PANTALOONS: THE EXCLUSIVE FASHION PARTNER OF BOLLYWOOD’s HOTTEST FILM OF THE YEAR ‘BANG BANG!’ STARRING HRITHIK ROSHAN AND KATRINA KAIF

PANTALOONS: THE EXCLUSIVE FASHION PARTNER OF BOLLYWOOD’s HOTTEST FILM OF THE YEAR ‘BANG BANG!’ STARRING HRITHIK ROSHAN AND KATRINA KAIF

Sport the looks of Hrithik Roshan & Katrina Kaif with the launch of Bang Bang movie inspired Pantaloons Limited Edition Collection

 Mumbai, 20th September 2014: Pantaloons, India’s leading fashion and lifestyle retail format, the exclusive fashion partner of Bang Bang movie that releases on October 2, launched their latest limited edition collection inspired by the highly anticipated Bollywood movie. The launch saw the city’s top models sporting the Bang-Bang Inspired Limited Edition Pantaloons Collection. Hrithik Roshan and Katrina Kaif, also graced the event by their presence.

 The Bang-Bang line, filled with dynamism and energy, translates the style statement of the characters played by the iconic pair in the movie. The men’s line  inspired by Bang Bang has sleeveless t-shirts, burn outs and Aztec prints dominating the collection, camo denims are the shining stars of the denim range. This limited edition range will be available in over 60 variants in menswear.

 The woman’s Bang Bang collection is a mix of party and bling with palazzos and dresses being the highlights. The collection features a lot of lace and embellishments. The women’s range is available across 30 options and 25 unique designs and styles.

 Commenting on the occasion, Mr. Shital Mehta, CEO, Pantaloons Fashion & Retail Ltd. said, “Pantaloons has stayed true to its mantra – In Love with Life, In Love with Fashion. Bollywood  being the single largest inspiration when it comes to the fashion-aspirations, our association with Bang-Bang as a fashion partner reinforces our commitment to provide our customers with the latest fashion-trends and styles. The Bang- Bang  inspired line is a limited edition collection available across Pantaloons stores. This exclusive range features newly introduced brands such as Candies and SF Jeans. Candies from New York, is for young ladies who like to flaunt their style whereas SF Jeans (San Frisco Jeans Co.) offers the latest edgy attitude in jeans wear for young men and women.”

Bang Bang, the most awaited action romantic film of 2014, is directed by Siddharth Anand and produced by Fox Star Studios. The film is scheduled to release worldwide on October 2, 2014 in three different languages Hindi, Tamil and Telugu.

According to Shikha Kapur, Fox Star Studios, “Style and fashion is an inherent part of Bang Bang. The look is of urban sophistication and class, and the lead characters exude a sense of style that is both fashion-forward and aspirational. We are delighted that Pantaloons, as the exclusive fashion partner of the film, has managed to translate the same energy and style in their Bang Bang collection, and created a line which is trendy and dynamic. We hope that through this collection, we take fans a step closer to their favourite stars and reach out to them in ways that extend beyond just the film.”

Pantaloons, a brand that spells comfort and style that is combined with unique ‘freshness’, truly proves that they house an exciting, holistic and fashion forward collection. Apart from this exclusive line, it covers a gamut of ready-to-wear western and ethnic apparel for men, women and kids, in addition to accessories and exotic fragrances. The Brand enjoys a strong national presence in 85 exclusive stores across 41 cities.

The Limited Edition Bang-Bang inspired collection starts from Rs. 699/- available in SF Jeans, RIG and Ajile and Candies.

 Regards,

Shreya Das

Media Moments Insight Pvt. Ltd.

+91 97384 00297

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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