“O” Mega Dandiya 2012 in Ghatkopar.

“O” Mega Dandiya 2012 in Ghatkopar.

“O” Mega Dandiya 2012 organized by V-Generation will be celebrated at ‘The Police Football Ground’ in Ghatkopar East. This year V-Generation Navratri is themed as “O” Mega Dandiya 2012 having Satellite as the Band, with Shriram Iyer, Archana Mahajan, Dileish Doshi & Priya Patidar as the lead singers & Naitik Nagda as the Rhythmist.

PROMOTERS

Chief Promoter Mr Parag Amarshi Nishar is a businessman, owner of Mahavir Group specializing in traditional and men’s wear, owner of retails chains of Mahavir – NX, MDS Enterprises & in Constructions and real estate developers, Co-Promoter is Deepak Patel a retailer and trader, owner of M/S Deepak Stores & Crazdeep Enterprises.

About SATELLITE group

Satellite is a group into music since last 30 years and were one of the first groups to initiate & start Navratri on big scale. They have done shows across the globe, they have a huge fan following & created a sensation in Navratris by introducing fusion of disco beats & traditional desi beats. In Ghatkopar they have a huge fan following as they were the first music group to start in Ghatkopar & have played continuously for 16 years in Ghatkopar.

About Singer SHRIRAM IYER

Shriram Iyer is a multilingual singer who started his journey in 1998 and has given playback for many movies such as Iqbal, Udaan, No One Killed Jessica etc and has done more than 2000 shows across the globe.

About Singer ARCHANA MAHAJAN

Archana Mahajan has performed as a singer all over the world along with Sunidhi Chauhan, Shaan, Kailash Kher etc and has been the host with Anu Kapoor for NRI Antakshari held in USA in 2006.

About Singer DILEISH DOSHI

Dilesh has sung many corporate jingles and serials backgrounds, has performed live with Govinda, Anil Kapoor, Ajay Devgan, Udit Narayan, Devang Patel, Vinod Rathod etc. He sings in many languages such as Hindi, Gujrati, Marathi & Punjabi.

About Singer PRIYA PATIDAR

Priya has performed in many shows in Mumbai, Delhi, Rajasthan, Gujrat, Bangalore etc and also in East Africa, she has performed with Annu Kapoor, Shaan, Udit Narayan, Mohd.Aziz and many more singers.

About NAITIK NAGDA

Naitik Nagda is the winner of MTV Rock On. He specializes in playing Indian Dhol & different desi instruments; he is the leading rhythmist in the band ‘Kailasa’ which is overall led by Kailash Kher.

Thanks & Regards

Wasim Siddique

Fame Media 09892222175/ 09930145266

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Director Arhan Akhtar and writer Bholu Khan join hands again after “Dham Chaukadi”

Bholu Khan has been signed as screenplay & dialogue writer for Hindi film “Big Flirters” being made under the banner of Reshma Productions & Co. Film has story & direction by Arhan Akhtar (Film “Dhama Chaukadi” fame), Bholu Khan has also been signed by producer Akshay Yadav for his sequel film “Let Us Do Dhama Chaukadi” being made under the banner of Akanksha Arts, and is being directed by Arhan Akhtar. Cast & credits are under finalization.

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Radhe Maa initiates ‘Vastra Daan’

Mumbai. The freedom of women in India has become a great matter of national concern: increasing insecurity issues for women, female foeticide and crime against girl child have raised many questions which are not being answered by anyone. The hard fact reveals that the “Girl Child” is now being disowned by their own parents and end up growing in orphanages. But, keeping the promise to serve the society, Radhe Guru Maa, the mother of kindness and compassion believes in serving everyone without exception. The devotees of Radhe Maa have shown special concern for “Girl Child’ and extended their support to “Mentally disabled” people.

The devotees reached at the “Bal Bhavan-Girl Child Orphanage” where they have donated clothes and exchanged warmth with each other on October 10, 2012.

Whereas in Shanti Daan, more than hundred mentally challenged people received clothes form Radhe Maa’s devotees and cherished every moment. The inmates over here are not only deprived of love and care, but also faced denial from their own family. The disciples of Mamtamai Shree Radhe Guru Maa, came together to experience the joy of giving love, care and affection to God’s closest souls.

The manager of Shanti Daan, Issac said “These people are very special to God, they don’t ask for more than love. We really felt good when the devotees of Shree Radhe Guru Maa spent quality time with them.”

For the record, Radhe Guru Maa’s darshans are held every alternate Saturday at the Radhe Maa Bhavan in Borivali. This does not include any fee and open to all.

Sanjay Sharma Raj

(P.R.O.)

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Actress Reema Sharma strips nude for Newz88 to protest auto/taxi fare hike

The Mumbai chapter of the Citizens Action Forum – an NGO and Newz88 launched a novel protest against the arbitrary fare hike of auto rickshaws and taxis in Mumbai. They roped in well-known model and actress Reema Sharma to pose in the buff for a photo shoot. Says Reema, “I was approached by Newz88 to do a bold shoot for an awareness campaign against the large number of tampered fare meters in use by taxis and auto rickshaws in Mumbai. I have absolutely no qualms about posing nude for this shoot as it is a major issue, affecting lakhs of commuters and passengers in Mumbai with a few thousand auto and taxi drivers holding the entire city to ransom with their threats to go on strike.” Reema Sharma has done 3 films in the south and has recently signed on a Tamil film in the main lead. She is also seen in several print and TV commercials.

A press release from Newz88 says, “According to unofficial yet reliable figures, over 50 per cent of the old mechanical auto rickshaw meters and about 30 per cent of taxi meters are tampered, resulting in highly inflated fares. Auto drivers also use fake tariff cards to con passengers. These practices are completely illegal and commuters are royally fleeced by the rogue drivers who also refuse to ferry passengers over short distances. Many drivers use the older meters which are very unreliable and tend to “jump”. Even the electronic meters in use are not calibrated with the latest fare structure and auto drivers use their own “discretion” to charge customers. The new fare has come into effect from 11th October, but auto and taxi meters are not calibrated with the new structure. Drivers – most of them who have not yet understood the structure are arbitrarily charging consumers who are being fleeced en masse.

The Citizens Action Forum in association with Newz88 has planned a series of protests against what it terms “arbitrary discretion” of the Transport Authority, State Government and the auto and taxi drivers. The consumer or passenger has no discretion or say in this matter.

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COUNTRY CLUB SETS UP FITNESS

CENTER AT JUHU

Mumbai:Country Club India Ltd (CCIL), India’s largest and fastest growing leisure and entertainment conglomerate, has opened an exclusive fitness center at Juhu, Mumbai.Inaugurated by Bollywood actress Ms Aarti Chhabria, Country Club’s latest fitness center is equipped with state of the art equipment & qualified trainers. The launch is part of CCIL’s Rs 350 crores expansion plan that aims at creating fitness centers across Indian & abroad.

According to CCIL Chairman Mr Y Rajeev Reddy, “CCIL is expanding and diversifying its product and services portfolio being offered to the members. We are investing Rs 350 crores into a chain of 100 fitness centers across the country in the next four years. Each fitness center will have dedicated booking desk for members to chalk-out vacation plans at ease.”

Elaborating further, Mr Reddy stated Indian fitness industry is worth Rs 2500 crores. With higher disposable incomes andgrowing emphasis on health & fitness this industry is expected to grow by over 30 per cent on a year on years basis. CCIL, being a pioneer as far as private clubbing is concerned, aims to capitalize on this tremendous opportunity.

Giving further details about the fitness centers, Mr Reddy stated: “We are moving into the market with the right product offerings. We are investing close to Rs 3.5 crores in each fitness center whose size will broadly range between 4000-10,000 sq ft. These fitness centers boast latest equipment, are well managed and have experts on board to address the fitness needs of our members.”

Commenting on the twin concept of fitness and vacations Mr. Reddy informed:“Alongwith the increased health consciousness, an increasing number of Indians are leisure travelling both within the country and internationally. We are combining the concepts of fitness and a lifetime of customized vacations to create a win-win proposition for our members. In fact we have received excellent response to the three pilot projects which we recently launched at Ahmedabad, Chandigarh and Kolkata.”

In the first phase, Country Club intends to focus on multiple locations in major metros. Thereafter, CCIL would make foray into tier two cities with the aim of establishing a pan India network. CCIL, which is on an international expansion mode, also intends to take this fitness initiative offshore to boost its NRI memberships.

“The ultra-modern fitness facilities value adds to our product offering and will help attract more people towards the brand. All our members can stay committed to their fitness regimen while enjoying their holidays with our national and international network,” Mr. Reddy added.

Over the past three years, CCIL has spent nearly Rs 750 crores on creating & consolidating a pan India network as also its Middle Eastern foray. As is known, CCIL entered Dubai in 2008 by taking over an existing luxury boutique hotel for 165 million AED (Rs 175 crores).

CCIL currently has operations in Middle East,Sri Lanka & Thailand. It owns and operates over 55 clubs across India & abroad and has over three lakh members.

Regards,
Unaiza Shaikh

Concept Public Relations India Limited
Queen’s Mansion, 1st Floor | Next to Cathedral School | Prescot Road | Fort, Mumbai 400001.
T: +91 22 40558900 | D: +91 22 40558963| F: +91 22 40558901
Mobile: +91 22 9819803993
Email: unaiza@conceptpr.com, unaiza.shk29@gmail.com

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“I am Not Homesick; Mumbai has given me a New Family Altogether’, Divyajyotee Sharma aka Kali

Popular in every household as Kali of Star Plus, Raja Ki Aayegi Baraat fame & Pinky Chachi from “Ek Hazaro…”, Divyajyotee Sharma has been winning hearts through her unique charisma for over many years now is looking forward to celebrating her birthday this month.

Like many others, Divyajyotee Sharma came all the way from Delhi. This City of Dreams welcomed her with open arms. From acting in films to daily soaps on one of the biggest GEC’s, Divyajyotee has done it all & with such charm, making her place for herself in every household.

Divyajyotee has always celebrated her birthdays with her family back there in Delhi. She isn’t different from anyone who has been away from home to fulfill their dreams, she also feels Homesick. But this year she has decided to stay back in Mumbai & spend her D day with her new family out here in Mumbai. We are talking about the friends she has made in this industry all these years.

Divyajyotee chuckles, “They Say you neither have permanent friends nor permanent enemies, I say all we have is now & this birthday I want to cherish with all my friends I have made in Mumbai.”

Divyajyotee sure does have a big list of friends as the circle mentions that she comes across as a very friendly & fun loving person & her company is pretty much enjoyable.

Talking about her gang, it comprises her Co- actors Shakti Kapoor, Rati Agnihotri, Arun Bakshi, and Prem Chopra from the movie My Husband’s Wife. Not to forget her friends from the music fraternity Babul Supriyo, Kumar Sanu, Alka Yagnik, Harshdeep Kaur, Vinod Rathod & Madhushree. Divyajyotee can never miss out on her friends she made on the sets of Raja Ki Aayegi Baraat, Ek Hazaro…

Mumbai has given her a New Family & so she is giving back the love by spending here birthday!!!

Wishing her many more years to come… & the city of dreams shall fulfill all her wishes

You don’t ask a woman about her age, So Divyajyotee We spare you!!!


Regards,
Latika Chindarkar
Picture N Kraft
19/101 Mhada Complex,Oshiwara Garden Lane,New Link Road
Andheri (West) Mumbai-400053
Email- ,
Tel Nos.9833577407/ 022 -22926509 / 9004136155

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Ganesh Jain re elected as president of Indian Council of Impex for films & TV programmers (IFT).

Objective of the council to promote the commerce of export of Indian films out of India for the benefit of all the traders in India concerned in export of Indian films/television programmers and to explore all the ways in accomplishment and/or furtherance of the same.

To bring together, unite and cooperate for mutual benefit, protection and improvement in all possible and practicable ways, all exporters of Indian films/television programmers of good moral character and of reasonable desire and ambition to improve themselves and with willingness to help other exporters of Indian films/television programmers and a desire to promote, aid, help, safeguard, encourage and develop in all possible ways the interest of exporters of Indian films/television programmers.

To forward, safeguard and promote the general welfare, development and prosperity of exporters of Indian films/television programmers, to improve by all lawful and honorable means their status and conditions to cooperate with and to make representations with the State and Central governments and other official and public bodies, associations and societies towards this end.

To ensure that the crime of piracy should be stopped and proper measures should be taken to detect and fight against the piracy of films on internet/web and also CD’s/DVD’s.

To initiate, promote and support the passage of laws, decrees and administrative regulations beneficial to the motion picture industry in general and export trade in particular within the union of India or any other foreign country.

The Indian council of IMPEX for Films & TV Programmers (IFT) facilitates its members to establish Business relations & interactions overseas & hold exhibitions where members display booklets/ posters of their stalls, which is witnessed by many international buyers. The decision has been taken to facilitate the members of our association to have better business interactions. Members are therefore requested to take advantage of this golden opportunity, brought to you by our association.

Ganesh Jain, one of the six directors of, the best in the Music Records & Tapes industry, Mr. Jain has been Re- elected as president of IFT at the first meeting held on October 4, 2012.

On the re election, Members commented: “We have elected Ganesh jain yet again as they he excels and his leadership is unquestionable he rejoins us with more and different experiences under his belt which will serve our council, our people and our ambitions well.

Re-Elected Ganesh Jain mentions, “Indeed it is platform one should take advantage of as members which is for the welfare our industry is the fastest growing industry, so banking upon it & doing international business is the current trend. It is one of the premium places for doing the business of buying & selling of films of all languages.”

For Further Information Contact ParulChawla:9833577407/9004136155/022-22926509

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pisodic synopsis – Day 4

Kabhi Khushi Kabhi Gham with a dash of Bhangra in the Bigg Boss house

Vim and vigor marks Day 4 at the Bigg Boss house which started with a peppy and perky wake-up song ‘Subah hogayi Mamu’. But sadly it wasn’t a peppy morning for Aashka who will be seen crying (again!) in the washroom. Disturbed by the way Rajeev and Vrijesh are behaving with her due to the household issues, she shares her concerns with Sidhhu and Delnaz.

The luxury budget task given by Bigg Boss has finally come to an end with Sidhu being nominated as the housemate who made the least contribution in the task, by the captain Niketan. And since every mistake has its own repercussions, Sidhu is given a punishment that is divided in two parts – cooking for the entire house and performing a Bhangra number wherein all the women in the house will be seem joining him.

This punishment, however wasn’t really a punishment for Sidhu who emerged as the true kitchen King with the houesmates dancing, singing and cracking jokes around him whilst the preparation were going on. He is also given an option of choosing one person who would help him verbally in the recipe and he was smart enough to choose Aashka, the only housemate who is thorough with her cooking expertise.

The story of the estranged couple took a turn for worse, as Delnaaz confronts Rajeev about his behavior and directs him to not hold her hand etc as she feels he is doing all this for the camera. At the same time, upholding his promise to Rajeev, Sidhu is seen trying to convince Aashka and Vrijesh to help him get Rajeev and Delnaz back together. However, Aashka being a true friend is seen advising Delnaaz to go from ‘singular to plural’ and doesn’t say anything about Rajeev.

Simultaneously, there is a rift on the other side of the house as well. Sampat Pal and Vrijesh seem to be ill at ease with each other after Ammaji aka Sampat Pal holds Vrijesh by the collar (during one of his funny acts). Not appreciating her behavior, Vrijesh walks off and will be seen discussing this with other housemates telling all about how Sampat is taking him for a ride and taking undue advantage of the respect he is giving her.

As the sun sets on the Bigg Boss sky, the house thumps to some Punjabi tadka with the housemates prepping for the evening’s performance. It’s time for the second part of Sidhhu’s punishment. All the girls seemed very excited about the task and start getting ready in their punjabi attires. All the soni kudis practice before the final performance and Sidhhu seems to love all the femme-fatale! They give an incredible performance and suddenly seem like one big happy family!

But this is not where the day ended.. A harsh decision was taken by Urvashi and Niketan against Kashif the common man. They are seen discussing about how they should ignore him completely as he has been annoying everyone.

Well, only time will prove how much this decision will affect him and if the other celebrities also join Urvashi and Niketan in leaving the commoner alone. After all, as they say, it’s the survival of the fittest.

Regards,

Preeti

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Things are looking up for Yaami Gautam

Fresh off the success of her blockbuster debut JA Entertainment’s Vicky Donor, actress Yaami Gautam is in a happy space having recently signed a bevy of brands and even gifting herself a special treat, a luxury car that’s been on her want-list for quite a while.

Says Yaami “Ever since I can remember I’ve always wanted to own an Audi and it’s overwhelming to finally be able to gift one to myself”. Quite the automobile aficionado Yaami was also recently signed on as the brand ambassador of Chevrolet’s Beat “I’m very happy to be associated with the brand as it is one of the finest small cars and an enjoyable ride” adds Yaami.

Despite several big names vying for her,Yaami is making a conscious effort to sign films and brand deals that appeal to her sensibilities – Says a source “Yaami was appreciated both my audiences and critics alike for her performance in Vicky Donor and she wants to stick to making interesting choices when it comes to signing movies and brands, that will exploit her versatility as an actress.”

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DLF announces the launch of country’s largest shopping destination, DLF Mall Of India, Noida

– DLF Mall of India to be the largest retail destination to be operational by third quarter of 2013 2013

– DLF Mall Of India to be the “largest mall” with the “largest food court” with the “largest indoor entertainment city”

– DLF Retail to double its portfolio in the country, expands from 1.4 million square feet of leased operational retail space to over 3.7 million square feet over the next two years

Mumbai, October, 2012: DLF Retail, part of the 60 year old DLF group – country’s leading developer of residential, commercial and retail properties space today announced the launch of its most awaited project – The DLF Mall Of India, a retail destination designed, constructed, leased and operated by DLF Retail.

The announcement marks the group’s entry in the NCR region and doubles its retail portfolio as it adds over 1.8 million sq.ft (GLA) to the current 1.4 million sq.ft (GLA).

DLF Mall Of India is set to redefine the world of retail in the country as it is going to be India’s largest mall, not just in terms of sheer area, spanning across 1.8 million sq.ft. but will also have 14 anchors, 6 customized shopping levels with over 475 retail units, coupled with the largest indoor entertainment city spread over 2 levels – which would have 7 DT star screens and the largest food court with over 1200 seats.

Strategically located at Sector 18 Noida, DLF Mall Of India will be extremely well connected to the three affluent catchments – that of South Delhi and Lutyen’s Delhi (DND Expressway), Noida and Greater Noida (the Greater Noida Expressway) and Noida and Mayur Vihar (Ashoka Road) and is expected to the destination of choice for Gen Y of the country as it reaches out to over 49 colleges and over 47 corporate giants present in the vicinity.

Speaking at the launch, Ms. Pushpa Bector, Senior Vice President & Mall Head, “DLF Mall Of India is our dream project, which is going to be the largest retail destination of the country owned, leased and operated by DLF. This model would ensure control over quality and customer service and I am confident that owing to the recent relaxation of the FDI norms, many international brands to debut with us with their flagship stores.”

She further added, that “We have created some of the most successful and innovative retail destinations in the country and with DLF Mall of India, Noida we are confident that we would be creating a new benchmark in retail experience. We are eagerly looking forward to the third quarter of 2013, when we add another first to the fastest growing and well planned city of NCR – Noida.

Spread across 6 levels, the Lower Ground level – Market Place, will house the best hypermarket and a home zone. The well detailed travelators will allow for convenience and easy movement of trolleys for the shoppers.

The Ground and First level of Mall Of India – International Boulevard, will focus on international fashion brands and will be home to the first flagship stores of brands entering the country. For the first time, there will be twin level fashion stores that will provide easy access to multiple floors.

The Second level – Indian Boulevard, will have two segments, the first one will have the renowned Indian designers brands, the other to have the most popular ethnic brands. The level will also assist in planning the mega Indian weddings as stores of wedding planners, trousseau packaging and invitation cards would also be present.

The Third level – Family Hub, bright and colorful would again have two sections –one for the kids with toy, book and apparel stores and the other to host a selection of casual dining options.

The Fourth and the Fifth level – Entertainment City, will prove to be the preferred choice for entertainment as it would have over 7 DT star screens, an ice skating format, EAT Food lounge – a food court which will offer 20 local and global cuisines.

Benoy, an international firm, designers and architects of landmark projects like ION Orchard – Singapore, Ferrari World – Abu Dhabi, Westfield London are the chief architects and planners of DLF Mall Of India. The master planners are adding a unique design element to the project– The Racetrack Atrium, which would allow excellent visibility for all store fronts from atriums across levels. Another first to the project would be presence of over 73 escalators and an express escalator to allow for convenience and comfort in shopping. DLF Mall Of India would also be the first LEED GOLD certified mall in North India.

About DLF Retail:

DLF forayed into the retail sector in the year 2000. With a number of path-breaking landmarks for Indian retail, DLF pioneered the retail revolution in the country and brought about a paradigm shift by redefining the shopping, recreation and leisure experience. The company has also won some accolades for its shopping Centers; DLF Promenade has won the Best Mall of the Year 2011, Most Admired Shopping Centre of the Year 2011, Best Retail (Mall) Building Design Award and DLF Emporio has won the Most Admired Specialty Mall (Metros) 2008, 2009, 2010, 2011 and the iMint Award for Shoppers & Consumers Delight 2011

The total area of DLF’s leased operational shopping malls is approximately 1.4 million sq.ft. and in the next 24 months, a robust growth upto 3.7 million sq.ft. is projected.

For further information please contact:

Shalini Gupta / Richa Kochhar

Corporate Voice | Weber Shandwick

+919560366399/+919654458545

shalinigupta@corvoshandwick.co.in/ richakochhar@corvoshandwick.co.in

_ _ _
Srishti Vatsa

Corporate Voice/Weber Shandwick
Vilco Centre,B-Wing,
4th Floor,# 8.Subhash Road,
Vile Parle (East),Mumbai:400 057
T +91 – 22-4031 1216
M +91 – 7709869381
srishtivatsa@corvoshandwick.co.in
www.webershandwick.com

India’s Most Awarded PR Consultancy

The Holmes Report India Consultancy of the Year 2011

Highest number of wins at Indian PR & Corporate Communication Awards 2011

Winner of international awards such as PR Week Asia Pacific Award, IPRA Golden World Award, Cannes PR (Silver) Lion, United Nations Grand Prize for PR Excellence, Asia Pacific SABRE Award, International Business Award (Stevie’s)

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Claudia’s strong taste for South

It is the Indian spices that attracted the Britishers to India; it was one of the reasons for the birth of the historical silk route. Indian food and spices have a great demand overseas. The Indian food and culture has not just wooed the world but health conscious models too are attracted towards it. One such model food connoisseur is the India based German Model Claudia Ciesla.

Claudia entered the Indian soils with her admission in controversial house of Bigg Boss but to test the water she stayed back in the mayanagri even after her eviction from the house and now years later you see a complete transformation of this model-actress into an Indian. India has become her home and she finds utter delight in relishing the Indian food.

“I love gorging idilis and masala dosa and in sweets I love Rasagullas!” she beams. Claudia has probably by now forgotten the taste of the German cuisines and maintains a strong taste for the steamed idlis of south and rasgullas of Bengal. But with the culture and cuisine as diverse as ours Claudia will probably spend a life time learning about more such Indian delicacies.

– H.S.Communication


Harish Sharma
098102 34130 & 09967788500
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2D/804, New Mhada, Lokhandwala, Andheri (W), Mumbai 400053
Ph. 022-26329047, 022-40167550
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www.hscommunication.in
www.facebook.com/hscommunication.in

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‘A man chased me with a garland in his hand. I was terrified! Sridevi confides to Sid K on Oye 104.8FM

Oye! 104.8 FM Sabse Filmi, went English Vinglish with Bollywood star Sridevi as she spoke her heart out on renowned host Sid K’s show Oye! Talkies.

To Sid K’s question on what she does to look so young at her age, Sridevi replied, ‘The reason I look young is because I have Rasam and Sambhar everyday’. She further revealed something that no one knew. While she was shooting for English Vinglish in Pune, a guy dressed up like a groom chased her in the middle of the road with a garland in his hand. She of course got terrified until she realised that he was only a fan who was about to get married but saw her on the road and left his wedding just to say Hi to her.

She went on a confessing spree on Sid K’s show, saying ‘I am a parrot. I just mug up my lines and I have done that all my life as I am not that fluent in any of the languages whether it is Hindi, English, Malayalam or Tamil .

Sridevi poured her heart out about her family life saying that she gets very upset with her two kids and her husband Boney Kapoor when she cooks affectionately for them, but they refuse to come to the table for dinner as her hubby is always busy on the phone and her kids are always playing video games. She then howls at them and the moment she does that, they quietly come and take their seats on the dinner table. She claims that she has now sorted out her family members.

She also confessed that she is very sensitive and gets hurt easily. Though, in front of her family, she is a joker and her family members keep pulling her leg on small things and she makes them laugh, even when she is serious as they don’t take her seriously most of the time.
She further added ‘I have a problem with numbers, I remember only 4 numbers. My husband’s, two kids and my sister’s number, besides that I don’t have a clue who else to call.’

Sid told her that he found out from sources close to her, that she is terrified of cats and runs in the opposite direction when she sees one. To this, Sridevi emotionally replied ‘When I was kid, my pet cat that was my heart and soul passed away. Since then I feel sad when I see cats.’

Sid brought up the topic about Ram Gopal Varma and how Ramu was obsessed about her and publicly said that he was envious of Boney Kapoor because he married Sridevi. Sridevi blushed saying that-‘When I heard Ramu’s statement initially I was very embarrassed. But when I thought about it, I realised it was one of the best compliments I got.’

When Sid asked her who among the new actresses had the potential to be a superstar? Without batting an eyelid, the diva said ‘Deepika Padukone though Vidya, Priyanka and Sonakshi are also very impressive.’

Sid told her that he has watched her song ‘Kaante Nahi Katte’ from Mr. India a thousand times, Sridevi said that it was not known to anyone that while filming that legendary song she was running high fever at 103 degrees.

It was Sid K’s time to confess that he has always had a crush on her and would love to take her on romantic date one day. Sridevi giggled saying ‘My idea of a romantic date is a long drive, soothing music and a quiet dinner, so maybe Sid K should take a cue from that.’ To this Sid K told her that he would wait for hours below her house, till the time she would say yes to his dinner date.

Sridevi then gave Sid K a compliment saying ‘This is one of my most enjoyable chats ever.’ Well coming from a superstar who has spent more than 4 decades in the film industry, this sure is a compliment of a lifetime to Sid K and Oye! 104.8FM Sabse Filmi.

For further information please contact:

Imtiaz Alam

imtiaz.alam@ketchumsampark.com

9810227818

Harpreet Singh

harpreet.singh@ketchumsampark.com

9810276332

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ANUSHA IYER-ROMEER SEN GIVE COCKTAIL PICTURES’ LOGIN ITS DUE

Friends Anusha Srinivasan Iyer and Romeer Sen come together to give Cocktail Pictures’ Login its due. The film is all set for an October 12 release…

“Filmmaking is about passion. It is an irony that while we talk of Indian film industry brimming with creativity, we don’t even think twice before refusing theatres to independent filmmakers, who invest two years of their life and funds mostly personal to make their celluloid dreams come true. Hence, I decided to take up the task of getting small films the release they deserve,” says Anusha Srinivasan Iyer, Associate Producer, Login, the film about us who are connected online almost ever, but totally disconnected in life.

The story began when Anusha saw director Sanjeev Reddy and producer Rajkumar Ponugupati struggle to give their film its due. “People appreciated it, said the music was cool, but the commitment about funds never translated into reality,” says director Sanjeev Reddy.

Finally, Anusha decided to take up the film with the young makers, both techies from Hyderabad, and give the film its due. Says Anusha, “my friend Romeer Sen from the Katha Group and I were discussing a music company to help these young makers. And before we put pen to paper, here was a young man with almost negligible funds waiting to give his film its due. Romeer didn’t think twice before saying ayes to my thought and here we are Katha Entertainment that has taken on Login music and the film is all set for an Oct 12 release.”

It was not easy sailing though. “We gave Login marketing against music, but the music is yet to be put up online. The timeframe was too short and we needed to focus energies on the release. Cinemax more than willingly offered their support and thanks to Girish Wankhede, the film finally got a Cinemax national release,” enthuses Anusha Iyer.

Extensive hoardings across the country, a tie-up with Radio Mirchi and Zee group, DSN, railways and entertainment ads ensured awareness was created around the film. “We coupled this with a celeb screening and previews to ensure more visibility in the media. Unfortunately for us, we did not have the budgets for paid print and as the film is conceptually brilliant but lack the so-called star value, the newspapers did not give us the much-needed space required for independent filmmakers. Nevertheless, our hoarding campaign covered the space,” explains Romeer Sen.

Besides Girish Wankhede, friends like Sapna Patel and Hema of Shlok Media, designer Gyanchand of Digilocks, Zuber of Fortune Lifeline and Minmax, Manish who handled the hoardings, Nidhesh Godha who helped with tie-ups, Nandini Viswanathan and team of Naarad PR & Image strategists, Prabhu and Narayan of Khodal, and of course the hoards of people who communicated their best wishes made the difference as the film is hitting the marquee. “On being given a standing ovation t Hyderabad, young director Sanjeev Reddy was moved to tears.”

What next? “Login is just the beginning,” says Anusha Iyer. “There are many more independent filmmakers, people who have made movies from the heart and are awaiting an outlet. WE are there to fulfil that space. We already specialise in publicity, marketing and release strategies besides image Building and music is one more melodious dimension.” Touche!

Rajendra Ganotra is the Editor of Spicy Stars Mumbai

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