Pepsi IPL 2013 overshadows everything else on television – Makes SONY MAX the number one channel in India-

‘Shootout At Wadala’ debuts in 988 UFO digital theatres

Mumbai, May 3, 2013: Multi starrer ‘Shootout At Wadala’ debuts this week in 988 UFO digital theatres, while ‘Bombay Talkies’ has released in 88 UFO digital theatres. Animated film ‘Chhota Bheem and The throne of Bali’ is in 83 UFO digital theatres. ‘Aashiqui 2’ continues its strong run in 360 UFO digital theatres in its second week, while ‘Commando A One Man Army’ screens in 57 UFO digital theatres in week four.

Among South Indian films, Telugu film ‘Greeku Veerudu’ debuts this week in 258 UFO digital theatres. ‘Shadow’ screens in 127 UFO digital theatres in week two, while ‘Gunde Jaari Gallanthayyinde’, in its third week, is in 130 UFO digital theatres. Telugu flick ‘Baadshah’, in its fifth week, screens in 106 UFO digital theatres. Tamil film ‘Ethir Neechal’ debuts this week in 74 UFO digital theatres.

About UFO Moviez India Ltd. (

UFO Moviez, the world’s largest satellite delivered digital cinema network, has revolutionized the way films are distributed and exhibited throughout India. Presently, UFO has a base of 3,205 digital screens (including 130 3D Screens), spread in over 1,300 cities in 28 states and 5 union territories of India. UFO has so far released 5,733 films in 33 languages and has conducted over 14.4 million shows till date.

For more information, please contact:

UFO Moviez India Ltd. – Shalini Bhattacharya – PR Manager, (+91)9920839720

Janki Trivedi – Adfactors PR – (+91)9820080835, (+91)9820531932


Madhavan to host the 60th National Film Awards in New Delhi

May 3rd, the day when the Indian Cinema marks its Centenary, the 60th National Film Awards will be held at the Vigyan Bhawan in New Delhi where actor R.Madhavan plays host of the evening .Expressing his excitement about this event Madhavan says, “This is the first time that I have got the opportunity to host an award function as prestigious as the National Awards. Some amazing films and artistes have been recognized this year and I am really looking forward to the evening.”

The Award ceremony will felicitate people like Shoojit Sircar and John Abraham for Vicky Donor in the Best Popular Film Providing Wholesome Entertainment category, Tigmanshu Dhulia for Paan Singh Tomaar in the Best Film category and Nawazuddin Siddiqui for his performance in Kahaani, Gangs of Wasseypur II, Dekh Indian Circus and Talaash in the Special Jury Award category.


Pepsi IPL 2013 overshadows everything else on television

– Makes SONY MAX the number one channel in India-

Top channels GRP TVR% MAX 248 2.8 MAX & SIX: 304 3.6 STAR PLUS: 215 2.0 ZEE TV: 191 1.7 COLORS: 165 1.6 TAM : 4+C&S, HSM, All Day GRP; TVR (20:00-23:30 hrs) TAM : 4+C&S Mumbai, May 3, 2013: MAX & SIX, the official broadcasters of the Pepsi IPL have outdone all other channels in India as the latest weekly TAM ratings show. MAX has zoomed way ahead of all channels by garnering 248 GRP’s in the 4th week of the tournament making it the number one channel in India. Together MAX & SIX have shot to 304 GRPs amongst CS4+ individuals in HSM.

Pepsi IPL 2013 has registered a record-breaking reach of 168 million people in just four weeks and has already surpassed the total reach of any of the previous editions of the league.

The tournament also continues to beat all competition in prime time. According to TAM, Pepsi IPL’s average primetime viewership is at 3.6 TVR% as compared to Star Plus’s 2.0 TVR%, Colors 1.6 and Zee TV at 1.7 TVR% in HSM.

Commenting on the ratings, Executive Vice President and Business Head, Neeraj Vyas said, “Our ratings of this week reiterate the fact that Pepsi IPL 2013 is the biggest entertainer of the year. We are indeed delighted to see that it has already achieved such incredible reach just halfway through the tournament. We are thrilled that it continues to offer spectacular entertainment to our viewers and unparalleled value to our partners.”

About MAX:

MAX, India’s No. 1 Hindi Movie channel, backed by Sony Pictures Television International (SPTI), provides its viewers with the biggest and best of Hindi Movies and Special Events. MAX is the official broadcaster of the world’s biggest entertainment extravaganza, the PEPSI Indian Premier League (PEPSI IPL). With “extraaa innings”, MAX changed the rules of cricket presentation throughout the world during the ICC Cricket World Cup 2003, and made it an entertaining affair that continues to set viewership records. Exciting World Television Premiers of new Bollywood films and monthly festivals showcasing the hottest stars of Indian cinema have made MAX the favourite movie channel of India.

MAX has also been widely acclaimed and distinguished in the media marketplace with a host of awards recognising leadership and marketing excellence. Today, MAX reaches out to over 50 million households in India.


Vikram Bhatt’s Ankur Arora Murder Case to release 14th June 2013.

Here to expose and address the fatal flaws in the medical profession – producer/director Vikram Bhatt with his forthcoming next titled Ankur Arora Murder Case which is scheduled to release 14th June 2013 ,will take audiences from the operation theatre to the courtroom as an eminent surgeon ,essayed by the talented K K Menon ,will be put on the stand and tried for murder.

Starring KK Menon,Tisca Chopra ,Paoli Dam and Arjun Mathur , the eye-opener directed by Suhail Tatari and co-produced by Dhanraj Films Pvt Ltd and BVG Films (a division of ASA), is inspired by real-life incidents of medical negligence ,with all strata of society falling prey to the episodes that very few are aware of .

Says producer Vikram Bhatt, “I am aiming at making a realistic drama on one of middleclass Indian’s biggest fears, death in a hospital. I’m deeply disturbed by the spate of deaths due to medical negligence. We presume only the poor die due to medical negligence. Not so. The rich who can afford the best treatment also perish because someone in the Operation Theater goofs up. It’s very important to not to let gross medical negligence go unpunished. . We are saying that Ankur Arora didn’t die just because doctors failed to save him. Instead, it was plain murder”.

Directed by Suhail Tatari ,Vikram Bhatt,Dhanraj Films Pvt Ltd and BVG Films ‘ Ankur Arora Murder Case comes to a theater near you 14th June 2013.


VIP Box Mein Jaana Hai? Toh Pepsi Pi Na Yaar!

· An opportunity to watch the Pepsi IPL final match in Kolkata with 3 friends from the Pepsi VIP Box

· Catch Virat Kohli in a fun, irreverent campaign celebrating the VIP Fan

Click here to download the video:

New Delhi, May 3, 2013: Can’t get enough of the Pepsi IPL action every day on TV? Want to catch all the action up, close and personal in true VIP Style in the stadium? The route is simple… drink Pepsi and get a chance to watch the final match of Pepsi IPL in Kolkata with 3 friends straight from the Pepsi VIP Box. Pepsi has also launched a new fun ad film featuring star cricketer, Virat Kohli to launch this fan-focused promotion.

To participate, just buy a 2 litre or 2.25 litre Pepsi, 7UP, Mountain Dew or Mirinda bottle, and SMS the code behind the label to 09902299022. Every participant stands to win something – from exciting wallpapers and ringtones to thousands of Pepsi IPL match tickets. The ultimate prize of watching the finale from the Pepsi VIP Box however remains for one lucky winner and his/her three friends. And that could be you! The location of the Pepsi VIP Box is chosen carefully to offer fans an unmatched viewing experience not only to the action taking place on-ground but to the player dug out as well. Owing to the great position in the stadium, the Pepsi VIP Box also gets extensive visibility during the match on Set MAX.

Speaking about the latest fan-centric activation, Homi Battiwalla, Senior Director – Marketing (Colas, Juices & Hydration), PepsiCo India, said “The Pepsi IPL tournament attracts many celebrities and high-profile personalities who watch the matches in exclusive VIP or hospitality zones. This season, we decided to extend an even better experience to true-blue Pepsi IPL fans and created the Pepsi VIP Box. Till now, fans have won access to Pepsi VIP Boxes across match cities through our social media channels but with this new promotion they can win the best seats in the stadium for the final match. It is truly an experience that money can’t buy”.

Talking about the promotion, Virat Kohli said, “This season, Pepsi is making cricket fans the real VIPs – offering them an unforgettable experience that they can take back home. With the promise of a great view to witness a match of your choice with unlimited PepsiCo products… fans are in for a real surprise and WOW experience this season. So my message to fans – get your Pepsi Oh Yes Abhi and come to see us play.”

Pepsi’s journey to make this year’s IPL the fizziest and best ever experience for cricket fans started with a series of innovative engagement initiatives and an on-air campaign. While the launch campaign featured Ranbir Kapoor, the second film currently on-air features Bollywood diva Priyanka Chopra and Chris Gayle. Whether it’s the campaigns or the initiatives taken on-ground / online, this season is all about the fans… a lot more excitement is planned as the tournament progresses…

The Pepsi VIP Box promotion is valid for matches between May 1-20, 2013 and the last date for participation is May 19, 2013.

Visit for more information | Follow @PepsiIndia on Twitter

About PepsiCo India:

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Within 2 decades, the company has been able to organically grow eight INR 1000 crore plus brands in India, which are household names trusted across the country.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit

==================================================================================================== records stellar growth as part of it’s global expansion

Delivers over 256 billion Ad Requests; crosses 120 employees

India, May 3, 2013:, a leading global mobile ad network for app developers, publishers, advertisers and telecom providers, today released its Global Annual Growth Report chronicling the company’s growth chart along with industry adoption patterns for Mobile Advertising over the past year. (Announcement Infographic here)

In it’s last financial year (April 2012 to March 2013), the network has attained a massive global scale delivering over 256 billion Ad Requests. The company has witnessed a staggering 206% YoY growth in its global inventory, with Southeast Asia, Africa and Americas being major contributors. The report also suggests a positive attitudinal shift towards the more impactful In-App Ads, which now constitute over 55% of click throughs on the network. App download and consumption has seen a tremendous surge across both smart phones as well as ‘smarter feature phone’ platforms. Smart phones now contribute to over 38% of Ad inventory, represented by devices such as Apple iPhone5, Apple iPad and the Android powered Samsung Galaxy series.

Dippak Khurana, CEO & Co-Founder, said, “As a company, we crossed the critical tipping point of massive global scale, mirrored in the staggering rise of our network reach and the company’s on-ground operations. As one of the fastest growing companies in the space, we stay committed to pushing the Mobile Internet ecosystem forward with constant technology innovations that deliver differentiated value for developers, publishers, advertisers and telecom providers alike.”

In the last one year, Vserv has also expanded its base of partners and acquired a host of new brands globally like KFC, GM, Nokia, Colgate, Vodafone and publishers like AccuWeather, Detik, EA, Kompas, Reuters & Sony Music amongst others. The company’s developer partners include the likes of HeroCraft, Disney, HandyGames amongst others.

Founded in 2010, is an award winning Global Mobile Ad Network, having been named “Media Company of the Year” at the MMA Smarties and listed in the Red Herring Top 100 Award. Over its three formative growth years, the company has successfully managed to break through the competition clutter, powered by two flagship technologies – AppWrapper and AudiencePro. Vserv’s pioneering AppWrapper platform is the World’s Simplest App Monetization powering One Click App Monetization for 20,000+ Apps across platforms. The company’s other game changing technology, AudiencePro, combines the scale of the global Mobile Ad Network with comprehensive user data from TelCos, to revolutionize how advertisers can reach their exact target audience across all mobile platforms.

About is a leading Global Mobile Ad Network with a strong presence in emerging markets.

Vserv’s pioneering technology AppWrapper™ powers One Click App Monetization for 20,000+ Apps across platforms. AppWrapper™ is the World’s Simplest App Monetization – it enables premium advertising & innovative pricing models on any app, without coding, in just one click.

Vserv’s other game changing platform, AudiencePro™, combines the scale of the global Mobile Ad Network with comprehensive user data from Telcos, to revolutionize how advertisers can reach their exact target audience across all mobile platforms.

Vserv is the only Ad Network with App media across feature phones, smart phones and tablets, thus providing advertisers unparalleled reach and engagement. Visit for more details.

Media Contacts:

Lohit Chandran

Account Executive • Text100 Mumbai, India • Global Communications

113 Mittal Chambers, 228 Nariman Point • Mumbai 400021 •

• D: +91 22 6137 9010 • M: +91 9820204414 • F: +91 22 6659 5524 • E: • Twitter: @LohitChandran


Chairman DB Chand of Global Vision receiving Dadasaheb Phalke Awards from Actress Urmila Matondkar on his outstanding contribution in Social Activities.

GLOBAL VISION WAS FOUNDED IN THE YEAR 2009 TO CONTROL CANCER & SAVE THE LIFE OF NEEDY CANCER PATIENTS spread nationwide, dedicated towards eradicatingcancer as a major health problem by preventing cancer, saving lives of patients suffering from cancer, through funding, education, awareness, advocacy and service. More than 100 Hospitalsfrom allover India send patients to Global Vision for assistance.

Global Vision invests lakhs of Rupees every year to fight against cancer in India and has earned the public trust by demonstrating a history of careful and proven financial stewardship. Over the period of time,GV has been responsible, responsive, and independent organization – in fact, zero percent of our revenues come from the government of India.This means that we raise all of the funds from private individual donors, corporate donors, & through the different charity events as well which helps to ensure our independence.

Work done by Global Vision :

In the span of 3 years have helped more than 3000 cancer patients from all over India

Over the period of the 3 yrs have conducted over 100 free cancer deduction camps in different areas across India and have checked successfully more than 15000 people.


· Providing financial & medical help to poor and needy cancer patients for their treatment.

· Spreading awareness about cancer disease and initiating steps for early cancer detection.

· Road shows and Rallies.

· Participation in Exhibitions.

· We conduct cancer awareness program in schools, colleges and other institutes and companies to spread awareness of cancer causing habits like smoking, chewing tobacco and drinking.

· Publishing cancer leaflets, guidebooks, posters, GLOBAL VISION News bulletin which is distributed all over the country to all donors &well wishers.

· Voluntarily provides help, hope, awareness and educationto cancer patients and their families through outreach programs and services that improve the quality of their lives via which patient and their families understands and deal with related conditions. Also this helps them to face the disease together with courage and with hope.

· Providing free counseling to cancer patients and their family members at GLOBALVISION office.Informing and Educating the public and health Professional about risks of tobacco use.

· Providing return railway fare to poor and needy outstation cancer patients who visit GLOBAL VISION OFFICE.

· Reducing tobacco advertisements and promotions directed at young people.

· Cancer treatment is extremely expensive for middle class families and even for the relatively well off. Through whatever limited funds collected we try to disburse financial & medical aid to as many patients possible.


PepsiCo India Launches ‘Pepsi Atom’

– Stronger, Fizzier Cola with a Sharp Hit

– Biggest India centric beverage innovation from PepsiCo

– Ropes in Sushant Singh Rajput as the Brand Ambassador

LINK TO DOWNLOAD VIDEO – Pepsi Atom launch with Sushant Singh Rajput_Making Video and TVC

Pepsi Atom: Piyo Josh Mein Jiyo Hosh Mein

New Delhi, May 2013: This summer, get ready to be hit by more fizz, a stronger cola taste and the sharp hit of Pepsi Atom – the biggest beverage innovation from PepsiCo India. Pepsi Atom is the second mainstream cola from PepsiCo India portfolio, after the company’s iconic flagship brand, Pepsi. Created for the Indian market, in collaboration with PepsiCo’s global innovation team, it is a result of extensive flavour development and consumer testing in the country. The company has also roped in actor, Sushant Singh Rajput who took Bollywood by storm this year with his debut film, as Pepsi Atom’s brand ambassador.

Pepsi Atom, the latest addition to the fast growing branded beverage market in India is available across the country. It comes in a bold black and blue packaging including a 250 ml My Can at an introductory price of Rs. 15 and a 500 ml PET bottle at Rs. 25. 200 ml returnable glass bottles (RGB) are also available in select markets at Rs. 10. (Introductory prices may vary slightly in different markets).

The brand’s positioning redefines masculinity and portrays the modern Indian man in a new light – someone who has the strength of mind as well as body. Through its tagline, “Piyo Josh Mein Jiyo Hosh Mein” and the soon-to-be-launched communication campaign, Pepsi Atom projects the more relevant and relatable definition of masculinity, as opposed to the much hyped mindless action. The communication strategy has confidence at its core, targeting young adults across big and small towns.

Speaking about the launch, Gautham Mukkavilli, CEO, Beverages, PepsiCo India said, “It is of great significance that a second mainstream cola from the PepsiCo portfolio has been developed for the Indian consumer. India centric innovation or ‘indovation’ is a key growth driver for our business. It is our biggest launch in the recent years and we are committed to invest behind the brand and make it a key player in the carbonated beverage segment”.

“Pepsi Atom addresses the consumer need for a stronger, fizzier cola with a sharp taste hit. Our positioning for Pepsi Atom, ‘Piyo Josh Mein Jiyo Hosh Mein’ is also inspired by the evolving Indian consumer. Traditionally, we have seen unrealistic and exaggerated portrayal of male characters in advertising and movies, but it is not only about brawn these days… a real man is one who knows when to act. Sushant suits this definition of a modern man and therefore fits the brand personality perfectly. We are delighted to welcome him to the PepsiCo family”, said, Deepika Warrier, Vice President – Beverage Marketing, PepsiCo India

“From robust distribution to large-scale sampling; high-visibility launch at Pepsi IPL to an insightful and relatable campaign, we have aggressive plans. We are confident that consumers will not only like the great taste of Pepsi Atom but will also be able to relate to the brand”, she added.

Sushant Singh Rajput said, “It was my dream to be associated with PepsiCo. I am thrilled about this association with Pepsi Atom, which is a great tasting drink. It is my first major endorsement and is even more special as Pepsi Atom is also new like me… 2013 is the debut year for both of us! I also relate to the positioning which looks at the modern man and is more relatable definition of masculinity – a perfect mix of brain and brawn. ‘Piyo Josh Mein Jiyo Hosh Mein’ is a new mantra for me now”.

The launch will be supported by a 360-degree marketing and activation plan with disruption at its core. To kick-start the action, PepsiCo is leveraging the on-going Pepsi IPL tournament, giving unprecedented launch visibility to the brand, both in-stadia and on television. This will be followed by a massive sampling and engagement exercise with over 1 million consumers across key centres. The TV campaign highlighting the “Piyo Josh Mein Jiyo Josh Mein” positioning will be unveiled on social media first and then go on-air on May 1. PepsiCo is also investing significantly behind distribution and trade promotion to support the mega launch.

With the launch of its second mainstream cola brand in India, after Pepsi, PepsiCo has expanded its portfolio and the cola category. The new brand is in line with the company’s commitment to the Indian consumer who now has a choice between the universal taste of Pepsi and the unique, bold experience of Pepsi Atom.

About PepsiCo India:

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 38 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Within 2 decades, the company has been able to organically grow eight INR 1000 crore plus brands in India, which are household names trusted across the country.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit

For further information, please contact:

Parakram Hazarika / Harpreeti Bassi / Ruchika Gupta

Genesis Burson-Marsteller / /

M: +91-9711311668 / +91-9999380178 /+91-9873551248

Nitin Yadav

PepsiCo India

M: +91 9811278920


Designer Umair Zafar launches Anarkali Collection

Friday 3rd May 2013; Mumbai: Fashion designer Umair Zafar shot with top fashion models Ashleysha Yesugade, Gauri Janwalikar, Krupa Vilambiya and Satarupa Pyne featuring his latest Anarkali Collection at Mud Island, Mumbai. The Umair Zafar Princess Anarkali collection includes hi-end Anarkalis which are a limited edition with no repeat pieces. The fabrics used range from pure georgettes to velvets and chiffons with embellishments like mirror work and traditional lace borders, tassels, thread work and Persian motifs with a touch of Swarovski stones to enhance the rich feel. The fabric colours include white and red, black and red, rust with antique gold, vibrant yellow with royal blues, etc. The collection is priced between Rs 25,000/- to Rs 35,000/-. The hi-fashion photo shoot was shot by fashion photographer Faizi Ali while the entire styling was done by Umair Zafar.

The shoot also incorporated some editorial work for a reputed fashion publication with a dedicated ultra hi fashion, Indian ethnic anarkali dress in a traditional Mogul-era Indian home setting. Says Umair Zafar, “Anarkalis are one of the hottest selling fashion garment items which have crossed all social and socio-religious barriers in India. For the last few years, Anarkalis have over taken saris, salwar kameezes and lehanga cholis to become the favourite of all fashionistas in the country. Bollywood stars are seen sporting Anarkalis which have replaced gowns and evening gowns not just on the red carpet, but also at Page 3 parties and other fashion events. The Anarkali also has found pride of place on the ramp both in India and abroad.”


L’Oréal PARIS CELEBRATES Bollywood at Festival de Cannes 2013

Brand ambassadors to sport Bollywood inspired ‘L’Or Sunset’ make up collection

Mumbai, 03 May 2013: This year, L’Oréal Paris, the world’s number one beauty brand completes 16 years of glitz and glamour as the official make-up artist for the Cannes film festival. With the Festival De Cannes celebrating ‘100 years of Indian Cinema’ this year, L’Oréal Paris will commemorate the occasion with ‘L’Or Sunset,’ a groundbreaking makeup collection paying tribute to Bollywood. L’Oréal Paris brand ambassadors will light up the Cannes red carpet sporting makeup looks inspired by Bollywood makeup over the years.

India will be represented by brand ambassadors Aishwarya Rai, Sonam Kapoor and Freida Pinto who are all set to work their magic on the red carpet once again. Manashi Guha, Marketing Manager, L’Oréal Paris said, “We are delighted to have our ambassadors Aishwarya, Sonam and Freida represent us at the prestigious Cannes Film Festival. As the festival celebrates Indian cinema this year, L’Oréal Paris will bring alive iconic makeup trends inspired by Bollywood that will be sported by both our Indian and international brand ambassadors.”

Aishwarya Rai Bachchan’s journey at Cannes has been synonymous with L’Oréal Paris, making her a global face for Indian cinema. She will be making her 12th consecutive appearance this year and it plans to be even more special than before. Aishwarya will be the guest of honor at a special evening celebrating 100 years of Indian Cinema at Cannes on the 19th of May, besides walking the red carpet on the 20th of May.

Speaking on the occasion Aishwarya said, “It is great to see the Indian film industry being celebrated and honored on the occasion of its 100th anniversary at an internationally respected platform like the Cannes Film Festival. This truly signifies the impact made by India on world cinema. I am happy that L’Oreal Paris has also chosen to celebrate the occasion with the Bollywood inspired L’Or Sunset make-up collection.”

This year marks Sonam Kapoor’s third visit to Cannes. She will be present at the opening ceremony of Festival de Cannes on 15th May and walk the red carpet on the 16th as well. The gorgeous Sonam Kapoor said, “I am absolutely delighted to be invited to Cannes as a L’Oréal Paris brand ambassador. The event celebrates all the aspects of international cinema at one grand platform. This is the first time I will be part of the opening ceremony and I am extremely excited! Cannes is celebrating Indian Cinema this year and I have never been more proud to be a part of this creative industry. I hope that the Bollywood inspired makeup looks we don this year at Cannes will make global style statements.”

L’Oréal Paris brand ambassador Freida Pinto will be present at the opening ceremony of the Cannes film festival on 15th May and will attend events on 16th May as well. Freida said, “I am very glad to see that India is getting a lot of recognition at global platforms such as Cannes. Indian Cinema has come a long way and is making a tremendous impact internationally and the new and young crop of indie and alternative filmmakers are definitely game changers to watch out for. It’s an exciting time in Indian Cinema and I am really happy to be a part of L’Oréal Paris in celebrating this occasion.”

The spectacular L’Or Sunset range of products is just what you need to create a stir on the red carpet with make-up looks that exude sheer elegance and glamour. L’Or Sunset by L’Oréal Paris includes variants of gold sparkled nail paints from the Le Vernis set of products, darker than night – Super Liner for the eyes, a set of perfect matte lip colours from the Color Riche Matte Mania range and an outstanding eye shadow palette with earthy tones. The L’Oréal Paris L’Or Sunset range is available at all L’Oréal Paris counters across the country.

Charismatic L’Oréal Paris spokespeople who will appear on the red carpet to honour international cinema, include:

Madame Ines de la Fressange May 15 & 16

Hugh Laurie, May 15 & 16

Julianne Moore, May 15

Freida Pinto, May 15 & 16

Sonam Kapoor, May 15 & 16

Fan Bingbing, May 15 – 16

Liya Kebede, May 16

Aimée Mullins, May 16 – 17

Doutzen Kroes, May 17 & 18

Eva Longoria, May 17 & 18

Megan Gale, May 17 & 18

Jane Fonda, May 18 & 19

Cheryl Cole, May 18

Leïla Bekhti, May 18

Aishwarya Rai, May 19 & 20

Natasha Poly, May 20 & 21

Barbara Palvin, May 21 & 22

Milla Jovovich, May 21 – 24

Isabeli Fontana, May 24

Bianca Balti, May 24 & 25

Laetitia Casta, May 26

About L’Oréal Paris:

Present in more than 120 countries, L’Oréal Paris provides accessible luxury for all those who demand excellence in beauty. A philosophy which stems from the research carried out in our laboratories and our will to make professional expertise accessible. Icons of the arts, fashion and beauty, our spokespeople are passionate and talented individuals. These women and men of all ages, looks and origins are sources of inspiration for our generation thanks to their vision, engagement and talent. Some of the iconic & innovative products from the L’Oreal Paris portfolio available in India are Excellence Crème, Total Repair 5 hair care, Youth Code, Fall Repair, Revitalift, Volume Million Lashes Mascara, Color Riche lipsticks, Superliners and True Match foundations.

L’Oréal Paris truly believes that, whatever your age, gender, ethnicity or look, “you’re worth it”.


Nikhil Dwivedi takes rifle shooting lessons for Bharat Ratan’s film

Currently shooting for his upcoming film with Bharat Ratan , Nikhil Dwivedi who essays the role of a sharpshooter is taking rifle shooting lessons for the next 3 months at the shooting academy in Worli.

Known to be a training ground for the police and other officials,the actor regularly practices at the academy and is enjoying it so much that he ensures he attends the class every Sunday .

Confirms a source, “Nikhil has enrolled for a 3 month rifle training at the Worli Academy since he plays a sharpshooter in the film…..Initially looked upon as mere practice for his role in the film,Nikhil now enjoys it so much that he attends all the sessions religiously and is getting to be quite the ace at it”.


Ramaiya Vastavaiya travels to the Indian Film Festival of Melbourne

Tips Industries Ramaiya Vastavaiya travels to the Indian Film Festival of Melbourne which celebrates 100 years of cinema this year – where director Prabhudheva will introduce audiences to the film’s lead- Girish Kumar, who makes his big Bollywood debut with the romantic-comedy.

The director-actor duo will be present at a special press conference to talk about the film , followed by the All Australia Bollywood Dance Competition at Federation Square that Prabhudheva will judge.

Says director Prabhudheva, ““I’m very excited to be the chief guest. It’s good that a Bollywood dance show has been organised at the festival. I’m looking forward to attending it and I hope to spot some great talent,”..Adding that , ” We are very excited to associate with the Indian Film Festival of Melbourne and to introduce Ramaiya Vastavaiya to the Hindi-movie watching audiences there”

An annual celebration of Indian cinema in all its forms for over the last 7 years – The Indian Film Festival of Melbourne, hosted by Mind Blowing Films under the guidance of Festival Director –MituBhowmick-Lange takes it show on the road from Hindi blockbusters to regional and arthouse in Melbourne along with award-winning film makers and the biggest stars of Indian cinema as special guests.

The Indian Film Festival of Melbourne (IFFM) takes place from 3 – 22 May in this centenary year of Indian Film. IFFM was established in 2012 as an initiative of the Victorian Government and presents a broad, curated program of more than sixty films, ranging from Bollywood to art house and the sub continent as well as major retrospectives and masterclasses. Highlights include the Telstra Bollywood Dance Competition at Federation Square and the Western Union Short Film Competition.


Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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