Once again, Activais crowned ‘India’s No. 1 sellingtwo-wheeler’

Once again, Activais crowned
‘India’s No. 1 sellingtwo-wheeler’

· Activasales at 179,956 units in March’14 – 12,952 units
· 65%YoY growth in Activa sales in March

New Delhi, April 24, 2014:Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) – the Only Hondain Indian 2Wheeler industry has once again rewritten history as Activa– India’s largest selling automatic scooter has dethroned well entrenchedcompetition motorcycle models to also become India’s No. 1 sellingTwo-wheeler in March’14. Noteworthy, that this is second time in FY’13-14lthat Activa is No. 1 model in Indian 2Wheeler industry.Overall, Activa sales have grown aphenomenal 65% from 108,815 units sold in March’13 to 179,956 units inMarch’14 and Activa is leading by a good margin of nearly 13,000 unitsover the 2nd largest selling two-wheeler model in India.

Speaking on this milestone, Mr. YadvinderS. Guleria- Vice President, Sales & Marketing, Honda Motorcycle &Scooter India said, “We are excited that Honda Activa has once againbecome the highest selling two-wheeler of India in March’14 after Sept’13.This clearly indicates that Activa is exponentially getting acceptanceas the most preferred choice of two-wheeler for commuting in the country.We are proud to share that Activa is now strongly making inroads in Tier-2towns and beyond. Every month lacs of Indian families are choosing Activaover any other 2Wheeler. The success of revolutionary HET in our automaticscooters is further reaffirming Honda as the technology and mileage leaderin automatic scooter segment.”

In FY2001-02 Honda launched its firstproduct – Activa and the rest is history. Activa re-Activated the dyingIndian ATSC market. Backed by Activa, Honda’s automatic scooter salesskyrocketed 515% to 3.41 lac units in FY 2003-04.

A decade later, the legacy has onlystrengthened as more and more families, including increasing numbers ofnew female riders too, are hopping on the mobility bandwagon and choosingActiva.

Today, Activa is World’s No. 1 scootersold in a single country. Such is the success that over 10 million Indians,both females and males, swear by ‘Activa’ as the ultimate automatic scooter.

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Thanks & Regards,
Shaili Shah
AccountAssociate, India
Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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