sports.

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Divya Dutta turns author

Adding another feather in her cap Divya Dutta, now has started work on her first book. Soon to be seen in Karan Johar’s Gippi she started working on her book while shooting for Bhaag Milkha Bhaag. Ask an elated Divya and she says, “During the Chandigarh outdoor, I liked how a woman’s story I was writing, was turning out. While it’s a work of fiction, personal experiences form an important part of one’s writing. Acting and writing are the two best professions. In acting, you express all that your character goes through; in writing, you can express yourself.” Divya hopes to release her book by the end of this year. She was earlier also associated with writing for newspaper columns.

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Films for entertainment or Festivals

Nowadays almost every film director and producer want their films to be first taken to each and every film festival across the globe and then release it in their own country. If a director and a producer make a good film then automatically it will be praised by the critics, will get awards and the audience will want to watch the film and the film will be a success.

What might be the reason for the film makers to think like that? Are there are a lot of film festivals across the globe and to reach in these film festivals is almost easy. Or today, India has marked itself in film festivals. May be because only those films work here which are praised by the critics at the film festivals and the audience tend to look at the film in a different way. And above all these, the main reason might be that the money invested by the producer on a film becomes a safe investment when he takes it to the film festivals.

To get to know more about all these we asked Director Harish Sharma who’s first film “2 Nights in Soul Valley” is released. He said, “Today it has become more important to take films to the film festivals because there are more than 121 film festivals in which from more than 140 countries films are bought. Some less and some for an average prize the films are sold, where in the producer does not have to suffer losses. The movies which are low budget and have introduced a new face are often difficult to sell. Even if the film has a good story, a good projection but still it is difficult for the producer to release it in the theatres. That is the main reason why low budget films find it worthy to make an entry in the film festivals. Other than that, if the film is sent to the film festival and if it is selected, then the reviewers and the film producers do not have to pay for the screening of the movie. The organizers of the film festival do that. And if the film is really very good then the film gets recognition in and across the country. All this is the same for small films and documentaries also. For instance, there was a film ‘Road’ which starred Satish Kaushik and Abhay Deol. It was taken off the screen just after 3 days of its release. Despite that the producers sold this movie across the country for more than 10 crores wherein the cost of the film was around 3 crores”.

Talking about big budget movies, they do not have to face any of these problems as they have a big star cast and a big banner, and they don’t have any financial limitations. Such producers take their films to countries like the U.S., U.K., Australia and New Zealand, where there is a lot of Indian population. Even big producers are taking their films to film festivals. Hindi films have also been released in Japan and China.

Taking films to International film festivals has now become a common thing. There are some producers who take each and every film of theirs to film festivals, no matter if the audience like it or not, they take it. Audience’s likes or dislikes does not matter to them, all they want is an award.

There are around 2,000 films who come at the film festivals. And it is next to impossible to watch all the movies. Wondering how they select the movies? Majority of the film festival are abroad and we don’t know if the selection is done by fair means. It is mostly those films whose directors are famous.

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Turner, Film Kraft & Toonz Animation partner for Krrish television features

~ First time ever; blockbuster Bollywood franchise Krrish to air

animated movies on Cartoon Network ~

Mumbai, April 02, 2013: In the first of its kind endeavour, a popular Bollywood movie is now being leveraged onto a television entertainment channel via animated spin-off movies. Cartoon Network, Film Kraft Productions and Toonz Animation have partnered to create four animated movie sequels based on the Bollywood mega movie – Krrish.

These movie sequels follow the childhood adventures of Krishna (from the movie Krrish) who discovers that he can help people and save the world with the special powers bestowed upon him by Jadoo (from the movie Koi Mil Gaya). But in order to protect his identity and loved ones from the wrath of his enemies, he must don the mask of superhero Krrish! A series of four movies will be created between 2013 and 2014, the first of which, titled Kid Krrish, will air on Cartoon Network on July 14, 2013.

Siddharth Jain, Managing Director, South Asia, Turner International India Pvt. Ltd. said, “At Turner, our aim has always been to push the boundaries and deliver innovative and entertaining content across all our channels. Cartoon Network, the ultimate destination for fun and animation, will now be home to Bollywood’s biggest superhero in a whole new animated avatar. The Krrish franchise has been very well received by kids across the country and we are certain that they will be enthralled and excited to watch this adaptation of their superhero on Cartoon Network!”

Rakesh Roshan, Director, Film Kraft Productions (India) Pvt. Ltd. said, “I have always pushed the limits by making different kinds of entertainment films and have always planned new strategies to promote them. Since Krrish 3 will be ready for release this Diwali, I wanted to revive the memory of Krrish with children and the newer generation who may have not seen Koi Mil Gaya or Krrish. I am happy to have collaborated with Turner, the oldest and most popular children’s channel in Asia and Toonz Animation, who are the best in creating animated content in Asia, to make this first of its kind animated film series, where a live action film is adapted to make animation series for television.”

“The animated Krrish franchise are fun films that are guaranteed to be a visual treat with mass appeal. It is not every day that 11 year olds get to be super heroes! We are thrilled about partnering with the legendary Rakesh Roshan and Cartoon Network. This is a huge milestone as far as Toonz Animation is concerned,” said P Jayakumar, CEO, Toonz Animation India Pvt. Ltd.

About Turner Broadcasting Systems, Asia Pacific, Inc.

Turner Broadcasting System Asia Pacific, Inc. (TBSAP) creates and programs award-winning branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the Asia Pacific region and beyond. A leader in the Asian television business and media industry, we offer news, kids and entertainment networks across the region, with a total broadcast of 24 channels in nine languages reaching hundreds of millions of viewers in no less than 23 countries. Our extensive digital reach extends to a broad range of websites and mobile carriers in addition to applications and games across a range of platforms and devices.

Our entertainment and news brands include CNN International, CNNj (Japan), HLN, CNN U.S., Cartoon Network, Boomerang, Pogo, TCM, MondoTV, Tabi Channel, WB, truTV and QTV. We employ more than 900 staff in eleven countries, namely Australia, China, Hong Kong, India Indonesia, Japan, South Korea, Pakistan, Singapore, Taiwan and Thailand. The diverse bouquet of Turner brands are available in interactive, non-linear formats, reflecting the company’s innovative and industry-leading approach to delivering compelling content whenever, wherever.

TBSAP is a wholly-owned subsidiary of Turner Broadcasting System, Inc. (TBS), a Time Warner company.

About Cartoon Network India

Launched in India in 1995, Turner Broadcasting System, Inc.’s (TBS) Cartoon Network is the leading kids’ entertainment channel in India reaching more than 33 million viewers. Drawing from the world’s largest cartoon library of Warner Bros., MGM and Hanna-Barbera titles, the Network also showcases original series including the Ben 10 franchise, Adventure Time and The Amazing World of Gumball. CN is currently available in English, Hindi, Tamil and Telugu languages. Recognized as the resident kids’ expert with a 360-degree presence through successful on-air and online presence, ground-events, promotional licensing, product licensing, publishing and DVDs.

www.cartoonnetworkindia.com is India’s leading destination for kids’ online entertainment attracting close to 5.6 million page views. Kids can find the largest selection of cartoon character based games, video on demand, and a community site featuring personalized avatars and message boards. (*Source: Omniture Site Catalyst, December 2012).

About Film Kraft Productions

Filmkraft Productions (India) Pvt. Ltd was set up in the year 1977 by Mr Rakesh Roshan. Rakesh Roshan is a reputed actor-producer-director; having starred in over 80 films, directed 12 films and produced 15 films in a career spanning 40 years. He was honoured at the International Film Festival of India (IFFI) 2006 in Panaji, Goa, for his contribution to mainstream cinema and the Global Indian Film Awards (GIFA) for his outstanding contribution to Indian cinema over the past 35 years. In 2010, IFFA, honored him by bestowing the Best Director of the Decade Award.

The company produced memorable films Aap ke Deewane, Kaamchor, Jaag Utha Insaan, Bhagwan dada, Khudgarz, Khoon Bhari Maang, Kishan Kanhaiya, King uncle, Karan Arjun and Koyla. In 2000 the company introduced Hrithik Roshan in the record breaking hit Kaho Naa Pyaar Hai and went on to produce blockbusters like Koi Mil Gaya, Krrish and Krazzy 4 and Kites.

On the anvil is Krrish 3, the sequel to Krrish, produced and directed by Rakesh Roshan and starring, Hrithik Roshan, Priyanka Chopra, Vivek Oberoi and Kangna Ranaut. Reputed foreign technicians are working on the project, including action director Tony Ching Siu Tung choreographing the action sequences. The music will be by Rajesh Roshan. Krrish 3 is slated for release around Diwali 2013.

About Toonz Animation

Established in the year 1999, Toonz Animation India Pvt. Ltd is the animation production division of Toonz group and part of the international business conglomerate, Comcraft Group, based out of Geneva. As the flag-bearer of the Indian animation industry, Toonz Animation has emerged as one of the biggest and the most admired animation production houses in South Asia. Toonz’s client list includes the biggest names in media and entertainment like Marvel, Hallmark, Paramount, Disney, BBC and Cartoon Network. Toonz Animation offers its world-wide clientele end-to-end animation services including 3D animation, 2D animation (digital and traditional), Flash, Stop Motion and VFX on a full spectrum of media platforms. The sprawling, 18,000 sq. ft. state-of-the-art studio is based in the electronic city of Technopark in Trivandrum. Toonz Animation also runs a state-of-the-art animation training facility in Technopark, Trivandrum called Toonz Academy. With access to real-time production, international faculty and a world-class curriculum the academy ensures its students a unique learning experience.

For further information, please contact:

Vishesh Verma

Turner International India Pvt. Ltd.

vishesh.verma@turner.com; +91 9819333317

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Veena Malik at Holy shrine of Gurudwara

Bollywood actress Veena Malik is turning into religious, the actress currently is in Punjab shooting for her upcoming Punjabi movie “Eh Dil The Mamla” where she took some time out from her hectic schedule to visit Gurudwara of ninth Sikh guru Shri Teg Bahadur in Patiala. The beautiful actress was seen in Gurudwara in Salwar Suit covering her head by her yellow Chunni. She offered prayers in Gurudwara to seek a blessing for her upcoming movie. She is currently busy in promoting her movie “The City That Never Sleeps” which is produced by Satish Reddy and Directed by Haroon Rashid.

Veena Malik said, “I feel very happy to visit Gurudwara and get a chance to offer prayer. I seek blessing from Shri Teg Bahadur for me and my movie. I am a very religious person and I do not create any boundaries in believing in God and I respect every religion”.

Gurudwara is the place of worship for Sikhs however people of all faiths are welcomed in the Gurudwara. The Gurdwara has a Darbar Sahib where the Guru Granth Sahib is seen. Veena had earlier visited Ajmer Sharif Dargah and was seen reading a Bhagavad Geeta.


Media Contacts:
Scribes INC- The PR Company

Satish Reddy
Mobile : 09167115564
Email : sateshreddey@yahoo.com

Abhishek Dubey
Mobile : 09699384240
Email : abhiscribesinc@gmail.com

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Rajasthan Royals collaborates with Provogue as team’s ‘Official Fan Wear Partner’

Bollywood Diva Shilpa Shetty graces the ramp, displaying her glamorous creations for the Royals’ fan community

JAIPUR, 2nd April 2013: Rajasthan Royals today announced the signing of leading fashion label Provogue as the team’s ‘Official Fan Wear Partner’, for the upcoming sixth season of the Indian Premier League (IPL). Bringing in the 2013 season in its signature royal style, Rajasthan Royals and Provogue organised a unique fashion extravaganza to mark the association.

Collaborating with the brand’s top designers, Shilpa Shetty Kundra, co-owner Rajasthan Royals, unveiled her glamorous creations that are specially crafted for the Royals’ fan community. The incredible spirit of the team inspires the once-in-a-lifetime collection that embodies the best of suave and sophisticated yet youthful and fun dressing at the same time.

The exclusive line features a range of stylish and eye-catching yet to be launched linen shirts and polo t-shirts, in colour palettes comprising shades of blues, greens and pastels.

Taking a break from their on-field performance, the entire Royals brigade including, Captain Rahul Dravid, Ajinkya Rahane, Shaun Tait, Brad Hogg and Kevon Cooper, walked the ramp displaying Provogue’s stylish range of merchandise adding to the extant oomph factor.

The high point of the evening for Provogue’s grand collection was the dazzling and gorgeous Shilpa Shetty sashaying down the ramp with panache in the fan wear designed by her.

Tim Eynon, CEO, Provogue said, “We are very thrilled to be associated with a team like Rajasthan Royals as Official Fan Wear Partner for this season of the IPL. Tonight we’ve showcased among the very best in our specially created Spring Summer 2013 collection and we’re sure fans will love the ensembles. Cricket and fashion on one grand stage in a one-of-a-kind event, we really can’t ask for more!”

Raghu Iyer, CEO, Rajasthan Royals said, “It gives us pleasure to announce our Fan Wear association with Provogue, a brand that has grown to represent the best in the Indian fashion and retail business. We aim to create meaningful connect and excitement with our fans who are truly the brand ambassadors of Rajasthan Royals and carry the team’s spirit wherever they go.”

Shilpa Shetty Kundra, co-owner, Rajasthan Royals said, “We are excited about this new venture with Provogue. Designing clothes has been a wonderful experience and I am delighted to have had a chance to do it for our fans. The collection is innovative, high quality, originally designed and priced to suit the taste and desires of our fan community.”

The world of cricket has always had a serious affair with fashion and style, both on and off-the field, a fact that was evident at the star-studded evening. The launch brought to the ramp an enviable mix of glamour, glitz and entertainment, a coming together of the best names in Indian cricket and fashion.

About Rajasthan Royals

Epitomising the elegance, style, valour and royalty of the states of Rajasthan and Gujarat, Rajasthan Royals is a Jaipur based Indian Premier League team loved by fans across the world. Winners of the inaugural IPL in 2008, the team is impassioned by indomitable qualities of strength, fighting prowess and courage in the face of tough opposition. The royal blue and gold emblem of Rajasthan Royals reflects the rich history of the region and their promising future. The team’s anthem ‘Halla Bol’ and mascot ‘Moochu Singh’ capture the energy, enthusiasm and never-say-die attitude of the team.

Ever since its inception, the Royals brand has been at the forefront in terms of nurturing and promoting new talent in India. With a major presence on social media platforms, Royals offers fans a unique digital experience taking them to the heart of all the action. While the team’s YouTube channel happens to be the most watched amongst all IPL teams, the Facebook page and twitter handle enjoy a growing number of supporters and followers. The official website based fan zone gives fans the freedom to express themselves through content, videos, images, forums or polls, all driven the fans themselves. These aspects have made Rajasthan Royals the most loved team and enabled to it emerge as the first Global sporting brand from India.

For the latest photos, videos and updates please visit us at

http://www.rajasthanroyals.com

http://www.youtube.com/RajasthanRoyals

http://twitter.com/rajasthanroyals

https://www.facebook.com/RajasthanRoyals

About Provogue

Provogue is a fashion & lifestyle retail business listed on the Mumbai and National stock exchanges. The Provogue Brand was launched in 1998 as a Menswear fashion range of contemporary clothing with a styling that made it uniquely relevant for the Indian market and quickly established leadership. Over the years the Brand has evolved into a comprehensive collection of men’s and women’s fashion apparel and accessories and has won numerous awards throughout its history. In 2013, Provogue fashion collections are available through over 350 doors in more than 80 cities pan-India.

The Provogue brand continues its heritage as India’s leading fashion label, by continuously evolving garment designs, introducing new categories, enhancing its retail environments and extending its reach through new locations across the country. Most recently Provogue has introduced a range of unisex deodorants, fashion watches, footwear, innerwear, sunglasses etc. to compliment the collections. Provogue has always projected its brand through Iconic Brand Ambassadors and is proud to have tied-up with the Rajasthan Royals Team for the 2013 IPL season.

For more details, photos and videos on Provogue please visit us at

http://www.provogue.com

http://www.youtube.com/indiaprovogue

http://twitter.com/provogue_india

https://www.facebook.com/provogue

For more information please contact:

Concept PR

Animesh Biswas +91 9891789639 animesh@conceptpr.com

Neha Parab K +91 9892194965 neha@conceptpr.com

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Most Physically-Challenged Men in Mumbai want to Marry Investment Bankers: Finds Shaadi.com

Mumbai, April 2, 2013: Shaadi.com, the world’s largest matrimonial portal conducted an in-depth analysis of its partner preference data to highlight the fact that the physically-challenged in Mumbai are as successful and career-oriented as anyone else in the country. Diversity in India is unique and so is society’s frame of mind. These insights simply aim to throw a spot-light on today’s reality.

The key finding in the study is that 42.9% physically-challenged men in Mumbai prefer women who are Investment Bankers, while 21.4 % physically-challenged women prefer men who are in the IT sector. Apart from this, Media (Journalism/Advertising/PR) professionals seem the most popular prospects in Mumbai.

When it comes to finding a life partner, 31.1% physically-challenged profiles have been uploaded by themselves, while 68.9% profiles are created by parents. This suggests that physically-challenged people in Mumbai are more dependent on their family to find them a life-partner. Another interesting insight is that both (PC) men and women in Mumbai are looking to get married in their mid 20’s. When it comes to dietary habits, both men & women prefer to marry non vegetarians.

Mr. Gourav Rakshit, Chief Operating Officer (COO), Shaadi.com said, “Everyone deserves a chance to find their true happiness. We at Shaadi.com constantly strive to ensure equality and equal opportunity in partner search. It’s therefore very satisfying to know that the career aspirations and partner preferences of the physically-challenged are no different than any other.”

About Shaadi.com

Shaadi.com, part of Anupam Mittal promoted People Group, is one of India’s best known Internet brands & the world’s largest matrimonial service. It was founded with one simple objective – to provide a superior matchmaking experience to Indians all over the world. The company pioneered online matrimonials when it launched in 1996 and continues to lead the exciting matrimony category after more than 15 years. The service has touched the lives of 20 million people globally and helped over 2million people find their matches. Amongst many other awards, Shaadi.com has been recognized as the Most Trusted Matrimonial site and is amongst the world’s 50 Most Innovative Companies, alongside companies such as Apple, Google, Facebook and Amazon. Shaadi.com has also been recognized as the world’s most engaging brand on Facebook.

Connect on Twitter @ShaadiDotCom

& Join us on Facebook www.facebook.com/shaadicom

For further information:

Debalina Ghosh: debalina.g@peopleinteractive.in;

9920362369

Thank You and Regards

Debalina Ghosh | Corporate Communications | #022-43517223 | 9920362369 |

People Interactive (I) Pvt Ltd,2B (2) II Grd Floor, Film Center Bldg,68, Tardeo Road, Mumbai -400034

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Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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